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Earth Day Announcement Underscores the Motion Picture and TV Industry’s Commitment to Eco-Conscious Practices  

WASHINGTON, D.C. – Today, in celebration of Earth Day, the Motion Picture Association of America, Inc. (MPAA) announced that its member studios collectively prevented more than 19,000 tons of their studio sets and other solid waste from entering landfills in 2014. That figure accounts for a 75.5% diversion rate of the studios’ total solid waste from landfills.

Each year, the Solid Waste Task Force, a program forged between the MPAA and the Alliance of Motion Picture and Television Producers (AMPTP), compiles these figures as an important signifier of the industry’s commitment to environmentally friendly practices. This year's diversion rate of 75.5% is the highest rate since the Solid Waste Task Force began recording the data more than 20 years ago. However, the total diversion rate only captures one part of the picture, as all of the MPAA’s member studios individually and voluntarily take on a wide-variety of green initiatives throughout the entire year.

MPAA Chairman and CEO Senator Chris Dodd emphasized the studios’ dedication to environmentally friendly practices, stating: “Our member studios are on the vanguard of practicing, promoting, and exploring new and innovative ways to better the environment through their own smart and thoughtful business practices. I am especially proud that our industry also utilizes its platform as a global leader in storytelling to produce impactful movies and TV shows, raising awareness and inspiring action around the world for this critical issue.”

See below or click on this INFOGRAPHIC for highlights from the studios’ environmentally friendly initiatives during 2014:

Disney

  • Disney’s commitment to environmental stewardship focuses on using resources wisely and protecting the planet as the company operates and grows. In 2014, the Company decreased net emissions 31% from 2012 levels and disclosed its companywide water usage for the first time. The Disney Studio Lots in Glendale and Burbank achieved a 75% waste diversion rate, up from 68% in 2013, through improved and enhanced recycling, composting and waste reduction efforts.
     
  • Key efficiency projects in 2014 included technology and operational process improvements. Disney is currently installing a fuel cell at its Burbank Studio Lot campus. The fuel cell will help supplement electricity use throughout the campus. This provides clean, quiet, efficient and reliable on-site power generation with minimal environmental impact.
     
  • Disney ABC Studios has established an innovative set recycling and rental program. This program has helped divert waste from the landfill while generating revenue by renting set materials to others in the entertainment industry.
     
  • Disneynature's latest True Life Adventure, Monkey Kingdom, arrived in theaters on April 17, 2015, to celebrate Earth Day. For every ticket sold during the opening week of Monkey KingdomApril 17-23, Disneynature will make a donation to Conservation International to help protect monkeys and other endangered species in their natural habitats. Through donations tied to last year’s film, Bears, Disneynature worked with respected nonprofits to restore or conduct research on more than 400,000 acres of national park service land in the United States.
     
  • To continue inspiring a passion for conservation and the environment, last year Disney connected more than 13 million kids and families with nature experiences, meeting its 2015 target ahead of schedule.
     
  • In April 2014, Disney signed the Ceres Climate Declaration. The declaration urges policymakers and business leaders to seize the economic opportunity in tackling climate change. More information on Disney’s environmental stewardship efforts and targets can be found at www.thewaltdisneycompany.com/citizenship/reporting

Twentieth Century Fox

  • 24 was the first ever television production to go completely carbon neutral and, with the show’s return as 24: Live Another Day, the team at Twentieth Century Fox Television took the opportunity to continue the groundbreaking green production work they had begun five years before.  Sets were constructed using 100% Forest Stewardship Council (FSC) certified lumber and were either recycled or sold to other productions after filming wrapped. In addition, the team was able to divert 98% of the production's waste from landfill by donating all leftover food and drinks to local charities, recycling or donating leftover props and costumes, and replacing plastic water bottles with refillable bottles.  Efforts to minimize air travel and replace generators with grid power tie-ins also helped decrease the production's carbon footprint.
  • In 2010, Fox Studios partnered with the U.S. Department of Energy through their Commercial Buildings Partnership program to design, construct, and deploy new energy efficient technologies for cooling their office buildings and film stages.  The efforts are saving the Studio an estimated 2.6 million kWh in energy a year – a cost savings of more than $1,000 a day. 
     
