Sunday Update: Sony's CHAPPiE led the box office this weekend with an estimated $13.3 million. However, the Neill Blomkamp directed sci-fi film debuted below its already modest pre-release expectations. The film's performance also represented the smallest first place take since Ouija led last year's Halloween weekend box office with $10.74 million in its second weekend of release. While it wasn't expected to open anywhere near the $29.81 million start of 2013's Elysium, CHAPPiE ultimately opened a very underwhelming 55 percent softer than Blomkamp's previous effort. Instead, CHAPPiE performed much more in line with the $13.04 million start of Paul back in March of 2011. Potential for CHAPPiE was no doubt hampered by largely negative critical reviews. It should be noted that the reported production budget for CHAPPiE was a reasonable $49 million.

CHAPPiE opened with $4.55 million on Friday (which included a relativity large $750,000 from evening shows on Thursday), increased 16 percent on Saturday to take in $5.27 million and is estimated to decline 34 percent on Sunday to gross $3.48 million. That places the film's estimated opening weekend to Friday ratio at 2.92 to 1. CHAPPiE received a respectable B rating on CinemaScore, which suggests the film is going over better with moviegoers than it has with critics.

CHAPPiE grossed an estimated $2.0 million from IMAX locations. That represented a significant 15.0 percent of the film's overall gross this weekend.

Warner's Focus was down one spot this weekend to place in second with an estimated $10.02 million. The romantic heist film starring Will Smith and Margot Robbie fell 46 percent from last weekend; though it should be noted that the film took an additional hit from losing IMAX screens to CHAPPiE this weekend. Focus held up significantly better than 2013's After Earth, which fell 61 percent in its second weekend to gross $10.71 million. With a ten-day take of $34.57 million Focus is still running 25 percent behind the $46.10 million ten-day take of After Earth, but that percentage gap will continue to close going forward.

The Second Best Exotic Marigold Hotel was off to a very solid third place start with an estimated $8.6 million. The ensemble comedy sequel from Fox Searchlight opened towards the higher end of expectations and registered the highest per-location average of any film in the top ten this weekend (with an average of $5,467). The Second Best Exotic Marigold Hotel benefited from the overall goodwill for its predecessor and from ultimately opening in wide release this weekend as opposed to limited to moderate release. The Second Best Exotic Marigold Hotel opened 22 percent below the $10.98 million start of last year's The Hundred-Foot Journey and will hope to display similarly strong holding power going forward.

The Second Best Exotic Marigold Hotel started with $2.7 million on Friday, increased 33 percent on Saturday to take in $3.6 million and is estimated to decline 36 percent on Sunday to gross $2.3 million. That places the film's estimated opening weekend to Friday ratio at a promising 3.19 to 1. The Second Best Exotic Marigold Hotel received a solid B+ rating on CinemaScore.

The weekend's other new wide release, Fox's Unfinished Business, was off to a much poorer start with an estimated tenth place take of just $4.8 million. The Vince Vaughn led R-rated comedy opened below its already low expectations and marks yet another disappointment for Vaughn. Unfinished Business opened 39.5 percent below the $7.94 million start of 2013's Delivery Man and 72 percent below the $17.33 million debut of 2013's The Internship. There is no question that Vaughn is currently nowhere near the box office draw he was in the previous decade.

Unfinished Business opened with $1.8 million on Friday, increased a slim 3 percent on Saturday to gross $1.86 million and is estimated to decline 39 percent on Sunday to take in $1.14 million. That gives the film an estimated opening weekend to Friday ratio of 2.67 to 1. Unfinished Business received a lackluster B- rating on CinemaScore, which further suggests that the film will fade away from theatres very quickly.

Thanks in part to the limited amount of business generated from the weekend's new wide releases, Fox's Kingsman: The Secret Service was down just 30 percent and two spots from last weekend to take fourth with an estimated $8.3 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth continues to display very solid holding power, especially for its genre. With a stronger than expected 24-day take of $98.03 million Kingsman: The Secret Service is now on the verge of reaching the $100 million domestic milestone.

In other box office news, Warner's American Sniper surpassed the $336.96 million total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically. American Sniper has blown past all expectations with $337.21 million to date. The Clint Eastwood directed blockbuster starring Bradley Cooper took in an estimated $4.51 million this weekend. That placed the film in eleventh for the frame and represented a 39 percent decline from last weekend's performance.

