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Anchor Bay snagged U.S. distribution rights to The Son of No One, a cop drama starring Channing Tatum and Al Pacino.

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Deadline.com is reporting that Pariah, a coming-of-age tale about an African American teen from Brooklyn, has landed at Focus. The film is already earning comparisons to Precious. Director Dee Rees has also signed a deal to write a new script for Focus.

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THR is reporting that IFC/Sony Worldwide Acquisitions have teamed up to acquire Salvation Boulevard. The satire stars Pierce Brosnan, Greg Kinnear, Jennifer Connelly, Marisa Tomei and Ed Harris.

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Magnolia has picked up the rights to director Mark Pellington's thriller I Melt With You. The film stars Rob Lowe, Jeremy Piven, Thomas Jane, Christian McKay, Carla Gugino and Sasha Grey.

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Fox Searchlight has scooped up Another Earth from director Mike Cahill.

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Sony Pictures Classics has picked up The Guard, a new cop flick starring Don Cheadle and Brendan Gleeson.

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Deadline.com is reporting Liddell Entertainment has acquired domestic and international--with the exception of UK, Scandanavia and the Middle East--rights to Silent House, a thriller starring Elizabeth Olsen and Maggie Gyllenhaal. Lionsgate and The Weinstein Company are circling as potential distributors.

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Page One, a new documentary about working for The New York Times, will be distributed in North America by Magnolia and Participant.

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PARK CITY, UT -- Fox Searchlight Pictures Presidents Nancy Utley and Stephen Gilula announced today that the company has acquired worldwide rights to the suspenseful drama MARTHA MARCY MAY MARLENE. Written and directed by Sean Durkin, MARTHA MARCY MAY MARLENE stars Elizabeth Olsen, Sarah Paulson, John Hawkes and Hugh Dancy. Maybach Cunningham and FilmHaven entertainment present a Borderline Films Production in association with This Is that. The film was produced by Josh Mond, Antonio Campos, Chris Maybach and Patrick Cunningham. Ted Hope, Matt Palmieri, Saerom Kim, Saemi Kim and Alexander Schepsman are executive producers with Andrew Corkin as co-producer. The film is scheduled to be released in 2011.

"We were all captivated by the compelling performances and the expert craftsmanship of Sean Durkin," said Gilula and Utley. "We are excited to bring this gripping drama to audiences everywhere."

"Sean Durkin has crafted a riveting first feature," said Claudia Lewis, President of Production. "We are thrilled to be working with a director who has such an original voice. We hope to make many more films with Borderline Films, this exceptional team of young filmmakers."

"Josh, Antonio and I have had such an incredible experience at Sundance this year," said Durkin. "We are excited to be working with Searchlight, a company that has consistently embraced new voices and unique storytelling."

MARTHA MARCY MAY MARLENE stars Elizabeth Olsen as Martha, a damaged woman haunted by painful memories and increasing paranoia, who struggles to reassimilate with her family after fleeing a cult.

The deal was brokered by Fox Searchlight's Executive Vice President of Worldwide Acquisitions Tony Safford, Senior Vice President of Business Affairs Megan O'Brien, Vice President of Acquisitions Ray Strache and Richard Klubeck, Rena Ronson and David Flynn of UTA's Independent Film Group on behalf of the filmmakers. Borderline is managed by Melissa Breaux of Washington Square Arts.

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PARK CITY, Utah - National Geographic has acquired the U.S. rights to the global film project Life in a Day, executive produced by Ridley Scott, through his Scott Free UK banner, and directed by Academy Award© winner Kevin Macdonald. The pair, via YouTube, asked people around the world to capture their life in a day on July 24, 2010. Worldwide YouTube users responded with over 80,000 submissions from 192 countries, totaling over 4,500 hours of footage. Submissions were cut down to create one 90-minute documentary featuring over 1000 clips from YouTube users around the globe.

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Deadline.com is reporting that IFC has scooped up The Ledge, a new drama starring Charlie Hunnam, Liv Tyler, Patrick Wilson, Terrence Howard and Christopher Gorham. Read our review of the film here.

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Homework
has landed at Fox Searchlight. The film stars Emma Roberts and Freddie Highmore as two high school students who start dating after years of being friends.

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The Weinstein Company has scooped up My Idiot Brother, a new comedy from director Jesse Peretz. The film stars Paul Rudd, Emily Mortimer, Zooey Deschanel, Steve Coogan, Hugh Dancy and Elizabeth Banks.

