Industry Volunteer Leaders Selected at Annual Meeting

(Washington, D.C. and North Hollywood, Calif. - 12 October 2015) The National Association of Theatre Owners (NATO), announced today the election of new officers to two-year terms by the Executive Board of Directors at the association’s annual meeting, 7-8 October 2015 at the Park Hyatt hotel in Washington, D.C.

John D. Loeks, CEO of Celebration! Cinemas, Inc., Grand Rapids, Mich., was elected as Chairman; Amy E. Miles, CEO of Regal Entertainment Group, Knoxville, Tenn., was re-elected as Vice-Chairwoman; Byron Berkley, President of Foothills Entertainment Co., Kilgore, Texas, was re-elected as Treasurer; and Jeff Logan, President of Logan Luxury Theatres, Mitchell, S. D., was elected as Secretary.

NATO president and CEO John Fithian noted, “On behalf of our members, I want to thank our outgoing officers and Executive Board members and our new officers and Board members for their service. NATO’s strength comes from its volunteer leaders and we are fortunate to have the dedicated service of the most talented people from across our industry.”

The Executive Board of Directors is the governing body of NATO, comprised of 17 leaders in the domestic exhibition industry. The four volunteer officers of the association are elected from and by the members of the Executive Board.

NATO’s structure is designed to encourage member participation in the activities, benefits and deliberations of the association. An Advisory Board, comprised of more than 100 representatives of the domestic and international exhibition community, deliberates on exhibition issues, and makes policy recommendations to the Executive Board of Directors.


The National Association of Theatre Owners is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and additional cinemas in 82 countries worldwide.

Headquartered in Washington, D.C., with a second office in North Hollywood, California, NATO represents its members in the heart of the nation’s capital as well as the center of the entertainment industry. From these vantage points, NATO helps exhibition influence federal policy-making and work with movie distributors on all areas of mutual concern, from new technologies to legislation, marketing, and First Amendment issues. 

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By Alex Edghill

Monday Morning Update: Alvin And The Chipmunks: The Road Chip was the top dog this past week on Facebook when it rose a very strong 453,319 new likes. That was by far the biggest increase of any film, miles ahead of second place's 88,384 new likes. The Chipmunk franchise has raked in over $1 billion worldwide over the last 8 years making it one of the most profitable animated franchises ever. The real question here is will Roadchip continue the downward trend of recent films or see a return to glory like the first two films. The first three films had only two years between each, and after the disappointing totals of the third (it only managed ~50% of its predecessors) they waited four years before releasing Roadchip this Holiday season.

Crimson Peak continued to impress, raising its total to 440,590 tweets overall after a ~90k expansion over the past week. While it has lagged behind The Visit (~630k on the Sunday before its release) its miles ahead of other 2015 screamers like The Hollows (179k) and Poltergeist (365k). Guillermo del Toro is a horror royalty and his name alone here has generated a lot of interest on Facebook and Twitter.

Facebook Top 5 Movies by Like Increase for the last week Ending Sunday October 11th

Rank Release Movie Likes Previous Change % Change
1 12/23/15 Alvin and the Chipmunks: The Road Chip 18,153,466 17,700,147 453,319 2.56%
2 10/16/15 Crimson Peak 440,590 352,206 88,384 25.09%
3 11/20/15 The Hunger Games: Mockingjay - Part 2 22,063,204 21,994,761 68,443 0.31%
4 10/23/15 Paranormal Activity: The Ghost Dimension 19,415,755 19,354,334 61,421 0.32%
5 10/30/15 Scouts Guide to the Zombie Apocalypse 189,340 150,734 38,606 25.61%

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Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garris

Fox's The Martian took in $37.01 million this weekend to lead the box office for a second consecutive frame. The critically acclaimed Ridley Scott directed 3D sci-fi film starring Matt Damon held up nicely this weekend, as it was down just 32 percent from last weekend. In comparison, 2013's Gravity declined 23 percent in its second weekend to gross $43.19 million, while last year's Interstellar fell 40 percent to gross $28.31 million. The Martian surpassed the $100 million mark this weekend and has grossed an excellent $108.72 million in ten days. The film is currently running 12 percent ahead of the $96.93 million Interstellar had grossed after ten days of wide release and 11 percent behind the $122.32 million ten-day take of Gravity. Thanks in part to strong word of mouth and strong critical reviews The Martian is likely to continue to hold up well throughout the month of October.

