reald.pngDeal Marks First LUXE installation in Bulgaria, Delivering a Premium, Large Format Auditorium for Ultimate Out-of-Home Entertainment Experience

Sofia and LOS ANGELES (March 25, 2015) - Global 3D and visual technology company RealD Inc. (NYSE: RLD) and Bulgaria's largest cinema exhibitor, Arena, announced today an agreement to install the first "LUXE: A RealD Experience" (LUXE) auditorium in the Arena West location in Sofia, Bulgaria.

The new LUXE auditorium will feature RealD 3D projection and a RealD Precision White Screen. With this announcement, Arena extends their relationship with the global licensor of 3D technologies - RealD Inc. beyond an initial installation of 58 screens since December 2012.

"In addition to the existing RealD 3D offering at Cinema Arena theatres, RealD's LUXE technology demonstrates a commitment to continuing diversification and reinforces our position as the most innovative cinema chain in Bulgaria." said Stefan Minchev, owner of Arena Cinemas chain.

Introduced in 2013, LUXE is a new Premium Large Format (PLF) initiative. LUXE was first introduced in Russia, the site of 10 LUXE installations and 12 additional screens under contract. Further expansion is also due in May 2015 in 3 Broadway locations in China - Tianjing, Chengdu and Guangzhou.

"LUXE auditoriums hold the promise of a new, unified Premium Large Format brand moviegoers will find synonymous with the best available cinema experience. We look forward to continuing our work with Arena, bringing the LUXE brand to life so moviegoers can experience best-in-class 3D visuals, audio and seating that will combine to create the ultimate out of home entertainment experience," said Bob Mayson, Managing Director of RealD Europe Ltd.

"LUXE: A RealD Experience" is the Premium Large Format (PLF) initiative introduced by RealD in 2013 with the aim of unifying the exhibition community under a single brand and a goal of becoming synonymous with the ultimate out of home entertainment experience.

The LUXE auditorium meets minimum technology specifications to assure a premium cinema experience, such as: usage of RealD 3D, the industry's brightest 3D projection technology; wall-to-wall / floor-to-ceiling screen, 24 meters in width; 3D sound; auditorium rakes to optimize patron's views and more.

Additional exclusive new technologies to be announced are expected to be incorporated into LUXE auditoriums.

RealD is the world's most widely used 3D cinema technology with approximately 26,500 auditoriums equipped with RealD 3D by approximately 1,000 exhibitors in 73 countries around the world.

About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD's core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.
RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at
About Kino Arena

Kino Arena is the leading exhibitor in Bulgaria and pioneer in introducing the Digital cinema format, live satellite transmissions and 3D digital technology in the country.
With the introduction of the Luxe Theatre in Kino Arena West Sofia, the exhibitor has continued to provide technological advancements and modern cinema design, in order to satisfy their guests, giving them maximum comfort and an exciting cinematic experience.
Kino Arena currently operates 11 cinema locations, across 6 major cities, with a total of 78 auditoriums including two standalone multiplexes with the biggest cinema auditoriums in the country.

For more information visit:

Media Contact:
Rick Heineman (RealD)
310-385-4020 or

Investor Contact:
Andrew Greenebaum / Laura Bainbridge (Addo Communications for RealD)
310-829-5400 or

Media Contact:
Boriana Neykova (Kino Arena)
+359 2 817 9999 or

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An Interview with Will Palmer, Chief Executive Officer, Movio

How can data-driven marketing transform the exhibition business?

Most leading exhibitors have invested in loyalty programs, capturing vast amounts of information that if analyzed effectively can provide fantastic insight into customer preferences. This insight allows the exhibitor to move from a mass newsletter e-mail program to a sophisticated, highly targeted and, most importantly, relevant communication strategy. This step change almost immediately increases customer engagement, which can be easily measured by the dramatic increase in e-mail open rates and lift in box office when measuring admissions against a control group.

Could you give us an example of how Movio Cinema can help exhibitors market to a specific segment of their audience?

We will use high-value customers in this example. High-value customers typically don't require a discount or offer to attend a film. If the film, actor, or director are of interest, then getting the right information to the right person at the right time is the key.

Example: High-value customers for Jupiter Ascending

- Segment customers who attend the theater more than one time per month and spend on average more than $6 on concession items, and who have watched at least two films starring Channing Tatum.

- Movio Cinema automatically removes a random control group from the target audience for post-campaign analysis.

