Sunday Update: Universal's Pitch Perfect 2 was off to a terrific first place start this weekend with an estimated $70.33 million. The highly anticipated musical comedy sequel starring Anna Kendrick outpaced its already lofty pre-release expectations in a big way. Furthermore, Pitch Perfect 2 has already out-grossed the $65.00 million final domestic gross of 2012's Pitch Perfect. An effective high-profile marketing campaign and the rush out of the film's fanbase (which continued to grow after the original film was released to the home market) both helped turn Pitch Perfect 2 into an event film. Pitch Perfect 2 opened a very impressive 43 percent ahead of the $49.03 million debut of Universal's Neighbors last May.

Pitch Perfect 2 opened with $28.0 million on Friday (which included an estimated $4.6 million from Thursday evening shows), was down 12 percent on Saturday to gross $24.6 million and is estimated to decline 28 percent on Sunday to take in $17.73 million. That places the film's estimated opening weekend to Friday ratio at 2.51 to 1. The audience breakdown for the film skewed heavily towards female moviegoers (75 percent) and towards moviegoers under the age of 25 (62 percent). The film received a promising A- rating on CinemaScore.

Following in the footsteps of Fifty Shades of Grey and Furious 7, Pitch Perfect 2 represents another strong performer thus far in 2015 for Universal. The studio looks to continue its strong start to the year in the coming months with the likes of Jurassic World, Ted 2 and Minions.

While it ultimately didn't challenge Pitch Perfect 2 for first place this weekend, Warner's Mad Max: Fury Road was off to a very solid second place start with an estimated $44.44 million. The critically acclaimed action film starring Tom Hardy and Charlize Theron opened on the high end of expectations (which were strengthened due to the film's very strong critical reviews). Fury Road was one of this summer's bigger question marks due in part to its high price tag and the 30-year gap between it and the franchise's last film, 1985's Mad Max Beyond Thunderdome. Mad Max: Fury Road opened 13 percent below the $51.05 million start of 2012's Prometheus and will hope to hold up better than Prometheus did.

Mad Max: Fury Road took in $16.77 million on Friday (which included an estimated $3.7 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $16.27 million and is estimated to fall 30 percent on Sunday to gross $11.40 million. That gives the film an estimated opening weekend to Friday ratio of 2.65 to 1. The audience breakdown for the film skewed heavily towards male moviegoers (70 percent) and towards moviegoers over the age of 35 (54 percent). Mad Max: Fury Road received a B+ rating on CinemaScore, which suggests that the film may not be going over quite as well with moviegoers as it has with critics.

3D grosses represented 46 percent of the overall gross for Mad Max: Fury Road this weekend.

Avengers: Age of Ultron fell two spots to place in third this weekend with an estimated $38.84 million. In the process, the blockbuster superhero sequel from Disney and Marvel zoomed past Furious 7 to become the highest grossing release of 2015 thus far domestically with a 17-day take of $372.01 million. Without adjusting for ticket price inflation, Avengers: Age of Ultron claimed the fifth largest third weekend gross of all-time (behind only Avatar, Marvel's The Avengers, Spider-Man and The Dark Knight).

Avengers: Age of Ultron was down a sizable 50 percent from last weekend, which was understandable given the one-two punch it took from Pitch Perfect 2 and Mad Max: Fury Road this weekend. In comparison, 2012's The Avengers fell just 46 percent in its third weekend to gross $55.64 million, while 2013's Iron Man 3 fell 51 percent to gross $35.77 million. Avengers: Age of Ultron is currently running 19 percent behind the $457.67 million 17-day take of The Avengers and 10 percent ahead of the $337.66 million 17-day gross of Iron Man 3.

Warner's Hot Pursuit landed in fourth place with an estimated $5.78 million. The comedy from MGM and New Line starring Reese Witherspoon and Sofía Vergara fell two spots and a sharp 59 percent from last weekend. The added presence of Pitch Perfect 2, mixed word of mouth and last weekend's debut being inflated a bit by Mother's Day all contributed to the film's decline this weekend. Hot Pursuit has grossed a softer than expected $23.50 million in ten days. That places the film 8 percent behind the $25.52 million ten-day take of 2011's Something Borrowed.

Saturday Update: Universal reports that Pitch Perfect 2 scored a stellar $27.8 million opening day on Friday, including Thursday's early show grosses. That not only bests the $26 million first day take of The Fault In Our Stars last summer, but it also bests the entire opening weekends of fellow summer musicals Mamma Mia! ($27.75 million) and Hairspray (2007) ($27.48 million). The first Pitch was a sleeper hit at the box office and grew its audience enormously in the post-theatrical market thanks to strong word of mouth, particularly among women. The sequel now has a chance to earn more on opening weekend than its predecessor's entire domestic run ($65 million). Reviews, while not as strong as the first film, are solid enough at 67 percent on Rotten Tomatoes while the audience score is an encouraging 81 percent. BoxOffice projects a $69 million opening weekend.

