Total tweets for January 29th Openers
Edge of Darkness cracked the 1,000 tweet mark on Wednesday, coming in with 1,291, a 55% hike from Tuesday's 833 tweets. In terms of comparisons, Law Abiding Citizen had 702 tweets on its Wednesday before release, Surrogates had 742, and Armored had 246. Very solid going here for the movie as it steadily builds an impressive amount of buzz. Expect a ~$8.50 million opening day and $24 million for the weekend.
When In Rome finally showed signs of life on Wednesday with 595 tweets as it almost doubled up its Tuesday tally of 308.In terms of comparisons: Leap Year had 344 tweets on its Wednesday before release, Love Happens had 605, Everybody's Fine had 172, and Did You Hear About the Morgans? had 179. Much better showing and this will likely put it slightly ahead of Leap Year, but bear in mind that Rome should skew to a younger audience which might make it more frontloaded. I'd say to expect a $3.65 million opening day for Friday and $9.5 million for the weekend.
Check back tomorrow to see the Thursday numbers and the finalized weekend predictions.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.