CYPRESS, CA - Christie is delighted to announce that as the technical D-Cinema partner to the Cannes Film Festival for the third year running, there is a huge increase in movies being screened using the digital format. Out of the 53 features showing at the 62nd Cannes Film Festival, the Official Selection for the Cannes Film Festival 2009 has revealed that at least 50 will be screened digitally compared to 20 screened digitally in 2007 and 37 in 2008.

Jack Kline, President and COO for Christie Digital Systems USA, Inc. remarked: "We are pleased to see the progress of D-Cinema in the motion picture industry, as shown by the digital movies which are part of the Official Selection. And we're delighted by the continued trust displayed by XDC, the Festival's technical D-Cinema partner, and CST, the representative organization of cinema professionals in France responsible for the technical operation of Cannes. Both have opted for Christie as their technical partner supplying the digital projection solutions for the Festival for the third year running."

Christie will provide over 19 projectors for the world's leading film festival, including:

- For the Official Competition, seven Christie 2K DLP Cinema® projectors will be installed in the following auditoriums: Lumière, Debussy, Bazin, Buñuel, 60th Anniversary Theatre and the Beach Cinema.

- For the Film Market, three Christie 2K DLP Cinema projectors will be installed in Bory and Lerins2 auditoriums and auditorium J, while nine Christie high definition DLP® standard projectors will equip the other HD video rooms.

- Finally, one 2K digital control room will be installed in the Palais des Festivals in order to check the digital copies.

Kline continued: "As the most recognized film festival in the world, Cannes has a major cultural influence on the industry globally, reflecting the current technical, technological and commercial trends. It's a fact that the digital format and the number of theatres equipped for digital projection is progressing very rapidly."

XDC will implement its Cinestore Solo G3 server in all the auditoria and will be collaborating with XpanD, an expert in 3D presentations, which will be given top billing this year at the world preview of UP, Pixar/Disney's new animated comedy adventure, which will open this year's Festival.

UP will be premiered using a Christie CP2000-SB projector with built-in Christie Brilliant3DTM innovative technology, which enhances brightness while reducing operating costs via a single lens system, which is ideal for 3D projections. In addition to increased brightness compared to previous systems, this technology allows exhibitors to present 3D movies on their largest screens while reducing their lamp and power costs. The Christie CP2000-XB, CP2000-SB, CP2000-M and CP2000-ZX were amongst the first products equipped with the Brilliant3D technology.

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TORONTO, ON - Cineplex Entertainment is pleased to present The Metropolitan Opera's The Audition, a feature length documentary that provides a behind-the-scenes look at what it takes to make it in one of the most difficult professions in the performing arts. The Audition will be shown in High Definition (HD) and digital surround sound on Saturday, June 6th at 1 pm EST/12 pm CST/11 am MST/10 am PST and Monday, June 15th at 7 pm local time at select Cineplex Entertainment theatres across the country.

"We are excited to offer our guests The Audition, an addition to the acclaimed MET Opera: Live in HD series that guests have enjoyed at our theatres across the country for the past three years," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "The Audition offers an exclusive backstage pass into the intense pressures the competitors face as they try to launch an opera career with the Met. Our regular Met opera guests will love the drama and excitement in this production."

Directed by award-winning filmmaker Susan Froemke, The Audition looks at the intense pressures young opera singers face as they struggle to succeed in one of the most difficult professions in the performing arts. The feature-length documentary takes you behind the scenes at the Metropolitan Opera's National Council Auditions, where each year thousands of hopefuls compete for a cash prize, the chance to sing on the Met stage and the opportunity to launch a major operatic career. The film covers the dramatic week leading up to the finals of the 2007 auditions, focusing on three very different tenor contestants: Michael Fabiano, a fiery 22-year-old grappling with his inner demons; Alek Shrader, a 25-year-old with movie star looks who attempts to sing nine high Cs in the fiendishly difficult aria that made Pavarotti a star and Ryan Smith, who at age 30, and with little formal training, is pursuing his dream of an operatic career. The Audition also includes a 20 minute panel discussion taped recently at The Met with Renée Fleming on the panel.

