Kansas City, Mo. -- AMC Theatres® (AMC), a leading theatrical exhibition and entertainment company, is proud to become the first company in its industry to reach 1 million "likes" on Facebook, officially passing the mark on May 6, 2011. The 1 million fans of AMC have joined the company's Facebook page since the page's inception on Jan. 19, 2010.
"We recognized Facebook was where our guests were discussing not only the movies they loved, but the overall moviegoing experience," said Stephen Colanero, chief marketing officer at AMC. "These online discussions are tremendous opportunities to listen to what our guests are saying about AMC and engage with them about some of the great initiatives we're rolling out."
As recently as the beginning of 2010, AMC's only presence online was its website, which includes a movie news blog, community and user generated reviews. In January 2010, AMC Theatres established a presence on Facebook, surpassing all other movie theatre companies within a matter of months. The company hit the 100,000 fan mark in late June 2010 and was up to 500,000 in February 2011.
The company has also launched two Twitter profiles since May 2010: @amctheatres and @amchelps, for the purposes of marketing, guest questions and issues and proactive outreach. Like Facebook, AMC also boasts the highest number of followers on Twitter among North American theatre companies.
AMC utilizes its Facebook and Twitter outlets to provide its fans with exclusive content, including interviews with Hollywood influencers, contests, promotional deals and new initiatives, such as AMC's new guest loyalty program, AMC StubsTM. The social media channels also are where AMC debuts news about exclusive programs and promotions.
"Our goal is to make it as easy as possible for our guests to share their love of the movies and passion for the AMC brand across all platforms, including Facebook, Twitter, YouTubeTM, and of course amctheatres.com," said Anita Bajaj Newton, vice president, retail and digital marketing. "Moreover, these channels provide an invaluable opportunity to see our business through the eyes of our guests. We use the feedback received through our social media channels to constantly improve the moviegoing experience for our guests."
AMC's fans are responding, with AMC's Facebook wall receiving several hundred posts and comments every day. To become a fan of AMC Theatres on Facebook, visit www.facebook.com/amctheatres. On Twitter, visit www.twitter.com/amctheatres and www.twitter.com/amchelps. AMC's movie blog can be found at www.amctheatres.com/network/scriptscreen and its YouTube channel is located at www.youtube.com/amctheatres.