Rentrak Will Develop Joint Products Using MovieTickets.com Consumer Information in Privacy Compliant Way
(Portland, OR - August 20, 2015) - Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has partnered with MovieTickets.com, the largest provider of advance movie ticketing, representing 28,000 screens, to co-develop products that unlock a suite of marketing, planning and ROI measurement tools for the movie and television industries.Rentrak will merge its TV viewing and box office sales ticket information and link it with MovieTickets.com individual-level ticket purchasing information, in a privacy compliant way, to help studios and TV programmers better target television advertising to interpret the effectiveness of their ad campaigns.
This combination of Rentrak and MovieTickets.com creates a powerful suite of products that will connect the ecosystem of television viewers and moviegoers. The products will include a combination of movie data and demographic household information that will benefit film distributors, theater owners, movie studios, advertising agencies, MPVD operators and television programmers reach audiences.
"As MovieTickets.com continues to build out and focus on research initiatives, Rentrak is a perfect fit for us", said Joel Cohen, MovieTickets.com chief executive officer. "We're combining our strengths to deliver authoritative solutions that will contribute to an improved media planning process."
"Rentrak is delighted to partner with MovieTickets.com to launch technology that combines our expertise with theirs," said Rentrak Chief Executive Officer and Vice Chairman Bill Livek. "This partnership combines two of Rentrak's areas of expertise: Movies and Television. Combined with our other analytics, these products further strengthen our ability to help the movie and television industries."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
MovieTickets.com is the leader in advance movie ticketing with 240 theater chains, representing over 28,000 screens worldwide in its group, offering moviegoers a quick and convenient way to purchase tickets online, via mobile devices and at 877-789-MOVIE. The company currently enables remote ticketing for consumers across 21 countries/territories including the United States, Canada, United Kingdom, Ireland, Argentina, Puerto Rico, the Dominican Republic and the Caribbean. Fans can stay connected with MovieTickets.com through Facebook (facebook.com/MovieTicketscom), Twitter (twitter.com/movietickets) and YouTube (youtube.com/MovieTicketsTrailers).