New York, NY - Screenvision, the leading innovator in cinema advertising is expanding its live feed technology to 300 movie theatres across the country by the end of 2010. This technology will allow Screenvision to expand its diverse live event programs and even exhibit live events that are exclusive to cinema. In addition to viewing sports, concerts, arts and news events, the technology also has a corporate application, for live business. Building on the great success of live in-cinema programs like Mets at the Movies and The MSNBC Presidential Inauguration of President Obama, moviegoers can see their favorite teams, musicians, and performers live on a 40 foot screen like never before.

"Screenvision is committed to using its digital national network to deliver top quality entertainment to movie theatres across the U.S. From documentaries, concerts, live sports, comedy we are creating a full spectrum of alternatives to compliment the biggest draw of all, the feature-length movie," said Darryl Schaffer, Executive Vice President, Exhibitor Relations for Screenvision. "Corporations can also take advantage of this innovative technology by hosting live meetings and events at Screenvision theatres."

Screenvision Programming Services was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. Screenvision's presentation of the La Scala opera series, UltraMarathon Man: 50 Marathons • 50 States • 50 Days, Ballet Shoes, its partnership with the New York Mets for Mets at the Movies, the Phillies' World Series film with Major League Baseball, the Boston Celtics championship season documentary, Return to the Rafters, MSNBC's coverage of President Obama's Inauguration, Stevie Wonder's "Live at Last", Stand-Up 360 comedy show, the independent film, Unbeatable Harold, the Philadelphia Phillies for Phillies on the Big Screen and the most recent HIT Entertainment children's programming series are examples of previous successes.

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Morristown, N.J. - Cinedigm Digital Cinema Corp. ("Cinedigm") (NASDAQ:CIDM) today announced an agreement with Warner Bros. Entertainment Inc. by which Warner Bros. will supply movies in DCI-compliant digital form to Cinedigm-installed theaters in the United States and Canada. The Warner Bros. Domestic Distribution agreement represents another major milestone in Cinedigm's Phase Two Digital Cinema Deployment Plan, which is designed to eventually deliver content to as many as 10,000 additional digital cinema projection systems. Warner Bros. will also pay Virtual Print Fees (VPFs) to promote conversion to DCI-compliant digital cinema technology.

Warner Bros. was an early supporter of Cinedigm's Phase One Deployment Program. During Cinedigm's Phase One deployment, which commenced in the fall of 2005 and was completed in the fall of 2007, more than 3,700 digital cinema systems were converted from film across the United States.

"Cinedigm's success with its Phase One wide-scale deployment is unparalleled. Warner Bros. is proud to be Cinedigm's partner in their Phase Two program bringing, more high quality digital movies to theatres and their patrons across the U.S. and Canada," said Dan Fellman, President of Domestic Distribution, Warner Bros. Pictures.

"Warner Bros. has been from the start a strong proponent of the transition to digital cinema," said Bud Mayo, chairman and chief executive officer of Cinedigm. "We are proud to announce their support of Cinedigm's Phase Two Deployment Plan. The momentum for this deployment is clearly building on both the distribution side and the exhibition side and we are delighted to be leading the way."

Chuck Goldwater, president of Cinedigm's Media Services Group, said, "Throughout the years Warner Bros. has been leading the industry in both quantity and quality of movies at the boxoffice. We are thrilled to have their continued commitment for our digital cinema deployment program. Their valued partnership is a keystone to helping us move ahead toward our goal of another ten thousand digital screens in Phase Two."

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DALLAS - Texas Instruments (TI) (NYSE: TXN) DLP Cinema, recognized as the leader of 3D projection technology, today announced reaching the milestone of over 14,000 global theatre installations with over half powered by DLP Cinema 3D projection technology. The growing availability of digital 3D movies continues to serve as a catalyst for the adoption of digital cinema installations. With multiple 3D releases coming to theatres at the same time, demand among exhibitors for 3D installations will likely continue to increase, hailing 3D as one of the most important technical innovations since the advent of color.

