New York, N.Y. -- Screenvision, a leading innovator in cinema advertising, has hired online advertising and mobile marketing executive Robert Formentin as its new Vice President, Web Operations and Digital Sales.

In his new position, Formentin will be responsible for leading the development of Screenvision's online advertising and mobile marketing division, providing the vision and setting strategy for the company's expanding digital advertising solutions. Furthermore, he will focus on generating additional revenue through ad sales representation of entertainment websites and creating cutting edge marketing programs using the latest mobile technologies. Reporting to Michael Chico, Screenvision's Executive Vice President of Sales, Marketing and Research, Formentin will be based in the company's New York headquarters.

"We are really pleased that Robert will be leading Screenvision's digital and mobile strategy" said Chico. "He brings a wealth of knowledge and experience to a department that is certain to enhance the overall offering Screenvision will deliver to our advertiser and exhibitor partners."

Robert Formentin brings more than 2 decades of sales and management experience with over 15 years in online advertising sales. Formentin has held senior-level positions at Internet search pioneer Infoseek, Ad Networks 24/7 Real Media, Advertising.com, and Publisher-side Brand Ad Sales at rep firm Phase2Media.

"I'm thrilled to be working with such a talented team," said Formentin. "Together with our in-theatre programs, our online and mobile division will deliver truly groundbreaking, integrated programs for our advertisers."

Robert is an Internet sales specialist with start-up and corporate experience and a veteran of all genres of online marketing. He was a pioneer in selling cost-per-click programs in 1996 and behavioral targeting in 1997. He helped devise and sell new keyword programs and spearheaded the development of new search categories while at Infoseek. In 2000 he helped launch the successful direct response division of Phase2Media and most recently has been a sales advisor to a mobile start-up and private equity firm.

 

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CULVER CITY, Calif. -- Emma Stone has been cast as the female lead in the upcoming Spider-Man film from Columbia Pictures and Marvel Studios, it was announced today by Amy Pascal, co-chairman of Sony Pictures Entertainment and Matt Tolmach, president of Columbia Pictures. Stone has been tapped for the role of Gwen Stacy opposite Andrew Garfield as Peter Parker. The film, to be directed by Marc Webb from a screenplay by James Vanderbilt and produced by Avi Arad and Laura Ziskin, will begin production in December and will be released in theaters nationwide in 3D on July 3, 2012.

The casting continues an association between Sony Pictures Entertainment and the actress, who previously starred in Superbad, The House Bunny, and Zombieland, all for Columbia Pictures; she may currently be seen in Screen Gems' hit comedy Easy A, and takes a cameo role in Screen Gems' upcoming Friends with Benefits.

Commenting on the announcement, Tolmach said, "It's been an incredible journey for us to watch Emma's star rise as an actress. She is extraordinarily talented and has a very special on-screen spark that is perfect for this role. Given her history with the studio, casting her in one of our most important franchises is a real thrill."

Webb added, "The chemistry between Andrew and Emma was stunning and made Emma the clear choice. At the heart of the story of Peter Parker is not only the amazing Spider-Man, but also an ordinary teenager who is wondering what he has to do to get the girl. Andrew and Emma will bring everything audiences expect to these roles, but also make them their own. Much to my surprise, it was fun to find out that our choice for Gwen (Emma) is also a natural blonde."

Emma Stone can currently be seen starring in Screen Gems' hit comedy Easy A. Next year, she will star in Warner Bros.' Crazy, Stupid, Love opposite Steve Carell and Ryan Gosling and in The Help, the adaptation of Kathryn Stockett's bestselling novel; she also takes a cameo role in Screen Gems' Friends with Benefits and will voice a role in DreamWorks Animation's comedy The Croods. Stone's recent credits include Paperman, Zombieland, Ghosts of Girlfriends Past, The House Bunny, The Rocker, and Superbad.

 

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Los Angeles, CA -- Nigel Sinclair, CEO and Co-Chairman of Exclusive Media Group ("Exclusive") and Newmarket Films ("Newmarket")and Chris Ball, President and CEO of newly formed Wrekin Hill Entertainment ("Wrekin Hill") announced today that their first joint Newmarket / Wrekin Hill release will be to give, six-time Academy Award nominee Peter Weir's The Way Back, an Academy Award qualifying run from December 29, 2010 in Los Angeles, followed by a theatrical release of upwards of 500 screens on January 21, 2011.

The film stars Ed Harris (Pollack, Gone Baby Gone), Jim Sturgess (Across the Universe, The Other Boleyn Girl), Saoirse Ronan (Atonement, The Lovely Bones), Mark Strong (Sherlock Holmes, Kick Ass) and Colin Farrell (In Bruges, Crazy Heart).

