twitter122614.jpg

By Alex Edghill

Friday Morning Update: The Interview kept rolling this past week as it racked up a staggering 470k tweets leading up to its release. The worldwide buzz has been huge for the film and reached a pinnacle over the last few days. Critic reaction has been mixed at best but the word from those who have actually seen it is strong as evidenced by its 8.4/10 at IMDb from almost 70,000 votes as I write this. Though not as precise, my spot-checking of its Twitter reaction has also been largely positive. Sony appears to be harnessing all the buzz surrounding the release well with its multi-tiered release strategy and based on these early reactions it should have no problem making back its money even if it takes a little longer than usual.

After a long wait the first trailer for the Bros In The City movie aka Entourage hit on Tuesday where it generated close to 38,000 tweets. Strong start here as it seems as though the characters from the now-ended TV show still has a lot of loyal followers.

Focus also saw a mini-bump again with another trailer, leading to a 7,447 tweet day on Monday. The Will Smith actioner has been doing well over the past few weeks in general and should be making many for top 5 appearances over the next few weeks leading up to release.

Twitter Top 5 Movies for the week of December 19th to December 25th

Date Movie Tweets Rank Peak Change
12/25/14 The Interview (2014) 471,913 1 (-) 1 358.18%
12/25/14 Into The Woods 96,143 2 (+2) 2 106.67%
6/05/15 Entourage 48,427 3 (+38) #N/A 3411.75%
2/27/15 Focus (2015) 29,114 4 (+6) 4 22.68%
12/25/14 Unbroken 29,062 5 (-) 5 -26.04%

Subscribe to Box Office for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

Read more

facebook122614.jpg

By Alex Edghill

The Minions led all films we track over the past couple weeks on Facebook for total likes gained. A position it has firmly occupied for the better part of a month now. Really can't say much more about it at this point outside of echoing my previous columns' conclusion that the brand here is so strong and this is shaping up to be an event movie which has triple digit opening potential. Something which Hollywood greatly needs for next year. 

The Boy Next Door has started to heat up as well ahead of its January release and crossed the 130,000 like mark yesterday. Lopez's last film Parker had only 50k likes at this point before release and she had Jason Statham to help attract more people for that film too. This could be a winner in January and something else for Lopez to add to her expansive mantle.

The only other film I'll mention is Get Hard which started its Facebook page recently and has quickly moved up to 20k likes in the past couple weeks. Both Will Ferrell and Kevin Hart have a strong draw on social media so this could quickly climb into the hundreds of thousands of likes over the next couple months. This will be a good page to keep an eye on, anything more than 750k likes prior to release should translate to $40 million+ on opening weekend.

Facebook Top 15 Movies by Like Increase for the Week Ending Thursday December 25th

Rank Release Movie Likes Previous Change % Change
1 07/10/15 Minions 27,837,133 27,544,841 292,292 1.06%
2 03/13/15 Cinderella (2015) 12,949,015 12,847,704 101,311 0.79%
3 03/20/15 The Divergent Series: Insurgent 4,052,761 3,977,215 75,546 1.90%
4 01/23/15 The Boy Next Door 133,550 63,091 70,459 111.68%
5 02/13/15 Fifty Shades of Grey 6,811,337 6,751,439 59,898 0.89%

Subscribe to Box Office for more social media insights/coverage.

Read more

dec19.png

By Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $6.02 million on Wednesday to lead the daily box office for an eighth straight day. The third and final chapter of Peter Jackson's The Hobbit trilogy experienced a 39 percent decline on Christmas Eve. In comparison, last year's The Hobbit: The Desolation of Smaug declined 33 percent on Christmas Eve to gross $5.27 million (though it should be noted that was the film's twelfth day of release). The Battle of the Five Armies has grossed $113.96 million in eight days. That places the film 9 percent ahead of the $104.67 million eight-day take of The Desolation of Smaug and 7.5 percent behind the $123.23 million eight-day gross of 2012's The Hobbit: An Unexpected Journey.

Fox's Night at the Museum: Secret of the Tomb grossed an estimated $2.78 million on Christmas Eve to remain in second. The third installment of the Ben Stiller led franchise was down 33 percent from Tuesday. Night at the Museum: Secret of the Tomb has grossed a softer than expected $27.43 million in six days. The film is currently running 17 percent behind the $32.97 million six-day start of 2011's Alvin and the Chipmunks: Chipwrecked.

Fellow family film Annie held steady in third place with an estimated $2.03 million. Sony's musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz was down a sizable 43 percent from Tuesday. Annie continues to remain within shouting distance of Secret of the Tomb, as it has grossed $24.64 million in six days. That places Annie 25 percent behind the pace of Alvin and the Chipmunks: Chipwrecked.

