Hollywood, October 21, 2010-At an evening ceremony attended by many of Hollywood's most influential postproduction executives, Dolby Laboratories, Inc. (NYSE: DLB) officially released the long-awaited Dolby® PRM-4200 Professional Reference Monitor. This year, Dolby celebrates nearly 40 years of delivering innovative solutions to the cinema industry. The release of the Dolby PRM-4200 Professional Reference Monitor continues a long tradition of enabling content creators to realize their creative visions and deliver a truly immersing entertainment experience for the audience. The Dolby Professional Reference Monitor is the first LCD-based display to accurately reveal true black levels with exceptional dark detail and higher contrast across the entire color gamut.

"In setting out to create the new industry standard for reference monitors, Dolby took a very deliberate and determined approach to ensure that the monitor would both meet the needs of our customers and live up to the expectations associated with the Dolby brand," said Bill Admans, Director, Product Marketing, Imaging, Dolby Laboratories. "Judging by the reaction of those in attendance tonight, I'm confident that Dolby has achieved its goal."

Held in the heart of Hollywood, the event was attended by representatives from major studios and postproduction facilities, and by top creative talent keen to see what has been hailed as a major industry innovation.

"I believe that the Dolby monitor can become the industry standard based on Dolby's commitment to excellence and its drive to create a great product," said Bob Wilson, Director, Engineering, the Post Group.

The backlight of the Dolby Professional Reference Monitor consists of 1,500 RGB LED triads, with the light element from each R, G, and B element independently controlled, frame by frame, to create a full-color backlight image displayed on the LCD panel in real time. Combined, the LED backlight and the LCD screen produce a final image with true blacks, exceptional dark detail, high dynamic range, and the widest, most accurate color gamut available in a flat-panel monitor. The monitor has been tested extensively by leading colorists, cinematographers, and other industry luminaries who have been enthusiastic about its features and performance. Benefits include:

• True black levels-the only commercially available LCD monitor capable of displaying true black levels and rendering dark detail to produce the exact image that was shot
• Extended dynamic range-the first reference monitor to provide the extended dynamic range that the latest digital cinema cameras capture
• DCI/P3 (digital cinema) color gamut support-allows the ability to perform color critical grading without the use of a digital cinema projector
• Precise color accuracy-across all luminance levels
• Versatility-emulates any other display device so all content preparation and quality evaluation can be done on one monitor
• Size and aspect ratio-emulates the home viewing environment to ensure that content displays properly in the home

The Dolby PRM-4200 Professional Reference Monitor is available for the North American market starting today and will be released to other regional markets in 2011.

 

Read more

Source: THR

M. Night Shyamalan is currently developing a sci-fi flick titled One Thousand A.E. that will serve as a starring vehicle for Jaden Smith. The project is being shepherded by Will Smith's Overbrook Entertainment. Gary Whitta (The Book of Eli) is penning the script.

Shyamalan's The Last Airbender was almost universally panned by critics this summer, but it still managed more than $315 million worldwide. Going in the sci-fi direction seems like a smart move for Shyamalan since audiences don't seem to trust him with thrillers anymore.

Read more

LOS ANGELES -- Paramount Digital Entertainment announced today that it has signed an exclusive first-look deal with Red Hour Digital, a new subsidiary of Ben Stiller's Red Hour Films. Under the new two-year deal, Red Hour will develop original digital media properties that can be launched on a variety of formats, including live action and animated webisodes, and social media games on both digital and mobile platforms. Mike Rosenstein has been promoted to Director of Digital Content. Rosenstein has collaborated with Stiller and his producing partner Stuart Cornfeld at Red Hour Films for the past 4 years developing features and TV, while simultaneously producing short form digital content. He will oversee the Paramount Digital relationship for Red Hour.

"It's an incredible opportunity for Paramount Digital Entertainment to be working with such a talented and successful creative team," said Tom Lesinski, President of Paramount Digital Entertainment. "With Ben Stiller at the helm, Red Hour is a proven draw for audiences on any platform. Ben is digitally savvy with several successful online projects and a fan base of millions of followers."

Said Stiller, "I believe the internet is a magical gateway to make all our dreams come true. Red Hour is also developing a new flying jet pack and a teleportation system to travel through time. But for now, we are concentrating on making funny videos to watch while people are pretending to work."

The first projects in the pipeline include an animated digital extension of Zoolander, as well as an accompanying social media game. Red Hour is also developing Billy Glimmer: Entertainer of the Century, an online original comedy about Billy Glimmer (Stiller) the most successful singing impressionist-comedian in Las Vegas. The series will be written and directed by Jason Woliner, with Rob Huebel playing a Billy Glimmer "look alike" alongside Stiller.

