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By Daniel Garris

Universal's Straight Outta Compton easily remained in first place this weekend with $26.36 million. The modestly budgeted F. Gary Gray directed N.W.A biopic was down a sizable 56 percent from last weekend, but in the bigger picture continues impress in a big way. Straight Outta Compton surpassed the $100 million domestic mark this weekend and has grossed a very strong $111.09 million in ten days. That places the film 47 percent ahead of the $75.54 million ten-day take of last year's Ride Along (which fell 49 percent in its second weekend to gross $21.30 million). With not much expected out of next weekend's new wide releases, Straight Outta Compton is highly likely to remain in first place next weekend.

Mission: Impossible - Rogue Nation held steady in second place with $11.45 million. The fifth installment of the Tom Cruise led blockbuster franchise from Paramount held up very well this weekend, as it was down just 33 percent. Rogue Nation continues to be aided by its strong word of mouth and strong critical reviews. The 24-day total for Mission: Impossible - Rogue Nation stands at $157.51 million. The film is currently running a healthy 38 percent ahead of the $114.27 million 24-day take of 2006's Mission: Impossible III and 6 percent ahead of the $148.67 million 24-day gross of 2011's Rise of the Planet of the Apes.

Focus' Sinister 2 debuted in third place with $10.54 million. While the low-budget horror sequel from Gramercy and Blumhouse Productions was the weekend's top new release, the film was still off to a softer than expected start. Sinister 2 appears to have been hurt by its poor critical reviews, the break-out performance of Straight Outta Compton and by the overall marketplace slowing as the summer box office season nears its end. Sinister 2 opened a lackluster 41.5 percent below the $18.01 million launch of 2012's Sinister. Sinister 2 did receive a B- rating on CinemaScore, which is quite respectable for a horror film, but on the other hand has a current Flixster audience score of just 42 percent.

Fox's Hitman: Agent 47 opened in fourth with $8.33 million. The video game based action film opened on the very low end of its modest pre-release expectations. Like Sinister 2, Hitman: Agent 47 was likely also hurt by poor critical reviews and by the tough competition from Straight Outta Compton. Hitman: Agent 47 debuted 37 percent below the $13.16 million three-day start of 2007's Hitman (which opened on a Wednesday) and performed more in line with the $6.32 million start of last year's Sin City: A Dame to Kill For. Hitman: Agent 47 received a solid B rating on CinemaScore, which suggests the film is going over better with moviegoers than it has with critics.

The Man from U.N.C.L.E. rounded out the weekend's top five with $7.32 million. While the Guy Ritchie directed spy comedy from Warner Bros. was down a solid 45.5 percent from last weekend's debut, the film is still significantly under-performing with a ten-day start of just $26.53 million. The Man from U.N.C.L.E. is running 13 percent behind the $30.45 million ten-day take of last year's Jack Ryan: Shadow Recruit (which fell 41 percent in its second weekend to gross $9.08 million).

Lionsgate's American Ultra arrived softly with a sixth place start of $5.45 million. The action comedy starring Kristen Stewart and Jesse Eisenberg opened below its modest expectations. While American Ultra had an interesting advertising campaign, that campaign ultimately wasn't effective enough to get moviegoers to see the film this weekend. American Ultra opened just below the $5.72 million debut of 2009's Adventureland, which is especially underwhelming given that Stewart and Eisenberg are both more well-known now than they were back when Adventureland was released. American Ultra received a so-so B- rating on CinemaScore.

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Jonathan Papish @ChinaBoxOffice

 

Terminator: Genisys jumped back into the #1 spot at the overseas box office thanks to China and its love of all things Schwarzenegger. The fifth and no-longer final installment in the Terminator franchised pulled in an impressive $26.6 million from its Sunday opening which included $2.12 million from midnight shows. That gives Genisys the fourth highest-grossing opening day on the Mainland behind Transformers 4, Avengers: Age of Ultron, and Furious 7. Genisys opened on 42% of China’s screens and bowed with 49K showtimes. Overall, the film has grossed $264 million overseas and $353.1 million worldwide. 

