CYPRESS, Calif. -- Christie®, the world leader in digital cinema projection, is the brand of choice for the first multiplex in Missouri that eliminates the traditional projectionist booth and requires no human operator, B&B Theatres' Wildwood 10. The groundbreaking multiplex's booth-less auditoriums, installed by Kansas-based Sonic Equipment Company, are powered by Christie SolariaTM Series digital cinema projectors. The projectors sit on platforms supported by 16-foot beams that moviegoers can walk under, with a control room on a lower level that is the heart of the digital cinema system. A total of 10 Christie Solaria CP2220 4K-ready DLP Cinema® projectors were installed with six of them set up for Real D 3D presentations.

"The booth-less auditoriums are a first for us. They create a ‘cool effect' that we believe is the way to go in our new theatres," said Dennis McIntire, Director of Strategic Planning for B&B. "We have a very strong track record with Christie. Since the projectors platforms are designed to be low maintenance, we needed a projection system of the highest quality and durability, and Christie was the best fit."

"Booth-fewer auditoriums are an exciting new development and, at Sonic, we thrive on being on the leading edge," said Eric Olson, Director of Operations, Sonic Equipment Company. "We needed digital projectors that would eliminate the fear of the unknown, and Christie took the fear factor out of the equation. Their projectors perform continuously, without worrying about frequent access for servicing. We have enormous confidence in the reliability of Christie projectors and wouldn't have attempted the booth-less auditoriums without them."

The Wildwood 10 Theatres represent the new face of the B&B brand. In addition to being Missouri's first, all-digital multiplex, it features two plush "Marquee Suites" for patrons who are over 21, as well as a spectacular 56-foot wide, wall-to-wall Grand Screen, also lit up by a Christie projector, that offers the latest in 3D video and audio technology. The building's façade incorporates an Art Deco spire and vertical signage that were built from the ground up on the site of a former bank, while the interior décor features murals of stylized Hollywood scenes. The Wildwood 10 had its grand opening in October, bringing the family-run chain's total digital screens to 62 and putting them on track to digitize all of their 204 screens within two years.

Sonic's Eric Olson noted that Christie Managed Services also played an integral role in his decision to recommend Christie projectors.

"The service allows us to offer our customer a wider range of support and maintenance to help them best manage their new high tech digital systems," he said. "Christie Managed Services blends seamlessly with our technical capabilities to provide a solid foundation of support that includes expertise in planning, procurement, logistics, pre-staging and integration, as well as implementation of system rollouts."

Olson added, "I am amazed with how little the theatre manager has to worry about, considering the sophistication of these projection systems. Christie Managed Services is like a full time projectionist continuously monitoring the systems."

"The best projection systems in the world are of little value if they are not also highly reliable," noted Craig Sholder, vice president, Entertainment Solutions, Christie. "Christie's strong reputation in the exhibition community is based on providing products of proven dependability, backed by unmatched technical expertise. B&B's new booth-less theaters are a tribute to the confidence they have in Christie projectors and our commitment to meeting the most challenging needs of our customers."


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New York, NY -- Screenvision, a national leader in cinema advertising, announced today the results of its Big Event Study, conducted by independent research company Lieberman Research Group. The results unveil that Brand Awareness, Purchase Intent and Brand Affinity are stronger when brands advertise in both Big Event TV programs and with Screenvision. The research was conducted in response to the marketplace's desire to learn more about the effectiveness of advertising with Screenvision and during high profile TV events.
The test measured commercials in a Big TV Event and then the same ads that ran with Screenvision for the ensuing Cinema four week period. The Big Event Study findings include:

In comparison, the Screenvision campaign delivered 5 times higher unaided brand recall vs. Big Event TV
- Among the moviegoers surveyed, 26% did not view Big Event programs, illustrating that Screenvision can provide incremental reach
- The moviegoers in this study delivered an average age of 35; nine years younger than Big Event TV viewers
- Among moviegoers who had a preference, they liked the ads 3.4 times more on Screenvision than on TV
The combination of Big Event TV and Screenvision advertising delivered double digit increases on ROI deemed metrics among moviegoers who recalled the ads in both sectors:
- +55% higher Purchase Intent among all moviegoers
- +42% higher Brand Affinity among all moviegoers

"The marketplace realizes that movies at the theatre are big event offerings, with new titles launching every weekend," said Michael Chico, Executive Vice President, Sales, Marketing & Research, Screenvision. "The results clearly demonstrate that consumers bond with brands they see advertised in cinema, which drives consideration and purchase intent, leading to increased brand trial and loyalty. This research compares advertising in Screenvision theatres to the same creative in high-profile TV events such as the Super Bowl, Golden Globes, Oscars or Emmys."

