Boca Raton, FL -- MovieTickets.com, a leading destination for the purchase of advance movie tickets, has modernized the way moviegoers buy tickets and enter theaters with a re-imagined mobile movie ticket that turns a smartphone into a ticket. The ticket can be quickly and easily validated by movie theater employees without the use of costly scanners. The solution allows moviegoers the convenience of skipping the ticket redemption process altogether. The company expects to pilot the technology before the end of the year.
The next generation mobile ticket, which will be available exclusively for MovieTickets.com customers, was developed in partnership with Bytemark. The pair leveraged Bytemark's patented V3 (visually verifiable virtual ticket) technology in order to create the new mobile movie ticket experience. The technology is currently being successfully used today in the transit space with The NY Waterway in New York City, The South Shore line in Chicago, and Cap Metro in Austin Texas.
Joel Cohen, CEO of MovieTickets.com, stated, "Our new mobile ticket is a game changer. Not only will this make going to the movies more enjoyable for audiences, but it will also deliver enormous value to our exhibitor partners. This is another innovation that supports our commitment to providing customers with a convenient way of purchasing tickets with a streamlined process that demonstrates ease and security."
Micah Bergdale, CEO of Bytemark, added, "Bytemark develops best-in-class mobile ticketing technologies. Through our partnership with MovieTickets.com, we have an incredible opportunity to showcase our V3 ticketing solution in the many markets where MovieTickets.com is an established brand and bring mobile ticketing to a whole new audience. In the months and years to come, we look forward to working closely with MovieTickets.com to bring new innovations to filmgoers everywhere.
The new process is completed in three simple steps: Users purchase a ticket, a virtual ticket is delivered securely to a mobile device, and moviegoers go directly to the ticket taker. The ticket is visually validated by the theater staff who will identify embedded security features uniquely customized to the film or the theater itself. Each ticket has several security features that include animated watermarks, touch animations and color changes. These security features can be changed as often as once per showtime and are concealed from users until the tickets are activated prior to the performance. This new technology will also include a virtual "tear" feature that will allow a user's mobile device to act as their ticket stub during their visit to the theater.
For more information on the V3 mobile ticket and to sign up to receive notification of when V3 will be available in your area, please visit http://www.movietickets.com/v3.