Advance tickets are now available online at as well as at participating theatre box offices. Admission for seniors and children ages 3 - 12 is $12.95 + tax and general admission is $14.95 + tax.

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Knoxville, Tennessee - Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced details of Regal's 2009 Free Family Film Festival. During this 9-week festival, more than 300 Regal Cinemas, United Artists and Edwards Theatres offer selected G and PG rated movies for free on Tuesday and Wednesday mornings at 10am.

Participating theatres offer free film titles such as Hotel for Dogs, Kung Fu Panda, Madagascar: Escape 2 Africa, and Shrek the Third. Check local theatre listings for film selection at specific theatres. Concession items are available and there is a special "Kids Reel Meal" combo pack available. Regal's Free Family Film Festival has been an annual summer event since 1991.

The Free Family Film Festival also allows Regal the opportunity to sponsor the Boys & Girls Clubs of America "Mornings at the Movies" program. The Regal Foundation, a non-profit 501(c)(3) charity established by Regal Entertainment Group, provides monetary grants to local Boys & Girls Clubs to enable them to bring kids to theatres to enjoy the free movies.

"Now in its 19th year, Regal's Free Family Film Festival has become an annual tradition for moviegoers across the country. This year, more than ever, we are proud to offer families a weekly trip to the movies for free," stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. "During our Free Family Film Festival, we also provide grants for transportation to the movies for numerous Boys & Girls Clubs across the country. We certainly value our partnership with the Boys & Girls Clubs of America and the opportunity to help many children enjoy big screen entertainment for free."

For a list of participating locations and dates: In addition to the free films, many theatres will have other exciting events, displays and demonstrations during the festival days.

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New York, NY - Screenvision, the leading innovator in cinema advertising has partnered exclusively with the Wrigley brand to bring the first ever 3-D ad to cinema beginning May 1st. This exclusive partnership extends Screenvision's focus to create 360 degree entertainment experiences for consumers and marketers alike. Already the 3-D in-lobby leader for advertisers, Screenvision will now also be the 3-D in-theatre leader with the launch of its first ever on screen 3-D ad.

Screenvision's Programming Network will make the 3-D Skittles spot available through its exhibitor partners across the country with coverage in all of the top 10 DMAs. The 3-D ad will run for a five week period beginning May 1st on 762 3-D screens in 461 Screenvision represented theatres.

"3-D movies have made such a big impact for the studios and moviegoers which is very promising for Screenvision's 3-D advertising platform. 2-D ads in our Premium Pod deliver an average 72% total recall, and we anticipate that 3-D ads will generate even stronger awareness," said Matthew Kearney, CEO, Screenvision. "Screenvision continues to be the innovator and leader in the advertising sector providing the marketplace with the largest 3-D network, both in-lobby and on the screen."

"Our exclusive cinema partnership with Wrigley allows us to deliver the first 3-D ad in the history of national cinema advertising-and we are thrilled to be first in our sector" says Mike Chico, Executive Vice President, Sales and Marketing, Screenvision. "This achievement marks our consistent ability to lead the way for advertisers, connecting consumers and brands in ways in which no other medium can. In fact, 77% of our consumers who recall our ads, are likely to purchase brands they see advertised across Screenvision screens."

"Converting ads from 2-D to 3-D is a natural extension of our ongoing support of Cinema moving forward," said Norm Chait, SVP-Director of OOH Investment and Activation, Mediavest. "MediaVest, along with our clients, recognize that our consumers go to the movies to be entertained. With Screenvision now offering the opportunity to have our messages literally jump off the screen, these new technologies help us to truly engage and captivate our core consumers in a memorable way. We are excited to be the first to take advantage of what we know will be a highly desirable consumer touchpoint."