 

Mission: Impossible - Rogue Nation took in $25.2 million (-45%) from 63 territories in its third frame of overseas release this weekend. The Tom Cruise-led action film has grossed $280.8 million at the international box office and $438.563 million worldwide. Rogue surpassed Mission: Impossible’s international total and ranks third behind MI:2 ($331M) and MI: Ghost Protocol ($485.3M). China opens on September 8.

 

Fantastic Four grossed $16.2 million from 65 territories this weekend. The Fox superhero bomb has grossed $80.8 million overseas and just $130.4 million worldwide after 3 weekends of release. Venezuela ($3.8M), Russia ($2.5M), and Spain ($1.1M) all opened at #1 in their respective markets. Other openers include South Korea ($1.96M), India ($1.0M), Ukraine ($217K), Chile ($207K), Egypt ($75K), and Slovenia ($10K).

Inside Out opened in several SE Asian territories and Norway this weekend and grossed $10.7 million (-6%) from 60 total overseas territories. The Pixar original is up to $347.5 million overseas and $689.924 million worldwide. Among openers, the Philippines bowed in first place and registered the biggest Disney/Pixar opening ever in the market (the specific gross wasn’t provided by Disney). Inside Out is the 5th highest grossing Pixar release worldwide behind Up ($731.3M). Next up is Italy on September 16 and Germany on October 1. China has yet to set a release date. 

 

Minions grossed $8.8 million (-41%) across 57 territories this weekend, lifting the overseas cume to $669.4 million and the worldwide gross to $989.4 million. The global hit is now the 3rd highest-grossing animated film of all-time worldwide behind Toy Story 3 ($1.0632B) and Frozen ($1.2742B). Minions will open in China on September 13 and could gross $150M+ pushing the Universal and Illumination Entertainment film into 2nd all-time.

 

Hitman: Agent 47 opened day-and-date to $8.5 million in 20 smaller markets, opening #1 in 7 of them including Malaysia ($1.3M), Thailand ($782K), Singapore ($630K), Puerto Rico ($228K), Greece ($81K), Jamaica ($31K), and Indonesia (unreported). Combined with NA’s opening weekend, the action flick grossed $16.7 million worldwide in its opening frame. Hitman opens in France, UK/Ireland, Germany, and Brazil next weekend.

 

The Man From U.N.C.L.E. grossed $8.0 million this weekend from 39 overseas markets, bringing the international total to $26.0 million and the worldwide total to $52.64 million. Among openers, the UAE launched with $684K on 58 screens. For holdovers, Russia leads ($1.5M/$6.0M cume) followed by UK/Ireland ($1.3M/$5.3M cume), Australia ($649K/$2.3M cume), Spain ($388K/$1.6M cume), and Germany ($333K/$1.3M cume). The Cold War-era spy flick opens in Italy on September 2, Brazil on September 3, Mexico on September 4, and France on September 16.

 

Vacation drove off with $6.9 million from 37 territories this weekend. The R-rated comedy has earned $15.5 million overseas and $67.78 million globally. Australia opened in the top spot with $1.2 million on 299 screens. Other openers include UK/Ireland ($893K), France ($616K), Germany ($597K) and Spain ($477K). Vacation opens in Russia next weekend and in Brazil on September 10.

 

Jurassic World continued its excellent run in Japan this weekend and grossed $5.7 million (-23%) at the overseas box office. Japan has earned a 17-day total of $48 million. Universal dino blockbuster is the 4rd highest grossing film of all-time overseas with $983.3 million and the 3rd highest-grossing film of all-time worldwide with $1.62 billion.

 

Paper Towns located $4.8 million this weekend thanks to a $3.2 million #1 opening in the UK/Ireland from 481 screens. The teen mystery/drama has grossed $42.6 million overseas and $73.75 million worldwide. 

