Singapore/Tokyo -- In his keynote speech at a forum on measures to tackle online piracy at the Tokyo International Film Festival on 21 October, Bob Pisano, President and Interim CEO, Motion Picture Association of America (MPAA) called for "forward-thinking" initiatives such as the introduction of a Graduated Response mechanism and Site Blocking that countries around the world are increasingly using to combat the problem of illegal online infringement and the best bet to stop threat of theft of intellectual property on the internet.

Graduated Response is a method of dealing with illegal online file sharing by an escalating series of sanctions against identified repeat infringers. Pisano highlighted France, Korea and Taiwan as countries that have recently passed legislation implementing Graduated Response as such a system provides a fair and reasonable measure which avoids litigation and balances the need to protect creative industries while taking into account the responsibilities of ISPs and Internet users. He also spoke of Governments in the United Kingdom and New Zealand that are also currently working on introducing Graduated Response program in their respective countries.

Pisano called the increase of online intellectual theft "alarming" and an "epidemic" and while MPA focuses on outreach and education of the dangers and consequences of online file sharing, Pisano said he believed the adoption of measures such as the Graduated Response and Site Blocking will "slow the spread of the disease".

"We know there cannot be a one-size-fits-all approach to the problem; that there are cultural and practical issues requiring different approaches from one nation or region to another," said Pisano. "But what we do feel is that the basic belief underlying all of our efforts should be the same - that individual awareness and responsibility are essential if we are to continue to make progress."

In Japan, lawmakers have amended Article 30 of the Copyright Law to make it illegal to download music or movies distributed on the Internet without the authorization of right holders. "We applaud that development," said Pisano. "At the same time, we feel that a robust Graduated Response deterrent scheme, involving all ISPs is also essential."

Pisano also called for Japan to adopt its own Graduated Response approach to address online P2P infringements on localized, anonymous networks such as Winny and Share. "As global industry leaders, your country is clearly in a position to move aggressively to protect your intellectual property, your creative community, the people who have been the driving force of your economy," he added.

He urged rightholders in Japan to talk to the ISPs about their role in protecting online content and in partnership with them to develop a solution aimed at insuring that users can continue to enjoy the full benefits of broad legal access to the internet while preserving the ISPs' business model.

Pisano spoke to an audience of 120 that included Japanese government officials, film makers, music industry representatives and media, who also heard from participants from around the world including Nicolas Seydoux, Chairman Association de Lutte contre la Piraterie Audiovisuelle (ALPA); Hong Kong film producer Nansun Shi; and New Zealand actor Temuera Morrison, about how different countries and local creative communities are addressing the threat of online infringements.

 

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Hollywood, October 21, 2010-At an evening ceremony attended by many of Hollywood's most influential postproduction executives, Dolby Laboratories, Inc. (NYSE: DLB) officially released the long-awaited Dolby® PRM-4200 Professional Reference Monitor. This year, Dolby celebrates nearly 40 years of delivering innovative solutions to the cinema industry. The release of the Dolby PRM-4200 Professional Reference Monitor continues a long tradition of enabling content creators to realize their creative visions and deliver a truly immersing entertainment experience for the audience. The Dolby Professional Reference Monitor is the first LCD-based display to accurately reveal true black levels with exceptional dark detail and higher contrast across the entire color gamut.

"In setting out to create the new industry standard for reference monitors, Dolby took a very deliberate and determined approach to ensure that the monitor would both meet the needs of our customers and live up to the expectations associated with the Dolby brand," said Bill Admans, Director, Product Marketing, Imaging, Dolby Laboratories. "Judging by the reaction of those in attendance tonight, I'm confident that Dolby has achieved its goal."

Held in the heart of Hollywood, the event was attended by representatives from major studios and postproduction facilities, and by top creative talent keen to see what has been hailed as a major industry innovation.

"I believe that the Dolby monitor can become the industry standard based on Dolby's commitment to excellence and its drive to create a great product," said Bob Wilson, Director, Engineering, the Post Group.

