Centennial, CO and Westfield, NJ -- National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has entered into a network affiliate agreement with Digiplex Destinations theaters, a New Jersey-based company dedicated to transforming movie theaters into interactive entertainment centers, for the presentation of cinema advertising and events.

In addition to exclusively presenting NCM's FirstLook pre-feature program, all Digiplex Destinations theaters will also present NCM Fathom Entertainment and Business Events.

Under the terms of the multi-year agreement, the three existing Digiplex Destinations theaters and nine theaters that are part of a future acquisition plan throughout the Northeast will join the NCM Cinema Network beginning now through September of 2011 - a total of 100 screens. As additional new theaters are acquired by Digiplex, they will also become a part of NCM's national network.

"We're delighted to be partnering with NCM and Fathom to bring our patrons the best available pre-show and world class alternative content," said A. Dale "Bud" Mayo, chairman and CEO of Digital Cinema Destinations Corporation, owner of Digiplex Destinations theaters.

"Bud Mayo has a great history of creating businesses that leverage new digital technologies in the cinema space, and I am excited to have Digiplex join our network," said Kurt Hall, NCM's president and chief executive officer. "The addition of Digiplex Destinations theaters - both existing and new - will give NCM additional presence in the all-important Northeast corridor."

The new affiliate agreement with Digiplex Destinations is the most recent expansion of the NCM Cinema Network - the largest digital in-theater video and satellite distribution network in North America. NCM currently has exclusive, long-term cinema advertising agreements in place with founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, totaling approximately 1,175 theaters and 15,400 screens, as well as network affiliate relationships with 20 top regional theater circuits representing approximately 300 theaters and 3,100 screens.


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New York, NY -- Screenvision, a leading innovator in cinema advertising, announced today a new long-term agreement with Allen Theatres, the largest theatre operator in the State of New Mexico. As a result of the deal, Screenvision broadens its presence throughout New Mexico and continues to have exclusive selling and exhibition rights in the Late Preshow.

Headquartered in Las Cruces, NM, Allen Theatres operates 14 theatres and 95 screens across 3 DMAs, with most of its locations (10 theatres and 62 screens) falling under the Albuquerque-Santa Fe market (DMA #46). Additional cities include Roswell, Cortez and Carlsbad.

"The extended partnership between Screenvision and Allen Theatres further illustrates that exhibitors continue to see the value that comes with partnering with Screenvision," said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations, Screenvision. "We are delighted to continue bringing unique entertainment to Allen Theatre's with this extended agreement."


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CINEMACON, Las Vegas -- GDC Technology ("GDC"), a world leading digital cinema solution provider, is pleased to announce today the signing of a new digital cinema server deployment contract with Barco, a digital cinema pioneer. A total of 400 GDC SX-2000A servers with Integrated Media Block (IMB) will be deployed into the cinemas of China Film Group Corporation (CFGC) under this contract, and full deployment is expected to be completed by the end of 2011.

GDC will work in partnership with Barco in this latest round of digital cinema system deployment for CFGC. GDC will supply, install and maintain all the GDC SX-2000A servers, while Barco will provide similar services in connection with its Series 2 DLP Cinema® projectors. GDC's SX-2000A with IMB offers a future-proof 4K upgradable solution and the finest quality 3D playback with 12-bit 4:4:4 output images (left and right) that features a much fuller color spectrum 500 times richer than that of legacy servers. In addition, GDC's IMB is now the only IMB in the industry that has acheived FIPS 140-2 Level 3 certification, one of the highest level security thresholds specified by Digital Cinema Initiatives (DCI).

To date, GDC and Barco have in joint cooperation installed well over 2300 digital cinema systems in China alone. With the launch of GDC's new SX-2000A server with IMB in May 2010, customers worldwide have begun to adopt GDC state-of-the-art digital cinema technology which in combination with Barco's Series 2 DLP Cinema® projector provides a one-stop integrated solution.


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CINEMACON, Las Vegas -- GDC Technology ("GDC"), a world leading digital cinema solution provider, is pleased to announce today a commitment to supply digital cinema servers to Showplex Cinemas, Inc. ("Showplex"), a cinema chain in the Midwest. GDC will supply the deployment of a total of 81 GDC servers across five Midwestern states; Missouri, Kansas, Oklahoma, Arkansas and Nebraska. Full deployment is expected to be completed by September 2012.

Under this deployment, GDC will supply cutting edge digital cinema servers, while Barco will provide digital projection systems, as well as facilitate the equipment installation and integration, and ensure a reliable support service is readily available. Cinedigm (NASDAQ: CIDM), the global leader in digital cinema conversion programs, is responsible for structuring and implementing the underlying VPF agreement that enables Showplex's conversion to digital cinema, as well as providing the entire administration responsibility of the VPF program for Showplex. This tripartite effort effectively combines the complementary strengths of the three parties involved, thus providing an effective platform on which Showplex's digital conversion can be successfully carried out.

