Sunday Update: Kung Fu Panda 3 easily led the box office this weekend with an estimated $41.0 million. However, the 3D computer animated sequel from Fox and DreamWorks Animation opened below expectations, which had been boosted a bit as a result of strong online pre-sales heading into the weekend. Kung Fu Panda 3 debuted 21 percent below the $52.11 million debut of last year's Home and 14 percent below the $47.66 million opening weekend take of 2011's Kung Fu Panda 2 (which was deflated a bit from opening on a Thursday). Without adjusting for ticket price inflation, Kung Fu Panda 3 did register the third largest January debut of all time (behind only American Sniper and Ride Along).

Kung Fu Panda 3 opened with $10.5 million on Friday, was up a strong 74 percent on Saturday to gross $18.3 million and is estimated to decline 33 percent on Sunday to gross $12.2 million. That places the film's estimated opening weekend to Friday ratio at 3.90 to 1. With no new family films going into wide release during the month of February, Kung Fu Panda 3 will have a strong chance of holding up well going forward. The film's strong A rating on CinemaScore is a good sign for Kung Fu Panda 3 going forward as well.

Fellow Fox release The Revenant placed in a distant second with an estimated $12.4 million. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio was down a slim 23 percent, as holdovers in general benefited this weekend from last weekend's grosses being deflated by both Winter Storm Jonas and last Sunday's NFL Conference Championship Games. The Revenant continues to exceed expectations with $138.17 million after 24 days of wide release (and an additional two weeks of platform release). The film is currently running an impressive 28 percent ahead of the $108.01 million 24-day take of 2010's Shutter Island.

Disney's Star Wars: The Force Awakens claimed third place with an estimated $10.78 million. The seventh chapter of the Star Wars franchise was down just 23 percent from last weekend's deflated performance. This weekend's hold was especially impressive given that The Force Awakens was playing in 809 fewer locations this weekend than it was last weekend. With a record-breaking 45-day gross of $895.43 million, Star Wars: The Force Awakens is now just $4.57 million away from becoming the first film ever to reach the $900 million unadjusted domestic mark.

Fellow Disney release The Finest Hours followed closely behind in fourth place with an estimated $10.33 million debut. The 3D action drama starring Chris Pine debuted towards the higher end of its modest expectations, but performed softly with its price tag in mind. The Finest Hours opened 6.5 percent below the recent $11.05 million debut of In the Heart of the Sea. However, The Finest Hours is likely to hold up significantly better than In the Heart of the Sea did, thanks in part to not opening the weekend before The Force Awakens. The Finest Hours received a healthy A- rating on CinemaScore.

Ride Along 2 rounded out the weekend's top five with an estimated $8.35 million. Universal's PG-13 rated comedy sequel starring Ice Cube and Kevin Hart was down 33 percent, as the film held up much better this weekend than it did last weekend. Ride Along 2 has grossed $70.78 million in 17 days. That is below expectations and places the film 24 percent behind the $92.70 million 17-day take of 2014's Ride Along (which fell 43.5 percent in its third weekend to gross $12.04 million).

Last weekend's three new wide releases all held up nicely this weekend and all three films remained fairly bunched together. STX Entertainment's The Boy was down just 27 percent to take sixth with an estimated $7.89 million; Lionsgate's Dirty Grandpa declined 32 percent to follow in seventh with an estimated $7.58 million and Sony's The 5th Wave also fell 32 percent to land in eighth place with an estimated $7.00 million. Respective ten day grosses stand at $22.82 million for Dirty Grandpa, at $21.53 million for The Boy and at $20.19 million for The 5th Wave.

Meanwhile, Open Road's Fifty Shades of Black disappointed this weekend with an estimated ninth place start of just $6.19 million. The Marlon Wayans led R-rated comedy debuted below its already scaled back expectations and a very underwhelming 30 percent below the $8.84 million start of 2014's A Haunted House 2. Given the performances of Wayans' more recent films, Fifty Shades of Black is likely to fall off extremely quickly going forward. The film's lackluster C rating on CinemaScore won't do it any favors either.