  • Water conservation is a key component of Fox’s sustainability program, and the Studio is continually working to reduce its water use.  Most recently, Fox has installed cloud connected irrigation systems across the entire campus.  These systems constantly monitor the weather and automatically adjust watering times based on weather, plant type and soil conditions.  This system will save more than 1 million gallons of water a year.  In addition, grass and lawns are being replaced across the entire campus. The current artificial turf installations have reduced water use by more than 500,000 gallons a year.
     
  • 20th Century Fox Home Entertainment and Rio 2 teamed up with Conservation International and the World Wildlife Find (WWF) to help raise awareness about the real life Blu and Jewel -- the critically endangered Spix’s Macaw -- and other native species in the Amazon rainforest.  The Spix’s macaw is thought to be extinct in the wild and there are currently only 79 known Spix’s on Earth. In addition to developing videos and PSAs, which are featured on all Rio 2 DVDs and Blu-Rays, Fox donated $100,000 to WWF to support the organization's Amazon conservation efforts. 
  • For the tenth consecutive year, FOX Broadcasting celebrated the start of the new television season with the Fall Eco-Casino Party. Over the course of the evening, FOX raised $25,000 to donate to Habitat for Humanity of Greater Los Angeles, Heal the Bay, The Nature Conservancy, and the Environmental Media Association.  As in past years, FOX worked to minimize the event's carbon footprint by using bio-diesel-powered trucks to transport equipment, choosing LED lights over traditional incandescent bulbs, distributing invitations digitally, using casino chips made from recycled materials, purchasing local, organic, and sustainable food products, printing reusable signage, renting furniture and decor, composting all food and beverage waste, and recycling all cans, bottles, cardboard and paper used by staff and guests.

NBCUniversal

  • In March 2014, NBCUniversal implemented a “Zero Waste" recycling program on the Universal Studios lot, helping to significantly reduce the amount of material sent to landfill from corporate and production offices, facility operations and production stages. Developed with the participation of NBCUniversal employees, the program provides compost, recycling and landfill receptacles, making it easy to separate food and food-related materials out of the waste stream and keep recyclables clean and dry. In 2014 this program resulted in about 1150 tons of materials recycled and 750 tons composted, an increase of 66% over the previous year.
  • The Universal Studios “Jules Stein” Building 50,000 square foot third floor renovation prioritized sustainable building practices that exemplified NBCUniversal’s commitment to environmental protection.  A new HVAC system was installed, along with LED lighting with occupancy sensors for energy conservation.  Furniture in the building was sourced within 50 miles of the studio and low flow sinks and toilets were installed to save water.  The project used locally harvested materials and recycled building materials in construction, and nearly all waste from the project was recycled. These practices earned the renovation a LEED-CI certification.
  • Leading the industry, Universal Pictures and the NBCU Television Production Group, partnered with entertainment payroll companies to develop new, entirely digital onboarding systems. These business units produce roughly 85 shows annually, onboarding approximately 50,000 freelance hires per year.  The new paperless system will be available throughout the industry, reduce fuel emissions from transportation needs and reduce paper consumption by more than 1,000,000 sheets per year at NBCUniversal alone.
  • In 2014, NBCUniversal feature film and television productions continued to implement sustainable production practices around the world. Best practices include recycling and composting, the utilization of LED set lighting, purchasing of Forest Stewardship Council certified lumber where available, and food and material donations to the local community where production takes place. To learn more go to: http://www.greenisuniversal.com/
  • The production of Jurassic World, releasing worldwide on June 12, is just one example of how NBCUniversal is committed to green practices in local communities.  The production donated various plants and trees used throughout the sets to the Audubon Nature Institute in New Orleans. In addition they spearheaded the first comprehensive production food donation program in New Orleans.
  • NBCUniversal’s robust food donations program expanded through new partnerships with charitable organizations.  The commitment to reducing food waste on productions starts with careful planning, however inevitably some food will be leftover.  In 2014, more than 28,000 meals, representing more than 36,000 pounds of food, were donated by 28 NBCUniversal television and film productions in five different cities. 

