NEW YORK -- IMAX Corporation (NYSE:IMAX) (TSX:IMX) and Southern Theatres, LLC today announced a four-theatre joint revenue sharing agreement to install and operate digital IMAX(R) theatre systems in four locations in Panama City Beach, FL; Slidell, LA; Winston-Salem, NC; and Macon, GA. The announcement marks the first time IMAX has entered into a joint revenue sharing arrangement with a regional exhibitor. The theatres are expected to open in July of 2011.

The Company's recent spate of theatre signings is partially attributable to increased interest in the IMAX brand from small-market domestic exhibitors, who are increasingly able to enter into the IMAX business as a result of the more favorable economics of IMAX's digital projection system, increased consumer interest in The IMAX Experience(R) and the expanding IMAX film slate.

"There is significant positive buzz surrounding the IMAX brand among consumers as well as exhibitors, and for good reason," said George Solomon CEO of Southern Theatres, LLC. "More movies are being released in IMAX's format than ever before, and IMAX theatres deliver a differentiated experience that resonates with audiences, regardless of whether the presentation is 2D or 3D. This partnership represents a whole new way for Southern Theatres patrons to experience movies."

"We're seeing very strong performances from our locations in small to mid-sized domestic markets, proving that with the right partners, there is opportunity for expansion and success in this relatively new market segment for our Company," said IMAX's Chief Executive Officer, Richard L. Gelfond. "Through partnerships with exhibitors such as Southern Theatres, who understand the value of delivering top-quality presentations, we will be able to offer The IMAX Experience to more people in places that previously lacked easy access to an IMAX theatre."

IMAX's digital projection system delivers The IMAX Experience and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX(R) 3D presentations.

The Company's 2011 film slate from April through December includes:

-- Born to be Wild 3D
-- Fast Five: The IMAX Experience
-- Thor: An IMAX 3D Experience
-- Pirates of the Caribbean: On Stranger Tides: An IMAX 3D Experience
-- Super 8: The IMAX Experience
-- Cars 2: An IMAX 3D Experience
-- Transformers: Dark of the Moon: An IMAX 3D Experience
-- Harry Potter and the Deathly Hallows Part II: An IMAX 3D Experience
-- Real Steel: The IMAX Experience
-- Contagion: The IMAX Experience
-- Puss in Boots: An IMAX 3D Experience
-- Happy Feet 2: An IMAX 3D Experience
-- Mission: Impossible -- Ghost Protocol: The IMAX Experience
-- The Adventures of Tintin: The Secret of the Unicorn: An IMAX 3D



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(Washington, DC -- The National Association of Theatre Owners (NATO) today called on the movie studios participating in the early-to-the-home "premium" video on demand (VOD) experiment to release sales figures for the movies that have been offered on the platform.

The controversy around the shortened theatrical window involved in the early premium VOD offering has drawn intense interest in Hollywood, the trade and business press, and Wall Street. But has the early VOD offering drawn the interest of the consumer?

"What's an experiment without data?" asked NATO president and CEO John Fithian. "Every weekendusually before the weekend is overthe performance of movies at the U.S. box office is reported around the world. Studio executives are working the phones, touting the stellar box office for hit movies and explaining the underperformance of the flops. When it comes to premium VOD-crickets."

The movies released so far include Just Go With It (Sony), Cedar Rapids (Fox), and Hall Pass (Warner Bros.). The Adjustment Bureau (Universal) is scheduled for release this week. The movies are being released through DirecTV's Home Premiere at a price of $29.99 roughly 60 days after their theatrical debuts.

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Centennial, Colo. -- One of the most magical adventures in motion picture history is coming to the big screen this summer-bigger and better than ever-as NCM Fathom and Warner Home Video present The Lord of the RingsTM Motion Picture Trilogy Extended Edition Event. The Academy Award®-winning trilogy will be featured in an exclusive series of in-theater events in June, including The Lord of the Rings: The Fellowship of the RingTM on June 14; The Lord of the Rings: The Two TowersTM on June 21; and The Lord of the Rings: The Return of the King TM on June 28, all beginning at 7:00 p.m. local time. During each Fathom event, theater audiences will view nearly[2] an hour of additional feature footage per film with additional and extended scenes that were carefully selected under the supervision of director Peter Jackson. In addition, fans will be treated to personal introductions to each film from Jackson, which were captured on the set of his current film The Hobbit, all making this an historic series that can only be experienced on the big screen.

Tickets for The Lord of the RingsTM Motion Picture Trilogy Extended Edition Event are available at participating theater box offices and online at For a complete list of theater locations, prices and additional information, visit the Fathom website (theaters and participants are subject to change).

The Lord of the RingsTM Motion Picture Trilogy Extended Edition Event will appear in nearly 500 movie theaters across the country via the new digital cinema projection systems.

Jackson, currently busy on set directing The Hobbit, took a moment to share his thoughts on the upcoming The Lord of the Rings Extended Edition theatrical showings: "I am happy to bring The Lord of the Rings back up on the big screen, particularly these new presentations of the extended editions that have been remastered for high-definition. Making these films was a great experience and I'm pleased to be able to share them with fans eager to make a return journey to Middle-earth."

Out of the 30 total Academy Award nominations received, The Lord of the RingsTM Trilogy won a record 17 Academy Awards®: The Lord of the Rings: The Return of the KingTM (2004) won 11 awards including Best Picture, Best Director, Best Adapted Screenplay and eight others. Based on the best-selling novels by J.R.R. Tolkien, Jackson's movie trilogy is an epic journey of men, hobbits, elves, dwarves and the rest of Middle-earth's creatures and cultures. The trilogy chronicles the struggle of good versus evil with fantastic special effects and a strong emotional center; capturing the enduring fellowship and ultimate sacrifice while enhancing the chaos and destruction of Middle-earth.

