ENCINO, CA - The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners are calling on all movie theaters and retailers of movies, music, and video games to observe "Entertainment Ratings and Labeling Awareness Month" in June by emphasizing the motion picture and video game ratings and music labeling systems, as appropriate, to their customers.

"Entertainment Ratings and Labeling Awareness Month" is sponsored by the four trade associations through their Coalition of Entertainment Retail Trade Associations (CERTA). It is declared annually to promote the use of entertainment ratings and labels by encouraging retailers to review their ratings and labeling education and enforcement policies, reemphasizing those policies to their employees, and educating their customers about the movie and video game ratings and music labeling systems and store policies.

"There are more entertainment choices in the marketplace today than ever before, and the music labeling and motion picture and video game rating systems can help parents choose the right entertainment for their families," CERTA noted. "While the decision as to what is appropriate ultimately rests with the parent, retailers can and do play an important role in empowering parents with the tools necessary to make those decisions - the entertainment ratings and labeling systems."

CERTA commended the voluntary efforts in ratings and labeling education and enforcement by retailers. The latest survey of ratings education and enforcement in retail establishments by the Federal Trade Commission, released in December 2009, showed improvement in ratings and labeling enforcement by all categories of entertainment retailers since the initial survey in 2000.

Retailers can learn more about CERTA and the entertainment industry's ratings and labeling systems here.

The Coalition of Entertainment Retail Trade Associations (CERTA) represents approximately 1,500 retailers and exhibitors, who operate more than 35,000 theatres, video and video game stores, music stores, online music and media services, and other retail establishments that offer entertainment products and who employ more than 750,000 people. CERTA is comprised of the Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners (NATO).


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chloemoretz.pngSource: Variety

Chloe Moretz has signed on to star in Hick, a coming-of-age tale from director Derick Martini.

Moretz is on fire since her scene-stealing performance in Kick-Ass. The young actress will be seen later this year in Let Me In, a remake of the Swedish vampire tale, Let the Right One. She's also going to work with Martin Scorsese on The Invention of Hugo Cabret, which will mark the legendary director's first trip into the world of 3D.

Moretz has decidedly replaced Dakota Fanning, who is now going after mature roles, as the young girl with acting chops that directors flock to.

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paulrudd.pngSource: THR

Paul Rudd will take on the lead role in My Idiot Brother for director Jesse Peretz (Important Things with Demetri Martin). The project focuses on a man who, "crashes into the homes of his three ambitious sisters and, in succession, brings truth, happiness and a sunny disposition into their lives while also wreaking havoc."

Rudd is at the top of his game right now. This summer, he has Dinner for Schmucks with Steve Carell and Zach Galifianakis. The Paramount release is bound to do solid business.

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Monday Morning Update: Warner Bros. reports that SATC 2's international cume is now $31.8 million.

Key market cumes (US$) through Monday, May 31st:

UK: $10.7m
Germany $8.5m
Italy $2.8m
Sweden $1.8m
Holland $1.5m
Brazil $1.1m

Sunday Morning Update: Even though its domestic numbers aren't anything spectacular, Sex and the City 2 is doing well abroad. The sequel raked in a solid $27.6 million from 17 countries.

Saturday Morning Update:
Sex and the City was able to bring in only $13 million on Friday, pushing its total to an estimated $27.2 million.

Friday Morning Update: Warner Bros. reports that Sex and the City 2 made $14.20 million on Thursday.

Source: Deadline New York

Sex and the City 2 raked in an estimated $3 million from midnight showings, which tops the $2.5 million haul of its predecessor.

BoxOffice.com is currently predicting a $19 million opening day, and a $60 million four-day weekend haul.

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KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced grand opening details for the new Regal Cinemas in Anchorage, Alaska. Tikahtnu Stadium 16 & IMAX will host preview events with $2 movies for three full days to benefit local charities. The cinema's official grand opening will be Friday, June 11 with first-run features including The A-Team, The Karate Kid and Shrek Forever After: An IMAX 3D Experience. Moviegoers will enjoy free popcorn and free soft drinks with each paid admission June 11 - 24.

"Regal Tikahtnu Stadium 16 will include the very first IMAX theatre to be built in the state of Alaska. The IMAX brand is world famous and stands for high-quality, immersive entertainment," stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. "Our new theatre also features all-digital projection capable of RealD 3D presentations. Regal Entertainment Group chose the Tikahtnu Commons development to be the site of our latest state-of-the-art entertainment facility."

Regal Tikahtnu Stadium 16 will feature a new IMAX(R) theatre utilizing a specially-designed screen that is slightly curved and moved forward to immerse the audience. The IMAX screen at Tikahtnu Commons stretches more than 70-feet wide. The IMAX Experience(R) is further enhanced by a crystal-clear digital surround sound system. Regal's IMAX theatre will also offer IMAX 3D(R) when filmmakers choose to integrate 3D images into their movies. Future IMAX releases: Toy Story 3 in 3D(6/18),The Twilight Saga: Eclipse (6/30) and Inception (7/16).

