KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today that The IMAX Experience(R) will soon be available at three additional locations. These IMAX(R) theatres will showcase films through a newly installed digital IMAX projection system, IMAX's proprietary sound system and a specially-designed IMAX screen in an existing auditorium. Construction will begin this month for IMAX theatres in Amarillo, TX; Eugene, OR and Shreveport, LA.
"Regal Entertainment Group and our moviegoers have embraced The IMAX Experience which transforms movies into entertainment events not to be missed," stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group. "Our patrons thoroughly enjoy and appreciate the crystal clear images and impressive IMAX sound system. Regal is extremely proud to add IMAX to these three very popular theatres."
"Regal Entertainment Group is a first-class exhibitor, and their strong commitment to ensure every guest has a top-notch experience is precisely why they are an ideal partner for IMAX," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We are very excited to install our latest technology at these new locations, where audiences will now have the opportunity to be virtually transported into our incredible slate of blockbuster movies via The IMAX Experience."
Three new Regal IMAX Theatre locations:
Amarillo Market - United Artists Amarillo Star Stadium 14
Eugene Market - Regal Valley River Center Stadium 15
Shreveport Market - Regal Louisiana Boardwalk Stadium 14
IMAX digital projection systems showcase Hollywood blockbusters that have been digitally re-mastered into the unique image and sound quality of The IMAX Experience as well as original documentary-style IMAX content. Films are projected on a specially-designed screen that is slightly curved and moved forward to further immerse the audience. Images of exceptional quality, combined with IMAX's proprietary digital surround sound system and patented theatre geometry create "The IMAX Experience," making audiences feel as if they are IN the movie.
Every Regal Entertainment Group IMAX theatre also offers IMAX(R) 3D. When filmmakers choose to integrate IMAX 3D into their movies, images leap off of the screen and into the laps of the audience, further enhancing the feeling of being IN the movie. This is made possible by a combination of IMAX's powerful digital projection system - which simultaneously projects two separate images onto the IMAX screen - and polarized IMAX 3D glasses that audience members wear to fuse the two images into a single three-dimensional motion picture. The result is an amazing IMAX 3D Experience where the screen disappears and the movie envelopes the audience.