Centennial, CO and Westfield, NJ -- National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has entered into a network affiliate agreement with Digiplex Destinations theaters, a New Jersey-based company dedicated to transforming movie theaters into interactive entertainment centers, for the presentation of cinema advertising and events.
In addition to exclusively presenting NCM's FirstLook pre-feature program, all Digiplex Destinations theaters will also present NCM Fathom Entertainment and Business Events.
Under the terms of the multi-year agreement, the three existing Digiplex Destinations theaters and nine theaters that are part of a future acquisition plan throughout the Northeast will join the NCM Cinema Network beginning now through September of 2011 - a total of 100 screens. As additional new theaters are acquired by Digiplex, they will also become a part of NCM's national network.
"We're delighted to be partnering with NCM and Fathom to bring our patrons the best available pre-show and world class alternative content," said A. Dale "Bud" Mayo, chairman and CEO of Digital Cinema Destinations Corporation, owner of Digiplex Destinations theaters.
"Bud Mayo has a great history of creating businesses that leverage new digital technologies in the cinema space, and I am excited to have Digiplex join our network," said Kurt Hall, NCM's president and chief executive officer. "The addition of Digiplex Destinations theaters - both existing and new - will give NCM additional presence in the all-important Northeast corridor."
The new affiliate agreement with Digiplex Destinations is the most recent expansion of the NCM Cinema Network - the largest digital in-theater video and satellite distribution network in North America. NCM currently has exclusive, long-term cinema advertising agreements in place with founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, totaling approximately 1,175 theaters and 15,400 screens, as well as network affiliate relationships with 20 top regional theater circuits representing approximately 300 theaters and 3,100 screens.