Paramount

  • Additional EVC charging stations added to satellite parking lots: In an effort to drive into a future of green living and meet employee demand, Paramount Pictures added new electric vehicle charging stations in its parking structures.  The charging stations are open to all employees.
  • Paramount reduced paper paychecks and pay stubs: Reducing Paramount’s environmental footprint is a company priority. As part of this commitment, Paramount reduced the printing of paper paychecks.  Pay Stubs are available electronically and can be accessed online at kiosks across the lot or through a web browser on office computers or mobile devices. 
  • Green Shorts contest: Employees worldwide competed in a Green Shorts Contest to create short videos to encourage colleagues to be green in their daily life – work, home or play. Winners’ videos were showcased at Paramount’s companywide day of service.
  • Vegetarian options in the café and cooking demonstration: In honor of World Vegetarian Day, Paramount’s Café introduced an array of vegetarian and vegan dishes to its lunch menu. The Paramount Green Team later hosted a live meatless cooking demonstration led by Paramount’s Executive Chef.
  • Clothes for a Cause Drive: In conjunction with America Recycles Day, Paramount hosted a clothing drive for employees to donate clothing, shoes and linens. Instead of becoming trash, one ton of items was collected for re-use in the U.S. and abroad.
  • Los Angeles Zoo Bioswale Project: More than 50 Paramount employees volunteered to install upgraded watershed areas within the Los Angeles Zoo parking lot. These bioswales capture and clean storm water runoff and divert it to local drought tolerant plants and watersheds.
  • Electronic Waste Drive: Paramount hosted an electronic waste drive for employees to properly dispose of household electronic waste. The event collected more than two tons of electronic waste, which was safely diverted from a landfill and properly recycled.

Sony Pictures Entertainment

  • Sony Pictures is celebrating a decade of environmental innovation at its Screen Gems film label. This commitment began in 2006 when the label built a semi-permanent set superstructure on Stage 23 of the Sony Pictures Studio Lot. This structure was used on seven feature films, and eliminated the need to build a new frame for each feature’s set. As a result, each production used fewer materials and spent less on set building costs. Screen Gems continues to pioneer new ways to film more sustainably and with less impact on the environment. During the filming of the hit film Think Like a Man, Screen Gems became the first production to use only LED and energy efficient light-bulbs on set. While shooting About Last Night, Screen Gems continued its focus on reducing the energy consumption of its productions by not using set generators. Thanks to the use of LED lighting and the Sony F65 digital motion picture camera, which captures high quality picture in low light, the production was able to use the existing power grid in place of set generators.  As Screen Gems enters its second decade of eco-friendly moviemaking, it continues to drive innovations that both lower environment impact and contribute to the cost efficiency of production budgets.
     
  • As part of its ongoing effort to empower its employees to be sustainable both at work and at home, Sony Pictures recently installed 60 220V electric vehicle charging stations around its Culver City lot and offices, the largest installation project of any workplace in Southern California. This benefit complements the financial incentives the studio has offered since 2008 to employees who choose to purchase a qualifying hybrid, plug-in hybrid electric or electric vehicle.
  • Sony Pictures’ Columbia and Screen Gems film labels require each of their features to complete a legacy project, typically planting one tree for every day of shooting. For example, Columbia’s The Amazing Spider-Man 2 was filmed on location in East River Park in New York City. The studio helped restore benches and plant trees that had been devastated by Superstorm Sandy and also donated an additional 50 trees to East River Park after the film wrapped.
  • Sony Pictures Entertainment Studio Lot is certified under ISO-14000, which is the environmental management standard defined by the International Organization for Standardization. The ISO 14000 help organizations (a) minimize how their operations (processes, etc.) negatively affect the environment; (b) comply with applicable laws, regulations, and other environmentally oriented requirements, and (c) have system for continuous improvement. Sony Pictures Entertainment is expanding the Environmental Management System to global corporate facilities and regional offices with four certified sites worldwide. The scope will cover all activities associated with SPE’s operations, facility structure, property, products, and their potential impact on the environment