- Send an e-mail communication with an exclusive trailer, which includes an advanced-ticket purchase option for Jupiter Ascending to the target audience.

- Compare average spend behavior and other KPIs between the targeted and control group to determine the return on investment (ROI) on the campaign;

- Use the results to improve the next campaign!

Movio is also valuable for marketing purposes outside of the theatrical business. How can a nontheatrical marketer take advantage of Movio services?

Movio has launched a new platform called Movio Media, designed for exhibitors to commercialize their data, without losing any control or ownership of the information. Movio Media primary targets are film distributors and studios, providing them in-depth insight into the moviegoing audience and a potential direct-marketing channel in cooperation with our exhibitor partners. Whilst the data and product would be of value to other advertisers and analysts, our focus is firmly theatrical.

What do you think the future holds for big data and the cinema industry?

Our focus is to create a single view of a theatrical customer across all channels, including mobile, web, social, and offline in-theater transactions. Once the theatrical business understands its customer better, the entire value chain could be positively affected:

- Customers will only receive relevant information about content they are likely to engage with.

- Exhibitors will market more efficiently, increasing ROI on each campaign. Exhibition will also schedule content in a more scientific manner.

- Distributors will target the most avid moviegoers with relevant campaigns around the world and refine their marketing spend to precise audiences. 

- Studios will determine the audience for a film or which actor, director affects box office long before investing heavily into production.

What sort of insights can Movio clients expect from the product's suite of services?

There are over 100 filters within Movio Cinema that can be combined in thousands of ways to provide insights into attendance patterns, spend behavior, film preference, campaign effectiveness, etc. A small example of the kind of insights are as follows:

- What type of campaigns generates the most ROI?

- Who are really your most valuable customers?

- Which films should we recommend to each customer?- Does social-media activity (likes, shares, retweets, etc.) actually lead to box office transactions?

Can you share with us a bit about your vision and strategy in making Movio a global offer?

Our vision is to shape the future of movie marketing. Movio's global aim is to provide the most comprehensive customer-analytics engine and campaign-management software specifically designed for film studios, distributors, and exhibitors to allow them to truly understand the theatrical audience. Movio is now in 11 countries with more than 30 million customer profiles covering 15,970 screens. We believe that with great information comes great decisions, which will empower studios to make better content, distributors to market movies more effectively, and for exhibitors to tailor the cinema experience to the core of the entire industry, the moviegoers.


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By Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $3.16 million on Monday to lead the daily box office for a fourth consecutive day. The second installment of the young adult series starring Shailene Woodley was down 72 percent from Sunday's performance. In comparison, last year's Divergent fell 70 percent on its first Monday to gross $3.58 million. Insurgent has grossed $55.42 million in four days, which is on the very low end of pre-release expectations. The film is running 5 percent behind the $58.19 million four-day start of Divergent (which didn't have the added advantage of higher priced 3D admissions that Insurgent has).

Cinderella placed in second with $2.49 million. Disney's blockbuster fairy tale adaptation fell 76 percent from Sunday and 48 percent from last Monday. Cinderella has clearly taken a bit of a hit from the arrival of Insurgent, but is highly likely to stabilize going forward thanks in part to strong word of mouth. The eleven-day total for Cinderella stands at an impressive $125.01 million. That places the film a slim 5.5 percent behind the $132.22 million eleven-day take of last year's Maleficent (which, unlike Cinderella, had the added advantage of higher priced 3D admissions).

Warner's Run All Night claimed third place with $0.488 million. The Liam Neeson led action thriller was down 65 percent from Sunday and down 44 percent from last Monday. Run All Night surpassed the $20 million mark yesterday and has grossed a modest $20.13 million in eleven days. The film is running 5 percent behind the $21.22 million eleven-day gross of last year's A Walk Among the Tombstones.

Fellow action thriller The Gunman followed closely behind in fourth with $0.453 million. The Sean Penn led film from Open Road declined 64 percent from Sunday. The Gunman has grossed just $5.48 million in four days. That is below the film's already modest expectations and is 54 percent softer than the $11.89 million four-day start of Run All Night at this point last week.

Fox's Kingsman: The Secret Service rounded out Monday's top five with $0.442 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down 64 percent from Sunday and down a healthy 25 percent from last Monday. Kingsman continues to exceed expectations with a strong 39-day take of $115.04 million.