Saturday Update: Fox reports that DreamWorks' Kung Fu Panda 3 bowed to an estimated $10.5 million on opening day Friday, claiming first place in the process -- the first animated film to do so since October 1 (Hotel Transylvania 2's last day in that position). Unfortunately, that does fall slightly short of pre-release expectations (and south of Home's $15.7 million opening day last March). However, the long game should benefit the long-awaited second sequel in the franchise as strong word of mouth (89 percent on Flixster) and very positive reviews (79 percent on Rotten Tomatoes) are in its favor, in addition to a lack of any real competition until March's Zootopia. For opening weekend, BoxOffice projects a $37 million haul, followed by strong legs thereafter.

Disney's The Finest Hours debuted in second place on Friday with an estimated opening of $3.312 million. That's generally in line with the $3.63 million opening day of the studio's McFarland, USA last February. While in line with pre-release expectations, the big-budget film will certainly need to sprout strong legs in the long run. Early word of mouth appears mixed with a 69 percent Flixster score and 59 percent critics' rating. BoxOffice projects a $10 million opening weekend in fourth place.

The Revenant scooted down to third place on Friday with $3.22 million, off 30 percent from the same day last week. That brings the 12-time Oscar nominee's domestic tally up to an impressive $129 million and counting. This weekend should ring up around $12.1 million for a second place finish.

Star Wars: The Force Awakens took fourth place yesterday as it eased 30 percent from last Friday to $2.459 million. That brings the all-time domestic champ's running total up to $887.1 million now as it chases down its next benchmark of $900 million (which it will reach sometime next week). Look for another strong weekend around $10.4 million in third place.

The Boy filled out the top five yesterday with $2.31 million, down just 39.5 percent from its opening day last week. That's an impressive hold for most movies, especially in the horror genre, indicating healthy word of mouth among the target audience. The film has tallied $15.9 million in eight days of release as it heads toward a strong sophomore frame around $7.8 million.

Meanwhile, Fifty Shades of Black lived down to expectations with a $2.25 million opening day. By comparison, fellow Wayans-led spoof A Haunted House bagged a $6.8 million first day back in January 2013. Word of mouth (40 percent) and reviews (14 percent) are both in the cellar, so theatrical life will be short-lived. Look for an opening weekend around $6.3 million.


Friday Update: Sources report that Disney's The Finest Hours grabbed an estimated $375,000 from Thursday night's first showings. By comparison, that bests the Thursday bows of McFarland, USA ($260,000) and Million Dollar Arm ($250,000) -- two other recent live action Disney films based on true stories. With the film taking over most IMAX locations this weekend from the studio's own Star Wars: The Force Awakens, premium screen grosses could help the film open somewhere between $12-15 million this weekend.

Meanwhile, Fifty Shades of Black pulled $275,000 from last night's shows. Unfortunately, the best comparison would be for the fellow Marlon Wayans-led A Haunted House movies, but neither of those received Thursday night openings. Rough projections have the comedic spoof pulling in between $8-11 million overall this weekend.

The headlining opener for the weekend, Kung Fu Panda 3, did not receive any Thursday night shows. This is becoming a fairly common practice even for high profile animated films as last year's Hotel Transylvania 2 and Fox's own The Peanuts Movie also opted out of Thursday night openings. Given the popularity of the Panda series through two films, very positive reviews for the new entry, the lack of NFL playoffs this weekend, and many east coast families looking to get out after being snowed in last weekend, we're very optimistic about Panda 3's opening weekend (not to mention potential for legs through February) having a shot at $50 million or more this weekend -- but an opening in the $40m+ range would be a great start regardless.

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By Daniel Garris

Fox's The Revenant took in $1.52 million on Thursday to remain in first place at the daily box office. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio was down 4 percent from Wednesday and down just 29 percent from last Thursday. The Revenant was the week's top film with a weekly take of $22.58 million. That represented a 50 percent decline from the previous frame and brings the film's domestic total to an impressive $125.77 million through three weeks of wide release (and two additional weeks of platform release).

Disney's Star Wars: The Force Awakens held steady in second with $1.34 million. The seventh chapter of the Star Wars franchise increased 1 percent from Wednesday and decreased only 29 percent from last Thursday. The Force Awakens placed in second for the week with $19.61 million, which represented a 50 percent decline. The film continues to pad its total as the highest grossing film of all-time domestically with $884.64 million through six weeks of release. That leaves The Force Awakens just $15.36 million away from becoming the first ever the reach the $900 million domestic mark.

