PRESS RELEASE:

studiomoviegrill.png

New Full-Service Dine-In Multiplex Scheduled To Open In Simi Valley On October 22

DALLAS, TX (September 1, 2015) - Studio Movie Grill (‘SMG") the leading full-service, in-theater dining chain, announced the opening of its 23 national location, and second in California located at the Simi Valley Town Center Shopping Mall, 1555 Simi Town Center Way, Simi Valley, CA 93065. The 41,311 square-foot theater will house 9 auditoriums and will be part of the 628,000 square foot upscale outdoor shopping, dining and entertainment destination anchored by Macy's and new-to-market Studio Movie Grill. SMG Simi Valley is slated to open on Thursday, October 22, 2015.

Continuing its long-term partnership with Brad Miller of Film-Tech, the auditoriums at SMG Simi Valley will provide superior quality in film presentation by bringing industry-leading Christie DLP powered projectors with QSC sound to every screen plus Masterimage 3D. Each theater will feature luxury, custom-built recliners and plush seating by Inorca©, the world's foremost manufacturer of deluxe lounge chairs with built-in tabletops and ‘push-for-service' call buttons ensuring the most comfortable and enjoyable movie watching experience. "We feel privileged to be a part of the great experience that SMG offers moviegoers, providing truly differentiated comfort and design," said Guillermo Lopez Ramirez, CEO, Inorca © seating.

True to the brand, SMG Simi Valley will offer an innovative, one-stop destination for dining and entertainment. The new location will feature fresh, healthy and innovative menu options such as Edamame, Ceviche Lettuce Wraps, Sriracha Chicken Flatbread, and hand-made Pulled Pork Spring Rolls, along with some surprising new finger food desserts. The menu will also include longtime SMG fan favorites such as Coconut Chicken and Artisan Pizzas.

In-theater or in the lounge, guests will find a premium bar, an eclectic wine list and signature SMG Cellars wines from Central California. A menu of craft brews and over 60 premium spirits will be available. House favorites, such as the ever-popular Deep Eddie Vodka Highballs and signature Studio Blue Grande Margarita, can be enjoyed while relaxing or socializing in a sophisticated, welcoming lounge area with dining and seating options.

"We are thrilled to continue our expansion into Southern California," said Founder and CEO Brian Schultz. "I was raised in nearby Agoura Hills, so it is at once personal and exciting for me to return to my roots to introduce our full-service, dine-in theater concept to guests in Simi Valley. SMG not only transforms the typical cinema experience, but also offers a community gathering place alongside dinner and a movie. The community has been extremely supportive of us during our build-out and we look forward to meeting our new neighbors and creating more fans in the community."

"Studio Movie Grill is the best-in-class theater dining operator in the country, so we are very excited to welcome them to the Simi Valley Town Center" said Bryan McFarland, Principal - Development, Alberta Development Partners, LLC. "With a commitment to the continued development of the Simi Valley Town Center, we look forward to the economic impact and traffic SMG will bring to the area and are confident that the theatre will greatly enhance the amenities offered to both visitors and residents."

SMG takes prides in reaching out and impacting each community in which it resides and is extremely proud to announce that all security officers assigned to SMG Simi Valley will be military veterans. SMG specifically chose to work with G4S for its security services because of their initiative regarding the hiring of returning military veterans as part of the White House's Joining Forces campaign. G4S continues to be a destination employer for veterans and, according to Civilian Jobs News, is one of the best places for veterans to work.

SMG Simi Valley will host monthly, free Special Needs Screenings for children with special needs and their siblings to encourage families to attend together, with adult tickets available at matinee pricing. These first-run Special Needs Screenings will be shown with the lights up and volume lowered. Children are free to move around, talk or even dance in the aisles during the movie. Alternate programming will also be featured at SMG Simi Valley. SMG With A Twist provides educational and family programming, documentaries, cartoons, concert films, sporting event broadcasts and advanced promotional screenings.

Built on a platform of ‘doing good', SMG is proud to partner with many organizations to support local charity and fundraising efforts. ‘Doing good' means giving back, being socially aware and, as a company grounded in conscious capitalism, opening hearts and minds one story at a time.

"Through programs like our Special Needs Screenings and our partnership with G4S for our security services, SMG is committed to making a difference," continued Schultz. "Providing a positive impact on the community is important to everyone on the SMG team. Conscious business not only benefits our guests and our neighbors, but also enriches the lives of our team members, vendor-partners, and investors."

