The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners have declared June to be "Entertainment Ratings and Labeling Awareness Month" and, in conjunction with the declaration, are calling on all movie theaters and retailers of movies, music, and video games to emphasize the motion picture and video game ratings and music labeling systems, as appropriate, to their customers.

"Entertainment Ratings and Labeling Awareness Month" is sponsored by the four trade associations through their Coalition of Entertainment Retail Trade Associations (CERTA). It is declared annually to promote the use of entertainment ratings and labels by encouraging retailers to review their ratings and labeling education and enforcement policies, reemphasizing those policies to their employees, and educating their customers about the movie and video game ratings and music labeling systems and store policies.

"There is a bounty of wonderful entertainment options for people of all ages, and the music labeling and motion picture and video game rating systems can help parents choose the right entertainment for their children," CERTA declared. "While the decision as to what is appropriate for a particular child ultimately rests with the parent, retailers can and do play an important role in empowering parents with the tools necessary to make those decisions: the entertainment ratings and labeling systems."

CERTA noted that the voluntary efforts in ratings and labeling education and enforcement by retailers are successful. The latest survey of ratings education and enforcement in retail establishments by the Federal Trade Commission, released in April of this year, showed significant improvement in ratings and labeling enforcement by all categories of entertainment retailers over the past decade.

Retailers can learn more about CERTA and the entertainment industry's ratings and labeling systems at

The Coalition of Entertainment Retail Trade Associations (CERTA) represents approximately 1,500 retailers and exhibitors, who operate more than 35,000 theatres, video and video game stores, music stores, online music and media services, and other retail establishments that offer entertainment products and who employ more than 750,000 people. CERTA is comprised of the Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners (NATO).


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WASHINGTON -- The Motion Picture Association of America, Inc. (MPAA) today welcomed the Librarian of Congress James Billington's appointment of Maria Pallante to lead the United States Copyright Office. She has served as Acting Register of Copyrights since January 1, 2011 and will succeed Marybeth Peters, who has led the U.S. Copyright Office for 16 years.

"We applaud the Librarian of Congress' selection of Maria Pallante as the new U.S. Register of Copyrights; her long history working on copyright issues in both the public and private sectors makes her an experienced, well-qualified candidate for this important role," said Fritz Attaway, MPAA Executive Vice President and Special Policy Advisor. "We thank Marybeth Peters for her years of service, and we look forward to working with Ms. Pallante to promote effective U.S. copyright policies that are critical to the welfare of the men and women who work in our creative community and contribute to our culture and economy."

Copyright laws protect the rights of people who create movies, TV shows, artwork and other products by providing the creator with exclusive rights to sell, license or otherwise use his or her creative work. In the case of movies and television, these laws help safeguard the creative works that support the livelihoods of the 2.4 million Americans who work as set painters, costume designers, make-up artists, writers, actors, directors and more. The MPAA promotes copyright policies that foster innovation by protecting and rewarding creators.

For more information on this appointment, please visit the U.S. Copyright Office.


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WASHINGTON -- In a hearing before the U.S. House Judiciary Subcommittee on Intellectual Property, Competition and the Internet, Michael O'Leary, Executive Vice President, Government Affairs for the Motion Picture Association of America, Inc. (MPAA) testified on the serious and growing impact of illegal streaming on the film and television community and its workforce.

"In addressing the subject of illegal streaming, it is important to note what this debate is not about. It is not a debate between technology and innovation and the creation of content. That is a false choice raised by too many people. This issue is really about favoring legitimacy over theft - about promoting and preserving creativity and production and punishing people who seek to profit through stealing the hard work of others." said O'Leary in a prepared statement submitted to the Committee.

"Streaming technology is rapidly becoming the most popular mechanism for transmitting stolen content on rogue sites," he continued. "Illegal sites link U.S. consumers to illegally streamed content. Streaming cyberlockers offer illegal storage and streaming of copyrighted content and encourage the uploading of this content as the primary means of driving monetizable traffic to their sites. This is not innovation; it's theft."