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THR is reporting that Kevin Smith will take Red State out on the road and be responsible for distributing the film himself. Says Smith, "Indie film isn't dead, it just grew up. It is just indie film 2.0 now. In indie film 2.0, we don't let them sell our movie, we sell our movie ourselves."

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Deadline.com is reporting that J.C. Chandor's Margin Call has been picked up by Lionsgate and Roadside Attractions. Kevin Spacey, Paul Bettany, Jeremy Irons, Zachary Quinto, Penn Badgley, Simon Baker, Mary McDonnell and Stanley Tucci star in the film. According to IMDb, Margin Call is, "A thriller that revolves around the key people at a investment bank over a 24-hour period during the early stages of the financial crisis."

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Culver City, Ca -- Sony Pictures Worldwide Acquisitions (SPWA) announced today that it has acquired U.S. and Canadian rights to Morgan Spurlock's The Greatest Movie Ever Sold, a playful yet thought provoking documentary examining the world of product placement, marketing and advertising through a film financed entirely by product placement, marketing and advertising. Sony Pictures Classics will open the film in North America this April. The announcement was made today by SPWA President Steve Bersch. Directed by Morgan Spurlock (Supersize Me), The Greatest Movie Ever Sold was written by Spurlock and Jeremy Chilnick, and produced by Spurlock, Chilnick and Abbie Hurewitz through Spurlock's production company, Warrior Poets, alongside Snoot Entertainment producers Keith Calder and Jessica Wu. The deal was made by SPWA's Scott Shooman and Michael Helfand with CAA. The film is scheduled to premiere at the 2011 Sundance Film Festival.

From the billboards in Times Square to the barren streets of São Paulo, acclaimed documentarian Morgan Spurlock shines a light on the world of product placement, marketing and advertising through his new film, fully financed by the very product placement the movie explores on screen. With humor and insight, Spurlock unmasks the marketing process, bringing audiences directly into the pitch meetings and marketing presentations which inform our everyday entertainment decisions. From small, family-owned operations to multi-million dollar global brands, Spurlock uses his integrity as currency to sell out to the highest bidder, and garners the kind of large-scale marketing support and promotions customarily reserved for studio blockbusters in an effort to create a first - a "docbuster."

"We are thrilled to continue Sony's longstanding relationship with Morgan. He has made an extremely creative and original movie which we think audiences will really embrace," says Steve Bersch, President, SPWA.

"Sony Pictures is the greatest distributor a film could have. It's a dream come true to work with Steve, Tom and Michael on this movie," noted Spurlock. "Together, I think we're going to break new ground."

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Source: Deadline.com

- HBO has snagged all domestic rights to Project Nim, the new documentary about a family raising a chimp as a human child in 1970s Manhattan. The doc comes from Man on Wire director James Marsh.

- Sony Pictures Classics has acquired North American, Australian and Latin American, Australian and New Zealand rights to Take Shelter. The new drama from director Jeff Nichols stars Michael Shannon and Jessica Chastain. The story follows a man descending into madness.

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BEVERLY HILLS, Calif. -- Relativity Media, LLC announced today that it will theatrically market and distribute Smokewood Entertainment's feature film Judy Moody and the NOT Bummer Summer in the U.S. on behalf of the producers. Directed by John Schultz (Like Mike, Aliens in the Attic), the film stars Australian actress Jordana Beatty (Superman Returns) as Judy Moody alongside Heather Graham (The Hangover).

The film chronicles Judy Moody's adventures in which she sets out to have the most thrilling summer of her life with the help of her little brother Stink (Parris Mosteller) and fun-loving Aunt Opal (Graham). The script, penned by Kathy Waugh (Peep and the Big Wide World) and Megan McDonald, is based on the characters in McDonald's popular children's book series, illustrated by Peter H. Reynolds and published by Candlewick Press. There are nine adventures in the bestselling series, with more than 13 million copies in print worldwide, and translations in 22 languages. McDonald has written a novel inspired by the film's script which will be published May 24, 2011.

Producing are Smokewood's Sarah Siegel-Magness and Gary Magness (Tennessee), the Oscar-nominated producers of Precious: Based on the Novel Push by Sapphire. Bobbi Sue Luther and Andrew Sugerman are executive producing. CAA brokered the deal with Relativity on behalf of Smokewood. The project is set for a Summer 2011 wide release.

"Judy Moody has an enormous fan base the world over," said producer Siegel-Magness. "We are excited to partner with the savvy team at Relativity to bring this beloved character to the big screen."