"For eight years we have executed over a hundred research studies on behalf of Screenvision and its clients to measure the effectiveness of cinema ads," said Jennifer Francis, Vice President Lieberman Research Group. "We've seen a lot of these campaigns perform well in the cinema environment in nearly every category, from automotive to CPG to financial, across key advertising metrics. It's no surprise that the combination of running a campaign with Screenvision after a Big TV Event enhances effectiveness."


Measured Big Event TV advertising through an online survey 24 to 48 hours after broadcast. Measured Ad Recall & Likeability, Brand Affinity and Purchase Intent. Total respondents = 1,013. Data based on those who watched the Big Event. Survey conducted Q1 2010.

Measured Cinema campaign and combination of Big TV Event + Cinema through in-theatre exit research fielded by Lieberman Research Group. Tests were conducted in four DMAs (Dallas, Pittsburgh, San Diego and Kansas City) among adults 25-54. Measured same metrics as TV online survey as well as the impact of viewership of ad on TV and in Cinema. Fielding was
Q1 2010.


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Hong Kong -- GDC Technology ("GDC"), a world leading digital cinema solution provider, is pleased to announce that it has been selected by Les Cinémas Gaumont Pathé (Gaumont Pathe Movie Theatres) as the supplier of digital cinema servers for its digital conversion program. System integrator ADDE and manufacture/installer Cinemeccanica France are responsible for the installation and maintenance services throughout the project. The deployment was started in January 2011, involving the deployment of at least 300 units of SX-2000A servers with Integrated Media Block across France, The Netherlands and Switzerland. GDC servers in this project will be integrated with ADDE's Theatre Management System (TMS).

Les Cinémas Gaumont Pathé is currently the leading exhibitor in France and one of the most prominent exhibitors in Europe. Currently it operates 74 cinemas and 757 screens in France, 21 cinemas and 156 screens in The Netherlands, and 10 cinemas and 70 screens in Switzerland. Les Cinémas Gaumont Pathé never ceases to impress its audiences with its continued effort to bring them the best comfort and a rich diversity of films, and it is fully committed to digital projection for future growth. In 2010, the Gaumont Pathé Theaters realized 67.7 millions of admissions in Europe.

Established in 1981, ADDE is a company that specializes in the manufacture and installation of film projection equipment. In addition to being one of the few French companies to manufacture the majority of the material that it installs in the field of cinema, ADDE also provides a comprehensive range of services to the cinema exhibition industry, including after-sales service, maintenance, troubleshooting, development of installation, and technical management. "GDC servers are very intuitive to use and have been designed for easy installation in the field," said Didier Rosset, president of ADDE. "GDC engineers are very knowledgeable and always reachable for assistance. We have great confidence working with them for Les Cinémas Gaumont Pathé's rollout program."

"This contract is of special significance to us in that it is GDC's first major order in Europe. More importantly, GDC is honored to work with a prominent and respected exhibitor in Europe - Les Cinémas Gaumont Pathé that demands quality products and services," said Dr. Man-Nang Chong, founder and CEO of GDC Technology. "Since our first installation of digital cinema server a decade ago, GDC has grown to become one of the leading server manufacturers with more than 70% market share in Asia and number 2 in worldwide market share of digital cinema servers. GDC is committed to providing the best server technology and services to our European exhibitors."


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Burbank, CA -- Everything has led to this moment. The epic finale begins with "Harry Potter and the Deathly Hallows - Part 1", which arrives on Blu-ray Combo Pack, DVD and Digital Download this April 15th from Warner Home Video and Warner Bros. Digital Distribution. Setting the stage for the much anticipated theatrical release of "Harry Potter and the Deathly Hallows - Part 2" this summer, the entire ensemble cast is back for this must-see seventh installment of the top-grossing motion picture franchise in history, based on the best-selling book series by J.K. Rowling.