Noting the perceived disparity under federal law regarding the penalties associated with illegal streaming versus downloading - two methods of distributing the same stolen, digital content - O'Leary recommended a legislative fix to clarify this aspect of intellectual property law, echoing recommendations made by the Office if the Intellectual Property Enforcement Coordinator in a white paper presented to Congress earlier this year.

Prepared Statement of MPAA's Michael O'Leary


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OTTAWA, ONTARIO -- In a keynote speech at industry confab ShowCanada, NATO President & CEO John Fithian today urged Canadian movie theater operators to be vigilant in their focus on theatrical release windows. Challenging a recently announced proposal from four Hollywood studios to release movies early to the home on "premium" VOD, Fithian explained the dangers of the model. "Early VOD releases to the home could damage the movie industry in two significant ways," Fithian asserted. "Early releases will reduce movie ticket sales, and will exacerbate movie theft by giving pirates an early pristine copy of movies." Fithian also reiterated NATO's call for the participating studios to release sales data from their experiment. "How can the industry evaluate the studios' test if they continue to hide the facts."

Fithian's remarks at ShowCanada marked an expanded, global phase in NATO's work to preserve the theatrical release window. Beginning with Canada this week, moving to Europe later in the month and onto Australia in August, Fithian will hold dozens of meetings with leading international exhibitors on the topic. "We hope that this early VOD experiment begins and ends in the U.S.," Fithian continued. "But if not, we want exhibitors everywhere to be prepared."

In his remarks, Fithian also praised the growing number of leading movie directors and producers who have publicly stated their concerns with shortened release windows. "The creative community understands the vital importance of robust theatrical release windows to their art form and their business interests," Fithian stated. "We are pleased today to announce additional signers of our creative community letter, including directors David Dobkin, Jon Favreau, Chris Nolan, M. Night Shyamalan, and Quentin Tarantino, as well as producers Mark Boal and Jim Cardwell."

ShowCanada will run through Thursday, June 2 in Ottawa.

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Hollywood, CA -- Cinedigm Digital Cinema Corp.(NASDAQ: CIDM), the global leader in digital cinema, and National Geographic Entertainment will co-distribute the documentary LIFE IN A DAY to digital theatres across the country, it was announced today by Cinedigm Chairman Chris McGurk and Daniel Battsek, National Geographic Entertainment President. The film is directed by Oscar®-winner Kevin Macdonald (THE LAST KING OF SCOTLAND, ONE DAY IN SEPTEMBER) and executive produced by Oscar® winner Ridley Scott (GLADIATOR, BLADE RUNNER). A select number of the theatres will participate in a LIVE, interactive segment with the film's creators following the special premiere screening on Sunday, July 24th, the one year anniversary of the original content capture. National Geographic will release the documentary theatrically on July 29th to select theatres across the country.

LIFE IN A DAYis an extraordinary, user-generated, feature-length documentary shot on a single day - July 24, 2010. The film's creators invited the global YouTube community to capture this single day of their lives on camera and the world responded by submitting more than 80,000 videos to YouTube. The submissions represent over 4,500 hours of deeply personal, powerful film originating around the world from Australia to Zambia, from the heart of bustling major cities to the most remote reaches of the earth.

"LIFE IN A DAY is a wonderful opportunity to hear the voices of extraordinary people describing the world as they see it - telling us their fears and loves," said Macdonald. "I always knew this would say something fascinating about who we are as a species and what we value - but I never realized how emotionally affecting the result would be."

Crafted by Macdonald, executive producer Ridley Scott, producer Liza Marshall and editor Joe Walker, LIFE IN A DAY offers a unique experience that shows with beautiful, humorous and joyful honesty, what it's like to be alive on earth today.

"We are thrilled to bring this powerful and touching documentary to theatres around the country," said McGurk. "Theatres are places where folks come together, to be together, to be moved together... and LIFE IN A DAY provides the perfect communal content."

"We saw this one-day special event on July 24th as a wonderful way to ‘premiere' this movie prior to its more traditional theatrical release," said Battsek. "Many locations will be able to take part in a live experience where they can interact with the filmmakers directly, asking questions and getting unique insights."

For further information, please visit


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