Bowing in a strong second place, Warner Bros.' Mad Max: Fury Road landed $16.77 million on Friday (also including Thursday earnings). George Miller's franchise revival has been the recipient of snowballing buzz in recent days as more than 200 critics have awarded the film a shocking 98 percent score on Rotten Tomatoes. Combined with the film's inherent fan appeal, more and more moviegoers are growing curious as to what the buzz is all about -- translating to an opening day on par with last year's Lucy ($17.1 million) and not far behind 300: Rise of an Empire ($17.5 million). It's tricky to tell how the weekend will play out, though. While early audience word of mouth from the RT community is excellent (94 percent -- the best of any release since Guardians of the Galaxy last summer), Fury Road earned a middling "B+" CinemaScore. We think the former stat will prove a bit more relevant in the long run. For the weekend, BoxOffice projects $43 million.

Moving down to third place for the first time, Avengers: Age of Ultron added $10.06 million yesterday -- off 53 percent from last Friday. That's in line with Iron Man 3's third Friday drop (-52%). To date, Ultron has tallied $343.2 million domestically, putting it 18 percent off the pace off the first Avengers and 10 percent ahead of the aforementioned Iron Man 3. Look for a third weekend total around $37.9 million.

In fourth, Hot Pursuit slid 58 percent from its first day last week to $1.76 million yesterday. The comedy targeting women always had its work cut out for it given this weekend's top opener, and it now stands at $19.5 million through eight days of release. BoxOffice projects a $5.3 million sophomore frame.

Filling out the top five, The Age of Adaline was down just 34 percent from last Friday to $1.01 million yesterday. The generally well-received romantic drama has earned $34.9 million to date and should net a $3.1 million weekend.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Report #2: Sources tell BoxOffice that Pitch Perfect 2 is on pace for around $50 million during its debut frame. Meanwhile, Mad Max: Fury Road should hit $45 million.

Check back tomorrow for updated projections and official studio estimates. 

Friday Report #1: Pitch Perfect 2 got off to an excellent start on Thursday evening with $4.6 million earned from its first round of shows. That's ahead of The Great Gatsby's $3.25 million Thursday start two Mays ago, as well as the $4.1 million by The Divergent Series: Insurgent back in March. For the weekend, the much anticipated sequel to 2012's sleeper hit looks poised to earn north of $50 million.

Meanwhile, Mad Max: Fury Road got off to a strong start all its own. The franchise's first entry in three decades stormed in with $3.7 million last night as it rides a wave of stellar critical reviews and considerable anticipation from genre fans. Comparisons are even more tricky for this flick, but that figure isn't far behind Dawn of the Planet of the Apes' $4.1 million last July, lines up with Pacific Rim's $3.6 million, edges out 300: Rise of an Empire's $3.3 million, and more than doubles Edge of Tomorrow's $1.8 million.

More as it comes...

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By Daniel Garris

Disney's Avengers: Age of Ultron took in $4.04 million on Thursday to lead the daily box office for a 14th consecutive day. The blockbuster superhero sequel from Marvel was down 7 percent from Wednesday, which represented one of the day's better daily percentage holds among wide releases. Daily percentage declines were sharp in general on Thursday due in part to the strong Thursday evening debuts of both Universal's Pitch Perfect 2 and Warner's Mad Max: Fury Road. Avengers: Age of Ultron was easily the week's top film with a weekly take of $97.52 million. The film was down a sharp 59 percent from its opening week performance but has already grossed a massive $333.17 million through two weeks of release. That places Avengers: Age of Ultron 17 percent behind the $402.02 million 14-day take of 2012's Marvel's The Avengers and 10 percent ahead of the $301.89 million 14-day gross of 2013's Iron Man 3.

Warner's Hot Pursuit held steady in a distant second place with $0.688 million. The comedy from MGM and New Line starring Reese Witherspoon and Sofía Vergara was down a sharp 19 percent from Wednesday, as the film took a clear hit from the evening launch of Pitch Perfect 2. Hot Pursuit placed in second for the week with a softer than expected seven-day start of $17.72 million. That places the film 5 percent behind the $18.65 million seven-day take of 2011's Something Borrowed.

