Kissimmee, FL. - "The drive-in theatre not only remains a time honored American icon, but in a down economy still offers the best value available for family entertainment" said John Vincent, Jr., president of the United Drive-in Theatre Owners Association (UDITOA).
Drive-in theatre owners and operators from across the United States traveled to Florida to learn the latest developments in theatre technology, hospitality and operations and to share their perspective on issues facing the industry.

Attendees were addressed by National Association of Theatre Owners (NATO) Executive Director Kathy Conroy and senior NATO staff who updated the group on industry issues as well as federal and state legislative and regulatory initiatives. NATO solicited the support of UDITOA members in working with decision makers to pursue a legislative and regulatory agenda fair and favorable to motion picture exhibitors.

Ongoing industry conversion to Digital Projection was a major topic of interest. UDITOA wants to make sure drive-in theatres are able to convert to the new technology to ensure the ongoing success of this unique entertainment option. Technical and financial challenges were reviewed. Several Digital Projection manufacturers were present, some providing hands on demonstrations.

Discussions included vigilance in preventing movie theft, supporting the Motion Picture Association of America (MPAA) voluntary rating system and ways in which UDITOA members can play an even larger role in contributing to the Will Rogers Institute.
Vincent was also pleased to report the emergence of UDITOA as a valued participant in the prestigious Intersociety for the Enhancement of Cinema Presentation, Inc. Intersociety members are the driving forces molding the direction of the industry and UDITOA is honored to join these distinguished organizations.

UDITOA members have delivered valuable insights and unique, creative solutions to the challenges inherent to the drive-in theatre industry. "From concession improvements to picking the right novelties to training our workers, our members are fully invested in doing everything they can to enhance our patrons' experience when they visit our theatres," said Vincent.


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Can you say Oscar bait?

Director Paul Greengrass (Green Zone, The Bourne Ultimatum) and producer Scott Rudin (True Grit, The Social Network) are teaming up with Universal to film Memphis, a project focusing on the assassination of Martin Luther King. Production is set to begin in June.

Greengrass is obviously not afraid of sensitive topics. Green Zone is an unflinching look at the Iraq war, and United 93 gave viewers an unflinching look at the 9-11 hijackings.

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LOS ANGELES - The Motion Picture Association of America, Inc. (MPAA) today released its annual Theatrical Market Statistics Report for 2010. The report shows that global box office receipts for all films released around the world reached an all time high of $31.8 billion, an increase of 8% over 2009. The U.S./Canada market repeated its peak performance from last year but remained flat at $10.6 billion. International box office increased by 13%, with the largest growth in Asia Pacific which grew by 21%. More than 40% of the Asia Pacific box office growth occurred in China. However, China remains a highly restrictive market for foreign film distribution.

The 3D market was a key driver at the U.S./Canada box office making up 21%, or $2.2 billion of the total, doubling last year's performance, and compared to just 2% of the box office in 2008. One in three people in the U.S. and Canada saw a 3D movie in 2010. Younger moviegoers are avid consumers of the 3D experience; 64% of moviegoers ages 2-17 viewed at least one 3D movie in 2010.

"It was a strong year at the movies in 2010. Despite a weak economy, shifting business models, and the ongoing impact of digital theft, we had another record year at the global box office driven by growth outside the U.S. and Canada. In the U.S. and Canada 3D was the driving force," said Bob Pisano, President and Interim CEO of the MPAA. "Higher value entertainment continues to make a significant contribution to box office revenues."

John Fithian, President and CEO of the National Association of Theatre Owners, added: "The domestic theatrical market continues its strong performance. Box office has grown for four of the past five years, setting records in three of them. It has surpassed $10.5 billion for the past two years. The industry's investments in digital cinema and 3D have begun to show dividends, with 3D releases doubling their share of the box office. Admissions, which are more volatile than box office, continue to hold their own in the face of a prolonged economic downturn. Theater owners continue to offer their patrons the lowest-priced form of out of home entertainment, with the average movie ticket - including premium-priced tickets - costing less than it did in 1970, adjusted for inflation."

The number of tickets sold in the U.S./Canada declined 5% to 1.34 billion, returning to the 2008 level. While the number of moviegoers was up 3% compared to the previous year, the average number of movies they attended declined to an average of six times in 2010, from 6.5 in 2009. Ticket sales continue to be fueled by repeated visits to the cinema by frequent moviegoers - those who go to the movies once a month or more. Frequent moviegoers make up only 11% of the population but bought over half of all tickets sold in 2010. While the number of frequent moviegoers rose to 35 million, up three million from the previous year, occasional moviegoers - those who see less than one movie per month - went to the movies less frequently in 2010.

The number of screens has remained constant over the past five years at around 150,000 worldwide; however digital screens have increased dramatically. Nearly one-quarter of all screens are now digital and over 60% of those are 3D-capable. In 2010, every region in the world more than doubled its digital screen count for an overall increase of 122%.

