NEW YORK, NY - Continuing the strategy to offer theatre exhibitors compelling alternative content programming that drives revenue during off-peak periods, Screenvision, a leading cinema advertising sales, services and content distribution company, will partner with Major League Baseball Productions, the Emmy® award-winning in-house production department of Major League Baseball to bring the Official 2008 World Series Film to select New Jersey and Pennsylvania theatres. The film, chronicling the Philadelphia Phillies epic 2008 Championship Season, will be featured at participating National Amusements, Clearview Cinemas and Frank Theatres locations in Pennsylvania and New Jersey on November 24th at 7:30pm for a one time only event. National Amusement’s The Bridge Cinema de Lux in Philadelphia will hold a public red-carpet event that night with the World Series trophy on display and members of the Phillies’ organization attending. Tickets for the red carpet event are $25 (all other screenings are $10) and are available at mlb.com.
In the sports arena, Screenvision has garnered strong success with several recent initiatives including: Mets at the Movies, live baseball game events in the New York/New Jersey market; Return to the Rafters, the story of the 2007-2008 Boston Celtics, which recently ran at select National Amusements theatres in New England; and the documentary UltraMarathon Man: 50 Marathons • 50 States • 50 Days, which was showcased in theatres across the country.
“Screenvision is committed to our exhibitor partners’ success. Our growing alternative content slate provides added entertainment options that bring additional revenue streams during off peak hours. Over the past year, we have found that sports is an area that works extremely well in the theatre,” said Darryl Schaffer, executive vice president, exhibitor relations for Screenvision. “The Official 2008 World Series Film is an incredible sports documentary that Philadelphia fans have been waiting a long time for - in fact more than 28 years. We believe the exciting content coupled with the feverish fan base in the Philadelphia area will make this an in demand event for our participating exhibitors.”
“With our first-ever multi-theater and HD offering of the World Series Film, Philadelphia Phillies fans can relive the larger-than-life moments of their team’s incredible Postseason journey on the big screen in theatres throughout Pennsylvania and New Jersey,” said Elizabeth Scott, Vice President of Programming of Business Affairs, Major League Baseball Productions. “We’re excited to partner with Screenvision, whose network of partner exhibitors has allowed MLB to scale this event up as fan interest has demanded. It’s a week out from the event and we’ve already sold more tickets than the capacities at the single venues we’ve hosted the screenings at in years past.”
Launched in 2007, Screenvision’s alternative content division has been able to provide exhibitors with a wide array of intriguing programming ranging from operas and sports to documentaries and children’s films. In addition to the sports programming, the division has presented La Scala opera series as well as the family film The Ballet Shoes. Screenvision is able to develop programming strategies for both wide national releases as well as more localized and regional events presented through Screenvision’s High Definition digital network.