Lights, Camera, RECLINE at Regal's New Luxury Theatre
KNOXVILLE, Tenn., Nov. 13, 2014 /PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, is celebrating the grand opening of Laurel Towne Centre 12 in Laurel, Maryland. Activities include preview events Sunday, November 16 through Tuesday, November 18 with $3 movies, popcorn and soft drinks to benefit local charities. The official grand opening will be Thursday, November 20 with first-run feature films including The Hunger Games: Mockingjay - Part 1. Moviegoers who belong to the Regal Crown Club will also enjoy free popcorn and soft drinks with each paid admission Thursday, November 20, through Thursday, November 27.
"Bringing the Regal luxury experience to Laurel is very exciting for us and at this entirely new open-air shopping center. Moviegoers will soon be able to stretch out, relax and recline while watching the movie," says Christine White, marketing manager for Regal Entertainment Group. "Maryland is important to Regal and this investment at Laurel comes after our recent success opening another new 12-screen nearby at Waugh Chapel." The preview events include recently released films with themed days where all proceeds benefit local charities. On Sunday, November 16, the theme is "Regal Superheroes for a Cause," benefiting Casey Cares Foundation including recent superhero film selections. On Monday, November 17 "Help and Hope at Regal" features recent inspirational film selections benefiting Fisher House Foundation. Tuesday, November 18 benefits Johns Hopkins Children's Center with family friendly films for a day entitled "Family Fun Day at Regal." During the three days of preview events, all movies will be $3 with proceeds benefiting the respective charities. During these fundraising days, small soft drinks and small popcorn are only a $3 donation each.
"Regal is so fortunate to be able to give back during Laurel's grand opening festivities to these very worthwhile local organizations. Casey Cares helps so many families with critically ill children, Fisher House adds assistance to military families and Johns Hopkins is world-renowned for their care," says Russ Nunley, vice president of marketing and communications for Regal Entertainment Group. "These fundraising activities add to our celebration, are representative of our role as a community gathering place, and also give us a chance to show off our brand new luxury theatre."
The experience of going out to the movies continues to evolve as Regal raises the bar. Regal Entertainment Group is invested in providing amenities that further enhance the moviegoing experience. At Laurel Towne Centre 12, guests will enjoy a new state-of-the-art theatre featuring Regal King Size Recliners providing more room, comfort and true luxury. Each recliner has an electric control for multiple positions and features padded footrests.
Laurel Towne Centre 12 also offers the Regal Crown Club to reward frequent guests. Regal fans can access their card through their mobile device for easy access on-the go by downloading the Regal Movies app. Users can program their favorite theatre, gather movie information, select showtimes and purchase tickets. The Regal Crown Club is the number one theatre loyalty program in the country, allowing patrons to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online. Moviegoers can also stay connected through Regal Cinemas' Facebook page and Twitter account, @RegalMovies.
The 12-screen theatre can accommodate over 1,000 moviegoers. Patrons will enjoy digital projection in every auditorium and stadium seating, with each row elevated for an unobstructed view. For more information about the Regal Crown Club program, grand opening activities and showtimes, please visit www.REGmovies.com.
Available at all new and existing Regal Entertainment Group theatres is a cutting-edge technology, the Sony Entertainment Access System, to assist moviegoers who are deaf, hard of hearing, blind or low vision. The system includes specially designed lightweight eyewear for guests who are deaf or hard of hearing to privately view closed captioned text directly in their line of sight for both 2D and 3D movies. This assistive technology also includes a wireless receiver that provides access to descriptive audio tracks via a pair of headsets for guests who are blind or have low vision. The access glasses and audio headsets allow moviegoers to individually enjoy the cinema experience in a relaxed, natural way without the inconvenience of separate screening times or special seating.
Guests desiring such accommodations need only request the Sony Entertainment Access System from any manager. Captions and descriptive audio can only be accessed by use of this equipment and it is not available to other moviegoers. To select films offering this service, online showtimes will note: "Accessibility devices available."
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,356 screens in 574 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of October 23, 2014. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
Vice President of Marketing & Communications
Regal Entertainment Group