LOS ANGELES -- Google today announced new steps it is taking to help combat online copyright infringement. The following is a comment from Bob Pisano, President and Interim CEO of the Motion Picture Association of America, Inc. (MPAA):
"We are encouraged by Google's recognition of the responsibility of all participants in the online world to help combat online content theft. These are important first steps toward helping protect the rights of content owners and the more than 2.4 million American jobs that depend on a healthy motion picture and television industry. We look forward to Google's implementation of its announced reforms. We also look forward to working with Google to address other important issues, including Google's listings and rankings of notorious pirate sites as places to go to get movies that are still only in the cinema and other illegal content. Just yesterday, Google announced that it was changing its algorithm so that unscrupulous merchants will not appear high up on search lists. Similar methods can and should be used to address online content theft as well."