The new theatre is modern in every way, equipped with RealD(R) 3D to provide true-to-life 3D. RealD is a new generation of digital 3D, giving moviegoers a stunningly realistic movie experience that engages the imagination, activates the senses and invites the audience not only to watch a film, but also step inside the story. Upcoming Digital 3D movies include: Toy Story 3 (6/18),Despicable Me (7/9) and Cats and Dogs: Revenge of Kitty Galore (7/30).

The 16 screen theatre covers approximately 72,000 square feet and includes more than 3,000 seats. Moviegoers will enjoy digital projection in every auditorium, stadium seating, with each row elevated for an unobstructed view, and high-back rocking chairs featuring cupholder armrests which move out of the way to form seats for two.

Everyone is invited to enjoy this new entertainment destination on Monday, June 7; Tuesday, June 8; and Thursday, June 10. These preview events will feature $2 movies, $2 popcorn and $2 soft drinks with proceeds benefiting local charities. Details are available at http://www.REGmovies.com/grand-openings.

$2 Movies, $2 Popcorn, $2 Soft Drinks
Monday, June 7: "Regal to the Rescue"
Sponsored by KTUU Channel 2
Proceeds to benefit Alaska Fallen Firefighters Memorial
Tuesday, June 8: "Read It and See It at Regal"
Sponsored by Anchorage Daily News
Proceeds to benefit United Way of Anchorage
Thursday, June 10: "Family Day at Regal"
Sponsored by Clear Channel Radio
Proceeds to benefit Wish Upon the North Star

Movies & Showtimes

Monday 6/7, Tuesday 6/8 & Thursday 6/10

2012 PG-13 11:40 AM 2:55 PM 6:10 PM 9:25 PM
BLIND SIDE PG-13 12:30 PM 3:45 PM 7:00 PM 10:05 PM
BOUNTY HUNTER PG-13 1:15 PM 4:30 PM 7:45 PM 10:45 PM
REALD 3D: CLOUDY W/ MEATBALLS PG 11:30 AM 2:45 PM 6:00 PM 9:15 PM
DIARY OF A WIMPY KID PG 12:40 PM 3:55 PM 7:10 PM 10:15 PM
IT'S COMPLICATED R 1:20 PM 4:35 PM 7:50 PM 10:40 PM
LEAP YEAR PG 4:25 PM 10:25 PM
LOVELY BONES PG-13 12:15 PM 3:30 PM 6:45 PM 9:45 PM
PRINCESS & THE FROG G 11:45 AM 3:00 PM 6:15 PM 9:20 PM
SHERLOCK HOLMES PG-13 1:00 PM 4:15 PM 7:30 PM 10:30 PM
VALENTINE'S DAY PG-13 12:45 PM 4:00 PM 7:15 PM 10:10 PM

Monday 6/7 Only "Regal to the Rescue"

DARK KNIGHT PG-13 12:10 PM 3:25 PM 6:40 PM 9:55 PM
IRON MAN (2008) PG-13 12:20 PM 3:35 PM 6:50 PM 10:35 PM
SUPERMAN RETURNS PG-13 11:50 AM 3:05 PM 6:20 PM 9:35 PM

Tuesday 6/8 Only "Read It and See It at Regal"

DEAR JOHN PG-13 12:10 PM 3:25 PM 6:40 PM 9:55 PM
FANTASTIC MR. FOX PG 12:20 PM 3:35 PM 6:50 PM 10:35 PM
HOTEL FOR DOGS PG 11:50 AM 3:05 PM 6:20 PM 9:35 PM

Thursday 6/10 Only "Family Day at Regal"

G-FORCE PG 12:20 PM 3:35 PM 6:50 PM 10:35 PM
SHREK THE THIRD PG 11:50 AM 3:05 PM 6:20 PM 9:35 PM
SPY NEXT DOOR PG 12:10 PM 3:25 PM 6:40 PM 9:55 PM

GRAND OPENING: Friday, June 11
First-run films including: The A-Team and The Karate Kid.
The IMAX Experience: Featuring Shrek Forever After 3D in IMAX digital projection.
The Regal Treatment: Enjoy free popcorn & soft drink with paid admission June 11 - 24.
Free T-Shirts: Receive a free Karate Kid T-shirt with the first 100 tickets sold each day at the box office June 11 - 13.
Grand Opening Sweepstakes: Sign-up or use your Regal Crown Club card from June 11 through July 8 for a chance to win a $2,000 MasterCard Gift Card.

Tikahtnu Stadium 16 & IMAX will also offer the Regal Crown Club to reward frequent guests. With more than six million active members, Regal Crown Club is the number one theatre loyalty program in the country. Through the Regal Crown Club patrons accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online.

For added convenience, Regal offers a variety of ticketing options at the box office, tickets by phone at 1-800-FANDANGO; Regal Express automated ticket kiosks and internet ticketing. Tikahtnu Stadium 16 & IMAX offers the latest in online purchasing convenience with "Print at Home" ticketing. Through "Print at Home" ticketing, moviegoers log-on, select a movie and showtime, print their ticket instantly from home or work, and then go directly to the ticket taker at the theatre. Regal movie tickets, showtimes, trailers and more are available with free mobile apps for iPhone, Blackberry, Android and Palm here. Regal Tikahtnu patrons can receive the theatre's weekly showtime information through a free e-mail service here


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