New York, NY -- Screenvision, the leading innovator in cinema advertising, announced today an exclusive deal with Nike to premiere the new six-minute concept film starring Kobe Bryant and directed by Robert Rodriguez in Los Angeles area movie theatres.
The short film, titled The Black Mamba, will tip-off as part of the featured preshow entertainment before PG13 and R rated films in Los Angeles-based Screenvision theatres on February 19th, timed to the 2011 NBA All-Star Weekend festivities in which the City is playing host. The film's exclusive Screenvision in-cinema engagement will run through February 24th.
To promote Nike's short film, Mann Theatres will be showing it at all 7 of their LA theatres, including the world renowned Grauman's Chinese starting February 19th. In addition, Kobe fans and moviegoers will have the chance to win special Nike Black Mamba product at Grauman's on February 20th, with a unique giveaway promoted on Facebook and Twitter.
The film will also be playing at the following Los Angeles theatres:
Anaheim Hills, CA/Cinema City 13 Theatres
Azusa, CA/Foothill Cinema 10
Laguna Niguel, CA/Regency Rancho Niguel
Agoura Hills, CA/Regency Agoura Hills 8
Granada Hills, CA/Granada Hills 9
Los Angeles, CA/Bruin
Glendale, CA/Glendale Exchange 10
Thousand Oaks, CA/Janss Marketplace 9
Westlake Village, CA/Westlake Village 8
Glendale, CA/Glendale Marketplace
Van Nuys, CA/Plant 16
Hollywood, CA/Grauman's Chinese
Hollywood, CA/Mann Chinese 6
Thousand Oaks, CA/Thousand Oaks 14
Anaheim, CA/Garden Walk 14