The backlight of the Dolby Professional Reference Monitor consists of 1,500 RGB LED triads, with the light element from each R, G, and B element independently controlled, frame by frame, to create a full-color backlight image displayed on the LCD panel in real time. Combined, the LED backlight and the LCD screen produce a final image with true blacks, exceptional dark detail, high dynamic range, and the widest, most accurate color gamut available in a flat-panel monitor. The monitor has been tested extensively by leading colorists, cinematographers, and other industry luminaries who have been enthusiastic about its features and performance. Benefits include:

• True black levels-the only commercially available LCD monitor capable of displaying true black levels and rendering dark detail to produce the exact image that was shot
• Extended dynamic range-the first reference monitor to provide the extended dynamic range that the latest digital cinema cameras capture
• DCI/P3 (digital cinema) color gamut support-allows the ability to perform color critical grading without the use of a digital cinema projector
• Precise color accuracy-across all luminance levels
• Versatility-emulates any other display device so all content preparation and quality evaluation can be done on one monitor
• Size and aspect ratio-emulates the home viewing environment to ensure that content displays properly in the home

The Dolby PRM-4200 Professional Reference Monitor is available for the North American market starting today and will be released to other regional markets in 2011.

 

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Source: THR

M. Night Shyamalan is currently developing a sci-fi flick titled One Thousand A.E. that will serve as a starring vehicle for Jaden Smith. The project is being shepherded by Will Smith's Overbrook Entertainment. Gary Whitta (The Book of Eli) is penning the script.

Shyamalan's The Last Airbender was almost universally panned by critics this summer, but it still managed more than $315 million worldwide. Going in the sci-fi direction seems like a smart move for Shyamalan since audiences don't seem to trust him with thrillers anymore.

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LOS ANGELES -- Paramount Digital Entertainment announced today that it has signed an exclusive first-look deal with Red Hour Digital, a new subsidiary of Ben Stiller's Red Hour Films. Under the new two-year deal, Red Hour will develop original digital media properties that can be launched on a variety of formats, including live action and animated webisodes, and social media games on both digital and mobile platforms. Mike Rosenstein has been promoted to Director of Digital Content. Rosenstein has collaborated with Stiller and his producing partner Stuart Cornfeld at Red Hour Films for the past 4 years developing features and TV, while simultaneously producing short form digital content. He will oversee the Paramount Digital relationship for Red Hour.

"It's an incredible opportunity for Paramount Digital Entertainment to be working with such a talented and successful creative team," said Tom Lesinski, President of Paramount Digital Entertainment. "With Ben Stiller at the helm, Red Hour is a proven draw for audiences on any platform. Ben is digitally savvy with several successful online projects and a fan base of millions of followers."

Said Stiller, "I believe the internet is a magical gateway to make all our dreams come true. Red Hour is also developing a new flying jet pack and a teleportation system to travel through time. But for now, we are concentrating on making funny videos to watch while people are pretending to work."

The first projects in the pipeline include an animated digital extension of Zoolander, as well as an accompanying social media game. Red Hour is also developing Billy Glimmer: Entertainer of the Century, an online original comedy about Billy Glimmer (Stiller) the most successful singing impressionist-comedian in Las Vegas. The series will be written and directed by Jason Woliner, with Rob Huebel playing a Billy Glimmer "look alike" alongside Stiller.

Ben Stiller and Red Hour have a strong history of creating top tier comedy in film and television as well as for digital platforms, including the new Stiller and Meara series for Yahoo!, and the STILLERSTRONG viral campaign (which to date has raised over $300,000 entirely from social media towards building temporary schools in Haiti), which included "Night of 140 Tweets" digital download on Amazon and iTunes (produced in conjunction with Funny or Die).

Paramount Digital Entertainment will work closely with Red Hour to distribute the content through a variety of ad supported and transactional platforms, that allow for major advertisers to use high-quality entertainment as a marketing platform to connect with coveted demographics.

 

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