Lights, Camera, RECLINE at Regal's New Luxury Theatre
KNOXVILLE, Tenn., Dec. 2, 2014 /PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, is celebrating the grand opening of Dulles Town Center 10 in Dulles, Virginia. Activities include preview events Monday, December 8 through Wednesday, December 10 with $3 movies, popcorn and soft drinks to benefit local charities. The official grand opening will be Thursday, December 11 with first-run feature films including Exodus: Gods and Kings. Moviegoers who belong to the Regal Crown Club will also enjoy free popcorn and soft drinks with each paid admission Thursday, December 11, through Wednesday, December 17.
"The mix of shopping, dining and now movies makes the Dulles Town Center a true entertainment destination," says Russ Nunley, vice president of marketing and communications for Regal Entertainment Group. "Regal Dulles Town Center 10 is truly a state-of-the-art location with a pristine presentation and featuring electric King Size Recliners in every auditorium. Moviegoers will soon be able to stretch out, relax and recline while watching the movie at this new luxury theatre."
The preview events include recently released films where all proceeds benefit local charities. On Monday, December 8, the theme is "Help the Elves at Regal" with proceeds benefiting Toys for Tots. Tuesday, December 9 will feature "Regal's Holiday Treat" benefiting the Capital Area Food Bank. Wednesday, December 10 benefits the Habitat for Humanity of Loudon County with "Celebrate Home & Holidays at Regal." During the three days of preview events, all movies will be $3 with proceeds benefiting the respective charities. During these fundraising days, small soft drinks and small popcorn are only a $3 donation each.
"Regal has a long history of giving back in the communities our theatres serve and we are fortunate to be able to give back during Dulles Town Center's grand opening festivities," says Richard Grover, director of marketing and communications for Regal Entertainment Group. "The activities add to our celebration and are representative of our role as a community gathering place. Regal can really make an impact with these donations to very worthwhile local organizations."
The experience of going out to the movies continues to evolve as Regal raises the bar. Regal Entertainment Group is invested in providing amenities that further enhance the moviegoing experience. At Dulles Town Center 10, guests will enjoy a new state-of-the-art theatre featuring Regal King Size Recliners providing more room, comfort and true luxury. Each recliner has an electric control for multiple positions and features padded footrests.
Dulles Town Center 10 also offers the Regal Crown Club to reward frequent guests. Regal fans can access their card through their mobile device for easy access on-the go by downloading the Regal Movies app. Users can program their favorite theatre, gather movie information, select showtimes and purchase tickets. The Regal Crown Club is the number one theatre loyalty program in the country, allowing patrons to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online. Moviegoers can also stay connected through Regal Cinemas' Facebook page and Twitter account, @RegalMovies.
Available at all new and existing Regal Entertainment Group theatres is a cutting-edge technology, the Sony Entertainment Access System, to assist moviegoers who are deaf, hard of hearing, blind or low vision. The system includes specially designed lightweight eyewear for guests who are deaf or hard of hearing to privately view closed captioned text directly in their line of sight for both 2D and 3D movies. This assistive technology also includes a wireless receiver that provides access to descriptive audio tracks via a pair of headsets for guests who are blind or have low vision. The access glasses and audio headsets allow moviegoers to individually enjoy the cinema experience in a relaxed, natural way without the inconvenience of separate screening times or special seating.
Guests desiring such accommodations need only request the Sony Entertainment Access System from any manager. Captions and descriptive audio can only be accessed by use of this equipment and it is not available to other moviegoers. To select films offering this service, online showtimes will note: "Accessibility devices available."
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,366 screens in 574 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of November 27, 2014. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.