Record Number of Installations in Past Year Include More than 20 Groupo Cinemex CinemeXtremo
Auditoriums Featuring Dolby Atmos for Exceptional Power and Performance
CINEMACON/LAS VEGAS – () – Christie®, the global leader in visual displays and audio technologies, is proud to announce a record year for Christie Vive Audio™ installations worldwide, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year’s most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by CinemaCon 2016.
The latest locations to embrace Christie Vive – Southern Theatres’ Movie Tavern in Baton Rouge, Louisiana, and Movie Tavern in Flourtown, Pennsylvania – are scheduled to open in May and July 2015, respectively. The installations are a testament to Southern Theatres’ confidence in Christie Vive. The company was one of the first in the U.S. to power a multiplex exclusively with Christie Vive Audio and Christie Solaria Series Projectors – the Grand 14 Esplanade in Kenner, La., which opened in 2013; and the Movie Tavern Northshore in Covington, La., which opened last year. They followed in the steps of other renowned exhibitors such as Grupo Cinemex, which opened 21 CinemeXtremo Premium Large Format auditoriums with Christie Vive and Dolby Atmos®.
With 40 regional locations and growing, Southern Theatres has won extensive praise for providing the ultimate in movie viewing, with state-of-the-art digital projection, audio technology, and 3D capability. Its Movie Tavern locations are recognized for their full-service offerings that include casual dining, a full bar option, luxury recliners in every auditorium, and reserve seating. The result is a memorable experience that caters to all the senses, from taste and touch, to the brilliant sight of digital cinema and aural excellence of systems like Christie Vive, which unlocks the full potential of DCI digital cinema audio formats.
“We’re proud of our tradition of bringing the latest developments in cutting-edge technology, which Christie Vive Audio helps us deliver,” said Ron Krueger II, President and Chief Operating Officer, Southern Theatres. “We’re the first theatre to power every auditorium with Christie Vive Audio, a revolutionary leap in cinema loudspeaker design that provides an improved sound experience for every guest in every seat in the house, and our commitment to installing Vive Audio is evident in our growth plans for 2015.”
Rolando Maggi, Director of Infrastructure, Grupo Cinemex, agreed. “We are passionate about bringing our guests the latest in cutting-edge cinema visual and sound technology, and we count on Christie to help us deliver a consistently memorable movie viewing experience.”
He added: “Since our first launch of CinemeXtremo a year ago, we remain committed to opening additional CinemeXtremo auditoriums with Dolby Atmos® and Christie Vive Audio for their exceptional performance. Cinemex Tlalnepantla will be the next locations to treat its audiences to the awesome experience of a CinemeXtremo auditorium.”
“Christie Vive Audio’s exceptional pace of installation attests to the groundbreaking innovation that is its cinema-specific line array design and immersive sound,” said Patrick Artiaga, Director of Business Development, Audio Solutions, Christie. “We take great pride in the confidence, support, and trust that renowned exhibitors such as Southern Theatres and Grupo Cinemex place in Christie to provide them with quality cinema visual and audio solutions to meet the highest demands of today’s tech-savvy audience. We look forward to celebrating many more future installations as exhibitors ‘heed the call’ of the superior audio experience that is Christie Vive.”
For more information on Christie’s new audio initiatives, visit www.viveaudio.com.
About Movie Tavern
Founded in 2001, Dallas-based Movie Tavern is a leader in the cinema eatery segment catering to adults and families with 19 high-quality theatres and 149 digital screens in nine states. In September 2013, Movie Tavern was acquired by New Orleans-based Southern Theatres, a portfolio company of Veronis Suhler Stevenson (VSS), a leading private equity firm. With the acquisition of Movie Tavern, Southern Theatres became the eighth largest theatre company in North America.
About Southern Theatres
Southern Theatres, LLC., owned and operated by George Solomon, was formed in May of 2002. Solomon has been in the theatre business with his family for over 50 years and launched Southern Theatres, LLC. to develop and operate state-of-the art multiplex stadium-seating movie theatres. In April 2005, Veronis Suhler Stevenson (VSS) made a $30 million equity investment in Southern Theatres, LLC. VSS is a private equity and mezzanine capital fund management company dedicated to investing in media, communications and information industries in North America and Europe. Southern Theatres, LLC. is the eighth largest theatre circuit in The United States and is currently responsible for the daily operation s of The Grand Theatres, Amstar Cinemas, The Theatres at Canal Place and oversight of operations for Movie Tavern. The company operates 40 locations with 452 screens in Alabama, Colorado, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, Pennsylvania, South Carolina, Texas and Virginia. Southern Theatres, LLC. is well positioned for continued expansion in key markets throughout the United States. Southern Theatres, LLC. is proud to be headquartered in New Orleans, La.
About Grupo Cinemex
Cinemex is the sixth largest cinema chain worldwide, with 267 sites and
2,338 screens in 76 cities across Mexico. With over 10,000 employees, Cinemex presented in the last 6 years a steady double-digit growth in the country. The company expects 89 million in attendance in 2014. In 2013, Cinemex was awarded the International Achievement Award in Exhibition at the ShowEast annual conference. Today, Cinemex continues to offer innovative concepts in cinema, including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, as well as Cinemex 3D, the 4D experience, CinemeXtremo, Casa de Arte, and alternative content. At Cinemex, being the best in entertaining our guests is our main goal. http://cinemex.com/
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and entertainment audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com.