"The Lord of the RingsTM Extended Edition Trilogy is a visual masterpiece that returns to the big screen to be experienced the way Peter Jackson intended: with the additional feature footage for each installment," said Dan Diamond, vice president of NCM Fathom. "Combined with all-new introductions to each event by Jackson, the exceptional quality of digital cinema and the one-of-a-kind experience the movie theater offers, The Lord of the RingsTM Extended Edition Event marks a new landmark in cinematic history."

Warner Home Video will release all three of Jackson's epic adventures in their extended edition versions on June 28 as a stunning 15-disc trilogy, The Lord of the RingsTM Motion Picture Trilogy: Extended Edition on Blu-rayTM . The trilogy features all three Extended Edition films on Blu-ray with nine Special Feature DVDs, and over 26-hours of spellbinding behind-the-moviemaking material including the rare Costa Botes documentaries. Botes was given unprecedented access to the set of each production by Jackson and features in-depth behind-the-scenes film footage.


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Hollywood, CA -- Cinedigm Digital Cinema Corp.(NASDAQ: CIDM), the global leader in digital cinema, announced today that Jill Newhouse Calcaterra has joined Cinedigm in the capacity of Chief Marketing Officer effective May 1, 2011. The newly created role has Ms. Calcaterra reporting directly to Chris McGurk, Chairman and CEO of Cinedigm Digital Cinema Corp.

"We are entering a new and exciting era where Cinedigm can fully leverage the digital cinema platform for targeted distribution, research and alternative content," said Chris McGurk."Given her track record and relationships, Jill is the perfect person to guide Cinedigm's overall marketing initiatives and industry outreach."

"I'm honored and excited to be a part of the Cinedigm team at a time of amazing growth and evolution in the entertainment industry," said Ms. Calcaterra. "Having served as an advisor to the company for the last four years, I'm confident that we're clearly positioned to benefit from all that digital cinema deployment enables, including alternative content, precision marketing, research, software analytics and focused distribution."

In her capacity as CMO and member of the Management Committee, Ms. Calcaterra will manage corporate marketing, investor relations and public relations for all Cinedigm divisions, including the entertainment group, software, digital media services, UniqueScreen Media and digital cinema deployment.

Additionally, Ms. Calcaterra will manage the company's consumer-facing marketing and promotions programs for alternative content and special events. Recent releases by Cinedigm include the LIVE Foo Fighters documentary screening and 3D performance; the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship; the BCS Championship in LIVE 3D; the Dave Matthews Band 3D concerts, and the sold out 3D PHISH concerts. Cinedigm also releases KIDTOONS, a weekly family friendly matinee series that runs in over 165 theatres across the country.

A twenty-year entertainment industry veteran, Ms. Calcaterra was Vice President of Marketing, Promotions and Partner Relations at Nelvana Communications/Corus Entertainment; Vice President of Marketing at PorchLight Entertainment, and gleaned extensive experience in the advertising world at Goldberg Moser O'Neill and Hoffman/Lewis. She has also been a trusted advisor to a number of internet start-ups, including Smartycard, Imbee, Everloop, and Simon Malls.


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Basingstoke -- On Tuesday, April 26th 2011, Sony Corporation and Showcase Cinemas Cardiff, successfully performed the first commercial screening in Europe on a fully-DCI compliant projection system.

In March, Sony Corporation announced that its Digital Cinema 4K projection systems were the first to successfully complete the full range of compliance tests for specifications required by Digital Cinema Initiatives (DCI). Sony was accredited under the DCI specification for its "integrated projection systems." These systems are based on the ground-breaking Sony 4K projector that can present ultra-high-resolution images (8.85 million pixels, four times as many as 2K) and a server that can securely store digital cinema content and transfer it to the projector. Each of the Sony systems were certified as "a working system that can be fully deployed in theaters," according to DCI.

The new DCI compliant Key Delivery Message (KDM) structure must carry the projector thumb print certificate in addition to the server certificate, which is becoming the industry norm. This enhances the security of all digital content, allowing cinemas to meet the high DCI compliance requirement which the six major Hollywood Studios, including Walt Disney Company, Sony Pictures Entertainment, Inc., 20th Century Fox, Paramount Pictures Corporation, Warner Bros. Entertainment Inc., and Universal Studios Inc. studios have agreed upon.

"It is with great pleasure that we announce that Sony Digital Cinema 4K has once again taken the lead in this industry," says David McIntosh, Head of Digital Cinema at Sony Europe. "We were the first to launch a 4K resolution projector, with 4 times the resolution of a 2K projector. We were the first to launch the "easy on the eye" 3D solution with our partner RealD. We were the first to pass the high standard DCI Compliance Security design projection system. Now, we have successfully screened fully DCI-Compliant content at our exhibitor partner Showcase Cinemas, in Cardiff - the first such screening in Europe."

Sony is currently the only projection manufacturer that offers a fully DCI-Compliant projection system which consists of a 4K resolution projector and a media block.

In the UK, Apollo, Showcase and VUE Cinemas are have signed up for Sony Digital Cinema 4K projection systems, meaning over 1000 screens will be capable of screening in DCI-Compliant 4K resolution once the roll-out is complete. Globally, Sony has a committed base of over 13,000 4K projection systems from leading exhibitors.

Sony is the leading VPF provider in Europe, with Apollo, Showcase and VUE Entertainment in Europe, and is in ongoing discussions with other key exhibitors.


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