Centennial, CO -- National CineMedia, Inc.'s (NASDAQ: NCMI) operating subsidiary National CineMedia, LLC (NCM), and its founding member theater circuits AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), have agreed to an amendment of its existing long-term Exhibitor Services Agreements (ESAs) to allow for the connection of NCM's national advertising and Fathom Events networks to the founding members' new, higher quality digital cinema projection systems.

These new systems will not only provide higher quality 2-D images, they will also expand NCM's capability to provide 3-D advertising and 3-D live and pre-recorded events. It is expected that over the next 36 months the vast majority of NCM's 15,230 founding member screens will be equipped with the new digital cinema equipment. These founding member installations, combined with the digital cinema installations of NCM's network affiliates, are expected to provide an enhanced digital cinema presentation for approximately 90% of NCM's approximately 700 million annual theater attendance.

"This new digital cinema agreement with our three founding member theater circuits is the next evolution of our cinema network, once again raising the industry standard for pre-feature advertising and entertainment programming in cinemas," said Kurt Hall, NCM's chairman and CEO. "This new technology will provide a better experience for theater patrons, a unique and more impactful marketing platform for our advertising clients and a more effective distribution network for NCM Fathom content owners."

Mr. Hall concluded, "While the theater access fees that are paid to NCM's founding member circuits will increase over time as our cinema network is connected to their new digital cinema equipment, this increased cost is expected to be more than offset by the benefits associated with the improved presentation, including the ability to more broadly distribute 3-D advertising and alternative content."


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Toronto, ON - October 6, 2010 (CGX.UN): Cineplex Entertainment is very pleased to introduce the next evolution of the audio visual entertainment experience in Canada - Cineplex® UltraAVXTM ("UltraAVX") an Ultra Audio Visual ExperienceTM to Edmonton residents.

"UltraAVX will immerse you in the action on screen and surround you in pure digital sound for an experience that is not to be missed. It really is the next level of cinema entertainment," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "Cineplex is the leader in out-of-home entertainment in Canada and we continue to enhance the entertainment experience with the launch of UltraAVX," said Marshall.

UltraAVX was designed to create one of the most immersive entertainment experiences possible for Cineplex guests. UltraAVX auditoriums feature screens that are significantly larger on average than our traditional screens and extend wall-to-wall. Adding to the experience is a superb digital surround sound system utilizing the latest in Dolby digital sound technology. Christie Solaria 2230 DLP Cinema® projectors will provide a superior digital presentation projecting visually stunning, crystal clear images onto the giant screen. The system is further enhanced with the addition of RealD 3D technology enabling us to also present the latest 3D movies in the UltraAVX auditorium. Guests will love the new reserved seating option especially when they settle in to the extra wide high back rocker seats.

UltraAVX makes its debut in Edmonton on Friday, October 8, 2010 at Cineplex Odeon South Edmonton Cinemas and at Cineplex Odeon North Edmonton Cinemas. UltraAVX will be added to seven other Cineplex Entertainment theatres by the end of 2010 with many more locations to be added in 2011.

Cineplex Odeon South Edmonton Cinemas is located at 1525-99th Street NW, and Cineplex Odeon North Edmonton Cinemas is located at 14231-137th Avenue NW, Edmonton, AB. For more information or to purchase tickets and get your reserved seat in the UltraAVX auditorium, please go to cineplex.com


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darrenaronofsky.pngSource: Deadline.com

Darren Aronofsky is reportedly entering into talks with 20th Century Fox to take over directing duties on the sequel to X-Men Origins: Wolverine.

The director is currently winning rave reviews for Black Swan, a ballet drama that Fox Searchlight will send out on December 1.

It certainly helps that Aronofsky has worked with Wolverine star Hugh Jackman in the past. The pair teamed up for The Fountain, which received mixed reviews and landed with a thud at the box office.

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New York, N.Y. -- Screenvision, a leading innovator in cinema advertising, has hired online advertising and mobile marketing executive Robert Formentin as its new Vice President, Web Operations and Digital Sales.

In his new position, Formentin will be responsible for leading the development of Screenvision's online advertising and mobile marketing division, providing the vision and setting strategy for the company's expanding digital advertising solutions. Furthermore, he will focus on generating additional revenue through ad sales representation of entertainment websites and creating cutting edge marketing programs using the latest mobile technologies. Reporting to Michael Chico, Screenvision's Executive Vice President of Sales, Marketing and Research, Formentin will be based in the company's New York headquarters.

"We are really pleased that Robert will be leading Screenvision's digital and mobile strategy" said Chico. "He brings a wealth of knowledge and experience to a department that is certain to enhance the overall offering Screenvision will deliver to our advertiser and exhibitor partners."

Robert Formentin brings more than 2 decades of sales and management experience with over 15 years in online advertising sales. Formentin has held senior-level positions at Internet search pioneer Infoseek, Ad Networks 24/7 Real Media, Advertising.com, and Publisher-side Brand Ad Sales at rep firm Phase2Media.

"I'm thrilled to be working with such a talented team," said Formentin. "Together with our in-theatre programs, our online and mobile division will deliver truly groundbreaking, integrated programs for our advertisers."

Robert is an Internet sales specialist with start-up and corporate experience and a veteran of all genres of online marketing. He was a pioneer in selling cost-per-click programs in 1996 and behavioral targeting in 1997. He helped devise and sell new keyword programs and spearheaded the development of new search categories while at Infoseek. In 2000 he helped launch the successful direct response division of Phase2Media and most recently has been a sales advisor to a mobile start-up and private equity firm.


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