A popular choice of some of the largest corporations and organizations for event hosting in the country, SMG hosts over 2,500 private events each year. SMG's Private Events team is on hand to facilitate meetings, seminars, product training, employee appreciation, team building, private parties and movie premiers. Private event packages include state-of-the-art digital projection and presentation equipment, complete audio/video capabilities, Wi-Fi, gaming and full service food and beverage packages.

All SMG locations offer 100% advanced reserved seating online or at the box office and routinely advertise special offers at www.facebook.com/studiomoviegrillfan and http://twitter.com/studiomoviegrill. More information, including a mailing list sign-up form, is available at www.studiomoviegrill.com.

 

Read more

thevisit.jpg

By Alex Edghill

Monday Morning Update: M. Night Shyamalan's The Visit led all tracked upcoming films on Facebook this past week with a hefty 126k new likes. The film has a very common name which makes it harder to narrow down tweets for it so Twitter will give limited insight into its potential. Considering that the film was made for only a few million dollars with a limited marketing budget the fact that its north of 500k likes with two weeks to release is a very strong sign that it is connecting with its target demographic. By comparison, The Gallows had 160k likes the same distance from release, while Unfriended had 990k.

Maze Runner: The Scorch Trials was another of the big winners over the past week where it has managed to top 10k tweets for each of the last 13 days. It is sharing the same page on Facebook as the first film as most sequels do and has climbed to almost 3 million likes, rising over 1 million in 2015 alone. Considering just how well the first film did last year in theaters and at the home box office I'm expecting huge things here. The Twitter buzz here is more than double that of the first film and we here at Box Office think that $50 million+ on opening weekend is a distinct possibility.

Subscribe to BoxOffice for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

Read more

aug28wknd.png

By Daniel Garris

Straight Outta Compton was able to hold off a strong challenge from War Room to remain in first place this weekend with $13.13 million. The modestly budgeted F. Gary Gray directed N.W.A biopic from Universal has led the weekend box office for three consecutive frames. Straight Outta Compton is the fourth film to lead the box office for at least three consecutive weekends in 2015, as it joins Warner's American Sniper and fellow Universal releases Furious 7 and Jurassic World. Straight Outta Compton continued to show signs of being front-loaded, as the film was down 50 percent from last weekend. In the bigger picture, Straight Outta Compton continues to impress with a 17-day gross of $134.02 million. That is 45 percent ahead of the $92.70 million 17-day take of last year's Ride Along.

Sony's War Room was off to a very nice start this weekend with a second place debut of $11.35 million. The low-budget Kendrick Brothers produced faith based film from TriStar and AFFIRM Films exceeded its modest expectations heading into the weekend. War Room opened 66 percent stronger than the $6.84 million debut of 2008's Fireproof and 25 percent ahead of the $9.11 million start of 2011's Courageous. Making the film's performance even more impressive was that the film was only playing in 1,135 locations this weekend. That gave War Room a strong per-location average of $10,001 for the frame. War Room was aided by an effective grass-roots marketing campaign and by the pre-established fanbase for the Kendrick Brothers. Previous Kendrick Brothers films Fireproof and Courageous both displayed strong holding power during their respective runs. War Room will likely display strong holding power of its own going forward, especially given its A+ rating on CinemaScore.

War Room opened with $4.05 million on Friday (which included an estimated $600,000 from evening shows on Thursday), declined a slim 4 percent on Saturday to gross $3.88 million and was down just 12 percent on Sunday to gross $3.42 million. That placed the film's opening weekend to Friday ratio at 2.80 to 1. The audience breakdown for War Room skewed towards female moviegoers (60 percent) and heavily towards moviegoers over the age of 25 (85 percent).

Paramount's Mission: Impossible - Rogue Nation continued to hold up well with a third place take of $8.16 million. It was an especially close race for third place this weekend, as Rogue Nation and No Escape were separated by only $44,317 for the frame. The Tom Cruise led Rogue Nation continues to hold up very well, as it was down 29 percent from last weekend. Thanks in part to strong holding power throughout its run, Rogue Nation has grossed a very healthy $170.24 million through 31 days of release. That places Rogue Nation 6 percent ahead of the $160.14 million 31-day take of 2011's Rise of the Planet of the Apes. Expect Mission: Impossible - Rogue Nation to hold up very well over the upcoming Labor Day holiday weekend frame.