Showplex Cinemas is a newly established theatre circuit owned by Texas-based Trinity Hunt Partners and launched in May 2010 after acquiring 10 theatre locations from Dickinson Theatres. Showplex remains dedicated to upholding the premier services at these acquired locations, with a goal to provide its customers with the best movie-going experience possible and to establish itself as the entertainment venue of choice.

"Having taken on 10 new theatres just last year, we wanted to ensure a smooth transition to digital at each location, which will undoubtedly yield a richer movie-going experience for our customers," said Al Lane, President and CEO of Showplex Cinemas. "Our expectations have certainly been met; GDC has guided us through each step of the conversion process. Their servers consistently deliver the highest quality images which are complimented by GDC's extremely reliable support service. At this stage we could not be happier!"

"GDC shares the same vision as Showplex in providing customers a cinematic experience that is of the highest quality. We are delighted that Showplex has chosen GDC to undertake this mission together," said Dr. Man-Nang Chong, founder and CEO of GDC Technology. "The best movie going experience requires the best digital cinema equipment and for over a decade GDC has supplied exhibitors with the most cutting edge technology. We are confident in our equipment which continues to prove successful across the US and we look forward to developing a new partnership with Showplex in the years ahead."


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LAS VEGAS - Harkness Screens, the world's leading manufacturer of cinema screens, and Christie®, a world leader in digital cinema projection, have teamed up to help exhibitors more easily transition from film to digital projection. With the transition to 3D well underway in many auditoria, exhibitors are now turning their attention to the remainder of their cinema estates and planning to convert their film auditoriums to digital. In doing so, exhibitors are making a tradeoff between the many known benefits of digital cinema and its higher costs.

With Harkness' Perlux Screens and Christie's 4K Projectors, exhibitors can help cut operating costs roughly in half, as gain screens use smaller lamps that are cheaper, last longer and consume less power. With almost 20,000 digital cinema projectors installed worldwide, Christie's DLP Cinema solutions are tested and proven, with the most installations worldwide and an unmatched 99.999% reliability rating for the projector lamps - the key component of a digital cinema projector.

There is often too little known about the full cost burden, and it is primarily focused on the costs associated with equipment acquisition, often ignoring the impact on total cost of ownership (TCO). TCO, the ongoing cost of operating a digital cinema, is known to be higher than film projection, though the true extent may be hidden at the time of acquisition. Projector maintenance, lamp cost and rate of lamp replacement are all increased, as are lamp and HVAC power consumption and maintenance. These factors can all be managed by smart upfront design and rigorous manufacturing processes.

Christie's manufacturing facilities are certified ISO 9001:2000 and ISO 14001 and its facilities house top of the line technology, equipment and employees. The manufacturing process is based on the Kaizen Lean Manufacturing philosophy that focuses on continuous improvement processes, and the 5S methodology. Among the firm's many "firsts" are being the first licensee of DLP Cinema® technology (which is the first Digital Cinema technology to be adapted by the Hollywood community) and the first licensee of Texas Instruments Series 2 DLP® Cinema technology.

Perlux gain screens from Harkness complement Christie's quality and low TCO. Because Perlux screens increase reflected light levels, they offer exhibitors the potential to use smaller lamps that are cheaper, last longer and consume less power. In fact, a gain screen can help cut operating costs roughly in half - which is good for not only the exhibitor, but the environment as well. For new builds and digital retrofits, a gain screen can pay for itself in under a year. For existing digital installations, a gain replacement screen can pay for itself in just two years. Gain screens can also be considered a "green" investment because they lead to less CO2 (lower power needs) and fewer lamps to recycle or scrap. Perlux Screens also offer exceptional surface consistency, invisible seams and greater light reflectance than matt white screens.

"We are thrilled to partner with Christie to educate further our customers on how to maximize their transition to digital," says Andrew Robinson, Harkness Screens, managing director. "Through this collaboration we are able to offer a quality and cost-effective solution."

Harkness Perlux® screens are considered by leading cinema exhibitors worldwide to be the premier gain projection surface. The Perlux® line of screens provides a choice of gain characteristics, high contrast, bright pictures, generous viewing angles and excellent colour temperature. The Perlux® 180 and 220 high gain screens are perfect companions for digital 3D systems that use non-polarised light, such as XpanD 3D and Dolby 3D.

Exhibitors and dealers interested in going digital are encouraged to stop by the Christie (1200A) and Harkness (904A) booths at CinemaCon in Las Vegas March 28-31 to learn more about what can be done to make their transition as smooth as possible.


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