Relativity currently has Golden Globe®-winner and seven-time Oscar®-nominee The Fighter in theatres, via Paramount Pictures, starring Mark Wahlberg, Christian Bale, Melissa Leo and Amy Adams. Relativity's 2011 slate also includes current release Season of the Witch starring Nicolas Cage and Ron Perlman. The hilarious Take Me Home Tonight debuts on March 4th starring Topher Grace and Anna Faris. Following on March 18th, is the much-anticipated Limitless, starring Bradley Cooper, Abbie Cornish and Oscar®-winner Robert De Niro. Relativity recently announced its acquisition of the Untitled David R. Ellis 3D Shark Thriller which will release in theatres on September 2nd. Finally on November 11th, 2011 is Immortals starring Henry Cavill, Stephen Dorff, Isabel Lucas, Freida Pinto, Luke Evans, Kellan Lutz, with John Hurt and Mickey Rourke.

 

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CYPRESS, Calif. -- Christie®, the world leader in digital cinema projection, is the brand of choice for the first multiplex in Missouri that eliminates the traditional projectionist booth and requires no human operator, B&B Theatres' Wildwood 10. The groundbreaking multiplex's booth-less auditoriums, installed by Kansas-based Sonic Equipment Company, are powered by Christie SolariaTM Series digital cinema projectors. The projectors sit on platforms supported by 16-foot beams that moviegoers can walk under, with a control room on a lower level that is the heart of the digital cinema system. A total of 10 Christie Solaria CP2220 4K-ready DLP Cinema® projectors were installed with six of them set up for Real D 3D presentations.

"The booth-less auditoriums are a first for us. They create a ‘cool effect' that we believe is the way to go in our new theatres," said Dennis McIntire, Director of Strategic Planning for B&B. "We have a very strong track record with Christie. Since the projectors platforms are designed to be low maintenance, we needed a projection system of the highest quality and durability, and Christie was the best fit."

"Booth-fewer auditoriums are an exciting new development and, at Sonic, we thrive on being on the leading edge," said Eric Olson, Director of Operations, Sonic Equipment Company. "We needed digital projectors that would eliminate the fear of the unknown, and Christie took the fear factor out of the equation. Their projectors perform continuously, without worrying about frequent access for servicing. We have enormous confidence in the reliability of Christie projectors and wouldn't have attempted the booth-less auditoriums without them."

The Wildwood 10 Theatres represent the new face of the B&B brand. In addition to being Missouri's first, all-digital multiplex, it features two plush "Marquee Suites" for patrons who are over 21, as well as a spectacular 56-foot wide, wall-to-wall Grand Screen, also lit up by a Christie projector, that offers the latest in 3D video and audio technology. The building's façade incorporates an Art Deco spire and vertical signage that were built from the ground up on the site of a former bank, while the interior décor features murals of stylized Hollywood scenes. The Wildwood 10 had its grand opening in October, bringing the family-run chain's total digital screens to 62 and putting them on track to digitize all of their 204 screens within two years.

Sonic's Eric Olson noted that Christie Managed Services also played an integral role in his decision to recommend Christie projectors.

"The service allows us to offer our customer a wider range of support and maintenance to help them best manage their new high tech digital systems," he said. "Christie Managed Services blends seamlessly with our technical capabilities to provide a solid foundation of support that includes expertise in planning, procurement, logistics, pre-staging and integration, as well as implementation of system rollouts."

Olson added, "I am amazed with how little the theatre manager has to worry about, considering the sophistication of these projection systems. Christie Managed Services is like a full time projectionist continuously monitoring the systems."

"The best projection systems in the world are of little value if they are not also highly reliable," noted Craig Sholder, vice president, Entertainment Solutions, Christie. "Christie's strong reputation in the exhibition community is based on providing products of proven dependability, backed by unmatched technical expertise. B&B's new booth-less theaters are a tribute to the confidence they have in Christie projectors and our commitment to meeting the most challenging needs of our customers."