 

Trainwreck earned $3.6 million (-50%) from 29 territories this weekend for an overseas total of $19.9 million. Combined with its impressive NA run, the R-rated comedy has grossed $122.3 million worldwide. Australia placed #3 in in its third week for $352K and a 17-day total of $8.1 million. The UK/Ireland grossed $273K for a 9-day total of $3.1 million. There are still 21 more territories to open with Egypt, Finland, Hungary, Lebanon, Netherlands, Peru and the Philippines opening next weekend.

 

Ted 2 is still eking out some dough overseas, grossing $3.0 million (-46%) for a $98.4 million international total and a worldwide cume of $179.6 million. The R-rated sequel opened on top in Panama and Central America. Ted 2 has only grossed a third of its predecessor’s $550 million worldwide total. 

 

Ant-Man carried off with $2.9 million (-48%) from 51 territories in its sixth weekend of overseas release. The diminutive Marvel superhero has now grossed $196.5 million overseas and $361.024 million worldwide. It is currently the second-lowest grossing film in the Marvel Cinematic Universe ahead of The Incredible Hulk ($263.4M WW) but behind Captain America: The First Avenger ($370.6M WW). Ant-Man opens in South Korea on September 3 and in Japan on September 19. A China release date has still not been confirmed.

 

Films grossing less than $2 million overseas this weekend + local language films (Weekend Total/Overseas Total/Global Total)

Go Away, Mr. Tumor (China) - $12.8M/$66.1M/$66.1M

Bride Wars (China) - $8.9M/$23.5M/$23.5M

Monster Hunt (China) - $6.6M/$364.6M/$364.6M

El Clan (Argentina) - $2.8M/$8.3M/$8.3M

Brothers (India) - $1.2M/$17.2M/$17.2M

The 33 (Chile) - $1.0M/$4.2M/$4.2M

The Little Prince (France) - $0.611M/$8.4M/$8.4M

Straight Outta Compton - $0.15M/$0.17M/$111.65M

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Sunday Update: Universal's Straight Outta Compton easily remained in first place this weekend with an estimated $26.76 million. The modestly budgeted F. Gary Gray directed N.W.A biopic was down a sizable 55.5 percent from last weekend, but in the bigger picture continues impress in a big way. Straight Outta Compton surpassed the $100 million domestic mark this weekend and has grossed a very strong $111.48 million in ten days. That places the film 48 percent ahead of the $75.54 million ten-day take of last year's Ride Along (which fell 49 percent in its second weekend to gross $21.30 million). With not much expected out of next weekend's new wide releases, Straight Outta Compton is highly likely to remain in first place next weekend.

Mission: Impossible - Rogue Nation held steady in second place with an estimated $11.70 million. The fifth installment of the Tom Cruise led blockbuster franchise from Paramount held up extremely well this weekend, as it was down just 32 percent. Rogue Nation continues to be aided by its strong word of mouth and critical reviews. The 24-day total for Mission: Impossible - Rogue Nation stands at $157.76 million. The film is currently running a healthy 38 percent ahead of the $114.27 million 24-day take of 2006's Mission: Impossible III and 6 percent ahead of the $148.67 million 24-day gross of 2011's Rise of the Planet of the Apes.

Focus' Sinister 2 debuted in third place with an estimated $10.63 million. While the low-budget horror sequel from Gramercy and Blumhouse Productions was the weekend's top new release, the film was still off to a softer than expected start. Sinister 2 appears to have been hurt by its poor critical reviews, the break-out performance of Straight Outta Compton and by the overall marketplace slowing as the summer box office season nears its end. Sinister 2 opened a lackluster 41 percent below the $18.01 million launch of 2012's Sinister. Sinister 2 did receive a B- rating on CinemaScore, which is quite respectable for a horror film, but on the other hand has a current Flixster audience score of just 45 percent.

