Las Vegas, NV -- Ballantyne Strong, Inc. (NYSE Amex: BTN), a global provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today its participation in the inaugural cinema industry convention, CinemaCon, from March 28 - March 31 at Caesars Palace in Las Vegas, NV.

Ballantyne will exhibit its range of cinema projection products and services at the leading industry trade show, Booth 600 A, Augustus Ballroom, as follows:

-- Tuesday, March 29th 11:30 am - 4:00 pm

-- Wednesday, March 30th 9:00 am - 5:00 pm

-- Thursday, March 31st 8:30 am -12:00 noon

President and CEO Gary L. Cavey, commented, "This year's CinemaCon could not come at a more exciting time for Ballantyne as the cinema industry continues to gain momentum in its global conversion to digital cinema technologies. Coming off a record performance in 2010, we are excited to be meeting with prospective and current customers as well as investors, to show them the significant progress we have been making across our array of high quality cinema products and services. Ballantyne is a true one-stop provider of turnkey digital cinema solutions."
Digital Projectors: Ballantyne will be exhibiting NEC's newly released "4K" digital cinema projectors, featuring DLP Cinema® Chip technology from Texas Instruments®, as well as the full line of NEC digital cinema products.

Cinema Screens: Representatives from the Company's cinema screen business will be on hand to discuss Ballantyne's conventional, "silver" and "high-gain" screens, its recently expanded and enhanced state-of-the-art manufacturing facility, as well as its unique ability to deliver ultra-large screens for the world's premier large format cinema companies and specialty venues across the globe. The Company also offers "Fast Track" expedited service for exhibitors that need their screens delivered ASAP.

Digital Cinema Services: Ballantyne will be highlighting its industry-leading digital cinema services group at CinemaCon, which includes a team of 80 technicians trained to perform integration work and installations on all digital cinema platforms and related equipment. The Company will also be demonstrating its newly launched, cutting-edge Network Operations Center (NOC), which provides 24/7 remote monitoring for all brands of digital projection equipment in addition to non-cinema digital systems, worldwide. BTN also offers after-sale support for all cinema and related equipment, with a variety of maintenance and service contracts and options.


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ATLANTA - Christie® and Allure Global Solutions announce a strategic sales partnership designed to provide turn-key solutions for digital signage applications. This partnership aligns two companies who are global leaders in their respective fields to provide the market place with digital signage enterprise capabilities including software, content, hardware, installation, network monitoring and on-going support and maintenance.

Christie® is a world-wide leader in visual technologies with an enviable reputation for being the world's single source manufacturer for a variety of display technologies along with deployment and monitoring solutions for digital signage. The Christie Managed Services team offers post-installation remote management, monitoring and control of all digital displays, to ensure that systems continue to perform 365 days a year. These solutions are running in cinema, large audience environments and control rooms, business presentations, along with 3D, virtual reality and simulation environments.

Allure Global, a retail enterprise software development company, provides enterprise point-of-sale (POS) software and dynamic digital signage products. Its mission critical solutions help influence customer purchasing behaviors and maximize retail revenues. A variety of theaters, theme parks, stadiums, arenas, restaurants, convenience stores, and retail spaces and theaters use these products and software to increase sales and enhance customer experiences.

The partnership offers end-to-end digital display solutions that meet even the most discerning client's needs. Stunning visuals, innovative technologies, exceptional services and cutting edge software development help customers meet and exceed their business objectives. The combined team will work at every stage of a project, from the development of a digital signage strategy to equipment procurement, staging, content development, installation and business impact analytics. These digital signage solutions can be seen on Christie® MicroTilesTM during CinemaCon in Las Vegas, March 28 - 31 in the Christie booth #1200A.

"We have worked on multiple client projects with Christie for several years now," states Craig K. Chapin, President and CEO of Allure Global Solutions. "Their professionalism and attention to detail at every stage of the project, whether at the most complex or simplest environments, has evolved our relationship into a significant partnership. The market place demands the comprehensive offering we jointly deliver. If we have an installation anywhere in the world, we can count on Christie to have a team in place to get the job done right."

"To provide the most compelling displays requires a combination of critical elements, including appropriate display technologies and attractive and informative content," says Sean James, Vice President, Christie Managed Services. "With the Allure Global-Christie partnership, customers can be assured that these elements will be integrated into customer-engaging, high-impact solutions, backed by Christie's 24/7 managed services."


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DALLAS -- Rave Cinemas, LLC ("Rave") today announced the appointment of Rolando B. Rodriguez as Chief Executive Officer. In this role, Mr. Rodriguez will oversee day-to-day Rave operations and drive the strategic vision for the company.

"We are very excited to welcome Rolando into the Rave family," said Charles B. Moss, Jr., Chairman of the Board. "Over the past few months, we have been fortunate enough to consider many extremely qualified candidates. However, Rolando's deep experience in the exhibition industry, combined with his recent roles overseeing some of Walmart's key regions of the United States, make him the clear choice to lead the company going forward."

Mr. Rodriguez commented, "Rave is a pioneer in the movie exhibition industry, and I am excited to get back to my roots in the sector. With the help of Rave's excellent management team in place today, along with the board of directors, I am confident that this next chapter in the company's history will be one of continued industry leadership and growth."

Mr. Rodriguez joins Rave from Walmart, where he most recently served as a Vice President and Regional General Manager responsible for four key growth states, $10 billion in annual sales and approximately 45,000 employees. Mr. Rodriguez also has significant experience in the exhibition industry. He began his career at AMC Theatres, where he ultimately became the company's Executive Vice President, North America Operations Services. Prior to that role, Mr. Rodriguez held a series of positions of increasing responsibility across a wide range of operating roles in the corporate office, and prior to that in the South Division of AMC. Mr. Rodriguez holds an M.B.A. from Rockhurst University and an undergraduate degree from Eckerd College.

