(Los Angeles -- Fandango, the nation's leading moviegoer destination, announced today that it sold 19% of all ticket sales for "Harry Potter and the Deathly Hallows, Part 2", which took in a projected domestic weekend box office of $168.6 million*.

Fandango's ticket sales for "Deathly Hallows, Part 2" is the company's largest share of the opening weekend box office for any movie in the company's 11-year history. Fandango's new top percentages are as follows.

Fandango's Top 5 Shares of Wide Release Opening Weekend Box Office:
* "Harry Potter and the Deathly Hallows, Part 2" (2011) - 19%
• "The Twilight Saga: New Moon" (2009) - 18%
• "Harry Potter and the Deathly Hallows, Part 1" (2010) - 17%
* "Sex and the City" (2008) - 16%
• "Twilight" (2008) - 15%


"Part 2" is also the new record holder as the movie with the most tickets ever sold via mobile applications on Fandango (the previous record-holder was "The Hangover II"). Friday, July 15 was the top day for mobile ticket sales in Fandango history.

"'Harry Potter' is truly invincible," says Fandango Executive Vice President and General Manager Rick Butler. "Fandango's sizable percentage of the film's opening weekend is a testament to the adoption of online and mobile ticketing as the way to go to the movies, and we are glad Fandango makes moviegoing easier for so many film fans."

As a sign of Fandango's growing popularity, more than 30 million people visited Fandango's Web and mobile destinations in June, and the company is pacing to surpass that traffic in July. For this year's summer movie season, nearly 20% of Fandango's ticket sales have come from the company's mobile apps, including iPhone and iPad, Android, BlackBerry, Palm and Windows Phone 7.

Thanks to "Part 2", Thursday, Friday and Saturday (July 14,15 and 16, 2011) were Fandango's top three ticket-selling dates for 2011 to date. The final "Potter" adventure slayed a series of additional records on Fandango, including:


• Top 2011 Sales for Any Movie: Before it even opened, "Part 2" outsold the cumulative ticket sales for previous 2011 top-sellers like "The Hangover II" and "Transformers: Dark of the Moon".

• Top Midnight Show Ticket-Seller: Among the reported 3,800 Thursday midnight locations (where the film showed on multiple screens), Fandango sold out more than 6,000 of those theater's midnight showtimes.

• Fandango's Top Percentage of Ticket Sales for Midnight Shows: Fandango sold nearly one-third of all ticket sales for "Part 2"'s midnight showtimes.

According to a Fandango survey of more than 1,000 moviegoers, 62% of "Potter" fans plan to see the movie more than once in the theater, indicating repeat viewings throughout the week. As of Sunday morning at 9:00 a.m. PT, the film still accounts 91% of all daily tickets sold on Fandango.

*Estimated box office info from BoxOffice.com

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Los Angeles, CA. and Boca Raton, FL - In a history-making week for online sales, MovieTickets.com (www.movietickets.com), the leading global provider of advance movie ticketing, reports that Harry Potter and the Deathly Hallows: Part 2 has shattered multiple online advance ticketing records. In addition to overall records, the final installment of the franchise sold at least twice the amount of tickets than any other movie in 2011. The film also became the highest presale of all time eclipsing all other movie releases in the company's 11-year history.

Joel Cohen, CEO of MovieTickets.com, stated, "Through the past decade, the popularity and accessibility of MovieTickets.com's online ticketing has grown with the fervor and demand for Harry Potter. Not only does the film franchise represent 40% of our top ten list, but the records set the past week demonstrate the health of the overall industry, and moviegoers continued enthusiasm for great characters, story and collective theater experiences."

The film showed early and ramped up momentum with ticket sales for Thursday 7/14/2011 smashing the prior single day record previously held by Harry Potter and the Half Blood Prince on 7/14/2009. This new record beats single day ticket sales by 9.5%.
As the sales exponentially increased, Harry Potter and The Deathly Hallows - Part 2 eventually broke ticket sales records on Friday July 15, 2011 becoming the new #1 online ticket pre-seller of all time. See below for the new list of MovieTickets.com Top 10 all-time online pre-sellers:

1. Harry Potter and the Deathly Hallows - Part 2
2. The Twilight Saga: New Moon
3. Star Wars: Episode III - Revenge of the Sith
4. Harry Potter and the Deathly Hallows - Part 1
5. The Twilight Saga: Eclipse
6. Harry Potter and the Half-Blood Prince
7. Lord of the Rings: The Return of the King
8. Harry Potter and the Goblet of Fire
9. The Dark Knight
10. Twilight

 

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LOS ANGELES -- Tonight's the night, as millions of moviegoers will band together to bid a fond, final farewell to the beloved characters of "Harry Potter and the Deathly Hallows: Part 2."

Fandango has sold more midnight and early morning show tickets for "Part 2"' than it has for the late night openings of any other movie (including "The Dark Knight" and "New Moon").

More than 6,000 of tonight's midnight shows are sold out in advance on Fandango, and theater owners are scrambling to post additional showtimes (many at 3:00 a.m.). "Part 2" currently represents 93% of today's total ticket sales.

Fandango's "Harry Potter" experts will be available in New York and Los Angeles for live commentary outside the theaters, where film fans are likely to dress up for the magical occasion. According to a Fandango survey of more than 1,000 moviegoers, more than 8% of midnight show ticket-buyers will arrive at the theater in special "Potter" regalia.

"'Part 2''s midnight show ticket sales have been nothing short of extraordinary," says Fandango Executive Vice President and General Manager Rick Butler. "In over ten years that I've been with the company, I've never seen so many late night showtimes for a single movie sold out in advance. Thankfully, theater owners are adding new showtimes throughout the night to meet the fan demand."

Please contact us to schedule interviews with a Fandango commentator at a theater near you.

 

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