"Though innovation and technology continue to be a positive force for the theatrical business, driving moviegoers towards higher value 3D entertainment, the continued theft of movies online will have a sustained adverse impact on movie attendance in the coming years. It's impossible to compete with free," said Pisano. "We will continue to work with our industry partners to fight for common sense ways, through legislative, enforcement and legal avenues, to vigilantly protect the creativity at the heart of our industry from theft."

For a detailed analysis of the 2010 MPAA Theatrical Market Statistics please visit our website at


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Washington D.C. -- Iconic filmmaker and entertainer Tyler Perry will receive the "CinemaCon Visionary Award," it was announced today by Mitch Neuhauser, managing director of CinemaCon, which will be held March 28-31, 2011, at Caesars Palace in Las Vegas. Perry will be presented with this special honor at the inaugural "CinemaCon Big Screen Achievement Awards" ceremony to take place on Thursday evening, March 31st in The Colosseum of Caesars Palace. The Coca-Cola Company, Official Presenting Sponsor of CinemaCon is also the host of the final night gala awards program.

"From the moment he burst onto the entertainment scene almost ten years ago, Tyler Perry has single-handedly changed the landscape of stage, screen and television with bravado, confidence and tremendous commercial and critical success", noted Neuhauser. "He has and continues to serve as an inspiration to so many and from his first feature film Diary of a Mad Black Woman to his recent release For Colored Girls, Perry has endeared himself to millions of fans with his unique blend of hope and humor that inspires audiences of every age with his extraordinary body of work. We could not be more honored to present someone who is a true visionary with the 2011 CinemaCon Visionary Award".

Added Joe Drake, President of Lionsgate's Motion Picture Division, "Tyler is the very definition of a visionary. He has literally created everything he has based on a vision that was uniquely his, and one that he worked tirelessly to bring to life despite all kinds of barriers. We are so proud to be in business with Mr. Perry, who couldn't be more deserving of this honor."

"I am so pleased to be recognized with this award from CinemaCon," adds Perry. "The success of the industry depends on whether exhibitors can see movies through fans eyes, and anticipate what they want. I'm honored to be receiving this honor from the exhibitors who have helped me provide a great movie-going experience to my fans from the beginning."

In theaters everywhere on April 22, 2011, Madea's Big Happy Family once again brings everyone's favorite wise-cracking, take-no-prisoners grandma to the big screen via Lionsgate® and Tyler Perry Studios. After Madea's niece Shirley, receives distressing news about her health, Madea jumps into action to help Shirley gather her three adult children, who are to distracted by their own problems, together to share the news as a family. It's up to Madea, with the help of Aunt Bam, to gather the clan together and make things right the only way she knows how: with a lot of tough love, laughter and the revelation of a long-buried family secret. Written and directed by Perry, who also stars as Madea, and her brother Joe, Madea's Big Happy Family also stars Loretta Devine, Shad "Bow Wow" Moss, David Mann, Cassi Davis, Tamela Mann, Lauren London, Isaiah Mustafa, Rodney Perry, Shannon Kane, Teyana Taylor, and Natalie Desselle Reid.

Born into poverty and raised in a household scarred by abuse, Perry's strength, faith and perseverance would later form the foundations of his plays, films, books and shows. A simple piece of advice from Oprah set his career in motion as a diary of his daily thoughts and experiences led to his writing of a musical, I Know I've Been Changed, in 1992. Five years later with no money left, sleeping in seedy motels and his car, Perry's faith in himself and God only got stronger, allowing him to forge ahead. In 1998, his perseverance paid off when the play began a limited church run. The community came out in droves and Perry never looked back as he began an incredible run of eight plays in eight years. Madea first debuted in 2000's I Can Do Bad All By Myself and spawned three more plays leading to Perry's jump to the big screen with 2005's Diary of a Mad Black Woman, which debuted at #1 nationwide. He followed with Madea's Family Reunion, Daddy's Little Girls, Why Did I Get Married?, Meet the Browns, The Family That Preys, I Can Do Bad All by Myself, Why Did I Get Married Too?, and For Colored Girls, which were all met with massive fan support and commercial success. In 2006, Perry's first book, Don't Make A Black Woman Take Off Her Earrings: Madea's Uninhibited Commentaries On Life and Love, shot to the top of the New York Times bestseller list and claimed two Quill Book Awards. In 2007, Perry expanded his brand to television with the series House of Payne, the highest-rated first-run syndicated cable show of all time and followed that up with Meet the Browns, the second highest debut ever on cable, after House of Payne. Perry has also signed on to produce Lionsgate upcoming comedy We the Peeples and will play the title character in Rob Cohen's I, Alex Cross.


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