Dirty Grandpa grossed $0.949 million to remain in third place. The R-rated comedy from Lionsgate starring Robert De Niro and Zac Efron was down a slim 1 percent from Wednesday's performance. Dirty Grandpa placed in fourth for the week with a seven-day start of $15.25 million. The film is running towards the lower end of pre-release expectations and 32 percent behind the $22.43 million seven-day take of 2013's Last Vegas.

13 Hours: The Secret Soldiers of Benghazi continued to claim fourth place with $0.851 million. The Michael Bay directed action thriller from Paramount fell 7 percent from Wednesday and a solid 34 percent from last Thursday. 13 Hours took seventh place this week with $12.84 million. The film was down 46 percent from its opening week performance and has grossed $36.57 million in two weeks, which is a bit below expectations.

Ride Along 2 rounded out the day's unchanged top five with $0.824 million. Universal's PG-13 rated comedy sequel starring Ice Cube and Kevin Hart was down 3 percent from Wednesday and down a respectable 41 percent from last Thursday. Ride Along 2 took third place for the week with $16.28 million. The film was down a very sharp 65 percent from its opening week performance and is performing below expectations with $62.43 million in two weeks.

STX Entertainment's The Boy and Sony's The 5th Wave rounded out their respective first weeks of release with sixth and seventh place takes of $0.632 million and $0.598 million. For the week, The Boy placed in fifth with a seven-day start of $13.63 million, while The 5th Wave followed closely behind in sixth with a seven-day start of $13.19 million. Both films are performing towards the lower end of expectations and both films are likely limiting the potential of one another as a result of the overlap between their audiences.

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By Alex Edghill

Friday Morning Update: Last week saw relatively few new wide release trailers, with the main top liners being The Divergent Series: Allegiant. Despite its lofty pedigree (and indeed that of its genre) the trailer didn't warrant even a 10k tweet day and since its release a week ago it has attracted a skimpy ~26k new likes on Facebook.

The first two installments of the series performed very similarly, raking in around $300 million internationally. While it was no Hunger Games it still turned a tidy profit and its two part finale (as has become customary for young adult adaptations) seemed to be assured of riches. Then the last two installments of Hunger Games spiralled downwards and were the worst performing entries in that series and the second installment of Maze Runner also underwhelming despite a big marketing push. With buzz being far from spectacular for Allegiant one can't help but wonder if the young-adult action genre is waning in its appeal, either that or suffering from over-saturation.

The best comparison here in terms of social media buzz would be the last film in the series Insurgent which opened in March of last year. Its last trailer before TV spots were made abundant dropped on February 10th 2015 and secured almost 42k tweets, with 30k new Facebook likes following in the week after. In other words its Twitter numbers were far superior while its Facebook numbers were roughly ~15% better than Allegiant.

I really have a hard time seeing this even making it to the same levels (~$50 million opening) of the two in the series given this downturn in both the demand for young-adult films by moviegoers and in its own buzz levels. Unless something changes dramatically here and the film secures rave reviews (not likely given the Rotten Tomato scores of the first two of 40% and 29% respectively) it might be lucky to have a $40 million opening.

Twitter Top 10 Movies for the week of January 22nd to January 28th

Date Movie Tweets Rank Change
2/12/16 Deadpool 276,445 1 (+1) 12.90%
8/05/16 Suicide Squad 130,867 2 (-1) -75.75%
5/27/16 X-Men: Apocalypse 85,449 3 (-) 8.65%
3/25/16 Batman v Superman: Dawn of Justice 56,106 4 (+5) 73.83%
2/12/16 Zoolander 2 48,645 5 (-) -6.30%
1/29/16 Kung Fu Panda 3 43,381 6 (+1) 7.63%
5/06/16 Captain America: Civil War 36,958 7 (-1) -17.22%
3/04/16 Zootopia 26,062 8 (+7) 89.54%
3/18/16 The Divergent Series: Allegiant 21,074 9 (+11) 141.84%
6/03/16 Teenage Mutant Ninja Turtles: Out of the Shadows 18,543 10 (+9) 78.56%