The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey both continued to have a presence at the box office with respective estimated fifth place and sixth place takes of $7.0 million and $5.6 million. Paramount's The SpongeBob Movie was down 35 percent from last weekend, while Universal's Fifty Shades of Grey fell 47 percent. Fifty Shades of Grey and The SpongeBob Movie continue to remain as the two highest grossing releases of 2015 thus far domestically with respective total grosses of $156.44 million and $148.99 million.

Saturday Update: Sony reports that CHAPPiE bowed to an estimated $4.5 million on Friday, including $750,000 from Thursday evening shows. Yesterday's figure was 11 percent lower than 2011's Source Code, which earned $5.05 million on opening day, and 59 percent lower than Neill Blomkamp's previous film, Elysium, which pulled an $11.1 million first day in August 2013. Unfortunately, poor reviews (30 percent on Rotten Tomatoes) are plaguing the flick with early word of mouth similarly struggling with a 67 percent RT user score and "B" CinemaScore. Sony notes, however, that the crowded market for R-rated films is playing against the $49 million budgeted movie and that forthcoming weeks could provide decent holding power. For opening weekend, BoxOffice is projecting an underwhelming $13 million first place finish.

In second place on Friday, Focus was off 55 percent from its opening day last week to $2.88 million. That gives the Will Smith-Margot Robbie con artist pic $27.4 million through eight days of release, 11 percent behind the pace of Limitless. BoxOffice projects a $9.1 million sophomore frame.

The Second Best Exotic Marigold Hotel debuted to a healthy $2.7 million from 1,573 theaters in third place yesterday. The sequel is benefiting from excellent goodwill toward the 2012 original film, which tallied $46.4 million during its staggered release that summer. Expectations are that the sequel will play very well throughout the weekend. BoxOffice projects a $9.3 million opening frame.

Fox's Kingsman: The Secret Service continues to impress. The graphic novel pic eased 29 percent from last week to $2.225 million yesterday, bringing its domestic tally to $91.95 million. Director Matthew Vaughn's latest success is trending 5 percent ahead of the pace of Daredevil and just over 7 percent behind Ghost Rider as it continues to show excellent staying power. BoxOffice projects an $8.1 million weekend.

Taking fifth place yesterday was opener Unfinished Business. Unfortunately, the film's $1.8 million first day represents Vince Vaughn's worst opening as a lead comedic actor, coming in 35 percent lower than 2013's Delivery Man ($2.77 million). Pre-release social media activity was dead on arrival, and the film's early reactions (14 percent from critics, 37 percent from audiences) represent the final nail in the coffin. BoxOffice projects a $4.8 million opening weekend.

In sixth place, Fifty Shades of Grey was down 52 percent to $1.7 million. The adaptation has totaled $152.5 million domestically thus far and remains ahead of the pace of the original Twilight. BoxOffice projects a $5.1 million weekend.

Meanwhile, American Sniper leapfrogged Guardians of the Galaxy as 2014's second highest grossing domestic release with another $1.15 million on Friday. Sniper's total stands at $333.84 million, just ahead of the Marvel blockbuster's $333.2 million tally. Sniper has an excellent chance to ultimately eclipse The Hunger Games: Mockingjay - Part 1 ($336.8 million) as last year's number one film on Sunday as BoxOffice projects a $4.4 million overall weekend.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: Sources tell BoxOffice that CHAPPiE is on pace for $15 million-$16 million during its debut frame. That's a disappointing outcome for Sony and director Neill Blomkamp, considering that District 9 opened to $37.3 million and Elysium managed $29.8 million. 

The Second Best Marigold Hotel is headed for a solid $10 million-$11 million haul. We expect the Fox Searchlight release to hold up very well outside of its opening frame.

Unfinished Business is set to join 2015's growing list of duds. The Vince Vaughn-led comedy is on pace for only $5.5 million-$6 million.

Check back tomorrow morning for updated projections and official studio figures.

Friday Update #1: Sources report that Neill Blomkamp's CHAPPiE earned an estimated $750,000 from Thursday evening shows. That's a fair start for the sci-fi flick produced on $49 million, although less than half of what the filmmaker's Elysium brought in ($1.6 million) during Thursday shows back in August 2013.

Also opening this weekend are Unfinished Business and The Second Best Exotic Marigold Hotel. No early numbers are available at this time.

More as it comes.

