Total tweets for March 5th Openers

upcoming030510.jpgAlice In Wonderland started off with a loud bang and 12,001 tweets on Monday. That easily gives it the second largest Monday for new openers behind New Moon's ridiculous 94,789. To be honest I was expecting something in the range of 18,000 to 20,000 based on its numbers from last week and typical expansion to release week for films but this 'lower' figure is no doubt a testament to the volumes of opportunist spammers out there. By comparison, Where The Wild Things Are had 3,321 tweets on its Monday before release, Percy Jackson and The Olympians had 3,124. Given this Monday number I'd say we are looking at a ~70,000 tweet week. The film is going to appeal to a very wide demographic, probably the widest of any film I've tracked here before which should help to stop its ratio from reaching massive levels fueled by a Twitter-only demographic skew ala New Moon. Both Wild Things and Percy Jackson hovered around the ~2,000 ratio mark and perhaps this will also be in the neighborhood of that thanks to its family appeal. Add in increased focus and buzz simply due to the excitement and I'm thinking ~2,500 to ~3,000. Buckle up, going to be a fun week.

Brooklyn's Finest actually had a surprisingly solid Monday also as it came in with 919 tweets. As I said in my Sunday column it appeared as though young women were embracing the film in a big way on Twitter last week which will no doubt drive its ratio up. In terms of comparisons, Armored scored 215 tweets its Monday before release, and Edge of Darkness had 545. It's a tough one to call but it does seems as though a ~1,000+ ratio is on the cards. Let us see how well it does tomorrow before calling it but at this point I don't see how it doesn't at least crack double digits for the weekend.

Check back tomorrow to see the Tuesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets022602.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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LOS ANGELES - ShoWest has named Sam Worthington ShoWest Male Star of the Year, it was announced today by Robert Sunshine, managing director of the event, which will be held March 15-18, 2010, in Las Vegas. Worthington will be presented with the ShoWest Male Star of the Year Award at ShoWest's Final Night Banquet and Award Ceremony on Thursday, March 18, at Bally's and Paris Las Vegas.

"Having been hand-picked by James Cameron to star in the highest-grossing film of all time, Avatar, Sam Worthington has taken Hollywood by storm and is not looking back," said Sunshine. "From Terminator Salvation to his upcoming release Clash of the Titans, Worthington's star power will continue to grow, and we are thrilled to honor him as this year's ShoWest Male Star of the Year."

Releasing in theaters in 3D on April 2, 2010, Worthington will star in the Warner Bros. Pictures and Legendary Pictures action fantasy Clash of the Titans. The ultimate struggle for power pits men against kings and kings against gods, as the war between the gods themselves could destroy the world. Born of a god and raised as a man, Perseus (Worthington) is helpless to save his family from Hades (Ralph Fiennes), vengeful god of the underworld. With nothing left to lose, Perseus volunteers to lead a dangerous mission to defeat Hades before he can seize power from Zeus (Liam Neeson) and unleash hell on earth.

After graduating from Sydney's prestigious National Institute of Dramatic Arts Worthington went on to build upon his theater background appearing in some of Australia's most acclaimed television shows, including "Love My Way" and "The Surgeon." He made his feature film debut in the Australian film Bootmen, which garnered him an Australian Film Institute (AFI) Award nomination. His additional Australian feature film credits include Dirty Deeds, Gettin' Square and Romper Stomper. A critically acclaimed performance in Somersault earned him an AFI Award for Best Actor in a leading role. Worthington went on to land roles in films, including Hart's War, Rogue and Terminator Salvation, before starring in James Cameron's Avatar, which has grossed more than $2.35 billion to date and has earned nine Academy Award nominations. In addition to the upcoming Clash of the Titans, Worthingon can be seen later this year in Tell Me, opposite Keira Knightley, and The Debt, with Helen Mirren.



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COLUMBUS, GA -- Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading digital cinema and 3-D motion picture exhibitor, today reported results for the three months ended December 31, 2009 and for the year ended December 31, 2009.

"Carmike reported strong 2009 fourth quarter results, driven by a 12 percent increase in attendance and a 20 percent increase in box office receipts," stated Carmike Cinemas President and Chief Executive Officer David Passman. "Q4 was a record-setting quarter for the industry domestically, with nine films grossing in excess of $100 million, capping off a very good year for U.S. cinema as movies generated receipts in excess of $10 billion for the first time in history. We are especially pleased that Avatar brought many patrons to the theatre to experience the excitement of 3-D for the first time.

"In addition to achieving solid box office results, we were able to keep costs in check, which helped us achieve adjusted EBITDA of nearly $27 million with a margin in excess of 19 percent. We also experienced a 25 percent year-over-year increase in theatre level cash flow for the fourth quarter," added Mr. Passman.

Carmike's Chief Financial Officer Richard B. Hare stated, "In the aggregate, our patrons spent an average of $10.15 per visit to a Carmike theatre during the 2009 fourth quarter, up 4.4 percent versus the prior-year period. Average admissions revenues rose 7.1 percent to $6.91, as we benefited from the 3-D up-charge and price increases throughout the year. Our average concessions and other revenue per patron held relatively steady at $3.24, versus $3.27 for the prior year period. Carmike's concessions per patron continues to be affected by the Company's ‘Stimulus Tuesday' program but this popular promotion has driven solid attendance gains on what was historically the slowest night of the week.