Sony's Hotel Transylvania 2 held steady in second place this weekend with $20.42 million. The Adam Sandler led 3D computer animated film from Sony Pictures Animation continued to hold up well, as it declined 38.5 percent from last weekend. Like The Martian, Hotel Transylvania 2 also surpassed the $100 million domestic mark this weekend. With a strong 17-day take of $116.94 million, Hotel Transylvania 2 is running an impressive 14.5 percent ahead of the $102.13 million 17-day gross of 2012's Hotel Transylvania (which fell 36 percent in its third weekend to gross $17.24 million). Hotel Transylvania 2 will face added competition for family audiences next weekend when fellow Sony release Goosebumps enters the marketplace.

Pan was off to a soft third place start with $15.32 million. Warner's pricey 3D adventure fantasy starring Hugh Jackman opened below its already held in check expectations and performed poorly with its expensive price tag in mind. Potential for the Peter Pan origin story was always modest to begin with and the film's delay from the summer to the fall and poor critical reviews didn't help matters either. Pan opened a disappointing 44 percent below the $27.32 million start of 2011's Real Steel, which was also released over Columbus Day weekend.

Pan started out with $5.18 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased 15.5 percent on Saturday to gross $5.99 million and declined 31 percent on Sunday to gross $4.14 million. That placed the film's opening weekend to Friday ratio at 2.95 to 1. The audience breakdown for Pan skewed towards female moviegoers (55 percent) and slightly towards moviegoers over the age of 25 (52 percent). Pan received a solid B+ rating on CinemaScore. While that suggests that the film is going over better with audiences than it has with critics, it should also be noted that the film's current audience score on Flixster stands at a lackluster 54 percent. Pan could take a direct hit next weekend from the mentioned arrival of Goosebumps this coming Friday.

Fellow Warner Bros. release The Intern followed in fourth place with $8.68 million. The Nancy Meyers directed comedy starring Robert De Niro and Anne Hathaway held up especially well this weekend, as it was down a slim 26 percent. Strong word of mouth, the film skewing heavily towards older moviegoers and the relative lack of comedies in the current marketplace are all helping boost holding power for the film. The Intern has grossed $49.59 million in 17 days, which places the film 7 percent ahead of the $46.53 million 17-day take of 2013's Last Vegas.

Lionsgate's Sicario rounded out the weekend's top five with $7.58 million. The critically acclaimed crime thriller starring Emily Blunt, Benicio Del Toro and Josh Brolin was down 38 percent from last weekend. While that represented a solid weekend hold, it also suggests that the film isn't going over quite as well with audiences as it has with critics. Sicario has grossed a solid $26.94 million through 24 days of release (with the film's first two weeks having been in platform release).

Meanwhile, Sony's The Walk continued to under-perform in a big way with a seventh place take of just $3.72 million in its first weekend of wide release. The critically acclaimed 3D Robert Zemeckis directed film starring Joseph Gordon-Levitt only managed a per-location average of $1,482 for the frame and that was with the aid of higher priced IMAX admissions. The twelve-day total for The Walk stands at $6.43 million. Despite strong critical reviews, The Walk hasn't been able to catch on with moviegoers due in part to very tough competition and not having the most mainstream friendly concept to begin with. The Walk received an excellent A+ rating on CinemaScore, but strong word of mouth likely won't help much in this case given the film's poor performance thus far.

On the other end of the box office spectrum, Universal's Steve Jobs was off to a terrific start in platform release with $521,522 from 4 locations in New York and Los Angeles. That gave the Danny Boyle directed drama starring Michael Fassbender a massive per-location average of $130,381 for the frame, which easily represented the strongest platform per-location average of 2015 thus far. Strong critical reviews and the legacy of Steve Jobs have helped to build up anticipation for the film and the film's strong platform launch is likely to build further momentum for the film going forward. Steve Jobs will be playing in an estimated 60 locations next weekend and will expand into wide release on October 23rd.

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Severtson Screens’ New Smartphone Device App & Website “Price Estimator” Featured During ShowEast Expo 2015

Once Registered with an Account at, the Price Estimator Tool Provides Dealers with Product and Packaging Price Estimates for Cinema Screens as Soon as the Dealer Inputs the Pertinent Information, Such as Screen Dimensions, Coating, Material, and Packaging

Hollywood, Fla., USA, Oct. 12, 2015 - Severtson Screens (, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, announced that it will feature its new cinema screen price estimator during ShowEast Expo 2015, held in Hollywood, Fla. from Oct. 12-15 at The Diplomat Resort & Spa, booth # 423. The new technology for its dealer base is now available via its website as well as a mobile app for Apple iOS and Android Smartphones.