The Weinstein Company's No Escape debuted in fourth with $8.11 million. The action thriller starring Owen Wilson, Pierce Brosnan and Lake Bell opened in line with its modest pre-release expectations. Since its debut on Wednesday, No Escape has grossed $10.17 million in its first five days of release. That gives the film a five-day to three-day weekend ratio of 1.25 to 1 and places the film 6 percent ahead of the $9.60 million five-day start of last year's Pierce Brosnan led The November Man. While No Escape received mixed reviews from critics, the film appears to be going over better with moviegoers as it received a solid B+ rating on CinemaScore. No Escape will hope to hold up well next weekend with the aid of both positive word of mouth and the Labor Day holiday.

Upon receiving a re-expansion this weekend that included a return to IMAX locations, Jurassic World took ninth place with $3.01 million. The 3D blockbuster sequel from Universal expanded into an additional 665 locations this weekend and was up 218 percent over last weekend. Without taking into account ticket price inflation, Jurassic World remains the third highest grossing film of all-time domestically with a current total gross of $642.98 million.

Meanwhile, Warner's We Are Your Friends was off to an anemic start with $1.77 million. That placed the low-budget Zac Efron led drama all the way down in 14th place this weekend. We Are Your Friends obviously opened significantly below expectations and potential for the film was ultimately limited by the film's low-profile advertising push. The film registered a weak per-location average of $758 from 2,333 locations and on top of everything else received a soft C+ rating on CinemaScore. We Are Your Friends debuted 80 percent below the $8.74 million start of last year's That Awkward Moment. We Are Your Friends certainly marks a poor first post-Neighbors performance for Efron, but the actor is likely to rebound in a big way next year with Dirty Grandpa, Neighbors 2 and Mike & Dave Need Wedding Dates all scheduled to open in 2016.

Read more

Week_34_Global_Image.jpg

 

Jonathan Papish @ChinaBoxOffice

 

Terminator: Genisys is back in the top spot at the international box office again thanks to China where the 5th installment in the Terminator series grossed $23.4 million (-12%) in its first full weekend of release. Paramount Pictures’ sci-fi film has grossed $82.8 million in the Middle Kingdom, helping lift the overseas total to $320.1 million and the global haul to $409.484 million. Genisys still has the three-day Victory day holiday next week before fellow Paramount Pictures blockbuster Mission: Impossible opens in China.

 

China also has the 2nd highest-grossing film overseas this weekend with the war movie The Hundred Regiments Offensive which earned a solid $21.75 million on its opening weekend including 3 days of previews. The state-sponsored film is intended to coincide with the 70th Anniversary of the Allied victory over Japan in World War II. A government directive was leaked early in the week ordering movie theater chains to hit box office revenue quotas for the film and as motivation the theaters can keep 100% of the profits. The directive runs through next week's Victory Day Holiday after which normal revenue sharing will return. 

 

Mission: Impossible - Rogue Nation grossed $15.3 million (-39%) from 64 overseas markets. The Tom Cruise-led action film is at $309.0 million overseas and $479.387 million worldwide. Greece opened this frame on top with $279K from 65 locations. Holdovers include Japan ($2.3M/$31.9M cume), France ($2.4M/$16.5M cume), Brazil ($1.2M/$7.9M cume), Italy ($885K/$4.0M cume), UK/Ireland ($1.2M/$29.0M cume), Germany ($920K/$11.1M cume), South Korea ($544K/$41.1M cume). China releases on September 8.

 

Now just the third animated film to join the billion dollar club, Minions continued its global dominance with the highest opening weekend ever for an animated film in Italy ($8.5M) and grossed $14.9 million (+70%) total from 60 overseas territories. The Universal Pictures and Illumination Entertainment animation has earned $694.1 million overseas and $1.01891 billion worldwide. Minions is currently the third highest-grossing animated film both internationally and globally with China still to open on September 13.

 

Hitman: Agent 47 targeted $13.1 million from 60 overseas markets this frame, lifting the early international cume to $25.0 million and the worldwide total to $40.3 million. The film opened across 38 new markets this weekend including France ($1.9M), UK/Ireland ($1.4M), UAE ($880K), Germany ($788K), and Brazil ($437K). The film is doing particularly well in Southeast Asia; Malaysia ($617K/$2.24M cume), Thailand ($356K/$1.3M cume), Singapore ($294K/$1.08M cume), and the Philippines ($273K/$1.13M cume). Hitman opens in South Korea, Russia, India, Argentina, and the Netherlands next weekend. 