Ben Stiller and Red Hour have a strong history of creating top tier comedy in film and television as well as for digital platforms, including the new Stiller and Meara series for Yahoo!, and the STILLERSTRONG viral campaign (which to date has raised over $300,000 entirely from social media towards building temporary schools in Haiti), which included "Night of 140 Tweets" digital download on Amazon and iTunes (produced in conjunction with Funny or Die).

Paramount Digital Entertainment will work closely with Red Hour to distribute the content through a variety of ad supported and transactional platforms, that allow for major advertisers to use high-quality entertainment as a marketing platform to connect with coveted demographics.

 

Read more

FOOTHILL RANCH, Calif. -- Oakley, Inc. today announced the upcoming debut of its innovative new 3D eyewear. A special edition will celebrate the release of TRON: Legacy, a much-anticipated Disney 3D film opening in U.S. theaters on December 17, 2010. The new "TRON" Limited Edition 3D Gascan® by Oakley will give movie audiences the superior technologies developed specifically for Oakley 3D eyewear, assuring a premium 3D experience.

"The premiere of TRON: Legacy is a great opportunity for us to introduce moviegoers to the unique innovations of Oakley 3D eyewear," said Oakley CEO Colin Baden. "This film will be an incredible visual experience, and those who view it with Oakley 3D eyewear will get the most out of it by enjoying the clarity and 3D performance of unparalleled design. We are honored to collaborate with Disney for this special event, and we look forward to opening the world's eyes to the ultimate 3D experience with Oakley 3D eyewear," Baden concluded.

"Collaborating with Oakley provided Disney with a great opportunity to interpret the aesthetics and themes of TRON: Legacy into cutting edge eyewear for fans to enjoy," said Stephen Teglas, vice president and general manager of Fashion & Home North America at Disney Consumer Products.

Rendered with signature Oakley style, the new "TRON" Limited Edition 3D Gascan is accented with graphics that salute the cinematic story. A custom MicroclearTM bag will be included for lens cleaning and eyewear storage. In the spirit of making this eyewear edition a collectible, the Microclear bag is also highlighted with graphics inspired by the film.

To engineer Oakley 3D eyewear, Oakley combined its industry-leading frame innovations with lens technologies that maximize the 3D experience by offering unprecedented levels of clarity and visual fidelity. "TRON" Limited Edition 3D Gascan features HDO-3DTM, a collection of proprietary lens innovations that have achieved the first optically correct 3D eyewear on Earth.* Oakley 3D lenses virtually eliminate the ghosting or "crosstalk" between images that reach each eye from one moment to the next, a potential problem with inferior 3D eyewear.

A second key difference between Oakley 3D eyewear and conventional designs is the lens curvature. Greater curvature around the eyes provides a wider field of view, but without highly precise optics, even a mild curve can cause visual distortion. Oakley technology maintains optical clarity so the wearer can enjoy a wide field of sharp vision. The curvature of Oakley 3D lenses has the added benefit of minimizing distractive glare.

A special rendition of a popular Oakley sunglass frame, 3D Gascan is designed with a proprietary Three-Point Fit to retain the lenses in precise optical alignment. The fit optimizes comfort by eliminating the unbalanced pressure points common with ordinary frames. Oakley's durable yet lightweight frame makes contact only at the sides of the head and bridge of the nose, and it does not hook the ears like conventional frames made with curved earstems.

TRON: Legacy will introduce a new generation of moviegoers to an entirely new realm of groundbreaking digital effects. TRON first appeared on the big screen almost 30 years ago and created a digital world that was ahead of its time. With the release of the newest installment, this elaborate world will be reimagined and expanded.

"TRON" Limited Edition 3D Gascan will be available in November for U.S. $150 through select Sunglass Hut, Oakley Stores and www.Oakley.com.

Oakley 3D lenses were developed to deliver a prime entertainment experience in cinemas that utilize passive polarization, the technology found in most 3D theaters. Oakley is also pursuing partnerships with manufacturers of home 3D systems that utilize passive polarization technology. This will allow consumers to use the same eyewear for home and cinema 3D entertainment.

Oakley will also release a "TRON" commemorative sunglass based on a design from the company's Elite Collection of ultra-premium products. This non-3D eyewear is a special edition of Oakley Elite Pit Boss® and features HDPolarized lenses with High Definition Optics® (HDO®). Engineered with ultra-lightweight titanium plates, the frame is embellished with graphics inspired by TRON: Legacy.

Oakley 3D glasses are optimized for indoor cinema application and not intended for outdoor use. The technology in 3D polarization is not ideal for normal daily outdoor use and will not provide the same level of performance as sunglasses.

 

Read more

Subscribe to Articles Feed