Santa Monica, Calif. -- ARC Entertainment, the distributor of "The Undefeated," the film about Gov. Sarah Palin's rise from obscurity to national prominence, announced today that through Saturday night the film had a stronger opening than expected with the large markets trending towards weekend per screen averages above $10,000 driven by multiple sold-out runs. The film had accumulated approximately $5,000 per screen through Saturday night. Unique in the theatrical feature world, The Undefeated was rushed to select digital theatres in only 3 weeks, and was marketed almost entirely through social media and grass roots efforts, with virtually no traditional media spend. With the strong initial showing, the film is going to a wider release footprint later this month, with details being announced soon.

The film opened in 10 markets on Friday including Atlanta, GA, Dallas, TX, Houston, TX, Denver, CO, Phoenix, AZ, Orlando, FL, Indianapolis, IN, Kansas City, MO, Oklahoma City, OK and Orange, CA.

"We are extremely pleased with the audience reaction, which has been over-the-top enthusiastic and very passionate, including standing ovations at most screenings," said Trevor Drinkwater, CEO of ARC Entertainment, the film's distributor. "We expect word-of-mouth to keep ticket sales strong and we will definitely expand the film to a wider national audience. With merely three weeks of preparation and a virtually non-existent traditional advertising spend, the film did exceptionally well. " .

"We have been told the theaters in Phoenix, Atlanta, Denver and Indianapolis moved the film to bigger screens to accommodate oversized crowds. Because of high-ticket sales, the Phoenix theater put 'The Undefeated' on two screens during one showing to accommodate demand," stated Andy Badolato, VP Marketing and Business Development of Victory Film Group and Associate Producer of "The Undefeated."

Over the weekend reports also documented the strong ticket sales and enthusiastic audience reaction. Reuters reported, "It may not be ‘Harry Potter,' but another film featuring a bespectacled protagonist is racking up strong pre-sales before its national roll-out this weekend." AOL's Patch reported, "Reactions from filmgoers attending the screening were overwhelmingly positive." The Brisbane Times of Australia reported, "‘The Undefeated,' a documentary tracing Sarah Palin's rise to political power, has opened in US theatres to overwhelmingly positive opinion."

"ARC Entertainment and its digital distribution partner Cinedigm did an incredible job opening weekend," said Stephen K. Bannon, the film's writer and director. "This was a high risk bet- a national release in ten disparate markets with only three weeks preparation supported solely by social media. What would have taken months and cost millions in P & A, ARC Entertainment and Cinedigm accomplished within a month with negligible costs. This film will find its audience because of its appeal and our savvy distribution partners."

"The Undefeated is the perfect example of how digital cinema can benefit both producers and audiences," said Jill Newhouse Calcaterra, chief marketing officer at Cinedigm. "Starting with theatre location selection, we worked quickly - with precision accuracy- to generate a terrific box office result with virtually no marketing dollars. This is a new model that is going to benefit the entire entertainment industry and audiences who want to see unique products."

"The combination of passionate audience response, sustained standing ovations and in-theater Twittering convinces us that this is a special film that will have incredible word-of-mouth," said Glenn Bracken Evans, Victory Film Group co-founder. "The film's website has received hundreds of thousands of hits. I am truly amazed that in certain markets we will hit or exceed the $10,000 per screen mark given that we had absolutely no electronic media spend and only booked the theaters weeks ago. I'm particularly amazed we accomplished this in Phoenix and Orange County, two of the country's most competitive markets during one of the toughest summer weekends and up against Harry Potter."

Written and directed by Bannon and produced by Victory Film Group co-founder Glenn Bracken Evans and Dan Fleuette, "The Undefeated" was independently financed by Victory Film Group and its partners.

The film includes leading prominent political commentators Mark Levin, Tammy Bruce and Andrew Breitbart as well as conservative activists Kate Obenshein, Sonnie Johnson and Jamie Radtke. Additionally, the film features interviews with Alaskan civil servants, elected officials and advisors who were involved in Alaskan politics during Governor Palin's tenure.


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(Los Angeles -- Fandango, the nation's leading moviegoer destination, announced today that it sold 19% of all ticket sales for "Harry Potter and the Deathly Hallows, Part 2", which took in a projected domestic weekend box office of $168.6 million*.