 Warner Bros. Entertainment

  • Warner Bros. has been installing interior LED lighting for several years and utilizes this innovative technology for set lighting on soundstages. In 2014, Warner Bros. also installed energy-efficient LED lighting on some of its most iconic exterior fixtures around the lot. The water tower, a historic landmark in Burbank since 1926, features the most prominent display of this efficient technology and is equipped with color-changing capabilities – the studio will debut the water tower’s “green” look the week of April 20 in recognition of Earth Week. Additionally, the lights illuminating the Warner Bros. shield displayed on Stage 16 (the lot’s largest soundstage) and the spotlights highlighting featured film and television titles on billboards facing Olive Avenue have all been newly fitted with LED lighting. These combined upgrades are projected to conserve more than 148,000 kilowatt hours annually, equivalent to what 22 average California homes use in a year.
     
  • While filming in Michigan last fall, the cast and crew of the upcoming movie “Batman v Superman: Dawn of Justice” partnered with the locally based Organization for Bat Conservation (OBC) to support its Save the Bats campaign. Lumber was reclaimed from the film’s sets and the Construction Department built 150 bat houses that were later decorated by cast and crew and ultimately installed outdoors to create new bat habitat.  Director Zack Snyder and stars Ben Affleck and Amy Adams were among those who visited the “Bat Zone” and participated in a Save the Bats PSA in an effort to drive heightened awareness concerning the crucial role of bats in maintaining a healthy ecosystem. 
     
  • Since 1995, Warner Bros. Studio Facilities (WBSF) has donated surplus materials to Burbank schools and nonprofits through the Warner Bros. Encore program. Last year, nine WBSF departments donated tons of materials (literally) to 21 local community partners around Los Angeles alone. Highlights include the cafeteria donating 2,400 leftover meals to the New Way Foundation; the costume department donating 200 bags of clothing, including 200 pairs of scrubs, to Children’s Hospital LA; and the drapery shop giving 20 bags of bedding to AMVETS, a nonprofit group that furnishes veterans’ apartments. The office services team also held the studio’s first onsite donation event, where 17 Burbank schools and nonprofit partners picked up 375 pieces of office furniture.
     
  • Warner Bros. also donated food and materials to community partners across the nation through Encore on Location. For example, during its time filming in Michigan, “Batman v Superman: Dawn of Justice” provided 8,200 meals to the local HOPE Warming Shelter, while the New Line Cinema comedy “Vacation” donated 150 bags of clothing and bedding and more than 50 home furnishings to 10 different nonprofit partners in Atlanta.  All in all, Warner Bros. made more than 100 material donations (including 51,820 pounds of food) to 50 nonprofit partners nationwide in 2014.
  • Warner Bros. has been vigilantly implementing water conservation measures for several years and taken many measures to conserve water used for plumbing and irrigation.  Initial steps included the installation of low-flow toilets and water efficient faucets equipped with motion sensors and aerators.  For landscape irrigation, an EPA Water Sense certified auditor is on staff, and centralized and web accessible systems are in place to maximize controls.  Drought-tolerant landscaping has been integrated into landscape designs, and sprinklers were retrofitted with water efficient heads, such as MP Rotators. In 2013, recycled water was first introduced to the lot for use in irrigation, including the Studio’s historic jungle set on the back lot. This infrastructure was significantly expanded last year and additional conservation projects are planned throughout the coming year.
  • This year, the hit series “The Mentalist” wrapped its seventh and final season. The popular crime-solving drama led the way in being green behind the scenes. The production helped to establish best practices in green production by pioneering initiatives such as biodiesel fueling, LED set lighting, food donations, and compost collection.  Over the course of one season, it even field-tested a mobile solar power unit at base camp on locations. Many shows have followed their lead, with 24 Warner Bros. Television productions in the 2014-15 season continuing in this spirit of innovation.
  • Employees are more involved than ever with sustainable practices around the Warner Bros. lot. Last fall, the studio invited its Burbank staff to participate in the “Lights! Camera! Conserve!” campaign by installing 1,400 LED light bulbs on the lot’s Steven J. Ross Theater marquee. Hundreds of employees attended the event to help replace the old incandescent lights with the new bulbs, which are 90% more efficient than conventional lights, create less heat, and reduce the need for frequent bulb replacement (the LED bulbs have a life expectancy of nearly 50 years). Additionally, 80 employees from the Warner Bros Clean Air Club and Fit Nation groups participated in the 14th annual L.A. River Ride, put on by Warner Bros.’ local non-profit partner, the Los Angeles County Bicycle Coalition.

