New York, N.Y. -- Screenvision, a leading innovator in cinema advertising, has hired online advertising and mobile marketing executive Robert Formentin as its new Vice President, Web Operations and Digital Sales.
In his new position, Formentin will be responsible for leading the development of Screenvision's online advertising and mobile marketing division, providing the vision and setting strategy for the company's expanding digital advertising solutions. Furthermore, he will focus on generating additional revenue through ad sales representation of entertainment websites and creating cutting edge marketing programs using the latest mobile technologies. Reporting to Michael Chico, Screenvision's Executive Vice President of Sales, Marketing and Research, Formentin will be based in the company's New York headquarters.
"We are really pleased that Robert will be leading Screenvision's digital and mobile strategy" said Chico. "He brings a wealth of knowledge and experience to a department that is certain to enhance the overall offering Screenvision will deliver to our advertiser and exhibitor partners."
Robert Formentin brings more than 2 decades of sales and management experience with over 15 years in online advertising sales. Formentin has held senior-level positions at Internet search pioneer Infoseek, Ad Networks 24/7 Real Media, Advertising.com, and Publisher-side Brand Ad Sales at rep firm Phase2Media.
"I'm thrilled to be working with such a talented team," said Formentin. "Together with our in-theatre programs, our online and mobile division will deliver truly groundbreaking, integrated programs for our advertisers."
Robert is an Internet sales specialist with start-up and corporate experience and a veteran of all genres of online marketing. He was a pioneer in selling cost-per-click programs in 1996 and behavioral targeting in 1997. He helped devise and sell new keyword programs and spearheaded the development of new search categories while at Infoseek. In 2000 he helped launch the successful direct response division of Phase2Media and most recently has been a sales advisor to a mobile start-up and private equity firm.