feb13wknd.png

By Daniel Garris

Universal's Fifty Shades of Grey took in $5.49 million to claim first place at the daily box office on Tuesday. After leading the daily box office during its first three days, the highly anticipated erotic romantic drama had fallen to second place on Presidents Day. Fifty Shades of Grey was down 30 percent from Monday, which represented one of the day's stronger daily percentage holds among wide releases. The film has grossed an impressive $98.49 million in just five days and is set to surpass the $100 million mark today. Fifty Shades of Grey is currently running 50 percent ahead of the $65.82 million five-day start of 2010's Valentine's Day.

Fox's Kingsman: The Secret Service was up one spot from Monday to place in second on Tuesday with $3.28 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down 41 percent from Monday. Kingsman continues to exceed expectations with a five-day start of $45.04 million. That places the film 97 percent ahead of the $22.88 million five-day take of 2010's Kick-Ass.

The SpongeBob Movie: Sponge Out of Water was down two spots from Monday to land in third with $2.74 million. The successful 3D animated film from Paramount was down 68 percent from Monday and up 20 percent over last Tuesday, thanks in part to some schools being out on break this week. The SpongeBob Movie continues to perform stronger than expected with $105.88 million in twelve days.

Warner's American Sniper took fourth place with $1.28 million. The Clint Eastwood directed blockbuster starring Bradley Cooper was down 46 percent from Monday and down 28 percent from last Tuesday. American Sniper is currently the third highest grossing release of 2014 domestically with $307.76 million after 33 days of wide release.

Fellow Warner Bros. release Jupiter Ascending rounded out Tuesday's top five with $0.807 million. The expensive 3D sci-fi film from The Wachowskis was down 46 percent from Monday and down a sizable 47 percent from last Tuesday. The twelve-day total for Jupiter Ascending stands at a very disappointing, but largely expected, $34.68 million.

Read more

feb13wknd.png

By Daniel Garris

Universal's Fifty Shades of Grey lived up to the hype at the box office this weekend with a four day-day holiday start of $93.01 million. The highly anticipated erotic romantic drama opened in line with its massive (and wide-ranging) pre-release expectations, which had surged in the weeks leading up to the film's release due in part to extremely strong pre-sales. Fifty Shades of Grey seized control of the record for the largest four-day Presidents Day weekend debut of all time; as it outpaced the $63.14 million four-day start of 2010's Valentine's Day by a very impressive 47 percent.

With a three-day start of $85.17 million, Fifty Shades of Grey also claimed the largest opening weekend ever for the month of February (without adjusting for ticket price inflation). The previous record holder was 2004's The Passion of the Christ, which opened with $83.85 million back in 2004. Fifty Shades of Grey also claimed the fourth largest R-rated three-day opening weekend of all-time (behind only 2003's The Matrix Reloaded, last month's debut of American Sniper and 2011's The Hangover Part II).

The four-day to three-day ratio for Fifty Shades of Grey was just 1.09 to 1. It is possible that Fifty Shades of Grey may be quite front-loaded going forward, due in part to the opening weekend rush out of the film's pre-existing fanbase. The film's lackluster C+ CinemaScore rating and poor critical reviews aren't promising early signs either when it comes to long term holding power. The audience breakdown for Fifty Shades of Grey skewed heavily towards female moviegoers (68 percent) and towards moviegoers over the age of 25 (58 percent).

Fox's Kingsman: The Secret Service was off to a nice start of its own this weekend with a second place four-day take of $41.76 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth exceeded expectations and likely received an added boost from serving as counter-programming for audiences not interested in Fifty Shades of Grey this weekend. Without adjusting for ticket price inflation, Kingsman claimed the seventh largest four-day Presidents Day weekend debut ever. Kingsman opened a very impressive 95 percent stronger than the $21.39 million four-day start of 2010's Kick-Ass.

Kingsman: The Secret Service took in $36.21 million over the three-day frame. That gave the film a four-day to three-day ratio of 1.15 to 1. Kingsman received a solid B+ rating on CinemaScore

After last weekend's stronger than expected debut, Paramount's The SpongeBob Movie: Sponge Out of Water fell two spots and 28 percent to claim third place over the four-day frame with $40.01 million. While The SpongeBob Movie experienced a significant second weekend decline for a family film over Presidents Day weekend, the film still continues to exceed expectations in a big way thanks to getting off to such a strong start last weekend. The SpongeBob Movie: Sponge Out of Water surpassed the $100 million mark on Monday and has grossed $103.14 million through eleven days of release. The three-day weekend take for The SpongeBob Movie was $31.46 million.

Warner's American Sniper placed in fourth with a four-day take of $18.78 million. In the process the Clint Eastwood directed blockbuster starring Bradley Cooper surpassed the $300 million mark this weekend; making it just the third release of 2014 to do so. American Sniper was down a healthy 19 percent from last weekend, as the film continues to hold up well. The film has grossed a massive $306.48 million after 32 days of wide release and remains on course to become the highest grossing release of 2014. American Sniper took in $16.41 million over the three-day frame.