 

Disney/Pixar’s Inside Out continues to chug along overseas, posting $10.9 million (+2%) this frame from 35 territories. The original animation is up to $371.1 million at the international box office and $715.625 million worldwide. Inside Out posted solid openings in Denmark (best opening for a non-sequel Pixar release), Finland, Sweden, and Singapore (2nd best opening for a Disney/Pixar release) but Disney didn’t provide concrete numbers. This film has opened in 84% of its final international marketplace with Greece opening next weekend, Italy on September 16 and Germany on October 1. China’s release date is still not confirmed.

 

Ted 2 crossed the century mark at the international box office yesterday with $9.3 million (+310%) from 45 territories giving the Universal sequel $109 million total from overseas markets. The film opened in 2nd place in Japan with $4.7 million and in 1st place in Mexico with $1.8 million. Ted 2 has grossed $190.2 million worldwide in an underwhelming effort compared to its predecessor’s $550 million total. Its final territory Indonesia bows September 9.

 

20th Century Fox’s bomb Fantastic Four generated only $6.8 million from 65 overseas markets this frame. The superhero film has grossed $93.5 million overseas and just $146.2 million worldwide. It opens in Italy on September 10 and in Japan on October 9. 

 

Vacation drove away with $6.65 million (-4%) from 5,023 screens in 49 markets this frame, lifting the international cume to $26.5 million and the global tally to $81.52 million. Warner Bros’ comedy took the top spot in Russia with $1.8 million on 1,266 screens and the opening was 14% above We’re The Millers and 162% above Horrible Bosses. Holdovers include Australia ($806K/$2.35 cume), France ($472K/$1.4M cume), UK/Ireland ($409K/$2.1M cume), Spain ($350K/$1.4M cume), Germany ($345K/$1.2M cume), and Mexico ($406K/$4.0M cume).

 

Straight Outta Compton had its first major overseas openings this weekend and grossed $6.5 million from 8 territories. Its early international total is $6.8 million for a worldwide cume of $140.9 million. The NWA biopic opened #1 in the UK/Ireland with $3.9 million, Germany with $2.2 million, Germany/Switzerland with $290K and Iceland with $46K. Austria opened #3 with $87K. Next weekend, Compton comes to Australia, Israel, the Netherlands, New Zealand, and Poland.

 

Warner Bros’ The Man From U.N.C.L.E. found $5.56 million (-30%) in 46 overseas markets this weekend, bringing its international total to $36.6 million and its worldwide total to $70.72 million after 3 frames. Argentina opened to $191K from 101 screens surpassing the opening weekend total of Oceans 11 (+101%) and The Bourne Legacy (+23%). Italy, Brazil, and Mexico open next weekend with South Korea slotted for October 29 and Japan on November 14. 

 

Jurassic World is inching closer to $1 billion overseas, roaring to another $3.9 million (-32%) from 35 territories this frame. Universal’s global blockbuster has earned $993.6 million overseas and a staggering $1.637 billion worldwide. Jurassic took the top spot again in Japan this weekend with $3.4 million and a 23-day total of $57 million.

 

Trainwreck grossed $2.4 million (-33%) from 37 overseas territories, bringing its international cume to $23.8 million and the worldwide total to $128.9 million. Openings include Netherlands ($221K), Finland ($74K), and Peru ($81K). Judd Apatow’s comedy starring Amy Schumer rolls into Colombia, Cyprus, Denmark, and Russia next weekend.

 

Films grossing less than $2 million overseas this weekend + local language films (Weekend Total/Overseas Total/Global Total)