About the Solid Waste Task Force
The Solid Waste Task Force (SWTF), comprised of the major studios and television networks, was formed in the early 1990s, following the passage of Assembly Bill 939 in 1989, to address resource conservation and reduce solid waste being sent to landfills. The SWTF member companies voluntarily implement waste diversion programs to reduce the environmental impact of solid waste, as well as assist local government in meeting the mandates of AB 939. Today, SWTF members meet regularly to collaborate on creating additional progressive environmental programs.

About the MPAA
The Motion Picture Association of America, Inc. (MPAA) serves as the voice and advocate of the American motion picture, home video and television industries from its offices in Los Angeles and Washington, D.C. Its members include: Walt Disney Studios Motion Pictures; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; and Warner Bros. Entertainment Inc.

About the AMPTP
Since 1982, The Alliance of Motion Picture & Television Producers (AMPTP) has been the primary trade association with respect to labor issues in the motion picture and television industry. The AMPTP negotiates 80 industry-wide collective bargaining agreements on behalf of over 350 motion picture and television producers (member companies include studios, broadcast networks, certain cable networks and independent producers).

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CINEMACON, Las Vegas (April 22, 2015 GDC Technology Limited ("GDC Technology"), a world leading digital cinema solutions provider, unveils an innovative Library Management System (LMS) at CinemaCon 2015, being held at Caesars Palace, Las Vegas, from April 21stto 23rd. GDC showcases the new solution, which uses GDCs CLA-2000 Content Library Adapter (CLA-2000), its Enterprise Storage Plus as library storage, and the GDC TMS-2000 Theatre Management System (TMS).

Compared with other LMS solutions on the market, this robust system offers a simplified configuration with more powerful features: 

  • The new LMS concept offers simplicity, with a simple configuration of three main hardware components  a basic Windows® rack mount computer, GDC CLA-2000 Content Library Adapter and the GDC Enterprise Storage Plus. 
  • The simple configuration allows for easier LMS installation and more efficient troubleshooting/maintenance. 
  • The Enterprise Storage Plus is an industrial-grade storage device offers exceptional reliability, providing 24x7 operation in digital cinemas, which minimizes theatre down time  a huge benefit in the theatre business. 
  • The Enterprise Storage Plus also offers various storage capacity options. Depending on the size of the theatre, 4TB, 6TB, 8TB or 16TB are available.
  • The GDC CLA-2000 provides a network interface between the storage/content drive and a Windows® computer, while the Enterprise Storage Plus provides a built-in CRU bay with 5 redundant hot swappable units of enterprise grade 3.5 HDDs. This combination allows for seamless content ingestion from a CRU drive.
  • Over 14,000 cinema screens worldwide currently use GDC TMS. Users recognize GDC TMS as a tremendously user-friendly and practical software tool for theatres. The updated and redesigned TMS-2000 adds more useful features such as live play from library storage to auditoriums mediablock, TmsRemote a new Apple iPad app, and the SmartRestore feature. These features further enhance the TMS systems usability.

Darryl Leversuch, Vice President, Technology Group at iPic Theaters, said: GDCs new concept for LMS and TMS-2000 is currently operating at iPics new Pike and Rose Theatre.  Compared with other LMS systems, the solution from GDC Technology is more streamlined and training for our managers is much simpler, which is extremely beneficial for newly built theatres. GDCs concept absolutely fulfills our technological needs and our budgetary expectations as well.

