COLUMBUS, Ga. -- Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading DIGITAL cinema and 3D motion picture exhibitor, today announced that it has signed a lease with a Joint Venture between Cedar Shopping Centers and Tristate Ventures to build a 12-screen theatre with 2,330 seats. The theatre will feature a new Carmike state-of-the-art entertainment complex to be located at The Upland Square Shopping Center in West Pottsgrove, PA. Carmike's Next Level In Cinema will feature THE BIG D DIGITAL EXPERIENCE, which will immerse our patrons in the ultimate sight and sound moviegoing adventure.
Amenities for the new 45,300 square ft 12-plex will include stadium style, high-back plush seating throughout the entire complex. This theatre will feature wall-to-wall screens, with projection powered by DLP DIGITAL technology, which produces 35 trillion colors delivering the sharpest and most pristine picture available anywhere. The theatre will include state-of-the-art DIGITAL 3-D capability from Real-D technology. This will have moviegoers immersed in each action packed feature.
With the West Pottsgrove opening, the state of Pennsylvania becomes the 4th state in the nation to offer theatergoers the exciting new BIG-D format that was recently launched by Carmike.
Carmike President and CEO David Passman stated, "Carmike Cinemas is delighted to be expanding in this market. We have found a partner who has the ability to build a new state-of-the-art entertainment complex for The Upland Square Shopping Center. In addition to the best possible moviegoing experience for the community, Carmike's use of DIGITAL technology will also enable us to show live and recorded sporting events and concerts, with most being shown in Real-D 3-D."
"The BIG-D" is a totally re-designed premium auditorium that includes a wall-to-wall screen measuring 78 feet wide and over three stories tall, the latest in 7.1 DIGITAL surround sound and DIGITAL projection for both 2-D and 3-D features. In technical terms, Carmike's BIG-D DIGITAL experience is powered by a cutting-edge Christie Brilliant 3-D flash projector. Images are projected onto the colossal wall-to-wall, ceiling-to-floor screen. The end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD.
To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 8 discrete channels and the ability to upgrade to 11.1, a revolution in surround sound technology with DIGITAL audio processing supported by quad-amplified, 4-way speakers and six 21-inch subwoofers.
This exciting new environment also includes the ultimate comfort of plush leather high-back rocking seats placed for optimal viewing in a stadium seating configuration.
"The success over the past year of 3-D releases for features like "Avatar" and "Alice In Wonderland" proves that audiences are not only willing to pay a modest premium for the new DIGITAL experience, but they are now demanding it," stated Mr. Passman. "These and other early successes will no doubt persuade producers to release more movies in this format and with its BIG-D experience Carmike is providing our audiences with the technology and total luxury that brings theatre-going to a whole new level."
Plans for Carmike's BIG-D Experience include more new locations around the U.S. by the end of 2011. "Whether it is a movie, concert, sporting event, motivational speaker or church service, our patrons will find BIG-D placing them at the heart of the event and the action," added Dale Hurst, Carmike's Director of Marketing.