The Dead End (China) - $15.3M/$19.9M/$19.9M

Veteran (South Korea) - $7.4M/$72.0M/$72.0

Monster Hunt (China) - $5.1M/$373.4M/$373.4M

The Beauty Inside (South Korea) - $2.75M/$9.3M/$9.3M

Assassination (South Korea) - $2.3M/$80.3M/$81.7M

The 33 (Chile/Mexico) - $2.1M/$6.5M/$6.5M

El Clan (Argentina) - $1.9M/$11.5M/$11.5M

Paper Towns  - $1.9M/$46.8M/$78.3M

Ant-Man - $1.5M/$199.8M/$368.986M

Capture The Flag (Spain) - $1.4M/$1.4M/$1.4M

The Little Prince (France) - $927K/$10.1M/$10.1M

A Perfect Day (Spain) - $478K/$478K/$478K

Read more

aug28wknd.png

Sunday Update: Straight Outta Compton was able to hold off a strong challenge from War Room to remain in first place this weekend with an estimated $13.24 million. The modestly budgeted F. Gary Gray directed N.W.A biopic from Universal has led the weekend box office for three consecutive frames. Straight Outta Compton is the fourth film to lead the box office for at least three consecutive weekends in 2015, as it joins Warner's American Sniper and fellow Universal releases Furious 7 and Jurassic World. Straight Outta Compton continued to show signs of being front-loaded, as the film was down 50 percent from last weekend. In the bigger picture, Straight Outta Compton continues to impress with a 17-day gross of $134.13 million. That is 45 percent ahead of the $92.70 million 17-day take of last year's Ride Along.

Sony's War Room was off to a very nice start this weekend with an estimated second place debut of $11.0 million. The low-budget Kendrick Brothers produced faith based film from TriStar and AFFIRM Films exceeded its modest expectations heading into the weekend. War Room opened 61 percent stronger than the $6.84 million debut of 2008's Fireproof and 21 percent ahead of the $9.11 million start of 2011's Courageous. Making the film's performance even more impressive was that it was only playing in 1,135 locations this weekend. That gave War Room a strong per-location average of $9,692 for the frame. War Room was aided by an effective grass-roots marketing campaign and by the pre-established fanbase for the Kendrick Brothers. Previous Kendrick Brothers films Fireproof and Courageous both displayed strong holding power during their respective runs. War Room will likely display strong holding power of its own going forward, especially given its A+ rating on CinemaScore.

War Room opened with $4.05 million on Friday (which included an estimated $600,000 from evening shows on Thursday), declined a slim 4 percent on Saturday to gross $3.89 million and is estimated to fall 21 percent on Sunday to take in $3.07 million. That places the film's estimated opening weekend to Friday ratio at 2.72 to 1. The audience breakdown for War Room skewed towards female moviegoers (60 percent) and heavily towards moviegoers over the age of 25 (85 percent).

It's a very close race for third place this weekend as Mission: Impossible - Rogue Nation and No Escape are essentially tied based on studio estimates. With only $12,000 separating the weekend estimates of the two films, either could claim third place when actuals are released tomorrow.

Mission: Impossible - Rogue Nation continued to hold up well with an estimated $8.30 million. The fifth installment of the Tom Cruise led blockbuster franchise from Paramount was down just 27.5 percent from last weekend. Thanks in part to strong holding power throughout its run, Rogue Nation has grossed a very healthy $170.39 million through 31 days of release. That places Rogue Nation 6 percent ahead of the $160.14 million 31-day take of 2011's Rise of the Planet of the Apes. Expect Mission: Impossible - Rogue Nation to hold up very well over the upcoming Labor Day holiday weekend frame.

The Weinstein Company's No Escape debuted with an estimated $8.29 million. The action thriller starring Owen Wilson, Pierce Brosnan and Lake Bell opened in line with its modest pre-release expectations. Since its debut on Wednesday, No Escape has grossed $10.35 million in its first five days of release. That gives the film an estimated five-day to three-day weekend ratio of 1.25 to 1 and places the film 8 percent ahead of the $9.60 million five-day start of last year's Pierce Brosnan led The November Man. While No Escape received mixed reviews from critics, the film appears to be going over better with moviegoers as it received a solid B+ rating on CinemaScore. No Escape will hope to hold up well next weekend with the aid of both good word of mouth and the Labor Day holiday.

Upon receiving a re-expansion this weekend that included a return to IMAX locations, Jurassic World took ninth place with an estimated $3.12 million. The 3D blockbuster sequel from Universal expanded into an additional 665 locations this weekend and was up 229 percent over last weekend. Without taking into account ticket price inflation, Jurassic World remains the third highest grossing film of all-time domestically with a current total gross of $643.09 million.