Fellow Warner Bros. release Jupiter Ascending rounded out the weekend's top five with $10.76 million over the holiday frame. The expensive 3D sci-fi film from The Wachowskis starring Channing Tatum and Mila Kunis was down a sizable 41.5 percent from last weekend. Jupiter Ascending has grossed $33.88 million in eleven days, which is very disappointing with the film's price tag in mind. The film is currently running 9.5 percent ahead of the $30.95 million eleven-day take of 2008's Speed Racer. Jupiter Ascending grossed $9.25 million over the three-day frame.

Read more

straightoutttacompton.jpg

By Alex Edghill

Straight Outta Compton led all 100+ upcoming wide release films on Facebook we track this past week with a very strong increase of 237,034 likes , almost three times its total like tally from last week. The main source of this movement was its first full trailer which dropped last week and brought the film to the attention of a lot more people. Fifty Shades Of Grey got 600k new likes over the past week with it being plastered across every entertainment headline and generating almost $100 million over its first 4 days. Of course not really a fair comparison since Grey already had over 8 million likes but still - this trailer brought a lot of new faces to the offering, and with over 350k likes 6 months from release for a new title this has a shot at 1 million: Compton is going to deliver huge in August with this type of response.

Second spot was taken by Pitch Perfect 2 with 121,273 new likes, again owing its bump to a new trailer. This isn't as big as the bump it received for trailer #1 (over 300k new likes) but hard to argue with a film franchise that has over 4.5 million likes for two films and a sub $100 million budget for both combined. Not often that is achieved unless something is in the horror genre. The Bellas are once again turning heads just like their first installment, they are most definitely not one-hit wonders.

Hot Tub Time Machine 2 made its highest appearance on the weekly new like list with 100,082 new fans. This was thanks to its ramped up pre-release marketing in general but also its NSFW music video - "You're A F&^*#$% Nerd" (no I'm not making that up) was a big hit on the interwebs. Creative marketing methods have a history of being well rewarded on social media and this is just the latest example. The first film tried its best to become a breakout success, and while social media embraced it it didn't perform as big at the box office as many might have hoped ($50 million domestically). It still secured enough profit to ensure a sequel where they hope fine-tuning their marketing efforts will actually allow it to hit paydirt. It opens this weekend.

Furious 7 and The DUFF round out the top 5 with 66,944 and 65,680 new likes respectively. Furious 7 is generally a lock for 50k new likes a week so this is hardly surprising, but this is the first time The DUFF has been anywhere near the top 5 since its Facebook page popped up. Marketing is stepping up for the film which is released this Friday, though I can't help but think that a film appealing to Twitter power users (teen girls) having only 233k total likes the week of its release is not going to turn too many heads on its opening. This one might be lucky to hit $6 million by Sunday.

Facebook Top 15 Movies by Like Increase for the last week Ending Sunday February 15th

Rank Release Movie Likes Previous Change % Change
1 08/14/15 Straight Outta Compton 358,980 121,946 237,034 194.38%
2 05/15/15 Pitch Perfect 2 4,596,538 4,475,265 121,273 2.71%
3 02/20/15 Hot Tub Time Machine 2 986,439 886,357 100,082 11.29%
4 04/03/15 Furious 7 54,841,186 54,774,242 66,944 0.12%
5 02/20/15 The DUFF 233,991 168,311 65,680 39.02%

Subscribe to Box Office for more social media insights/coverage.

Read more

fandango.png

LOS ANGELES -- Fandango, the nation's leading moviegoer destination, announced today that it sold 29% of the three-day opening weekend ticket sales for "Fifty Shades of Grey," marking the largest share of weekend sales for any movie in Fandango's 15-year history.

The records set by "Fifty Shades of Grey" on Fandango include:
The most tickets sold on Valentine's Day;
Top-selling R-rated movie debut on Fandango (from a film's pre-sales through its opening weekend);
Largest percentage of mobile tickets sold on a single day (65% of Fandango tickets on Saturday were sold on mobile devices).

Fandango's 29% share of all domestic ticket sales for "Fifty Shades of Grey" -- which took in a projected three-day domestic box office of $85 million -- breaks the previous record held by "The Hunger Games" in 2012, when Fandango sold 22% of that film's domestic opening weekend.

"Fandango played an important role in helping moviegoers see ‘Fifty Shades' on the big screen this weekend," said Fandango President Paul Yanover, "and a strong slate of diverse movies for different audiences. Fandango's record box office share demonstrates that online and mobile ticketing is becoming a habit and a welcome convenience for consumers wanting to plan the perfect movie night."

Read more

fiftyshades.png

Fifty Shades of Grey scored the biggest overseas opening weekend of 2015 with $158 million from 9,637 locations in 58 territories. The strong performance overseas gives the film an opening weekend of $239.7 million worldwide. Saturday brought in $55.1 million overseas alone, Universal's biggest single day gross outside of North America. Universal's previous single-day record holder overseas was Fast & Furious 6 with a $46.2 million tally. Fifty Shades of Grey fell just shy of hitting Universal's biggest ever overseas weekend; Fast & Furious 6 still holds the title with $160.3 million.