Lionsgate's The Age of Adaline took in $0.435 million to remain in third. The romantic drama starring Blake Lively was down 14 percent from Wednesday and down a healthy 28 percent from last Thursday. The Age of Adaline placed in third for the week with $7.94 million. That was down just 9 percent from the previous week and brings the film's three-week total to a very solid $33.87 million.

Ex Machina continued to claim fourth place on Thursday with an estimated $0.330 million. A24's critically acclaimed sci-fi film was down a very sharp 21 percent from Wednesday, as the film took a clear hit from the arrival of Mad Max: Fury Road. With that said, Ex Machina still held up very nicely this week with a sixth place weekly take of $5.21 million. Ex Machina has grossed $17.46 million in 35 days.

Furious 7 rounded out the day's unchanged top five with $0.317 million. The seventh installment of Universal's blockbuster action franchise declined 16 percent from Wednesday. Furious 7 placed in fourth for the week with $6.99 million. That represented a slim 20 percent decline from the previous frame and brings the film's six-week total to a very impressive $340.13 million.

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by Daniel Loria 

Hot off an event at the Cannes Film Festival and an impressive 99% rating on Rotten Tomatoes, Mad Max: Fury Road drove off with a $10.4M opening day Thursday from 12,000 screens across 48 overseas territories. European territories didn't get a full day of screenings, however, with start times set at 2pm in order to accommodate the film's event at Cannes. 

France impressed with a $2.25 million opening day from 802 screens and 618 sites nationwide. According to Paramount, "Even with partial day grosses, the 76,000 admissions in Paris represent the #1 opening day for the greater Paris area so far this year."

Australia brought in approximately A$1 million, around 65% higher than the #2 film in the market.  

Russia dominated 79% of the Top 5 market share with $835k on 2,434 screens.

Germany opened to $768k from 784 screens, generating 92% of the box office from 3D screens.  

South Korea grossed $756k on 765 screens and Brazil enjoyed a $664k debut on 1,008 screens.

Italy claimed the best per-screen average in the market with $145k, while Scandinavia contributed $590k from its four territories, and Eastern Europe brought in a collective $233k. 

Mad Max: Fury Road expands to 20 additional overseas markets on Friday, including the UK, Spain and Mexico.

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By Alex Edghill

Friday Morning Update: For an unprecedented 5th week in a row Star Wars: The Force Awakens led all upcoming films on Twitter. I can't recall a film have a longer streak over the last six years. Generally films will repeat in the 3-6 week before release window when the marketing really heats up but at 6+ months from release Star Wars is clearly showing that it is a heavyweight contender for the highest grossing film on the year.

Deadpool continues to impress as well, coming in with over 60,000 tweets on the week. For a film which hasn't even released its first trailer it amazes me just how strong the draw is for the red-costumed wise-cracker. The hopes are sky-high here for not only this film but potential sequels down the line and for it to be in the top 10 every week for the last 6 weeks+ this far from release really shows that its future is indeed exceedingly bright.

Upcoming releases Jurassic World, Tomorrowland and Poltergeist round out the top 5. I will say that it is someone surprising that the Summer films are being so handily trounced week after week by Star Wars and even Deadpool as well. Lots of massive budgeted Summer films are languishing down the list including Ant-Man, Fantastic Four, Terminator and San Andreas. Not necessarily saying any of these are in trouble of underperforming based on this fact alone but its certainly not what I would have predicted to be seeing in mid-May for weekly Twitter numbers.

Twitter Top 10 Movies for the week of May 8th to May 14th

Date Movie Tweets Rank Change
12/18/15 Star Wars: The Force Awakens 118,158 1 (-) -70.43%
2/12/16 Deadpool 62,497 2 (+4) 108.59%
6/12/15 Jurassic World 57,290 3 (-) 27.31%
5/22/15 Tomorrowland 39,978 4 (-2) -41.92%
5/22/15 Poltergeist (2015) 35,597 5 (+4) 57.39%

Subscribe to BoxOffice for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

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by Daniel Loria 

Avengers: Age of Ultron is the latest entry in the Billion Dollar club, hitting the mark after 24 days of release. Ultron joins Marvel's The Avengers and Iron Man 3 as Marvel Studios' third billion-dollar earner and becomes Disney's eight release to hit the milestone.  

The latest Avengers film entered the weekend at $990 million with top overseas results coming from South Korea ($76M), China ($69M), UK ($63M), Mexico ($41M), Brazil ($39M), and Russia ($32M). The film holds the record for the biggest opening weekend of all time in Brazil, Mexico, Hong Kong, Philippines, Ecuador, and Bolivia. China's $34 million opening day on May 12 is Disney/Marvel's biggest opening day ever in the market and the highest non-weekend opening day of all time. 

Avengers: Age of Ultron will open in Japan on July 4.

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