Centennial, CO and Dallas, TX - National CineMedia (NASDAQ:NCMI),
a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has entered into a network affiliate agreement with Rave Cinemas, LLC for the presentation of cinema advertising and NCM Fathom entertainment and business events in theaters recently acquired from National Amusements.

Under the terms of the exclusive multi-year agreement, 33 Rave movie theaters with 475 screens in California, Connecticut, Iowa, Kentucky, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania and Virginia will join NCM's network. These theaters have a presence in the top Designated Market Areas (DMAs) with an estimated annual attendance of over 18 million patrons. Rave will exclusively present NCM's FirstLook pre-feature program in these theaters beginning in June 2011 upon the expiration of its existing cinema advertising agreement. In addition, select Rave theaters will immediately begin presenting NCM Fathom's live and pre-recorded in-theater entertainment and corporate events.

"The addition of these recently acquired Rave theaters to the NCM Cinema Network represents an important expansion for us in key markets," said Kurt Hall, NCM's president and chief executive officer. "The inclusion of these high quality theaters further strengthens our national media network, creating a higher impact solution for marketers looking for integrated campaigns that capitalize on the magic of the movies, entertainment event sponsorships and online placement."

Thomas W. Stephenson, president and CEO of Rave Motion Pictures, remarked, "NCM's network of theaters and advertising partners is far reaching and impressive. And as an early adopter and leader in alternative content programming, we enthusiastically welcome their compelling Fathom events to our screens."

Rave represents the most recent expansion of the NCM Cinema Network - the largest digital in-theater video and satellite distribution network in North America. NCM currently has exclusive, long-term cinema advertising agreements in place with its founding member exhibitors, AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group , as well as network affiliate pacts with theater circuits such as Carolina Cinemas, Cobb Theatres, Galaxy Theatres, LLC, Georgia Theatre Company, Goodrich Quality Theaters, Hollywood Theaters, Kerasotes ShowPlace Theatres, MJR Theatres, Picture Show Theatres, ShowBiz Cinemas, LLC, Starplex Cinemas, and Storyteller Theatres Corporation, among others.

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Source: THR

Director Taylor Hackford's (Proof of Life) film Love Ranch will finally see the light of day.


The film stars Helen Mirren and Joe Pesci and it focuses on a real-life couple who opened the first legalized house of prostitution in Nevada. E1 Entertainment will distribute the film on a limited in basis in June.

While Mirren has been acting regularly in such films as The Last Station, Pesci hasn't been seen on screen since 2006's The Good Shepherd.

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The Last Song grossed $7.10 million on Friday, thus giving it a Twitter ratio of 2,863 from its 20,325 tweets. More importantly, its opening day ratio from Wednesday's $5.1 million was 1,103, which was a ways below my estimated ratio of 1,350 and a $4m tally. The film obviously managed to pull in more of an older crowd than I had imagined which helped to sink its ratio a bit. Look for it to pull in $16.5 million for the three day period and $25.5 million over its first 5 days.

Clash of the Titans started up with $29.02 million on Friday (including the Thursday shows) to secure the top spot at the Box Office. This gave it a ratio of 824 from its 23,922 tweets which was almost perfect for my predicted 800 ratio and $28.75 million. It is on course for a $63 million weekend and top spot for this record breaking frame.

Lastly, Tyler Perry's Why Did I Get Married Too broke out on Friday with an estimated $12.35 million. This gave it a Twitter ratio of 480 from its 5,929 tweets, a ways above my predicted 700 and $8.5 million. The film slotted right into the standard romantic comedy ratio of 400-600 which is an excellent marker for future Tyler Petty films and any of the same genre. It appears to be on track for a $28 million weekend.

Check back tomorrow for a preview of the upcoming weekend's sole new wide release film: Date Night. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets040210.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Source: Deadline New York

Director Rob Cohen will reportedly shoot the third installment in the XXX franchise in 3D for a release in late 2011 or early 2012. Vin Diesel will be reprising the role of Xander Cage after sitting out the second installment. Diesel was replaced by Ice Cube in that film.


Negotiations are also underway for the film to leave Columbia and be housed at Paramount.

The first XXX film grossed $141.2 million domestically in 2002, while the second raked in only $26.8 million.

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