 

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New York, NY -- Screenvision, a national leader in cinema advertising, announced today the results of its Big Event Study, conducted by independent research company Lieberman Research Group. The results unveil that Brand Awareness, Purchase Intent and Brand Affinity are stronger when brands advertise in both Big Event TV programs and with Screenvision. The research was conducted in response to the marketplace's desire to learn more about the effectiveness of advertising with Screenvision and during high profile TV events.
The test measured commercials in a Big TV Event and then the same ads that ran with Screenvision for the ensuing Cinema four week period. The Big Event Study findings include:

In comparison, the Screenvision campaign delivered 5 times higher unaided brand recall vs. Big Event TV
- Among the moviegoers surveyed, 26% did not view Big Event programs, illustrating that Screenvision can provide incremental reach
- The moviegoers in this study delivered an average age of 35; nine years younger than Big Event TV viewers
- Among moviegoers who had a preference, they liked the ads 3.4 times more on Screenvision than on TV
The combination of Big Event TV and Screenvision advertising delivered double digit increases on ROI deemed metrics among moviegoers who recalled the ads in both sectors:
- +55% higher Purchase Intent among all moviegoers
- +42% higher Brand Affinity among all moviegoers

"The marketplace realizes that movies at the theatre are big event offerings, with new titles launching every weekend," said Michael Chico, Executive Vice President, Sales, Marketing & Research, Screenvision. "The results clearly demonstrate that consumers bond with brands they see advertised in cinema, which drives consideration and purchase intent, leading to increased brand trial and loyalty. This research compares advertising in Screenvision theatres to the same creative in high-profile TV events such as the Super Bowl, Golden Globes, Oscars or Emmys."

"For eight years we have executed over a hundred research studies on behalf of Screenvision and its clients to measure the effectiveness of cinema ads," said Jennifer Francis, Vice President Lieberman Research Group. "We've seen a lot of these campaigns perform well in the cinema environment in nearly every category, from automotive to CPG to financial, across key advertising metrics. It's no surprise that the combination of running a campaign with Screenvision after a Big TV Event enhances effectiveness."

ABOUT THE STUDY

Measured Big Event TV advertising through an online survey 24 to 48 hours after broadcast. Measured Ad Recall & Likeability, Brand Affinity and Purchase Intent. Total respondents = 1,013. Data based on those who watched the Big Event. Survey conducted Q1 2010.

Measured Cinema campaign and combination of Big TV Event + Cinema through in-theatre exit research fielded by Lieberman Research Group. Tests were conducted in four DMAs (Dallas, Pittsburgh, San Diego and Kansas City) among adults 25-54. Measured same metrics as TV online survey as well as the impact of viewership of ad on TV and in Cinema. Fielding was
Q1 2010.

 

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Hong Kong -- GDC Technology ("GDC"), a world leading digital cinema solution provider, is pleased to announce that it has been selected by Les Cinémas Gaumont Pathé (Gaumont Pathe Movie Theatres) as the supplier of digital cinema servers for its digital conversion program. System integrator ADDE and manufacture/installer Cinemeccanica France are responsible for the installation and maintenance services throughout the project. The deployment was started in January 2011, involving the deployment of at least 300 units of SX-2000A servers with Integrated Media Block across France, The Netherlands and Switzerland. GDC servers in this project will be integrated with ADDE's Theatre Management System (TMS).

Les Cinémas Gaumont Pathé is currently the leading exhibitor in France and one of the most prominent exhibitors in Europe. Currently it operates 74 cinemas and 757 screens in France, 21 cinemas and 156 screens in The Netherlands, and 10 cinemas and 70 screens in Switzerland. Les Cinémas Gaumont Pathé never ceases to impress its audiences with its continued effort to bring them the best comfort and a rich diversity of films, and it is fully committed to digital projection for future growth. In 2010, the Gaumont Pathé Theaters realized 67.7 millions of admissions in Europe.

Established in 1981, ADDE is a company that specializes in the manufacture and installation of film projection equipment. In addition to being one of the few French companies to manufacture the majority of the material that it installs in the field of cinema, ADDE also provides a comprehensive range of services to the cinema exhibition industry, including after-sales service, maintenance, troubleshooting, development of installation, and technical management. "GDC servers are very intuitive to use and have been designed for easy installation in the field," said Didier Rosset, president of ADDE. "GDC engineers are very knowledgeable and always reachable for assistance. We have great confidence working with them for Les Cinémas Gaumont Pathé's rollout program."

"This contract is of special significance to us in that it is GDC's first major order in Europe. More importantly, GDC is honored to work with a prominent and respected exhibitor in Europe - Les Cinémas Gaumont Pathé that demands quality products and services," said Dr. Man-Nang Chong, founder and CEO of GDC Technology. "Since our first installation of digital cinema server a decade ago, GDC has grown to become one of the leading server manufacturers with more than 70% market share in Asia and number 2 in worldwide market share of digital cinema servers. GDC is committed to providing the best server technology and services to our European exhibitors."

 

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