"On the expense side, we continued to reduce general and administrative expenses, and significantly lowered interest expense by 20.7 percent, thus improving cash flow and allowing us to make another voluntary $5 million bank debt pre-payment during Q4. We have made $40 million in bank debt pre-payments over the past 18 months, and in total have reduced the Company's outstanding bank debt balance by approximately $45 million during that time frame.

"During the fourth quarter, we recognized income tax expense due to limitations on both our net operating loss carryforwards and other deductions as a result of the application of Internal Revenue Code Section 382 due to the ownership change that occurred in October 2008.

"Subsequent to quarter-end, we finalized a new $265 million senior secured loan facility and a $30 million senior secured revolving credit facility. We are pleased with the interest rate on the term loan at LIBOR plus 350 basis points, with a 2% floor. We believe the new term loan and revolver will improve Carmike's financial flexibility going forward. At December 31, 2009, we were comfortably in compliance with our debt covenant financial ratios," said Mr. Hare.

Mr. Passman concluded, "We recognize that 2010 will be challenging as we face record comparisons, but we believe our ability to offer 3-D movies on more than 500 screens remains an advantage, and we are optimistic about our 2010 prospects given an upcoming slate that includes many promising 3-D titles, as well as highly anticipated traditional movies."


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Hong Kong - GDC Technology ("GDC"), a world leading digital cinema solution provider, is pleased to introduce the new "S2 Upgrade" for all SA-2100 Digital Cinema Servers, the first digital cinema servers to be commercially deployed with the new generation of Series 2 DLP Cinema® projector. Pioneered on the highly successful SA-2100 series of digital cinema servers, the "S2 Upgrade" provided by GDC allows customers to seamlessly connect the acclaimed SA-2100 servers to the next generation Series 2 DLP Cinema projector similar to the legacy "Series 1" DLP Cinema® projector.

The S2 upgraded SA-2100 servers are designed to meet all Digital Cinema Initiatives (DCI) specifications and provide an upgrade path to 4K digital cinema with the lowest cost of ownership and practically no disruption to the existing digital cinema installations with both legacy and Series 2 DLP Cinema projectors.

GDC being the pioneer in digital cinema server technology invented the first software-based digital cinema server in year 2000 and continues to provide upgrade paths to our customers throughout the decade. Today, GDC continues to lead the industry in innovation with its S2-projector-compatible digital cinema servers. The S2 upgraded digital cinema server provides integration with the new security features built inside the Series 2 projectors and supplies real-time subtitle rendering for the Series 2 projectors which currently rely on digital cinema server to provide subtitle images. The S2 upgraded SA-2100 server features options for Integrated Media Block ("IMB") with selected Series 2 DLP Cinema projectors or external Media Block ("MB") that resides in the digital cinema server.

Since January 2010, GDC has received purchase orders amounting to hundreds of SA-2100 servers to be installed with Series 2 projectors. GDC started shipping S2 upgraded SA-2100 servers in February and these new SA-2100 servers have been installed with Series 2 projectors in cinemas in US and Asia where the digital conversions are sponsored by Hollywood VPF programs.

"Once again GDC is quick to respond to the technology shift in the evolving digital cinema industry and brings to its customers the best and latest in digital cinema technology," said Dr. Man-Nang CHONG, founder and CEO of GDC Technology. "That GDC's SA-2100 series of servers can be upgraded so swiftly to work with Series 2 projectors exemplifies not only our technology foresight, but also our belief in ensuring our customers' technology investment is always future-proof. Exhibitors opting for GDC can now have a peace of mind and wait for the arrival of 4K upgrade option, while in the mean time giving their audiences the best from Series 2 projectors."

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This is going to be a very busy week on Twitter movie-wise as one of the most highly anticipated films of the year for all demos open, i.e Alice In Wonderland. In addition, in an attempt to offer some viable counter-programming to the Alice Goliath, Overture will be releasing their crime drama Brooklyn's Finest


Alice In Wonderland simply obliterated the competition on Twitter this week with a whopping 27,023 tweets. That's the second most pre-release week tweets after New Moon's 78,268. It appears to be strong with a wide range of people, both younger and older which is a great sign. In terms of comparisons: Where The Wild Things Are had 5,123 tweets its week before release, and Percy Jackson had 4,803. Obviously the film is going to be huge, but it will likely have a ratio to match. I'd expect its ratio to be sandwiched between Percy Jackson's 2,018 and New Moon's 5,171. I bring up New Moon again not because of genre or target audience but simply because it was the last major event movie to open on Twitter and had large amounts of spam, something Alice is contending with now. To put it into perspective, Avatar had only 29,979 tweets during its actual release week. It only had 8,036 tweets its week before. I'd say to perhaps look for a ~100,000 tweet week and a ~3,500 ratio. Should be a fun week!

Brooklyn's Finest had a solid week in the shadows with 1,784 tweets. The film is attempting to generate interest in older audiences, who have little Alice-desire. Notable comparisons include Armored which had 322 tweets in its week before release, and Edge of Darkness which had 1,168. In scanning tweet profile pictures and comments it seems to be generating most of its interest in women. This should drive its ratio higher than either of my two comparisons, as will the low theatre count which is estimated to be in the range of 1,800. It appears to be on course for a 5,000 tweets week which might see it land $4 - $5 million on next Friday.

Check back Monday night for analysis of the Monday tweet totals. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)


The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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