The weekend of love turned out to be the weekend of dollars as the Box Office exploded on Friday. Percy Jackson and the Olympians: The Lightning Thief opened up with an impressive $9.78 million on Friday, giving it a ratio
of 2,018. This was very close to my prediction of $8 million as the Where The Wild Things comparison I used proved to be very applicable. Chalk up another win
for Twitter tracking as many in the industry didn't think the film had
this much in it. It is in line to gross $44.5 million over the four day
Valentine's Day proved the be the cream of the crop on Friday as it wrapped its arms around $14.63 million, the biggest Friday of any opener this year so far. This gave it a ratio of 919, very close to Dear John's 884 last week. I had estimated a $11 million Friday which proved to be too conservative. It is on course to make a very impressive $58 million by Monday.
The Wolfman also was very strong with $9.85 million Friday, and a ratio of 670. This opening was quite a bit stronger than my prediction of $7 million and it appears to be set for a $32.5 million weekend.
Check back tomorrow for a preview of the lone upcoming weekend's wide release film: Shutter Island. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.