COLUMBUS, Ga. -- Carmike Cinemas, Inc. today announced the December 17th unveiling of its new "BIG-D" auditorium at Canton's Riverstone 15 location. The BIG-D theater opens Friday with the widely anticipated TRON: Legacy in 3-D. "We're providing the ultimate entertainment experience, which features large format DIGITAL, BIGGER screens, BIGGER and BETTER sound, and luxurious in-theater seating for state-of-the-art cinema presentations and the definitive enjoyment of our audiences," notes David Passman, Carmike's President and CEO.
With the Canton opening the Atlanta area becomes one of the first in the nation to offer theatergoers the exciting new BIG-D format that was recently launched by Carmike Cinemas, an industry leader in DIGITAL projection and 3-D technology since 2006.
Dubbed "The Big D," the totally re-designed new auditorium includes a wall-to-wall screen measuring 78 feet wide and over three stories tall, the latest in 7.1 surround sound and Digital projection for both 2-D and 3-D features. In technical terms, Carmike's Big D DIGITAL experience is powered by a cutting-edge Christie Brilliant 3-D flash projector. Images are projected onto the colossal wall-to-wall, ceiling-to-floor screen. The end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD.
To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 8 discrete channels and the ability to upgrade to 11.1, a revolution in surround sound technology with DIGITAL audio processing supported by quad-amplified, 4-way speakers and six 21-inch subwoofers.
The exciting new environment also includes the ultimate comfort of plush leather high-back rocking seats placed for optimal viewing in a stadium seating configuration.
"The success over the past year of 3-D releases for features like "Avatar" and "Alice In Wonderland" proves that audiences are not only willing to pay a modest premium for the new DIGITAL experience, but they are now demanding it," stated Mr. Passman. "These and other early successes will no doubt persuade producers to release more movies in this format and with its BIG-D experience Carmike is providing our audiences with the technology and total luxury that brings theatre-going to a whole new level."
Plans for Carmike's BIG-D Experience include more new locations around the U.S. by the end of 2011. "Whether it be a movie, concert, sporting event, motivational speaker or church service, our patrons will find BIG-D placing them at the heart of the event and the action," added Dale Hurst, Carmike's Director of Marketing.