Hollywood and San Francisco -- Dolby Laboratories, Inc. (NYSE: DLB), Paramount Pictures, a unit of Viacom, Inc. (NYSE: VIA and VIA.B) and Marvel Entertainment, LLC announced today that both 2D and 3D formats of Thor and Captain America: The First Avenger are being released globally in Dolby® Surround 7.1.

"Marvel Studios' Thor and Captain America: The First Avenger deliver unforgettable sequences that will draw audiences into the story with rich visual effects and Dolby Surround 7.1 will compliment these elements in an epic way," said Victoria Alonso, EVP of Visual Effects and Post at Marvel Studios. "So whether you are swooping over the lands of Asgard in Thor or in a World War II battle scene in Captain America: The First Avenger, audiences will feel more a part of the action with Dolby Surround 7.1."

The latest innovation from a pioneer in cinema sound, Dolby Surround 7.1 improves the spatial dimension of soundtracks and enhances audio definition, resulting in full-featured audio that better matches the visual impact of movies.

"Paramount Pictures and Marvel Studios' Captain America: The First Avenger becomes the twenty-first 7.1 feature film to be announced, making Dolby Surround 7.1 one of the fastest cinema audio formats ever adopted in Dolby's history," said Robin Selden, Senior Vice President, Marketing, Dolby Laboratories. "We are thrilled that Hollywood, exhibitors, and content creators around the world have embraced Dolby Surround 7.1 to help enrich the moviegoing experience for consumers."

Thor, released on May 6, 2011, and Captain America: The First Avenger, scheduled for July 22, 2011, are being released in select Dolby Surround 7.1 theaters across North America with International regions to follow.


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CYPRESS, Calif. -- Christie®, a global leader in digital projection solutions, is the sole provider for all digital projection services at this year's Cannes International Film Festival, including the Official Selection and the Marché du Film. The company is an official Technical Partner of the Festival, which runs from May 11 - 22, 2011, for the fifth consecutive year.

As a Technical Partner, Christie will provide its DLP Digital Cinema® projectors for the screening of major digital titles throughout the entire Festival. Of the 23 screening rooms that will use digital projection equipment at this year's Festival, 13 will be equipped with Christie SolariaTM Series projectors. Compliant with all DCI (Digital Cinema Initiatives) specifications, the Christie Solaria range is scalable and ideally suited to 4K digital cinema. Moreover, the Christie Solaria's Brilliant3DTM technology also provides the brightest 3D projection available, with an output of 32,000 ANSI lumens. Since its introduction one year ago, the Christie Solaria Series has been central to the massive growth of digital cinema around the world and in France, where the projectors have garnered wide acclaim for Christie, specifically from independent operators.

Installed Base of Digital Equipment More than Doubles in One Year
There can be no doubt about the French cinema market's conversion to the digital format. With 2,357 digital screens in France today (*Source: CinéGo.net) against just 1,000 the previous year - an increase of 135 percent - and with the majority of these furnished by Christie, the firm has asserted its leadership position, playing a major role in the inevitable move to digital cinema.

More and more 3D
Squarely in the center of 3D technologies, Christie is also, now more than ever, leading the great success of 3D digital cinema, which continues to spread throughout France. Today, by way of example, there are 1,703* active 3D screens in French cinemas, versus just 750 at the end of April 2010.

"With each new year, we are honored to provide all digital projection services for the Cannes Film Festival. The trust that the Festival's organizers have placed in us is evidence of the reliability and performance of our digital cinema projectors," commented Richard Nye, Christie's Cinema Sales Director, EMEA.

Christie manufactures today's most widely used digital cinema projectors and continues to consolidate its leading position in the global market for active digital cinema projector installations. Thanks to the wide acclaim for its projectors at the largest international event in the film industry, Christie continues to dominate as the brand with the most advanced technology in digital 2D and 3D projection.


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Source: Variety.com

AMC/Regal's distribution arm Open Road has acquired domestic rights to Killer Elite, a new action thriller starring Jason Statham, Clive Owen and Robert De Niro.

The film will be released to 2,000 locations with a P/A budget of $25 million.



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DUBUQUE, IA -- When Edwards Technologies, Inc. (ETI), the leader in 3D digital theatre installations at entertainment venues worldwide, was given the task of equipping the new 3D/4D theatre of the National Mississippi River Museum & Aquarium's much anticipated $40 million expansion, they turned to Harkness Screens, the world's leading manufacturer of projection screens and its SpectralTM 240 3D presentation surface.

With a 38 feet wide by 21½ feet tall, curved Harkness spectral 240 3D screen, the new immersion large-format 3D/4D digital theatre, the first of its kind in the region features 134 stadium style seats, 3D images that jump off the screen and 4D special effects such as dramatic scent, wind, water mist and seat movement to enhance the viewer experience.

"Harkness' combination of performance, price and customer service made them the obvious choice for this project," says Mitch Hartmann Technical Director at ETI. "We have used Harkness Screens for many years and their 3D presentation surfaces consistently provide superior images."

The Harkness Spectral 240 3D screen is considered by cinema exhibitors and special venue operators worldwide to be the optimum 3D projection surface for systems using polarised light. The Spectral 240 features a high extinction ratio and provides spectacular 3D images. The surface also supports 2D images and can be used successfully in auditoriums where 2D and 3D are both shown. The intrinsically high gain (2.4) overcomes light losses in 3D systems.

"We like using Harkness' wrap around approach because they are able to create a screen that makes the image appear to float in space showing no discernable frame around it. The frame is completely concealed," adds Hartmann. "The films look amazing and we have received nothing but positive feedback from the client. Harkness does a great job listening to our needs and delivering a fantastic customized product."

The theater presents two 4D films in rotation, The World of Sharks, an up close look at a variety of shark species from the Red Sea to the Pacific Ocean, and Turtle Vision, a fun and colorful 4D animated story of the adventures of Sammy the sea turtle. The two features are shown in rotation with a new film screening every 45 minutes, giving guests as many opportunities as possible to catch a screening of either or both films.

In addition, the Spectral 240 will also be used for large format equivalent of 2D films in high-definition from Blu-ray, enabling the museum to host screenings of other films on a seasonal basis.

"Our visitors are amazed at the quality of the 3D images coming off our screen," says John Sutter, Director of Marketing, National Mississippi River Museum & Aquarium.

The National Mississippi River Museum & Aquarium is located along the banks of the Mississippi River in the Port of Dubuque, Iowa, where it serves as the lead interpretive center for America's rivers. The Museum & Aquarium highlights both the cultural and environmental aspects of rivers, with a mission to preserve our national river history as well as the rivers themselves. The National Mississippi River Museum & Aquarium has received national recognition for its exhibits and programming. It is a Smithsonian Institution Affiliate and is accredited by both the American Association of Museums and the Association of Zoos and Aquariums.



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