Meanwhile, Warner's We Are Your Friends was off to an anemic start with an estimated $1.80 million. That placed the low-budget Zac Efron led drama all the way down in thirteenth place this weekend. We Are Your Friends obviously opened below expectations and potential for the film was ultimately limited by the film's low-profile advertising push. The film registered a weak per-location average of $772 from 2,333 locations and on top of everything else received a soft C+ rating on CinemaScore. We Are Your Friends debuted 79 percent below the $8.74 million start of last year's That Awkward Moment. We Are Your Friends certainly marks a poor first post-Neighbors performance for Efron, but the actor is likely to rebound in a big way next year with Dirty Grandpa, Neighbors 2 and Mike & Dave Need Wedding Dates all scheduled to open in 2016.

Saturday Update: Making a strong debut in first place yesterday was Sony's faith-based film War Room with a healthy $3.875 million opening day from just 1,135 theaters. That easily bests Do You Believe's $1.2 million opening day earlier this year and marks the best debut for a faith-based film so far this year. War Room's first day also bested the $3.1 million opening of 2011's Courageous as well as the $2.3 million first day of 2008's Fireproof, both pics from War Room filmmakers Alex and Stephen Kendrick. The strong grassroots marketing campaign -- focused largely on churches throughout the U.S. -- has certainly paid off for Sony and the modestly $3.5 million budgeted film. Early word of mouth among the target audience is very positive with an 88 percent Flixster score and an "A+" CinemaScore. BoxOffice projects an opening weekend around $10.5 million, which would give the Kendricks their best debut yet.

Universal reports that Straight Outta Compton slipped to second place after a 14-day reign in first with another $3.83 million on Friday -- down 54 percent from the same day last week. The biopic has now tallied an impressive $124.7 million domestically as strong word of mouth continues to propel it here at the end of summer. BoxOffice is projecting a $12.3 million third weekend atop the market.

No Escape claimed third place yesterday with $2.44 million. That gives the Weinstein release a three-day tally of $4.5 million, putting it 15 percent ahead of the pace of last year's The November Man. For the weekend, BoxOffice is projecting a $7.2 million frame, which would give it an overall five-day opening of $9.26 million.

In fourth place, Mission: Impossible - Rogue Nation added another $2.18 million on Friday, down just 35 percent from the same day last week. The fifth installment in the venerable Tom Cruise action series has amassed $164.3 million domestically through 29 days of release as it continues to exceed the pace of 2011's Rise of the Planet of the Apes. BoxOffice projects a $7.5 million weekend.

Sinister 2 filled out the top five on Friday, falling 70 percent from its opening day last week to $1.39 million yesterday. That gives the supernatural horror sequel an eight-day domestic sum of $15.25 million as it continues to sharply trail the pace of its predecessor. BoxOffice is projecting a $4.3 million sophomore frame.

Meanwhile, Jurassic World added $787,000 yesterday as part of its re-expansion back into 1,239 theaters (including IMAX and other premium formats). That brings the mega-blockbuster's domestic take up to $640.75 million through Friday. Look for a weekend figure around $2.8 million.

Lastly, We Are Your Friends posted a weak $725,000 opening day. Unfortunately, that's a whopping 82 percent lower than the first day take of fellow Zac Efron pic That Awkward Moment in January 2014. Warner Bros. reports the movie landed a concerning "C+" CinemaScore, while online word of mouth (50 percent on Flixster) and critics (42 percent on Rotten Tomatoes) are likewise heading south. BoxOffice is projecting a $1.9 million opening weekend.

Check BoxOffice on Sunday for updated weekend estimates from the studios.

Friday Update #2: According to sources, this is how the weekend is likely to play out:

Straight Outta Compton: $13.5 million
War Room: $10.5 million
No Escape: $7.5 million
We Are Your Friends: $3 million

Check back tomorrow for updated projections and official studio figures.  

Friday Update #1: Warner Bros. reports that We Are Your Friends got started with an underwhelming $175,000 in Thursday night pre-shows. Unfortunately, that falls short of fellow Zac Efron-led That Awkward Moment, which pulled $250,000 in early shows back in January 2014. The latter flick went on to tally $8.7 million for the weekend, a figure which looks unattainable at this rate given WAYF should have still been able to benefit from not all schools being off summer vacation just yet.

Meanwhile, War Room took in a solid $600,000 from early shows last night. The faith-based film is hoping to ride a strong grassroots marketing campaign in the vein of the filmmakers' past successes Fireproof and Courageous.

No Escape also continues its debut frame after opening Wednesday, while Straight Outta Compton is expected to easily win its third straight weekend.

More as it comes.

 

Read more

Subscribe to Articles Feed