Fandango's ticket sales for "Deathly Hallows, Part 2" is the company's largest share of the opening weekend box office for any movie in the company's 11-year history. Fandango's new top percentages are as follows.

Fandango's Top 5 Shares of Wide Release Opening Weekend Box Office:
* "Harry Potter and the Deathly Hallows, Part 2" (2011) - 19%
• "The Twilight Saga: New Moon" (2009) - 18%
• "Harry Potter and the Deathly Hallows, Part 1" (2010) - 17%
* "Sex and the City" (2008) - 16%
• "Twilight" (2008) - 15%

"Part 2" is also the new record holder as the movie with the most tickets ever sold via mobile applications on Fandango (the previous record-holder was "The Hangover II"). Friday, July 15 was the top day for mobile ticket sales in Fandango history.

"'Harry Potter' is truly invincible," says Fandango Executive Vice President and General Manager Rick Butler. "Fandango's sizable percentage of the film's opening weekend is a testament to the adoption of online and mobile ticketing as the way to go to the movies, and we are glad Fandango makes moviegoing easier for so many film fans."

As a sign of Fandango's growing popularity, more than 30 million people visited Fandango's Web and mobile destinations in June, and the company is pacing to surpass that traffic in July. For this year's summer movie season, nearly 20% of Fandango's ticket sales have come from the company's mobile apps, including iPhone and iPad, Android, BlackBerry, Palm and Windows Phone 7.

Thanks to "Part 2", Thursday, Friday and Saturday (July 14,15 and 16, 2011) were Fandango's top three ticket-selling dates for 2011 to date. The final "Potter" adventure slayed a series of additional records on Fandango, including:

• Top 2011 Sales for Any Movie: Before it even opened, "Part 2" outsold the cumulative ticket sales for previous 2011 top-sellers like "The Hangover II" and "Transformers: Dark of the Moon".

• Top Midnight Show Ticket-Seller: Among the reported 3,800 Thursday midnight locations (where the film showed on multiple screens), Fandango sold out more than 6,000 of those theater's midnight showtimes.

• Fandango's Top Percentage of Ticket Sales for Midnight Shows: Fandango sold nearly one-third of all ticket sales for "Part 2"'s midnight showtimes.

According to a Fandango survey of more than 1,000 moviegoers, 62% of "Potter" fans plan to see the movie more than once in the theater, indicating repeat viewings throughout the week. As of Sunday morning at 9:00 a.m. PT, the film still accounts 91% of all daily tickets sold on Fandango.

*Estimated box office info from

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Los Angeles, CA. and Boca Raton, FL - In a history-making week for online sales, (, the leading global provider of advance movie ticketing, reports that Harry Potter and the Deathly Hallows: Part 2 has shattered multiple online advance ticketing records. In addition to overall records, the final installment of the franchise sold at least twice the amount of tickets than any other movie in 2011. The film also became the highest presale of all time eclipsing all other movie releases in the company's 11-year history.

Joel Cohen, CEO of, stated, "Through the past decade, the popularity and accessibility of's online ticketing has grown with the fervor and demand for Harry Potter. Not only does the film franchise represent 40% of our top ten list, but the records set the past week demonstrate the health of the overall industry, and moviegoers continued enthusiasm for great characters, story and collective theater experiences."

The film showed early and ramped up momentum with ticket sales for Thursday 7/14/2011 smashing the prior single day record previously held by Harry Potter and the Half Blood Prince on 7/14/2009. This new record beats single day ticket sales by 9.5%.
As the sales exponentially increased, Harry Potter and The Deathly Hallows - Part 2 eventually broke ticket sales records on Friday July 15, 2011 becoming the new #1 online ticket pre-seller of all time. See below for the new list of Top 10 all-time online pre-sellers:

1. Harry Potter and the Deathly Hallows - Part 2
2. The Twilight Saga: New Moon
3. Star Wars: Episode III - Revenge of the Sith
4. Harry Potter and the Deathly Hallows - Part 1
5. The Twilight Saga: Eclipse
6. Harry Potter and the Half-Blood Prince
7. Lord of the Rings: The Return of the King
8. Harry Potter and the Goblet of Fire
9. The Dark Knight
10. Twilight


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