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By Alex Edghill

Friday Morning Update: With a double helping of deja vu, Insurgent led all films for the past week in Twitter buzz with 220,571, its third week atop the upcoming film list on the service. I was a bit skeptical at its breakout chances last column and while much of my previous comments still cast doubt over its potential I must say that its expansion and consistently high tweet numbers are an exceedingly good sign that has erased many of my doubts. A big part of its reason for the threepeat is the release of its final trailer on Tuesday which saw it account for just shy of 80,000 tweets. This is its highest tweet day on record and indeed a very positive sign for its box office potential as films generally tend to see the lowest buzz for their last trailer for release, not the opposite. This has a very real shot at being number one or two for the next three weeks as well barring any major trailers dropping.

Avengers: Age Of Ultron walked away with second spot on the week thanks in combination to a new TV spot and character specific posters being released mid-week. Perhaps one of the easiest predictions of 2015 is that this is going to be the biggest opener on the year considering that the last film made $207 million on opening weekend rode a massive wave of positive buzz from then till now.

The rest of the top five was rounded out with Focus, Cinderella and Furious 7, so basically no surprises there. Focus opens this Friday so its in full swing because of release buzz. The only reason it wasn't high was due to its very common name which led to a restrictive tweet string being used to flag tweets. Cinderella continues to be on my break-out list for the year and a dark horse for a top 10 spot, and with family audiences having slim pickings so far on the year I'd expect it to have a very strong run into May.

Twitter Top 10 Movies for the week of February 20th to February 26th

Date Movie Tweets Rank Change
3/20/15 The Divergent Series: Insurgent 220,571 1 (-) 88.45%
5/01/15 Avengers: Age of Ultron 141,495 2 (+2) 354.49%
2/27/15 Focus (2015) 53,057 3 (-1) 57.41%
3/13/15 Cinderella (2015) 26,892 4 (+4) 18.73%
4/03/15 Furious 7 26,573 5 (-) -10.14%

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Please check the methodology page for information about our Twitter project or here for historic data.

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feb20wknd.pngUniversal reports that Fifty Shades of Grey took in $1.77 million on Wednesday, representing a 58 percent drop from the same day last week. To date, the adaptation has earned $135.05 million domestically (9 percent ahead of the pace of Twilight).

Kingsman: The Secret Service remained in second place yesterday as it eased 40 percent from last Wednesday to $1.33 million. The graphic novel pic has grossed an impressive $72.6 million through 13 days of release. That put its 25.5 percent ahead of the pace of Jumper and 0.5 percent ahead of 2003's Daredevil.

American Sniper added another $0.79 million in third place on Wednesday, down 24 percent from last week and bringing its domestic haul up to $322.6 million.

Disney's McFarland, USA accounted for $0.66 million in fourth place yesterday. The pic has accumulated $13.4 million through six days of release, nearly 6 percent ahead of the pace of fellow Kevin Costner sports drama Draft Day.

The SpongeBob Movie: Sponge Out of Water took in $0.59 million yesterday for a 68 percent week-to-week drop. The sequel has brought in $128.5 million domestically thus far.

The DUFF added $0.44 million in sixth place, giving it a six-day total of $12.4 million. The surprise box office success is outpacing That Awkward Moment by 16 percent.

Meanwhile, Hot Tub Time Machine 2 took in $0.42 million yesterday for a six-day haul of $7.5 million. The sequel is trailing its predecessor by 59 percent through the same point in release.

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By Daniel Garris

Universal's Fifty Shades of Grey grossed $2.27 million on Tuesday to continue to lead the daily box office. The successful erotic romantic drama increased 23 percent over Monday, but was still down 59 percent from last Tuesday. While it continues to be heavily front-loaded, Fifty Shades of Grey has grossed an impressive $133.27 million in twelve days. That places the film 50 percent ahead of the $88.93 million twelve-day take of 2010's Valentine's Day.

Fox's Kingsman: The Secret Service held steady in second place with $1.89 million. The Matthew Vaughn directed graphic novel adaptation was up 31 percent over Monday and down a solid 42.5 percent from last Tuesday. Kingsman surpassed the $70 million mark yesterday and has grossed a stronger than expected $71.25 million in twelve days. The film is running an impressive 55 percent ahead of the $45.91 million twelve-day take of 2010's Red.

McFarland, USA was up one spot and a strong 45 percent over Monday to move into third on Tuesday with $1.04 million. Disney's well received sports drama starring Kevin Costner continues to perform towards the higher end of pre-release expectations with a five-day start of $12.78 million. That places McFarland, USA 7 percent ahead of the $11.91 million five-day take of last year's Draft Day.

Warner's American Sniper was down one spot to land in fourth place with $0.948 million. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 13 percent over Monday and down just 26 percent from last Tuesday. American Sniper has grossed a massive $321.79 million after 40 days of wide release, as it continues to move towards becoming the highest grossing release of 2014.

