This week the Summer season officially gets kicked off with Iron
Man 2. The buzz for the film has been the massive, and
appears to be steadily building over the past few weeks.
Iron Man 2 had 56,036 tweets on its lead-up frame last week. Yes, over 50,000, a truly impressive feat. Only The Twilight Saga: New Moon received more tweets in its leadup week since last September 2009 with 78,268. It has been by far the biggest pull on Twitter over the last few weeks and it consistently pulls more than 30% of all tweet traffic for all openers in the next 4 months. It has brought in around 40,000 tweets for both Friday and Saturday this week also which is a good sign that its Monday will be north of 50,000 given usual jumps. That should give it a 200,000 - 250,000 tweet week next week. New Moon had a full week ratio of 5,171 but Iron Man 2 should be a ways under that since it has a broader appeal and much less of the buzz is about the actors (no Twihard nation here). At this point I'm going to go with a predicted ratio of 3,500 and a Friday of $60 - $65 million.
Check back Monday night for analysis of the Monday tweet totals. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.