Jim Patterson, Managing Director, Embassy Diplomat Screens, said: We used GDC products exclusively at Embassy as we needed to be confident we had a complete, reliable system. I have used many suppliers over the years and there are many good products to be considered. What set GDC apart for us was not only the reliability of their products, but GDC creating the appropriate system to meet whatever our goals and needs are.

Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology, said: We are honored to have such a rich history with iPic Theaters and iPics adoption of our new LMS system is a perfect example. GDC Technology devotes substantial resources to provide its customers with quality products that empower customers to grow their businesses.

 

About GDC Technology Limited (www.gdc-tech.com

 

GDC Technology Limited (GDC Technology) is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theater management systems and network operations center software for digital cinema. GDC Technology also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Technologys subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.

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CINEMACON, Las Vegas (April 22, 2015 GDC Technology Limited (GDC Technology), a world leading digital cinema solutions provider, is proud to announce a milestone achievement after Cinemex, one of the companys largest customers worldwide, recently installed its 2,000thGDC digital cinema server, with plans to further expand in 2015 by installing GDCs SX-3000 Standalone Integrated Media Block (SX-3000 IMB™”) in its theaters.

As the worlds sixth largest cinema circuit, with more than 270 locations in Mexico  including particularly strong roots in Mexico City  Cinemex is a rapidly growing cinema theater chain. With an established footprint in that country, it is now seeking to increase its presence elsewhere in Latin America and also in the U.S. Walking hand in hand with Cinemex as it rolls out its growth strategy is GDC. The relationship between the two companies dates back to 2011. Just four years later, Cinemex has installed its 2,000th GDC server and equipped its entire circuit with GDCs SX-2000AR digital cinema servers with integrated media block (IMB). As 2015 ripens, GDC and Cinemex are continuing their prosperous relationship.

From our first large-scale deployment a few years ago until now, we are extremely satisfied with the reliable performance of GDC products and the outstanding technical support provided by GDCs team, said Rolando Maggi, Cinemexs Director of Infrastructure. In 2015 we are looking forward to continuing our tradition of using GDC products by installing the GDC SX-3000 server, with its renowned IMB.

Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology said: This is a milestone we are incredibly proud to reach, which demonstrates the continued mutual support and loyalty between ourselves and one of the best exhibitors worldwide. Customer satisfaction with GDC products and services is essential to generating goodwill for our brand, which increases our volume of repeat business and creates new customers as well.  We will continue to bring our customers the best in digital cinema to ensure their patrons enjoy the ultimate cinematic experience.

About GDC Technology Limited (www.gdc-tech.com)

GDC Technology Limited (GDC Technology) is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theater management systems and network operations center software for digital cinema. GDC Technology also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Technologys subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.

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Boston Area Install Set For Late Summer 2015 Premiere At Showcase Cinema de Lux Revere

Cinemacon 2015 Las Vegas. . . April 22, 2015Leading 4D Cinema innovator MediaMation, Inc. (MMI) www.mediamation.com of Torrance, CA, inks deal with major theatre chain National Amusements, Inc. of Norwood, MA to install a 70-seat MediaMation MX4D™ Motion EFX Theatre in the chain’s newly refurbished, 20-screen Showcase Cinema de Lux Revere location just outside Boston, MA.  Plans call for the new U.S. MX4D™ theatre -- the first full 4D Motion EFX theatre on the U.S. East Coast -- to open summer of 2015.

 

According to MediaMation President/CEO Alison Jamele, the Boston-area installation for National Amusements’ Showcase Cinemas brand represents a key initiative by MMI to expand its presence in the U.S. cinema market.  MediaMation currently has 25 plus MX4D™ Motion EFX cinemas in diverse international locales ranging from Mexico and Colombia -- to the Middle East -- to the newly announced theatres for major cinema chains in China (Wanda, Jinyi) and Japan (Toho.)   MMI’s sole domestic MX4D™ theatre, prior to this announcement, is housed in Santa Rosa Entertainment Group’s  Plaza Stadium Cinemas 14 in Oxnard, CA, outside Los Angeles. 

