London -- At today's UK Gala Premiere of Sony Pictures' The Karate Kid , guests will take pleasure in watching the highly anticipated film using Sony Professional's state-of-the-art Sony Digital Cinema 4K projection system. Featuring more than four times the resolution of traditional Full-HD systems, the 4K system has been installed at the famous Odeon Cinema in Leicester Square.

The film centres on the story of Dre Parker, a 12-year old who moves with his mother from Detroit to China. After making a connection with his new classmate Mei Ying, Dre makes enemies with the class bully, Cheng. Dre knows only a little karate, and in the land of kung fu, Cheng puts "the karate kid" on the floor with ease. With no friends in a strange land, Dre turns to the maintenance man Mr. Han, a secret master of kung fu. As Han teaches Dre that kung fu is not about punches and parries, but maturity and calm, Dre realises that facing down the bullies will be the fight of his life.

As the world's only manufacturer of commercially available 4K resolution digital cinema projectors, Sony Professional was selected by the studio to supply an end-to-end solution capable of providing viewers with a superior visual experience. The Sony Digital Cinema 4K projection system used for the screening comprised of Sony Professional's SRX-R320 Digital Cinema Projector, LMT-300 Media Block and LSM-100 Screen Management System software.

In addition to the premiere, The Karate Kid will also be released to theatres worldwide as a 4K Digital Cinema Package.

Oliver Pasch, Head of Digital Cinema Europe at Sony Professional says, "Karate Kid is the latest title which reinforces Sony's position as being at the forefront of innovative cinematic experiences. It's been our absolute pleasure to support this premiere screening at such a famous cinema in the heart of London with our 4K projection equipment, delivering the movie to the audience as it was meant to be seen."

Rory Bruer, President of Worldwide Distribution for Sony Pictures Worldwide Marketing & Distribution, added, "The story of The Karate Kid is a timeless classic and one which we wanted to bring up to date by using the best projection technology available. Sony's fantastic projection system means viewers get incredible detail and clarity, something which is absolutely essential for a fast action packed film."

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inceptionnews2.pngAs of 1 p.m. PT, is reporting that Inception is responsible for an impressive 52% of daily sales. Its closest competitor is The Sorcerer's Apprentice at 18%. The ticketing site also conducted a buyer survey that reveals some interesting reasons why people are deciding to see Christopher Nolan's latest:

• 93% said they were more intrigued to see Inception because so little had been revealed of the film's plot.
• 82% are interested in seeing Leonardo DiCaprio's performance.
• 81% said they were fans of Christopher Nolan's work.
• 66% said they were tired of the summer sequels and reboots.
• 41% of respondents are female.

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Washington, DC - The Senate today approved financial reform legislation that includes a ban on futures wagering on motion picture box office results, sending the measure, which was already approved by the House, to President Obama for his signature. The following is a statement by Bob Pisano, Interim CEO and President of the Motion Picture Association of America, Inc. (MPAA).

"Speaking on behalf of a coalition that includes the Directors Guild of America (DGA), the Independent Film and Television Alliance (IFTA), the International Alliance of Theatrical Stage Employees (IATSE), the Motion Picture Association of America (MPAA) and its member companies, and the National Association of Theatre Owners (NATO), I want to thank the Congress for approving this measure.

After proposals for these speculative gaming platforms came to light, our industry came together to oppose these plans with an unprecedented coalition that included entertainment industry workers, creators, independent producers and distributors, studios and theater owners. We are pleased with final passage of this important legislation. Congress has acted decisively to ban proposed trading in box office futures and to make important reforms in the country's financial regulatory system. We applaud the work the bill's authors have done, and of course, the many Senators and Members who supported the provisions to prevent movie futures trading."


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Source: THR

Jennifer Lawrence, star of Winter's Bone, has signed on to play Mystique in X-Men: First Class. Lawrence has been showered in critical praise for her turn in Winter's Bone, and she's already being pegged as a serious contender for the Best Actress Oscar. Rebecca Romijn played Mystique in the original X-Men trilogy.

Director Matthew Vaughn has built an impressive young cast for the film, with James McAvoy and Matthew Fassbender leading the way as Professor X and Magneto, respectively.

X-Men: First Class will hit theaters on June 3, 2011.

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