Fox's Hitman: Agent 47 opened in fourth with an estimated $8.20 million. The video game based action film opened on the very low end of its modest pre-release expectations. Like Sinister 2, Hitman: Agent 47 was likely also hurt by poor critical reviews and by the tough competition from Straight Outta Compton. Hitman: Agent 47 debuted 38 percent below the $13.16 million three-day start of 2007's Hitman (which opened on a Wednesday) and performed more in line with the $6.32 million start of last year's Sin City: A Dame to Kill For. Hitman: Agent 47 received a solid B rating on CinemaScore, which suggests the film is going over better with moviegoers than it has with critics.

The Man from U.N.C.L.E. rounded out the weekend's top five with an estimated $7.42 million. While the Guy Ritchie directed spy comedy from Warner Bros. was down a solid 45 percent from last weekend's debut, the film is still significantly under-performing with a ten-day start of just $26.64 million. The Man from U.N.C.L.E. is running 12.5 percent behind the $30.45 million ten-day take of last year's Jack Ryan: Shadow Recruit (which fell 41 percent in its second weekend to gross $9.08 million).

Lionsgate's American Ultra arrived softly with an estimated sixth place start of $5.50 million. The action comedy starring Kristen Stewart and Jesse Eisenberg opened below its modest expectations. While American Ultra had an interesting advertising campaign, that campaign ultimately wasn't effective enough to get moviegoers to see the film this weekend. American Ultra opened just below the $5.72 million debut of 2009's Adventureland, which is especially underwhelming given that Stewart and Eisenberg are both more well-known now than they were back when Adventureland was released. American Ultra received a so-so B- rating on CinemaScore.

Saturday Update: Universal reports that Straight Outta Compton pulled $8.3 million in first place on Friday, off 66 percent from its opening day last weekend. With an excellent $93 million in the domestic bank so far, the N.W.A. biopic is pacing 30 percent ahead of where 8 Mile stood at the same point and continues to benefit from strong reviews and word of mouth. The studio's official weekend projection is $27.8 million, which will easily land it a repeat weekend victory.

Opening in second place yesterday, Sinister 2 scored an estimated $4.7 million. Unfortunately, that's 37 percent below the original film's October 2012 opening day. The disappointing start isn't helped by early buzz either, with critics giving the horror sequel a 13 percent Rotten Tomatoes score and Flixster users chiming in at just 49 percent as of this morning. BoxOffice is projecting a $10.5 million opening frame.

Claiming third place, Mission: Impossible - Rogue Nation added $3.35 million for a healthy 32 percent Friday-to-Friday decline. With $149.4 million earned through 22 days domestically, the Tom Cruise franchise sequel is eyeing an $11.7 million fourth weekend for another likely second place finish.

Hitman: Agent 47 bowed in fourth place yesterday with an estimated $3.085 million. That's about 30 percent less than the first film's Wednesday opening in 2007, and just 18 percent ahead of last August's Sin City: A Dame to Kill For. Once again, word of mouth is on the poor side of things with a 57 percent Flixster score and dismal 7 percent Rotten Tomatoes showing. For the weekend, BoxOffice projects the video game adaptation sequel will net close to $7.5 million.

In fifth, The Man from U.N.C.L.E. slid 55 percent from opening day to $2.185 million yesterday. The adaptation's eight-day haul is $21.4 million, 11 percent behind Jack Ryan: Shadow Recruit at the same point. BoxOffice projects a $7.6 million sophomore weekend.

Debuting in sixth place, American Ultra posted $2.1 million. The stoner comedy came in on par with 2009's Adventureland ($2.16 million opening day), which also starred Jesse Eisenberg and Kristen Stewart, while registering 57 percent less than Eisenberg's 30 Seconds or Less ($4.85 million) back in August 2011. Critics have given the pic a 46 percent rating, with audiences voting it at 59 percent. BoxOffice projects $5.7 million for opening weekend.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: According to sources, here is how the weekend is shaping up:

Straight Outta Compton: $28 million
Sinister 2: $14 million
Hitman: Agent 47: $10 million
American Ultra: $8 million 

Check back tomorrow for updated projections and official studio numbers.