Peter A. Nelson and Arthur F. Starrs III, Rave's Chief Operating Officer and Chief Financial Officer, respectively, who have served as interim Co-CEOs, will continue in their roles as COO and CFO now that a permanent chief executive has been selected by the Rave Board of Directors.


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NEW YORK -- The Cinema Advertising Council (CAC), a national non-profit trade association which serves cinema advertising sellers, the theatrical exhibition community and the advertising community, today unveiled its 2010 report on cinema advertising revenues. According to the association's report, total cinema advertising industry revenues of CAC members - which account for more than 90 percent of U.S. movie screens - grew by 12.7 percent to $658,255,000 in 2010, as compared to a total of $584,067,000 in 2009. The announcement of the report - which was independently tabulated by Miller, Kaplan, Arase & Co. LLP - was made today by Cliff Marks, president and chairman of the CAC.

Cinema advertising grew despite a year that witnessed continued softness among other traditional media. For 2010 regional and national cinema advertising sales were up 13.9 percent compared with the previous year, accounting for 80.2 percent of the industry, with local growing 8.2 percent year-over-year and accounting for 19.8 percent of the total cinema advertising market.

"2010 saw a significant increase in the number of major marketers and their agency buyers and planners who have come to understand firsthand the value of the cinema audience. More and more, brands are planning cinema as an integral part of their media mix in order to reach younger demographics and light TV viewers," said Mr. Marks. "Advances in digital technology have made cinema a national sight-sound-and-motion network with the ability to also target niche audiences with ease. Not only that, but the new digital projection systems also make cinema the largest 3-D platform in the U.S., giving brands the opportunity to present 3-D advertising alongside the awesome content of 3-D feature films on a mass scale."

The CAC report includes revenue data for both on-screen cinema advertising - including commercials airing in advance of movie previews and the feature presentation - as well as off-screen revenues - including those delivered by lobby digital video and audio programming, sampling, concession-based promotions and other lobby-based promotions. On-screen revenues accounted 91.5 percent of total cinema advertising revenues and were up 10.8 percent year over year, while off-screen revenue (8.5 percent of total cinema spending) was up 38.4 percent.

Top national cinema advertising categories in 2010 included Auto, Electronics, Entertainment, Financial, Communications, Consumer Packaged Goods, Health & Beauty, Soft Drinks, Military and Video Games. Additionally, growth in 2010 was attributable to increasing activity across a broad spectrum of emerging categories, from Confection & Snacks and Electronics to Insurance, Luxury Goods, Pharma, Spirits, Technology, Toys & Games and Travel & Tourism.


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Washington D.C. -- Vin Diesel will receive the "CinemaCon Action Star of the Year Award," it was announced today by Mitch Neuhauser, managing director of CinemaCon, the annual event that will be held March 28-31, 2011, at Caesars Palace in Las Vegas. Diesel will be presented with this special honor at the inaugural "CinemaCon Big Screen Achievement Awards" ceremony to take place on Thursday evening, March 31, in The Colosseum of Caesars Palace. The Coca-Cola Company, Official Presenting Sponsor of CinemaCon, will host the final night gala awards program.

"Since his star-making turn in ‘The Fast and the Furious,' Vin Diesel has continued to build an impressive film resume that includes the cult favorite ‘Pitch Black,' action-thriller ‘xXx,' the science-fiction feature ‘The Chronicles of Riddick,' the drama ‘Boiler Room' and the comedy ‘The Pacifier,'" noted Neuhauser. "With the upcoming all-star reunion in ‘Fast Five,' sure to thrill audiences around the world, we are excited to be able to honor him with the ‘CinemaCon Action Star of the Year Award.'"

Vin Diesel and Paul Walker lead a reunion of returning all-stars from every chapter of the explosive franchise built on speed in "Fast Five," which will be released by Universal Pictures on April 29, 2011. Newly joined by Dwayne Johnson, they take the series that hooked the world on adrenaline and amp up the action and spectacle on a global scale. In "Fast Five," former cop Brian O'Conner (Walker) partners with ex-con Dom Toretto (Diesel) in a very unfamiliar place: the opposite side of the law in exotic Rio de Janeiro, Brazil. Elsa Pataky joins Johnson and returning favorites Jordana Brewster, Chris "Ludacris" Bridges, Tyrese Gibson, Sung Kang, Gal Gadot, Matt Schulze, Tego Calderón and Don Omar in an ultimate high-stakes heist.

After Diesel caught the eye of Steven Spielberg with "Multi-Facial" - a short Diesel wrote, produced, directed and starred in - Spielberg created a role for him in "Saving Private Ryan." Since then, he has gone on to star in blockbuster films such as "The Fast and The Furious," "xXx," "The Pacifier" and "Fast & Furious." In addition to these starring roles, Diesel has worn many hats on the set, serving as a producer on both "Fast & Furious" and "Fast Five." He has also continued to write and direct, most recently releasing the short "Los Bandoleros" on the "Fast & Furious" DVD. Another recent endeavor is his video game company, Tigon Studios, which created and produced the top-selling X-Box game of 2004, "The Chronicles of Riddick: Escape from Butcher Bay." In addition to "Fast Five," Diesel will headline and produce the third chapter of the "Chronicles of Riddick" franchise - tentatively titled "Riddick," and will collaborate with his Tigon Studios and Midway Games to release the film and video game for "The Wheelman."


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