Do You Believe? took in $0.327 million on Monday to place in seventh. The faith-based drama from Pure Flix was down 69 percent from Sunday. That represented a solid daily hold given that as a faith-based film, the film's performance on Sunday was inflated a bit. Do You Believe? has grossed $3.92 million in four days, which is a bit below expectations.

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WASHINGTON D.C. (March 24, 2015) - Elizabeth Banks, who makes her directorial debut with Universal Pictures' "Pitch Perfect 2," will receive the "CinemaCon® Breakthrough Filmmaker of the Year Award," it was announced today by Mitch Neuhauser, Managing Director of CinemaCon. CinemaCon, the official convention of The National Association of Theatre Owners (NATO), will be held April 20 - 23, 2015, at Caesars Palace in Las Vegas. Banks will be presented with this special honor at the "CinemaCon Big Screen Achievement Awards" ceremony that will take place on the evening of Thursday, April 23, at The Colosseum at Caesars Palace. The Coca-Cola Company, the official presenting sponsor of CinemaCon, will host the final night gala awards program.

"One of Hollywood's most versatile actresses and a force to be reckoned with behind the scenes at Brownstone Productions, Elizabeth Banks draws some of her cast's finest performances to date as she helms ‘Pitch Perfect 2," noted Neuhauser. "Elizabeth is already a well-deserving CinemaCon honoree for her talents as a performer, and we could not be more excited to honor her as the ‘CinemaCon Breakthrough Filmmaker of the Year' as she makes the transition behind the camera to direct her first feature.'"

The Barden Bellas are back in Universal Pictures' "Pitch Perfect 2," arriving in theatres on May 15, 2015. "Pitch Perfect 2" stars Anna Kendrick, Rebel Wilson, Hailee Steinfeld, Brittany Snow, Skylar Astin, Adam DeVine, Katey Sagal, Anna Camp, Ben Platt, Alexis Knapp, Hana Mae Lee, Joh Hodgman, Jason Jones, Joe Lo Truglio, Reggie Watts, alonside John Michael Higgins and Banks. The comedy is produced by Paul Brooks, Max Handelman and Banks, and writer Kay Cannon returns to the team to pen the next chapter that is directed by Banks.

This summer, Banks stars in "Love & Mercy" and will make an appearance in "Magic Mike XXL" and the indie film "Every Secret Thing." She will also reprise her role as Effie Trinket in the final installment of the The Hunger Games film series, "The Hunger Games: Mockingjay - Part 2." She recently wrapped production on the Netflix reprisal of the cult hit "Wet Hot American Summer." Behind the scenes Banks and her husband, Max Handelman, formed Brownstone Productions, which recently signed a production deal at Universal. Brownstone will produce the upcoming untitled HBO film in which Banks is set to star as tennis legend Billie Jean King opposite Paul Giamatti as Bobby Riggs in the now infamous Battle of the Sexes match. Brownstone's upcoming slate also includes two projects in development at Lionsgate, "White Girl Problems" and "Heist Society," as well as "Dirty Rush" at Tristar and "Tink," a Disney live-action romantic comedy in which Banks will star as Tinkerbell.

With a graduate degree from the American Conservatory Theater, Banks has graced the stage, as well as the small and big screen. On the big screen, she can be seen and heard in such diverse films as "The Lego Movie," "Pitch Perfect," "The Hunger Games," "What to Expect When You're Expecting," "People Like Us," "Our Idiot Brother," "W.," "Zack and Miri Make a Porno," "Seabiscuit" and "Catch Me if You Can," to name a few. On the small screen, Banks is a two-time Primetime Emmy Award nominee for Outstanding Guest Actress in a Comedy Series for her performance as Avery Jessup on "30 Rock." She has also appeared on "Modern Family" and in a recurring role on "Scrubs." Her extensive theater credits include many roles in American Conservatory Theater productions, as well as the Guthrie Theater's production of "Summer & Smoke." In 2006, Banks played Cherie, the female lead in William Inge's comedy "Bus Stop," as part of the Williamstown Theater Festival.

About CinemaCon

CinemaCon will attract upwards of 5,000 motion picture professionals from all facets of the industry -from exhibition and distribution, to the equipment and concession areas - all on hand to celebrate the movie-going experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office.
CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its tradeshow partners. CinemaCon is also delighted to have as its official presenting sponsor The Coca-Cola Company, one of the industry's greatest, highly regarded and respected partners in the world of the movies.

About NATO

The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and additional cinemas in 81 countries worldwide. NATO's membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too.

Additional information on CinemaCon can be found at

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