Fifty Shades did score major records in individual territories. Argentina, Czech Republic, Hungary, Italy, Latvia, Lithuania, Poland, Slovakia, Slovenia, Ukraine and Uruguay are all reporting the film reigstered the biggest opening weekend of all time across their respective markets. The film is claiming the biggest opening weekend record across a total of 30 territories.

Individual market highlights include:

United Kingdom - #1 with $21.1M at 586 locations. Biggest opening weekend of all time for Universal. Biggest February opening of all time.

France - #1 with $12M at 785 locations. Biggest opening weekend of all time for Universal.

Germany - #1 with $15.2M at 741 locations. Biggest February opening of all time.

Italy - #1 with $9.1M at 530 locations. Biggest opening weekend of all time for Universal.

Russia - #1 with $10.5M at 1,105 locations. Biggest opening weekend of all time for Universal.

Spain - #1 with $7.9M at 398 locations. Biggest February opening of all time.

Argentina - #1 with $3.8M at 162 locations. Biggest opening weekend of all time.

Brazil - #1 with $8.9M at 550 locations. Biggest Universal opening weekend of all time.

Mexico - #1 with $8.1M at 667 locations.

Australia - #1 with $8.6M at 277 locations. Biggest February opening weekend of all time.

New Zealand - #1 with $1.1M at 90 locations. Biggest February opening weekend of all time.

Philippines - #1 with $2.2M at 85 locations.

Kingsman: The Secret Service brought in $23.1 million from 4,859 screens in 38 markets. Strong starts in South Korea ($5.4M) and Russia ($3.6M) and solid holds in the UK ($2.4M, -28%) and Australia ($2.4M, -28%) are the weekend's bright spots as the film reaches $43.8 million outside of North America. Kingsman has grossed $79.4 million globally. The film expands to 24 additional markets next weekend.

Jupiter Ascending grossed $15.6 million from 8,195 screens in 65 markets. The sci-fi epic has now grossed $58.9 million overseas and $91.4 million worldwide. Russia took $1.8 million from 1,704 screens in its latest frame, taking the market total to $7.5 million. Other top market cumes include France ($4.7M), UK ($4.2M), Germany ($3.5M), Brazil ($3.5M), and Mexico ($3.2M).

The Spongebob Movie: Sponge Out of Water soaked up $13.5 million from 4,206 locations in 29 territories. Russia enjoyed a #2 debut with $3.1 million at 900 sites. The film has grossed a total of $46.3 million overseas. The latest Spongebob movie has grossed $139.9 million worldwide with more key markets --including France, South Korea, Germany, Italy, the UK, and Australia-- left on its schedule.

Big Hero 6 crossed the $300 million mark overseas and is now the third highest-grossing Disney Animation title of all-time, behind The Lion King and Frozen. The film opened in France this weekend to $3.1 million (including previews) and brought in a total of $9.2 million from 32 territories. Big Hero 6 has grossed a total of $301.8 million overseas and $521.1 million worldwide. Japan leads all overseas markets with a $70.2 million cume, followed by Russia ($20.2M), South Korea ($17.9M), Australia ($17.2M), and Mexico ($17M).

Taken 3 collected $7.1 million from 3,473 screens in 50 markets. Italy opened to $952k as the film hit $192 million overseas. Taken 3 has grossed $278.8 million worldwide and has the potential to cross the $300 million mark with a March 20 release in China.

Night at the Museum: Secret of the Tomb earned $6.7 million from 1,985 screens in 23 markets. The final installment in the franchise is now up to $223 million overseas and $334 million worldwide.

Penguins of Madagascar grossed $4.1 million from 1,259 screens in 21 markets. Venezuela opened to $1.5 million while Taiwan took a $471k debut. The animated film has grossed $267 million overseas and $349.3 million globally.

The Hobbit: The Battle of the Five Armies took $3.9 million from 1,922 screens in 20 markets, bringing the overseas cume to $697 million. The film is now the highest grossing WB title of all time in China with $122.1 million. Other top market totals include Germany ($79.2M), UK ($64.2M), France ($45.9M), and Russia ($30.3M).

American Sniper crossed the $300 million mark in North America this weekend. The film is still grossing overseas and brought in $3.7 million from 1,540 screens in 31 markets over the weekend. The overseas total is now $85.7 million with upcoming releases in France (February 18), Brazil and Mexico (February 19), Spain (February 20), Japan (February 21), and Germany (February 26). Top overseas markets include Italy ($22.9M), UK ($18.2M), Australia ($13.1M), Taiwan ($4.1M), and South Korea ($2.6M). American Sniper has grossed $389.8 million worldwide.

The Theory of Everything made $3.4 million from 41 territories, taking its overseas cume up to $65.1 million. The biopic has grossed a total of $98.5 million worldwide.

Birdman brought in $2.5 million from 1,350 screens in 39 markets. The film's overseas cume is up to $35.7 million with an additional 12 markets left on its schedule. Birdman has grossed $72.1 million worldwide.

 

Read more

Subscribe to Articles Feed