Legend Films, a 3-D conversion company was responsible for the transformation of the Skittles ad from 2-D to 3-D. This repurposing provides marketers with increased flexibility and proves to be much more cost effective.

"At Legend Films, we have the creative expertise and technological innovation to affordably and quickly convert any ad into 3-D, and we look forward to working with Screenvision to introduce our capabilities to marketers who want to take advantage of the latest technology, make an impact in theater and encourage audiences to take notice," said David G. Martin, Chief Executive Officer of Legend Films.

On the heels of Monsters vs Aliens, 2009 is the year of 3-D movies and as the studios continue to push these movies out advertisers are looking to capitalize. It also comes as Screenvision continues its expansion across the marketing, content and exhibitor divisions for the company. As the leader in cinema advertising, Screenvision‘s recent deals with Marcus, Rave, United Entertainment Corporation (UEC) and Studio Movie Grill have expanded its network to over 15,300 screens with 17 of the top 25 exhibitors and increasing its market share to 48%.

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Knoxville, Tennessee - Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced expansion and remodeling plans for Regal Seminole Square in Charlottesville, Virginia. The new facility will be named Regal Seminole Trail Stadium 9 reflecting the addition of stadium seating in all auditoriums, new high-back recliner seats, new lobby, new entrance, new rest rooms and the expansion of five additional screens. Seminole Trail Stadium 9 will offer all of the latest state-of-the-art cinema amenities.

Over the course of the past several years, Regal Entertainment Group evaluated multiple options for construction in Charlottesville before determining that an expansion and extensive remodel of our existing Seminole Square theatre was the best choice. The location of the existing theatre near the intersection of Seminole Trail and Hydraulic Road makes it a very convenient location for moviegoers. Regal owns the property and has already begun the design process for construction. A diagram of the expanded facility is now on display in the lobby of Seminole Square.

"Regal Entertainment Group is very appreciative of our loyal patrons in Charlottesville. Our company has invested in the community with construction of the Downtown Mall 6. The cinema is located at the heart of the city and is host to the prestigious Virginia Film Festival. Regal is confident that now is the right time for an expansion along the heavily traveled Seminole Trail retail corridor," stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. "A new Regal Cinemas will offer our guests more movies, a variety of showtimes and all of the latest theatre amenities."

The new Regal Seminole Trail Stadium 9 will be expanded from the current 4-screen Seminole Square in every way covering more than 43,000 square feet when complete. The existing lobby will be transformed into one additional auditorium with a higher ceiling height, restrooms and concessions work area. The new square footage will include an enlarged lobby and more screens. A new indoor box office will provide climate-controlled comfort for guests through all seasons. Digital projection will provide picture-perfect presentations on every screen. The cinema will offer a variety of films, 3D presentations and alternative digital programming with the convenience of 9 different showtimes. Regal is making a significant investment to remodel and expand this facility to deliver the best entertainment experience to patrons for many years to come.

Regal Seminole Trail Stadium 9 will feature these amenities:
• Stadium seating in every auditorium for an unobstructed view of the screen.
• New high-back rocking recliner seats offer extra comfort to each guest.
• Retractable cup holders move out of the way to form seats for two.
• Digital projection in every auditorium to provide a crystal-clear picture.
• Real D 3D projection systems available for 3D enhanced presentations.
• Digital surround sound completes the true digital cinema experience.
• Alternative programming such as concerts, opera, Broadway shows and sporting events.
• New concession stand designed to improve delivery times and customer flow.
• Fully stocked concession stands offer name brand, high quality selections including pizza.
• New carpeting and tile in all auditoriums, halls and lobby.
• Lobby includes an arcade area for interactive gaming.
• New guest service desk offers extra assistance in the improved lobby.
• New computerized box office located indoors to protect patrons from the elements.
• Regal Express kiosks provide fully automated ticket purchasing.
• Updates to the exterior include new signage to reflect its status as a showplace.
• The industry-leading Regal Crown Club loyalty program rewards frequent moviegoers.
• Advance tickets available by phone or through

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