From celebrated director David Yates (Harry Potter series Years 5-7), "Harry Potter and the Deathly Hallows - Part 1" brings back the highly-acclaimed cast including Daniel Radcliffe, Rupert Grint, and Emma Watson as well as Academy Award® Nominee Ralph Fiennes (Clash of the Titans, The English Patient), Academy Award® Nominee Helena Bonham Carter (The Kings's Speech, Sweeney Todd), Academy Award® Nominee Imelda Staunton (Vera Drake), Alan Rickman (Sweeney Todd, Love Actually), and Michael Gambon (The Good Shepherd, Gosford Park). "Harry Potter and the Deathly Hallows - Part 1" also introduces Golden Globe® Winner Bill Nighy (The Constant Gardener, Love Actually) as Rufus Scrimgeour.

"Harry Potter and the Deathly Hallows - Part 1" will be available on Blu-ray Combo Pack, featuring a hi-definition, a standard definition, and a digital copy of the film, for $35.99 and on Single Disc DVD in widescreen format for $28.98 SRP.

Beginning February 1st, Harry Potter fans old and new can sign up to join the "Quest for the Hallows", an exciting global online adventure throughout the year. The "Quest for the Hallows" allows participants to unlock exclusive content, including videos, photos and other exciting, never-before-seen materials, and also enter sweepstakes featuring spectacular prizes. For more information and to sign up for the "Quest for the Hallows" visit

On April 15th, "Harry Potter and the Deathly Hallows - Part 1" will be available for rent ON DEMAND through Digital Cable, Satellite TV, and select game consoles. It is also available to buy through DIGITAL DOWNLOAD from digital movie retailers and select game consoles.

It will be available to rent on Blu-ray and DVD via kiosks and subscription on May 10, 2011.

Also on April 15 from Warner Home Video, the adventure multiplies with the release of "Harry Potter Years 1-7 Part 1" Giftsets on DVD and Blu-ray Disc. The giftsets feature the first seven films in the franchise ("Harry Potter and the Sorcerer's Stone," "Harry Potter and the Chamber of Secrets," "Harry Potter and the Prisoner of Azkaban," "Harry Potter and the Goblet of Fire," "Harry Potter and the Order of the Phoenix," "Harry Potter and the Half-Blood Prince" and "Harry Potter and the Deathly Hallows - Part 1"); the Blu-ray giftset includes an abundance of spectacular special features on each movie. The "Harry Potter Years 1-7 Part 1" Giftset will be available on Blu-ray for $134.99 and DVD for $78.92 SRP


"Harry Potter and the Deathly Hallows", the seventh and final adventure in the Harry Potter film series, is a motion picture event, told in two full-length parts.

Part 1 begins as Harry, Ron and Hermione set out on their perilous mission to track down and destroy the Horcruxes--the keys to Voldemort's immortality. On their own, without the guidance or protection of their professors, the three friends must now rely on one another more than ever. But there are Dark Forces in their midst that threaten to tear them apart.

Meanwhile, the wizarding world has become a dangerous place for all enemies of the Dark Lord. The long-feared war has begun and Voldemort's Death Eaters seize control of the Ministry of Magic and even Hogwarts, terrorizing and arresting anyone who might oppose them. But the one prize they still seek is the one most valuable to Voldemort: Harry Potter. The Chosen One has become the hunted one as Voldemort's followers look for Harry with orders to bring him to the Dark Lord...alive.

Harry's only hope is to find the Horcruxes before Voldemort finds him. But as he searches for clues, he uncovers an old and almost forgotten tale--the legend of the Deathly Hallows. And if the legend turns out to be true, it could give Voldemort the ultimate power he seeks.

Little does Harry know that his future has already been decided by his past when, on that fateful day, he became "the Boy Who Lived." No longer just a boy, Harry Potter is drawing ever closer to the task for which he has been preparing since the day he first stepped into Hogwarts: the ultimate battle with Voldemort.