 

Duncan Short, Vice President of Operations of National Amusements states, “We are looking forward to bringing the MX4D™ experience to Revere to compliment the luxury seating and XPlus premium large format offerings in our newly remodeled theatre.  We really see the future in this technology to revolutionize the cinema industry and provide a sought after new option for our most avid moviegoers.” 

 

MX4D™ is MediaMation’s uniquely branded “4D” pneumatically driven motion EFX system.  In general, 4D refers to an emerging  “immersive” technology which allows movie-goers to experience big Hollywood “blockbusters,” as well as locally produced major films, in a new way via the addition of moving seats, air/water blasts, leg ticklers, fog scents and other special effects that emanate from specially designed theatre seats or from inside the theatre itself.  These multiple special effects are programmed to both sync with and enhance the action on the screen for a more exciting and realistic movie-going experience.  

 

About MediaMation, Inc.: 

For more than 24 years, MediaMation has provided innovative and visionary technological solutions to the entertainment market.  MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theatres and seats.  Besides its MX4D™ Motion EFX technology and seats, MMI designs and implements creative solutions for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.  From concept to design to installation, MediaMation provides turnkey solutions to creating state-of-the-art 4D theatres and themed environments. For more information, visit www.mediamation.com, www.MX-4D.com, call 310.320.0696 or email: sales@mediamation.com.

 

About National Amusements:

National Amusements, Inc. is a world leader in the motion picture exhibition industry operating more than 950 movie screens in the U.S., U.K., and Latin America. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux and UCI brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation. Visit them at www.showcasecinemas.com.


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CINEMACON, LAS VEGAS, NV, APRIL 21ST 2015 — Harkness Screens the world’s leading screen technology company and thought-leaders in on-screen brightness has launched its new Curolux suite of screen monitoring solutions for digital cinema.


Curolux screen monitoring solutions from Harkness Screens utilises a range of state of the art tools including Qalif technology to provide cinema operators with the ability to ensure that high quality cinema presentation is maintained at all times and that areas of concern are quickly identified allowing for remedial maintenance to take place using remote monitoring.


“Whether its 3D screens with better viewing performance, through to tools and apps that enable exhibitors to optimise on screen brightness, Harkness has been focused in recent years solely on helping its customers and indeed the industry as a whole to improve presentation quality.  This unique suite of tools, which features some ground-breaking technology we’ve been working on for a number of years is designed to allow the entire industry to maintain accurate records of screen performance, optimise equipment and ensure that operating conditions in the theater maintain suitable quality,” says Mark Ashcroft,” CEO of Harkness Screens.


From manual solutions for single-screen cinemas through to multiplexes, premium large format theaters and post-production studios, the range of manual, semi-automated and fully automated tools are designed at helping exhibitors to improve presentation quality.


“Some of the core features in our suite of tools include the ability to measure light on screen and automate many processes such as measurements for colour, contrast, colour convergence, focus correction, spectral analysis of audio channels and multiple projection alignment.  As well as ensuring quality inside theaters in maintained, some of these tools can save immeasurable amounts of time,” Ashcroft adds.


Curolux solutions are designed to assist exhibitors to manage their theaters, with a range of standard reporting tools designed to allow for fully-automated remote screen monitoring from either the Network Operation Centre (NOC), an online portal or through Harkness’ Digital Screen Archiver tool.


Harkness’ new range of screen monitoring tools are available in five variants based on functionality.  For more information on Curolux screen monitoring solutions, visit www.harkness-screens.com/curolux



About Harkness Screens

Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications. 


With truly global reach, Harkness is regarded as the world leader in cinema and today has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux and Spectral) along with its innovative range of tools and iOS/Android apps, Harkness continues to lead the way in screen technology for cinema.  

 

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets worldwide.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

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