This winter, DLP Cinema honors its heritage of providing the ultimate viewing experience with DLP Cinema projection solutions enabling theatres to showcase the highly anticipated motion picture epic Avatar, from Twentieth Century Fox and Titanic director James Cameron.

"DLP's cutting edge technology will play an important role in bringing ‘Avatar' to life for moviegoers around the world," said Bruce Snyder, Fox's president of domestic distribution. "The much-anticipated release of ‘Avatar' will continue to bring attention to the contributions DLP Cinema has provided to the industry."

During the filming of Avatar DLP projectors were used for real time viewing of the footage being shot. Additionally, Cameron and his production company, Lightstorm Entertainment, used DLP Cinema projectors during the post production to provide superior contrast ratios, color calibration and sharp 3D imagery. DLP technology will be counted on again when Avatar the movie premieres in December 2009; it will be shown on DLP Cinema projectors in movie theaters worldwide.

"Eight years ago Lightstorm and DLP Cinema started working together to bring 3D imagery to life," said, Geoffrey Burdick, vice president for production service and technology for Lightstorm Entertainment. "Thanks to this collaboration, audiences can now experience in the theaters 3D like they never have before."

Exhibition houses utilizing projectors from DLP Cinema's three OEM licensees (Barco, Christie Digital and NEC) provide the capability to light up theatre screens as big as 100 feet and 3D screens as big as 75 feet, which has typically been a challenge for competing technologies. Furthermore, DLP Cinema recently announced plans to incorporate enhanced 4K technology as an extension of the next generation electronics platform for DLP Cinema projectors which integrates multiple 3D platforms for live 3D broadcasting.

"This year, DLP Cinema celebrated its fifth anniversary of enabling 3D through the use of the DLP Chip," said Nancy Fares, business manager for DLP Cinema, Texas Instruments. "DLP Cinema continues to be the industry standard for digital image quality and we remain committed to supporting the motion picture industry to bring onscreen stories to life through immersive experiences."

DLP Cinema projection technology is installed on every continent except Antarctica. Today there are more than 7,000 worldwide screens that offer digital 3D with the use of every pixel array in the frame for the brightest picture unlike other technologies. Since last year's introduction, IMAX digital projection systems powered by DLP Cinema projectors have reached a total of 88 locations worldwide.

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CHATTANOOGA, Tenn. & COLUMBUS, Ga.-- Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading digital cinema and 3D motion picture exhibitor, today announced the November 6th opening of its new, 100% digital movie theatre, featuring DLP digital projection and QSC prime digital sound, plus wall-to-wall screens, including three auditoriums equipped with 3D capabilities. The unique facility is also registered with the U.S. Green Building Council - to be certified as the nation's first stand-alone LEED (Leadership in Energy and Environmental Design) theatre.

The new entertainment complex, located at the corner of 3rd and Broad Street in Chattanooga, TN, is equipped with stadium-style rocking chair seats with retractable cup holder armrests, in 11 of its 12 auditoriums. The 12th auditorium is Carmike's first-ever VIP screening room, where 21-and-older patrons will be offered a selection of premium beers, as well as choices from a gourmet menu or standard concessions fare. They will be cheerfully served by wait-staff, while enjoying first-run features and unique, alternative content, from the comfort of their stadium-style, luxurious leather reclining seats with push-button controls.

"We are delighted that Carmike has taken the lead in LEED-certified cinema construction with the opening of their impressive new facility. Our sincere hope is that this will encourage other business owners and developers to focus on how they can also build progressive new structures that are increasingly ‘green' in nature," stated Jeff Pfitzer, Director of Special Projects for The RiverCity Company, a private, non-profit corporation focused on downtown development in Chattanooga, and developer of the theatre.

‘Green' features of Carmike's Majestic 12 Cinemas include:
- Convenience to public transportation options
- Local, recycled construction materials used throughout building process
- Energy efficiency and performance
- White membrane roof - reflecting solar energy
- LED and fluorescent fixtures with programmable controls and sensors
- Rainwater and condensation usage - in restrooms and landscape irrigation
- Indoor air quality enhanced with environmentally friendly adhesives, sealants, cleaning and maintenance products

Carmike President and CEO David Passman, stated, "Carmike is extremely excited about the opening of our new, environmentally friendly 12-plex - combining state-of-the-art, environmentally friendly building design with the most advanced digital and 3D exhibition technology. We realize environmental challenges and concerns facing our planet are becoming more critical with each passing day. For this reason, we especially look forward to bringing the first-ever ‘green' entertainment complex to the people of Chattanooga and the surrounding communities, and we know they will also love the first-run Hollywood entertainment, including 3D features and digital alternative content, such as live sporting events, opera and independents films."