Read more

dec19.png

By Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.80 million on Tuesday to lead the daily box office for a seventh consecutive day. In the process, the third and final chapter of Peter Jackson's The Hobbit trilogy surpassed the $100 million domestic milestone yesterday. The Battle of the Five Armies was up a solid 9 percent over Monday's performance. The film has grossed $107.94 million in its first week of release. That places The Battle of the Five Armies 12 percent ahead of the $96.05 million seven-day start of last year's The Hobbit: The Desolation of Smaug and 5 percent behind the $113.15 million seven-day take of 2012's The Hobbit: An Unexpected Journey.

Fox's Night at the Museum: Secret of the Tomb grossed $4.14 million to remain in second. The third installment of the Ben Stiller led franchise had another nice daily hold on Tuesday, as it was up a strong 22 percent over Monday. With that said, the film is still running significantly below expectations with a five-day start of $24.65 million. That places Night at the Museum: Secret of the Tomb 16 percent behind the $29.46 million five-day take of 2011's Alvin and the Chipmunks: Chipwrecked.

Fellow family film Annie held steady in third place with $3.54 million. Sony's musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz increased 11 percent over Monday's performance. Annie continues to remain within shouting distance of Secret of the Tomb, as it has grossed $22.61 million in five days. Annie is currently running 23 percent behind the pace of the already mentioned Alvin and the Chipmunks: Chipwrecked.

The Hunger Games: Mockingjay - Part 1 continued to claim fourth place with $1.91 million. The third installment of Lionsgate's blockbuster franchise was up 11 percent over Monday and up 39 percent over last Tuesday. Mockingjay - Part 1 has grossed $292.98 million in 33 days. The film is now just $7.02 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

Fox's Exodus: Gods and Kings rounded out the day's unchanged top five with $1.56 million. The pricey Ridley Scott directed biblical epic was up 21 percent from Monday and down 29 percent from last Tuesday. Exodus: Gods and Kings has grossed a lackluster $41.79 million through twelve days of release.

Read more

interview.png

12/24/14 Update #2: According to THR, YouTube, GooglePlay, XBox Video will make The Interview available at 10 a.m. PT. The price points will be $5.99 for a rental and $15.99 for an HD purchase. 

Update 12/24/14: According to CNN, Sony has reached a tentative agreement to stream The Interview on YouTube and Google Play. The studio is also currently in talks to book other online platforms for the film. 

Around 300 independent theaters have already booked the film for Christmas day.

 

Update 12/23/14: THR reports that Sony will allow screenings of The Interview in select locations--including an Alamo Drafthouse theater in Dallas/Ft. Worth and also the Plaza Theater in Atlanta--on Chirstmas Day. A VOD release is also allegedly in the works now.  

Update #3: In an official statement, Sony revealed that there are no further plans for the release of The Interview. This puts an end to the speculation that a VOD release could be an alternative to the cancelled theatrical run.

Update #2: Sony has cancelled the Christmas Day release of The Interview. Here's the official statement:"In light of the decision by the majority of our exhibitors not to show the film The Interview, we have decided not to move forward with the planned December 25 theatrical release. We respect and understand our partners' decision and, of course, completely share their paramount interest in the safety of employees and theater-goers.

Sony Pictures has been the victim of an unprecedented criminal assault against our employees, our customers, and our business. Those who attacked us stole our intellectual property, private emails, and sensitive and proprietary material, and sought to destroy our spirit and our morale - all apparently to thwart the release of a movie they did not like. We are deeply saddened at this brazen effort to suppress the distribution of a movie, and in the process do damage to our company, our employees, and the American public. We stand by our filmmakers and their right to free expression and are extremely disappointed by this outcome."

Update #1: Variety and The Hollywood Reporter are both writing that Regal, AMC, Cinemark, Carmike and Cineplex will not be playing The Interview in theaters. 

Other chains that will not play the film include B&B Theatres, Bow Tie Cinemas, Arclight Cinemas and Classic Cinemas. 

Earlier today, the National Association of Theatre Owners sent the following statement:

"The ability of our guests to enjoy the entertainment they choose in safety and comfort is and will continue to be a priority for theater owners. While we do not discuss security procedures or policies, NATO members are working closely with the appropriate security and law enforcement agencies. We are encouraged that the authorities have made progress in their investigation and we look forward to the time when the responsible criminals are apprehended. Until that happens, individual cinema operators may decide to delay exhibition of the movie so that our guests may enjoy a safe holiday movie season experiencing the many other exciting films we have to offer."


About NATO
The National Association of Theatre Owners is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and additional cinemas in 81 countries worldwide.

Headquartered in Washington, D.C., with a second office in North Hollywood, California, NATO represents its members in the heart of the nation's capital as well as the center of the entertainment industry. From these vantage points, NATO helps exhibition influence federal policy-making and work with movie distributors on all areas of mutual concern, from new technologies to legislation, marketing, and First Amendment issues. www.natoonline.org

Read more

Subscribe to Articles Feed