Read more


By Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Read more


By Alex Edghill

Friday Morning Update: Avengers: Age Of Ultron skyrocketed this past week as it released a brand new trailer revealing a bit more about the film and ending with a first look (in the trailers anyway) of Paul Bettany's Vision. The trailer was released on Wednesday and saw the film climb to 256,114 tweets. That is the second highest trailer debut I have on file, second to only Unfriended's 261k in January, and unseating Jurassic World's 224k mark for silver. The trailer was pretty delicious if you were a fan of the comics or even just the first film and they have definitely stepped up their game for the sequel which promises to upstage the first film in just about every way possible. The first trailer for the film back in October of 2014 had 205,739 tweets, which means it got a 20+% bump for its newest trailer, pretty much unheard of for a film as huge and anticipated as this. I hate to say it but $207 million doesn't look like a big enough ballpark to hold its opening weekend. Might we be able to see $210 million?

Insurgent stepped down from top spot for the week but still remained very strong at just over 180k tweets over the last 7 days. By comparison, Divergent was slightly higher at a bit over 190k the same distance from its release. It has been doing very well in general but I had hoped to see a nice bump over the original as it got closer to release but that doesn't seem to be in the cards. Its still a massive draw but its numbers here really seem to point to the same $50-60 million window of opportunity that the original slotted into.

Furious 7 is starting to pick up steam again thanks to new marketing materials and a new first look clip. With over 54 million likes on Facebook and a first trailer that nabbed 170+ thousand tweets on release its hardly a surprise that this is going to have a strong run leading up to release. This is currently miles ahead of where Furious 6 was before release and there seems to be little doubt that this is to be the biggest opener of the franchise. Summer starts early once again thanks to this crew.

Cinderella once again stuck around in the top 5, and it has been in the top 10 six of the last seven weeks. Yet another reason why I have been so high on its potential. Chappie brought up fifth slot with a 35,881 tweets. By comparison Elysium had just over 20,000 tweets the week before its release. We are predicting a $18.5 million opening weekend.

Twitter Top 10 Movies for the week of February 20th to February 26th

Date Movie Tweets Rank Change
5/01/15 Avengers: Age of Ultron 417,838 1 (+1) 195.30%
3/20/15 The Divergent Series: Insurgent 181,904 2 (-1) -17.53%
4/03/15 Furious 7 47,074 3 (+2) 77.15%
3/13/15 Cinderella (2015) 42,450 4 (-) 57.85%
3/06/15 Chappie 35,881 5 (+5) 148.66%

Subscribe to Box Office for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

Read more

feb27.pngWarner Bros. reports that Focus once again claimed first place on Wednesday with $1.29 million, bringing its six-day domestic total to $23.35 million. The Will Smith/Margot Robbie con artist pic is running about 4.5 percent behind the pace of 2011's Limitless.

Fox's Kingsman: The Secret Service continued to display its holding power with another $0.89 million in second place yesterday, off just 33 percent from the same day last week. The graphic novel adaptation has earned an excellent $88.8 million domestically so far, putting it 3.5 percent ahead of the pace of 2003's Daredevil. Kingsman is also quickly catching up to the pace of 2007's Ghost Rider as the former title now trails that flick by just 8 percent at the same point.

Fifty Shades of Grey held onto third with $0.81 million added to its haul on Wednesday, down 54 percent from last week. The adaptation's domestic tally stands at $150.05 million through 20 days of release, 6 percent ahead of where Twilight stood. Grey also eclipsed the $500 million global box office mark yesterday.

In fourth place, The Lazarus Effect posted $0.45 million on Wednesday. With $11.84 million in the bank through six days of release, the horror flick is pacing 21 percent behind last year's Oculus.

Filling out the top five, McFarland, USA added $0.43 million for a healthy 34 percent week-to-week drop. The Kevin Costner sports drama has tallied $23.6 million domestically thus far.

Read more


Fifty Shades of Grey passed the $500 million mark ahead of the weekend, with $150 million grossed in North America and $352 million overseas. The film holds the highest ever opening for an R-rated title worldwide and is Universal's third biggest opening in history. 

Fifty Shades has topped the box office for two consecutive weekends in North America and its opening across 3,646 theaters marked the biggest R-rated roll out of all time based on theater count. Other domestic records include the highest February three-day weekend of all time, the highest Valentine's Day debut of all time (three day), the highest Valentine's Day opener of all time ($36.8M), and the biggest President's Day weekend opener of all time (four day). 

Overseas, the film is Universal's highest grossing R-rated film ever. It had the biggest opening weekend for an R-rated film ever and set a record as Universal's highest grossing day ever at the international box office on Saturday, February 13 with $55 million. The film opened No. 1 in 55 territories to date and has been No. 1 at the overseas box office for three consecutive weekends. 


Read more

Subscribe to Articles Feed