Friday Update #1: Sources report that Sinister 2 bowed to an estimated $850,000 from early shows on Thursday night. Unfortunately, that's just over half of what Insidious Chapter 3 took in ($1.55 million) with its early launch earlier this summer, pointing to what looks more and more like an opening weekend at or under $15 million.

Meanwhile, Hitman: Agent 47 posted a lackluster $600,000 with its early start. By comparison, last year's Sin City: A Dame to Kill For pulled $480,000 on Thursday night toward a $6.3 million weekend. Kick-Ass 2 more than doubled both films two Augusts ago with $1.3 million as it ended up landing around $13.3 million for the overall frame. The Hitman sequel is on track for an opening weekend around $6-8 million should it hold up like those two fims.

Lastly, American Ultra took in $425,000. The stoner comedy is also looking an opening weekend south of $10 million, although the consolation may be that it could top Hitman: Agent 47 for the weekend if the former proves to be less front-loaded than the video game adaptation sequel.

Meanwhile, Straight Outta Compton will easily score a repeat victory atop the box office this weekend as strong word of mouth has continued to drive it since opening last Friday.

More as it comes...

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By Daniel Garris

Universal's Straight Outta Compton grossed $4.55 million on Thursday to easily lead the daily box office for a seventh straight day. The modestly budgeted F. Gary Gray directed N.W.A biopic was down 13 percent from Wednesday, which represented one of the day's larger daily percentage declines among wide releases. Straight Outta Compton was the week's top film with a very impressive seven-day start of $84.72 million. The film continues to outpace its already lofty expectations and is running 56 percent ahead of the $54.25 million seven-day take of last year's Ride Along. Straight Outta Compton is expected to comfortably remain in first place over the weekend.

Mission: Impossible - Rogue Nation held steady in second with $1.70 million. The fifth installment of the Tom Cruise led blockbuster franchise from Paramount was down a slim 3 percent from Wednesday and down 34 percent from last Thursday. Rogue Nation placed in second this week with $24.93 million. That represented a 40.5 percent decline from the previous week and brings the film's three-week total to a healthy $146.06 million. Mission: Impossible - Rogue Nation is currently running 36 percent ahead of the $107.27 million three-week haul of 2006's Mission: Impossible III.

Warner's The Man from U.N.C.L.E. rounded out its first week of release with a third place take of $1.17 million. The Guy Ritchie directed spy comedy starring Henry Cavill and Armie Hammer declined 8 percent from Wednesday's performance. The Man from U.N.C.L.E. landed in third place for the week with a soft seven-day start of $19.22 million. That places the film 10 percent behind the $21.37 million seven-day take of last year's Jack Ryan: Shadow Recruit.

Fantastic Four continued to claim fourth place with $0.761 million. Fox's superhero franchise re-launch attempt fell 10 percent from Wednesday and 46 percent from last Thursday. Fantastic Four placed in fourth this week with $12.01 million. The film was down a sharp 65 percent from its already disappointing opening week performance and has only managed a two-week gross of $45.98 million.

Minions rounded out the day's unchanged top five with $0.739 million. The 3D computer animated blockbuster from Universal and Illumination Entertainment decreased 7 percent from Wednesday and only 21 percent from last Thursday. Minions took sixth place for the week with $8.49 million. That represented a 32 percent decline from last week and brings the film's six-week total to a very strong $316.26 million.

STX Entertainment's The Gift took sixth place with $0.651 million. The low budget Joel Edgerton directed thriller was down 12 percent from Wednesday, as the film appears to have taken a bit of a hit from the Thursday evening launch of Focus' Sinister 2. The Gift claimed fifth place this week with $9.68 million. The film was down 43 percent from its opening week performance and has grossed a stronger than expected $26.75 million in two weeks.

