ATLANTA -- Allure Global Solutions, Inc. (Allure Global) recently installed a wide array of its digital signage products at four locations for Southern Theatres. These locations include Amstar 14 located in Anderson, S.C., The Theatres at Canal Place in New Orleans, La., Amstar 16 in Macon, Ga. and The Grand 16 in Lafayette, La. All locations utilize multiple digital media products from Allure Global.

The digital media solutions for Southern Theatres were designed to draw consumers' attention, to increase concession purchases and to enhance the consumer's experience. Digital Menu Boards with enticing motion video of appealing food items are used to direct customers to the concession stands. Allure Global's Digital Box Office, integrated with the theater's POS system, uses real time data to promote movies, movie times and other key information at the box office.

Also included in these installations are Allure Global's Digital Movie Posters (DMPs). The DMP's are designed to attract attention for upcoming movies and promote frequency of visit, as well as the company's digital directional signage.

"We are very excited about the possibilities these digital media products offer us," states George Solomon, CEO for Southern Theatres. "Not only do they provide us with full motion and animated graphics, but it also allows us the flexibility to change prices, time sensitive promotions and have a real ‘show business look' in our lobbies and box offices. We could not be more pleased."

"Our products are designed specifically for the theater market," states Rodrick Glass, EVP ofSales and Business Development for Allure Global. "We have worked with theater circuits both large and small and understand their challenges. Southern Theatres has allowed us to install a full suite of our products and they will see not only operational efficiencies, but increased sales as well. For example, we have typically seen increases from 6-10% for products digital animated and promoted versus a static control."

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LOS ANGELES, CA -- The Digital Entertainment Content Ecosystem LLC (DECE LLC), a cross-industry consortium dedicated to driving a new, open market for digital content distribution, today announced its consumer brand - UltraVioletTM - and logo ( UltraViolet represents a new way for consumers to have greater choice, confidence and freedom in how, when and where they enjoy digital movies, TV shows and other entertainment. In addition, the consortium announced three additional new members bringing the total to nearly 60 member companies.

Complementing the physical DVD and Blu-ray home entertainment markets, UltraViolet will allow consumers to watch their digital entertainment across multiple platforms, such as connected TVs, PCs, game consoles, smartphones and tablet PCs, in an easy, consistent way. Since all UltraViolet offerings will work together, consumers will be able to select which products and devices they prefer from a spectrum of familiar companies - ranging from major studios to consumer electronics companies to cable, web and other service providers. In addition, the UltraViolet name and logo will help identify entertainment products and services designed to work together seamlessly.

"The introduction of the UltraViolet brand is another important step towards the consumer launch of UltraViolet products and services," said Mitch Singer, DECE president and CTO of Sony Pictures Entertainment. "Our goal is to firmly establish UltraViolet as the symbol for digital entertainment - one that gives consumers the freedom of access wherever they are, the confidence of knowing how it will work and the broadest choice of content, stores and devices."

The UltraViolet experience will be powered by a cloud-based UltraViolet Account, which will include a Digital Rights Locker and account management functionality. Consumers will be able to create an UltraViolet Account, free of charge, via one of the many participating UltraViolet service providers or through the UltraViolet website. Once created, this Account will allow consumers to easily access and manage all of their UltraViolet entertainment, regardless of where it was purchased.

Technical specifications and licensing details for companies who wish to offer UltraViolet content, services and devices, are expected this year.
DECE also announced the addition of LG Electronics, LOVEFiLM and Marvell Semiconductor, Inc. to the consortium. These companies join DECE's already strong group which include world leaders across a wide range of industries.


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At the premiere of Dinner for Schmucks, Bruce Greenwood dropped a bit of news about the sequel to the Star Trek reboot.

"I just know that the plan is to film it in January, more than that, I don't know," said Greenwood. That statement conflicts with producer Bryan Burk's comment about beginning to shoot in "early summer or late spring."

Director J.J. Abrams was able to invigorate the franchise in a major way. Star Trek raked in more than $380 million worldwide.

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Source: Variety

Sam Raimi is wasting no time moving on after Spider-Man. The director will tackle Saints for Sinners, an adaption of a graphic novel titled Earp: Saints for Sinners. The property is a modern-day take on the character of Wyatt Earp. Raimi will also serve as a producer.

Raimi is still attached to direct a film version of the World of Warcraft video game as well as Oz, the Great and Powerful, which Robert Downey Jr. is slated to star in.


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