DUBUQUE, IA -- When Edwards Technologies, Inc. (ETI), the leader in 3D digital theatre installations at entertainment venues worldwide, was given the task of equipping the new 3D/4D theatre of the National Mississippi River Museum & Aquarium's much anticipated $40 million expansion, they turned to Harkness Screens, the world's leading manufacturer of projection screens and its SpectralTM 240 3D presentation surface.

With a 38 feet wide by 21½ feet tall, curved Harkness spectral 240 3D screen, the new immersion large-format 3D/4D digital theatre, the first of its kind in the region features 134 stadium style seats, 3D images that jump off the screen and 4D special effects such as dramatic scent, wind, water mist and seat movement to enhance the viewer experience.

"Harkness' combination of performance, price and customer service made them the obvious choice for this project," says Mitch Hartmann Technical Director at ETI. "We have used Harkness Screens for many years and their 3D presentation surfaces consistently provide superior images."

The Harkness Spectral 240 3D screen is considered by cinema exhibitors and special venue operators worldwide to be the optimum 3D projection surface for systems using polarised light. The Spectral 240 features a high extinction ratio and provides spectacular 3D images. The surface also supports 2D images and can be used successfully in auditoriums where 2D and 3D are both shown. The intrinsically high gain (2.4) overcomes light losses in 3D systems.

"We like using Harkness' wrap around approach because they are able to create a screen that makes the image appear to float in space showing no discernable frame around it. The frame is completely concealed," adds Hartmann. "The films look amazing and we have received nothing but positive feedback from the client. Harkness does a great job listening to our needs and delivering a fantastic customized product."

The theater presents two 4D films in rotation, The World of Sharks, an up close look at a variety of shark species from the Red Sea to the Pacific Ocean, and Turtle Vision, a fun and colorful 4D animated story of the adventures of Sammy the sea turtle. The two features are shown in rotation with a new film screening every 45 minutes, giving guests as many opportunities as possible to catch a screening of either or both films.

In addition, the Spectral 240 will also be used for large format equivalent of 2D films in high-definition from Blu-ray, enabling the museum to host screenings of other films on a seasonal basis.

"Our visitors are amazed at the quality of the 3D images coming off our screen," says John Sutter, Director of Marketing, National Mississippi River Museum & Aquarium.

The National Mississippi River Museum & Aquarium is located along the banks of the Mississippi River in the Port of Dubuque, Iowa, where it serves as the lead interpretive center for America's rivers. The Museum & Aquarium highlights both the cultural and environmental aspects of rivers, with a mission to preserve our national river history as well as the rivers themselves. The National Mississippi River Museum & Aquarium has received national recognition for its exhibits and programming. It is a Smithsonian Institution Affiliate and is accredited by both the American Association of Museums and the Association of Zoos and Aquariums.

 

 

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LOS ANGELES -- IMAX Corporation (NYSE:IMAX) (TSX:IMX) Paramount Pictures and Marvel Entertainment, LLC announced today that Thor, the superhero adventure directed by Kenneth Branagh, posted strong domestic opening results in IMAX® theatres. Thor opened on 213 digital IMAX screens, which contributed approximately $6.2 million of the film's overall $65.7 million opening gross for opening weekend. The IMAX average box office per screen amounted to approximately $29,000, setting a record for a digital-only IMAX release. Internationally, Thor continues to perform well, posting IMAX box office of $1 million, which brings the cumulative IMAX international box office to date to $4.5 and $10.7 million worldwide.

"Marvel, Paramount and director Kenneth Branagh have delivered an epic adventure movie ideally suited for The IMAX Experience®, and our results thus far reflect as much, as Thor has set a new record for a digital-only IMAX opening weekend," said IMAX Chief Executive Officer Richard L. Gelfond. "Thor's strong opening weekend continues the early momentum leading into what looks to be a strong summer blockbuster season."

"As we've seen in our last two releases, whether 2D or 3D, consumers continue to seek out The IMAX Experience for their blockbuster films," added Greg Foster, Chairman and President, IMAX Filmed Entertainment.

Thor: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.

 

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Source: The Associated Press

Al Pacino will star alongside John Travolta, Joe Pesci and Lindsay Lohan in director Barry Levinson's Gotti: Three Generations. Pacino will play Aniello "Neil" Dellacroce, a trusted associate of Gotti's.

Pacino and Levinson teamed up last year for HBO's You Don't Know Jack, a biopic about Jack Kevorkian. The performance won Pacino an Emmy.

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Kansas City, Mo. -- AMC Theatres® (AMC), a leading theatrical exhibition and entertainment company, is proud to become the first company in its industry to reach 1 million "likes" on Facebook, officially passing the mark on May 6, 2011. The 1 million fans of AMC have joined the company's Facebook page since the page's inception on Jan. 19, 2010.

"We recognized Facebook was where our guests were discussing not only the movies they loved, but the overall moviegoing experience," said Stephen Colanero, chief marketing officer at AMC. "These online discussions are tremendous opportunities to listen to what our guests are saying about AMC and engage with them about some of the great initiatives we're rolling out."

As recently as the beginning of 2010, AMC's only presence online was its website, which includes a movie news blog, community and user generated reviews. In January 2010, AMC Theatres established a presence on Facebook, surpassing all other movie theatre companies within a matter of months. The company hit the 100,000 fan mark in late June 2010 and was up to 500,000 in February 2011.

The company has also launched two Twitter profiles since May 2010: @amctheatres and @amchelps, for the purposes of marketing, guest questions and issues and proactive outreach. Like Facebook, AMC also boasts the highest number of followers on Twitter among North American theatre companies.

AMC utilizes its Facebook and Twitter outlets to provide its fans with exclusive content, including interviews with Hollywood influencers, contests, promotional deals and new initiatives, such as AMC's new guest loyalty program, AMC StubsTM. The social media channels also are where AMC debuts news about exclusive programs and promotions.

"Our goal is to make it as easy as possible for our guests to share their love of the movies and passion for the AMC brand across all platforms, including Facebook, Twitter, YouTubeTM, and of course amctheatres.com," said Anita Bajaj Newton, vice president, retail and digital marketing. "Moreover, these channels provide an invaluable opportunity to see our business through the eyes of our guests. We use the feedback received through our social media channels to constantly improve the moviegoing experience for our guests."

AMC's fans are responding, with AMC's Facebook wall receiving several hundred posts and comments every day. To become a fan of AMC Theatres on Facebook, visit www.facebook.com/amctheatres. On Twitter, visit www.twitter.com/amctheatres and www.twitter.com/amchelps. AMC's movie blog can be found at www.amctheatres.com/network/scriptscreen and its YouTube channel is located at www.youtube.com/amctheatres.

 

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