The Way Back is the first film produced under the Exclusive Films label to be distributed through Exclusive's subsidiary, Newmarket in partnership with Wrekin Hill. National Geographic Entertainment and Imagenation Abu Dhabi co-produced the film as part of their joint production agreement.

The Way Back, which recently had its World Premiere at the Telluride Film Festival, is inspired by Slavomir Rawicz's acclaimed novel The Long Walk: The True Story of a Trek to Freedom, as well as by other real life accounts. The film chronicles the escape of a small group of multi-national prisoners from a Siberian gulag in 1940 and their epic life affirming journey over thousands of miles across five hostile countries.

"After the positive reception and critical acclaim we received at Telluride, it was clear that The Way Back should have an Oscar qualifying run. It was incredibly gratifying that audiences and critics responded so favorably to Peter Weir's vision, the actors' outstanding performances, and the stunning craftwork," comment Sinclair and Daniel Battsek, president of National Geographic Entertainment.

Notes Ball: "As a new company, we are honored to have the Wrekin Hill name attached to such an acclaimed film as The Way Back. We are extremely enthusiastic about bringing the film to audiences this winter."

Producers are Joni Levin, Peter Weir, Duncan Henderson and Nigel Sinclair. Keith Clarke, John Ptak, Guy East, Simon Oakes, Tobin Armbrust, Jake Eberts, Edward Borgerding, Mohammed Khalaf, Adam Leipzig, Scott Rudin and Jonathan Schwartz are Executive Producers.

 

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NEW YORK -- With more than 5,000 3D cinema screens in the US, an estimated two million or more 3D HDTVs expected to be sold this year, and 12 3D HDTV television channels debuting in 2010, the 3D consumer market is well on the way to reaching critical mass, and with it, dramatic new opportunities for advertisers are opening up, according to Eisuke Tsuyuzaki, Chief Technology Officer at Panasonic -- a worldwide leader in the development of Full HD 3D technology.

Speaking last week at the seventh annual Advertising Week in New York, the company's technology head cited research from major universities and corporations throughout the world that indicate consumers retain information they glean from 3D cinema and television advertising at a much higher rate than from standard two-dimensional counterparts.

"Coupled with the reduced cost and new ease of 3D production thanks to Panasonic's professional 3D camcorder and editing equipment and the availability of class-leading 3D stock footage, companies that create commercials in 3D will experience a dramatic surge in product awareness, interest and buy-in," said Mr. Tsuyuzaki.

Mr. Tsuyuzaki cited as an example one such study that puts retention of a 3D commercial spot at up to eight times that of a standard commercial message. For print media, he noted that studies show that consumers spend up to 2.5 times as long perusing an ad in 3D versus a 2D version.

All of these key 3D topics and others affecting advertising production and placement will be discussed at famed media analyst Paul Kagan's conference on 3D Media Markets, to be held Oct. 27th at New York's Waldorf Astoria Hotel. The conference, sponsored by Panasonic to help broaden understanding of the fast-growing 3D medium, features such industry luminaries as Avatar producer Jon Landau and DreamWorks co-founder Jeffrey Katzenberg. For more information on the conference, visit www.pkworldmedia.com.

To reduce the cost of entry for 3D TV commercial production, Panasonic has created an entire eco-system of 3D products, including the world's first handheld professional 3D camcorder that records to SD Memory Cards, priced thousands of dollars less than previous 3D recording setups, which traditionally have required bulky rigs, multiple cameras, and precise mirror arrays.

To help commercial producers get up and running quickly, Mr. Tsuyuzaki pointed to the existence of companies like Hollywood's BlackLight Films as a key source of quality 3D content ranging from original production to motion picture licensing.

"As the developer of one of the world's leading contemporary stock libraries and producer of feature films for such companies as Disney and National Geographic, we understand the need for agencies to have a wide range of high-production-value content available at their fingertips," said Louie Schwartzberg, founder of BlackLight Films. "With 500 hours of material shot in thousands of locations, we're ready to supply the industry with the highest-quality 3D footage, either custom or licensed, and are very pleased to be working with a recognized leader in 3D technology like Panasonic to make sure the scope of high-quality 3D content continues to grow."

"Consumers have whetted their appetite for 3D in thousands of cinemas around the country," said Mr. Tsuyuzaki. "And now that great 3D experience is available to them in the home, through an extensive selection of award-winning VIERA Full HD 3D Plasma TVs from Panasonic as well as models from other manufacturers."

"The 3D revolution has ingrained itself in the desires of today's consumer," Mr. Tsuyuzaki continued. "Now is the time for the advertising community to take advantage of a technology that is cost-effective and stunning, one that will add extraordinary additional value to your clients' products."

 

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