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PRESS RELEASE:

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NCM to Use Movio's Cinema Exhibitor Marketing Data Analytics Platform to Provide Robust Moviegoer Insights to National Brands

Centennial, CO and Auckland, NZ; August 19th, 2015 - National CineMedia (NCM), America's Movie Network has signed a long term data licensing agreement with Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors. NCM is the first licensed user for Movio's "Movio Media" market research platform, which provides unique insights into U.S. moviegoers' behavior.

Movio Media aggregates real-time transactional and behavioral movie-going data to provide the film industry with comprehensive market data, crucial audience insights and innovative campaign solutions. Based on over 19 million avid moviegoers represented within Movio Media, the Movio data sciences team profiled the largest sample of a typical U.S. movie-going audience according to standard industry demographic profiles to create the most powerful and accurate real-time film market research platform in the United States. The newly released iteration of the Movio Media platform will allow for enhanced audience analysis across NCM's national theater audience that views the FirstLook pre-show. NCM's network is the largest in-theater network in the U.S. with approximately 20,150 movie screens in approximately 1,600 theaters - enabling NCM to work more closely with its clients to better target cinema audiences and provide more analytics about advertising campaigns.

"As the media industry becomes increasingly data-driven, NCM is changing the dynamics of reaching cinema audiences through better data," said Cliff Marks, President of Sales and Marketing with NCM. "With this new relationship with Movio and their Movio Media data platform, we can now fuse consumer, lifestyle and brand usage data to help our advertising clients be even smarter about the way they use cinema to reach their marketing goals. It allows NCM to begin to provide media buyers with even more information about who is watching NCM's FirstLook."

"This agreement is a crucial milestone in Movio's leadership role in data analytics for the film industry and recognizes our expertise in, and value to, the North American film market," says Will Palmer, Movio's Chief Executive and co-founder. "As ‘America's Movie Network,' NCM's endorsement of Movio Media is a game changer for us and validates our core belief that data analytics are no longer a ‘luxury' add-on to a marketing campaign but rather the indispensable direct link to the moviegoer. This agreement validates the necessity for vital and robust behavioral and transactional data for the film industry."

"More than 700 million moviegoers are watching NCM's FirstLook pre-shows in North American theaters," Palmer adds. "To be in business with such like-minded industry leaders as the talented group at NCM is a tremendous privilege."


About National CineMedia (NCM)
National CineMedia (NCM) is America's Movie Network. As the #1 weekend network in the U.S., NCM helps brands get in front of the movies that shape the national conversation. More than 700 million moviegoers annually attend theaters that are currently under contract to present NCM's FirstLook pre-show in over 40 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (NYSE: RGC). NCM's cinema advertising network offers broad reach and unparalleled audience engagement with approximately 20,150 screens in approximately 1,600 theaters in 187 Designated Market Areas® (49 of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 45.2% interest in, and is the managing member of National CineMedia, LLC.

About Movio
Movio is the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. A company of Vista Group International Ltd (NZX:VGL, ASX:VGI), Movio's mission is to revolutionize the way the film industry interacts with moviegoers. The company's flagship product, Movio Cinema holds comprehensive marketing data covering 21 percent of cinema screens worldwide (15,970 screens). Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world's biggest cinema chains and captures the behavior of 30 million moviegoers worldwide. As moviegoers are faced with a growing number of choices for how, where and when they watch films, Movio's mission is to help the film industry better understand consumer behavior and deliver practical, personalized offers to moviegoers through their preferred communication channels. Movio's data analysis-driven software solutions make it faster and less expensive to analyze and use that data to increase customer satisfaction and enhance the digital cinema experience. Movio operates in North America, Latin America, Europe, Middle East, Australia, New Zealand, China, and South East Asia.

 

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