"Harry Potter and the Deathly Hallows - Part 1" contains the following special features:

3-Disc Blu-ray Combo Pack includes:

• Exclusive Sneak Peek of a scene from the highly anticipated upcoming film Harry Potter and the Deathly Hallows - Part 2
• Maximum Movie Mode - Join host Jason Isaacs (Lucius Malfoy), and other members of the cast and crew, on an interactive journey through Harry Potter and the Deathly Hallows - Part 1. Plus, revisit important moments from the previous films to prepare for the final battle that takes place in Harry Potter and the Deathly Hallows - Part 2.
• Dan, Rupert and Emma's Running Competition - While filming the escape scene from the Snatchers in Swinley Forest, Dan, Rupert and Emma engage in a little competition of their own. With colorful commentary by Director David Yates, see the competitive spirit on set and this hilarious rivalry between the three leads.
• The Seven Harrys - See how Daniel Radcliffe recreated the personalities of the different characters that transform into Harrys in the hilarious Privet Drive scene.
• On the Green with Rupert, Tom, Oliver and James - Accompany Rupert Grint (Ron Weasley), Tom Felton (Draco Malfoy), Oliver Phelps (George Weasley) and James Phelps (Fred Weasley) for a round of golf and get a glimpse into their 10-year friendship that developed while making the Harry Potter films.
• The Wizarding World of Harry Potter Promotional Trailer - Join Daniel Radcliffe, Rupert Grint, Emma Watson and other cast members from the Harry Potter films on their first visit to the Grand Opening of The Wizarding World of Harry Potter.
• Additional Scenes
• Harry Potter and the Deathly Hallows Part 1: Behind the Soundtrack
• Standard Definition DVD of the feature film
• Digital Copy of the feature film

DVD Includes:

• Additional Scenes


Consumers who buy or rent the movie digitally will receive special bonus materials:

• iTunes - Fans that purchase the title from iTunes will receive extras including a behind-the-scenes look at the making of the "Harry Potter and the Deathly Hallows - Part 1" soundtrack, eight deleted scenes, and an interview with Rupert Grint, Tom Felton, Oliver Phelps and James Phelps discussing growing up on set and life after Potter.

• On Demand - Consumers that rent the film On Demand in Hi-def will have access to great bonus content including Dan, Rupert and Emma's "Running Competition," an exclusive video that gives a glimpse of the new cast members on the set, and a deeper look at the making of the soundtrack for "Harry Potter and the Deathly Hallows - Part 1."


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Washington D.C. -- Richard Fox, Executive Vice President, International of Warner Bros. Entertainment will receive the inaugural CinemaCon Passepartout Award, as part of CinemaCon's International Day, it was announced today by Mitch Neuhauser, Managing Director of CinemaCon, which will be held March 28 - 31, 2011 at Caesars Palace in Las Vegas. When it debuts, CinemaCon, the official convention of The National Association of Theatre Owners (NATO), will be the largest and most important gathering of cinema owners and operators from around the world. Fox will receive his special honor at the International Day Luncheon to take place on Monday, March 28, 2011.

"The ‘CinemaCon Passepartout Award' has been created to single out the achievements of an industry executive whose dedication and commitment to the international marketplace is unequalled and is an award that will be presented on an annual basis," noted Neuhauser. "Having Richard Fox be the first recipient is really our great honor. There is no one we can think of who is more deserving, or, is as highly respected and admired by so many filmmakers and executives throughout the world when it comes to international distribution and local and foreign production. This is a wonderful opportunity for the industry to single Richard out for his pioneering efforts and leadership and we couldn't be more delighted."

Fox has spent his entire professional career at Warner Bros. Entertainment, having joined the company in 1975 as a management trainee working in Australia and Japan. Numerous promotions led to his current position of Executive Vice President International in 1992 where Fox manages the company's extensive indigenous film production initiative, in which Warner Bros. Pictures serves as a producer, production partner or distributor of local language films in various countries around the world. When applicable, the Studio commits its worldwide resources to exporting these films to an international audience. In 2006, Fox was named the Chevalier de l'Ordre des Arts et des Lettres (Knight of the Order of the Arts and Letters) an award created by the French government in 1957 to recognize individuals who have distinguished themselves by their contributions to creative life in France and throughout the world. In 2008, Fox received the honorary title Commendatore dell'Ordine al Merito della Repubblica Italiana (Commander of the Order of Merit of the Italian Republic,) which is conferred by the President of the Italian Republic on Italian and foreign citizens who have distinguished themselves through lasting contributions to Italian society.


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