"Do you already know exactly what you're looking for in a cinema screen and want to know the price right away, any time of the day or night?" asked Toby Severtson, president and CEO of Severtson Corp. "We've designed the new price estimator to do just that for our dealer network. Simply log on to or visit the App Store to download the Severtson Price Estimator to your phone. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This is going to save a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response."

Once the dealer is registered with an account and granted access at, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product's weight and container dimensions, which the tool also provides.

For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.

"The new Price Estimator also features our new folded SēVision 3D GX line of cinema projection screens which can reduce international shipping costs by up to 70 percent, providing tremendous cost and time savings for Severtson customers worldwide," added Severtson.

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, DepthQ, and RealD (

Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family's extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has plentiful production capabilities and an unusually wide array of screens. The screens range in size to accommodate massive movie theaters, comfortable home theaters, and everything in between.

For more information, please visit, call 480-610-5155, or email

About Severtson Screens

Mesa, Ariz.-based Severtson Screens, which celebrated its 25th anniversary in 2011, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide. From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

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Christie Vive Audio 200th Installation Opens at the Southern Movie Tavern Flourtown 8 in Flourtown, Pennsylvania

CYPRESS, Calif. (October 12, 2015) - Christie®, a global leader in advanced entertainment technologies, announced that Christie Vive AudioTM, the cinema industry's only purpose built line array speaker solution, has proven a global hit with installations accelerating in every region of the world. The company is celebrating the 200th Christie Vive installation at Southern Theatres' Movie Tavern Flourtown 8 in Flourtown, Pennsylvania, while anticipating the sale of its 300th Vive Audio system by the opening of Star Wars® Episode VII: The Force AwakensTM on December 18, 2015. Christie noted that Vive Audio is also gaining ground in postproduction, with industry leaders calling the immersive experience "phenomenal."

Around the world, Christie recently celebrated the installation of its first all Vive Audio complex at Poland's Helios Polska Sukcesja Cinema, also featuring Christie 4K projection. Upcoming Vive Audio installations include Dolby Cinema installations with Cineplexx Linz (Austria) and JT Alkmaar (Netherlands), and Dolby Atmos installations in Taiwan with LUX Cinemas; Cobb Theatres' Liberty Luxury 15 in Ohio; as well as installations in South Africa, Japan, Mexico, and South America highlighting Christie Vive Audio's growing worldwide acceptance.

A Sound Solution

The eight-screen Movie Tavern Flourtown complex is the latest addition to Southern Theatres Movie Tavern's national expansion. It is also the fourth Movie Tavern multiplex to feature all-exclusive Christie Solaria projection, Christie Vive Audio, and Christie professional services.

"The Movie Tavern entertainment concept represents one of the country's most exciting trends in first-class movie and dining and offers the highest standard of entertainment demanded by Flourtown moviegoers," said Danny DiGiacomo, Director of Marketing, Southern Theatres. "Christie is an important partner in our continued national expansion strategy, and we're proud to use their superior digital cinema and sound solutions throughout our theatres."

Vive Audio is also reaching the education market. The Eileen Norris Theatre at University of Southern California's School of Cinematic Arts (USC SCA) features a complete Christie digital cinema and Vive Audio system as part of Christie's continued partnership with the school to enhance its visual technologies, especially its cinematic ones.

During a recent visit at the USC Eileen Norris Theatre, Stephen Flick, an Academy Award and Emmy winning sound designer commented that "...the new Christie Vive Audio system has transformed the Norris Theater. It has a transparency and depth that is rare to find in any motion picture theater. This might even be a game changer, introducing young filmmakers to this immersive audio experience and they, in turn, expecting and demanding in their future professional work that all venues should sound this good!"

"The exceptional pace at which Christie Vive Audio is being embraced by exhibitors worldwide ‘speaks volumes' to the industry's need for a cinema-specific speaker solution that helps unlock the full potential of DCI-compliant sound technologies," said Patrick Artiaga, director of business development for Audio Solutions, Christie. "We continue to see a growing demand for Christie Vive Audio, and look forward to expanding the product line to offer efficient performance solution to meet our customer's requirements."

The Christie Vive Audio LA Series consists of wall and ceiling line array surround speaker that use ribbon driver technology in a single enclosure line array design, purpose-built for motion picture playback environments. The Christie Vive Audio program consists of screen channel speakers, subwoofers, surround speakers, and Class D amplifiers designed specifically for demands of DCI content.

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