The SpongeBob Movie: Sponge Out of Water took in $0.892 million to remain in fifth. The successful 3D animated film from Paramount was up 24 percent from Monday and down a sharp 67.5 percent from last Tuesday. The SpongeBob Movie continues to exceed expectations with $127.85 million through 19 days of release.

The DUFF was up one spot and 37 percent over Monday to place in sixth with $0.662 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate continues to exceed expectations with $11.96 million in five days. The DUFF is running 18 percent ahead of the $10.13 million five-day start of last year's That Awkward Moment.

Paramount's Hot Tub Time Machine 2 was down one spot from Monday to finish in seventh with $0.595 million. The low-budget R-rated comedy sequel was up a modest 19 percent over Monday. Hot Tub Time Machine 2 has grossed a very disappointing $7.06 million in five days, which places the film 59 percent behind the $17.07 million five-day take of 2010's Hot Tub Time Machine.

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sonypictures.pngCULVER CITY, Calif., February 25, 2015 - Sony Pictures Entertainment has entered into a two-year, first-look deal with Josh Bratman's Immersive Pictures, it was announced today by Michael DeLuca and Hannah Minghella, presidents of Production for Columbia Pictures.

"Josh has been an important part of the Sony Pictures family for many years. This deal just cements that fact," said DeLuca and Minghella. "He's an incredibly skilled producer, capable of the best work on many different kinds of films. We're thrilled that we'll be keeping him in-house as he continues to work on some of our most important development projects."

In the deal, Bratman is developing and will produce a number of films for the studio, including:

The Harlem Hellfighters, based on the bestselling graphic novel by Max Brooks (the author of World War Z), with Overbrook Entertainment;

The Black Count, based on Tom Reiss' bestselling biography of General Alex Dumas, the father of Alexandre Dumas, the author of The Count of Monte Cristo and The Three Musketeers, with John Legend's Get Lifted Productions and Cary Fukunaga attached to adapt and direct;

The Sculptor, based on Scott McCloud's graphic novel, which Bratman will produce with Scott Rudin;

The Themis Files, an upcoming epic sci-fi debut novel by Sylvain Neuvel, which David Koepp will adapt and on which Bratman will team with Matt Tolmach Productions;

and Descender, based on Jeff Lemire and Dustin Nguyen's upcoming graphic novel.

Before founding Immersive Pictures, Bratman worked as an executive for Sony Pictures-based Michael De Luca Productions for over a decade. There, he oversaw and executive produced several projects for De Luca, who is now president of Production for the studio.

Bratman's deal was handled by CAA and by attorney Greg Slewett of Bloom Hergott.

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

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reald.pngBLOIS and LONDON (February 25, 2015) - Global visual technology company RealD Inc. (NYSE: RLD) today announced an exclusive partnership with Cap Cinema, overseeing the installation of RealD 3D technology across 50 screens in 10 Cap Cinema sites, many of which will also be fitted with RealD's new precision white screen (PWS) technology.

Phillippe Dejust, CEO of Cap Cinema, said: "We are pleased to partner with RealD, the world's recognised leader for 3D broadcasting systems, and to share a joint commitment to providing customers with the best 3D projection quality possible, resulting in a premium movie experience. With the precision white screens and RealD 3D systems, we are confident we can deliver clear, bright 3D imaging, promising our viewers an immersive occasion like never before."

Bob Mayson, Managing Director of RealD Europe Ltd, added: "This agreement with Cap Cinema demonstrates our commitment to focus on the French market, signaling an improvement in French cinema quality through our new precision white screens.

"We are looking forward to installing new facilities at Cap Cinema, so cinema goers can enjoy the quality of RealD projection systems in more locations than ever."

Cap Cinema will continue full installation of PWS from March 2015, with the hardware also being installed at their new site, Cagnes sur Mer. In addition, the introduction of RealD's "LUXE: A RealD Experience" (LUXE), a new Premium Large Format (PLF) initiative, is also being explored by Cap Cinema.

The world's most widely used 3D cinema brand, RealD 3D is currently installed in approximately 26,000 auditoriums by approximately 1,000 exhibitors in 73 countries around the world (as of September 30, 2014).

About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD's core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at www.reald.com.

About Cap Cinema
With the recent acquisition of CINEMOVIDA Group, Cap Cinema is now the 4th biggest chain of French cinemas, spanning across 23 sites and 148 screens. With the opening of its first multiplex in 2000 in Blois, Cap Cinema has continued its expansion in medium-sized cities (40,000 to 60,000 population). As a commercial operator within multiplexes and arthouse theatres, Cap Cinema attracts more than 4.6 million customers annually.
Cautionary note on forward-looking statements.

This press release includes forward-looking information and statements, including but not limited to: statements concerning the license and commercialization of Precision White Screen Technology with Cap Cinemas. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD's control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD's annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause actual results to differ materially from the results discussed in the forward-looking statements.

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