On Thursday, November 5th, Carmike's Majestic 12 will host a VIP Fundraising Event at its theatre. Net proceeds from the gala evening will benefit six local, Chattanooga-based non-profit organizations:

- Children's Advocacy Center
- Creative Discovery Museum
- McKamey Animal Care and Adoption Center
- Partnership for Families, Children and Adults
- T.C. Thompson Children's Hospital
- Tennessee Aquarium

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New York, NY - The National Association for Stock Car Auto Racing (NASCAR) and Screenvision, the world's leading cinema advertising company, today announced a partnership to bring the thrills, drama and stars of NASCAR to moviegoers nationwide, while providing NASCAR official sponsors a unique opportunity to showcase their ties to the sport.

Each month, Screenvision will run original NASCAR content in theatres nationwide. In a new move for both companies, NASCAR Media Group will also create and produce a 90-second NASCAR long-form content piece, which could include racing highlights, top moments, driver profiles, behind-the-scenes vignettes and fan tributes. Approximately 45 million moviegoers each month will see the NASCAR content, which will be made available to NASCAR current partners for sponsorship on the big screen.

Terms of the deal were not disclosed.

"Taking such an exciting sport and bringing it to the big screen is absolutely breakthrough and thrilling for consumers and advertisers alike. When you see NASCAR drivers rubbing fenders and trading paint at 180 mph on our 40 foot screens, it will take your breath away," said Mike Chico, Executive Vice President, Sales and Marketing, Screenvision. "This innovative partnership with NASCAR, the second highest-rated sport in the U.S., demonstrates how Screenvision continues to become an ‘enthusiast' network with partnerships in music, gaming and sports creating dynamic content. With NASCAR, we will develop compelling pre-show programming year-round that adds value for moviegoers, advertisers and our exhibitor partners."

"NASCAR continues to forge partnerships to broaden our fan base and to provide creative opportunities and demonstrable value for sponsors," said Steve Phelps, Chief Marketing Officer at NASCAR. "Screenvision will bring the excitement and drama of NASCAR to a half billion moviegoers each year, including some who are avid fans and some who have yet to attend or watch a race on television. Fans want to experience our sport in every way possible, and we can't wait for them to see and hear their favorite drivers running flat out on 40-foot screens with surround sound."

As consumers become more elusive and companies seek breakthrough branded entertainment opportunities, the Screenvision NASCAR partnership provides NASCAR sponsors a platform to reach a captive audience in a highly entertaining way on 15,000 U.S. theatre screens. Sponsorship opportunities will extend to in-lobby kiosks and concessions. Moviegoers will see the first NASCAR content in their favorite theatre prior to start of the NASCAR Sprint Cup Series season next February.

"This is the latest in a string of innovative assets NASCAR is creating for our official partners to derive maximum value to meet their business objectives," said Jim O'Connell, NASCAR's Vice President of Corporate Marketing. "The NASCAR in-cinema content will provide our sponsors an additional way to connect with fans through a year-round national platform."

"At the end of the day, this is all about celebrating the NASCAR fans through our nationwide network of passionate consumers - and creating new in-cinema advertising platforms for NASCAR sponsors. The success of Days of Thunder, Talladega Nights: The Ballad of Ricky Bobby, Herbie: Fully Loaded, Cars and NASCAR 3-D: The Imax Experience shows the American film-going public loves NASCAR in a theatre experience," said Andy Blacker, Senior Vice President, Marketing and Research, Screenvision. "With this partnership, Screenvision is recognizing the tremendous potential of NASCAR, and we are creating the first ever in-cinema platform for partners to wrap their brands around."

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