Subscribe to BoxOffice for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

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Beacons to be installed in 300 theaters and nearly 2,500 movie screens to provide proximity-based advertising and data for movie fan engagement campaigns

GARDEN CITY, N.Y., Jan. 28, 2016 (GLOBE NEWSWIRE) -- Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB:MOBQ), the largest network of retail mall-based mobile advertising beacons in the United States, announced today that it is collaborating with Screenvision to install beacons in 300 theater complexes to form a movie theater advertising and data network to engage consumers with brands. This deal marks one of the first wide-scale deployments of beacons inside movie theaters.

The growth of technology in modern society has presented a plentitude of opportunities for theater owners, movie studios and brands to augment the movie theater experience with interactive games, targeted pre/post-show ads, and other campaigns that can be delivered to mobile devices. The collaboration between Mobiquity Networks and Screenvision will bring beacons to both the lobby areas and individual theaters, and will also leverage Mobiquity Networks' existing beacon networks in 475+ premier US shopping malls. Mobiquity will provide the campaign management platform to administer activity across the network.

Mobiquity and Screenvision will work together to share data-driven business intelligence with advertisers and exhibitors.

The initial beacon installation will include 300 theater venues and nearly 2,500 screens. The movie theater-based beacon networks will work both independently and in conjunction with Mobiquity Networks' retail mall-based beacon network.

Screenvision is a leader in innovative cinema advertising, with a national network extending across approximately 2,300 theatres and 14,200 screens.

"Over the past few months, Mobiquity Networks has formed a number of strategic partnerships that have enabled us to accelerate the growth of our mobile engagement network, and we are thrilled to announce this expansion in the entertainment sector," said Sean Trepeta, President of Mobiquity Networks. "Screenvision's strong reputation and expansive footprint make them a perfect partner. This collaboration will usher in an entirely new channel for movie-theater advertisers to reach their biggest fans."

In addition to its advertising capabilities, the movie-theater based network can provide data on moviegoer profiles, including frequency of visits and use of apps within Mobiquity's publisher network. This data has the potential to provide attribution for moviegoing resulting from film campaigns delivered via apps. Theater owners can utilize the network to improve and expand the theater-visit experience, while movie studios and related brands will be able to utilize the network to deliver location-based mobile campaigns directly to moviegoers.

"We saw a great opportunity to leverage proximity-based technologies to further amplify the unrivaled impact of the 40 foot screen. Beacons will help extend that impact for brands and connect them to the consumer journey outside the theater," said John McCauley, Chief Strategic Development Officer, Screenvision. "Mobiquity Networks has built considerable scale with a growing app publisher network, and is known for its commitment to protecting the consumer experience. They are an industry leader and we're proud to collaborate with them as part of our market place solutions."

Mobiquity Networks powers the largest shopping mallā€based beacon advertising network in the U.S., with a reach of over 400 million monthly shopping visits. The company's beacon technology enables location and context-driven campaigns in the common areas of malls and provides advertisers with the opportunity to deliver targeted marketing messages to shoppers at precisely the right place and time - just as they are deciding which retailers to visit and what brands to buy.


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latejanmidweek2.jpgFox reports today that The Revenant retained first place on Wednesday with $1.58 million, down just 29 percent from last week. That brings the 12-time Oscar nominated epic to a domestic tally of $124.3 million thus far as it continues to playing strongly on the heels of awards circuit success and buzz around Leonardo DiCaprio's leading performance.

Star Wars: The Force Awakens added another $1.325 million yesterday, off just 27 percent from the same day last week. That brings the all-time domestic record holder's running total up to a staggering $883.3 million through 41 days of release.

Dirty Grandpa rounded out the top three on Wednesday with $0.96 million. That gives the comedy a six-day total of $14.3 million -- notably ahead of the pace of That Awkward Moment, but still a relatively modest tally thus far.

Falling just outside the top five yesterday, The Boy posted $0.606 million in sixth place. The film has earned $13.0 million through six days of release.

Meanwhile, The 5th Wave added $0.602 million yesterday for a new six-day total of $12.6 million. Unfortunately, the young adult adaptation continues to perform below expectations.


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