Sunday Update: Lionsgate's The Divergent Series: Insurgent led the box office this weekend with an estimated first place debut of $54.03 million. The second installment of the young adult series starring Shailene Woodley debuted in line with pre-release expectations. Insurgent opened just below the $54.61 million debut of last year's Divergent. However, it should be noted that Insurgent had the added advantage of higher priced 3D admissions, while Divergent did not. With that said, Insurgent was still off to a very solid start of its own this weekend. It should also be noted that the film's overseas start was significantly stronger than that of Divergent.

Insurgent opened with $21.31 million on Friday (which included an estimated $4.1 million from evening shows on Thursday), fell 7 percent on Saturday to gross $19.88 million and is estimated to decline 35 percent on Sunday to gross $12.84 million. That places the film's estimated opening weekend to Friday ratio at 2.54 to 1. In comparison, Divergent had a ratio of 2.40 to 1. Insurgent having a slightly more back-loaded opening weekend performance than Divergent had could be a good sign for Insurgent going forward, though it could also be a sign of the film's initial audience being less fan-driven this time around.

The audience breakdown for The Divergent Series: Insurgent skewed towards female moviegoers (60 percent) and towards moviegoers under the age of 25 (55 percent). The film received a healthy A- rating on CinemaScore.

Insurgent grossed $3.6 million from IMAX locations, which represented 6.7 percent of the film's overall grosses this weekend.

Cinderella placed in second this weekend with a strong $34.49 million. Disney's blockbuster fairy tale adaptation was down 49 percent from last weekend's debut. That represented a respectable second weekend hold, especially when considering the direct competition the film faced from Insurgent and that Cinderella lost most of its IMAX screens to Insurgent as well. Cinderella zoomed past the $100 million domestic mark this weekend and has grossed $122.04 million in ten days. That places the film a slim 5 percent behind the $128.18 million ten-day start of last year's Maleficent (which declined 51 percent in its second weekend to gross $34.33 million). Maleficent went on to stabilize very nicely later on in its run, and Cinderella will have a strong chance of doing the same, especially given the limited amount of new options for family audiences in April.

With Insurgent and Cinderella currently dominating the box office, the rest of the weekend's line-up made very little noise.

Warner's Run All Night is estimated to finish in a distant third place with $5.12 million. The Liam Neeson led action thriller was down 54 percent from last weekend, which represented a typical second weekend decline for a Neeson vehicle. Run All Night has grossed $19.72 million in ten days. That is a bit below expectations and places the film 5 percent behind the $20.83 million ten-day take of last year's A Walk Among the Tombstones (which fell 67 percent in its second weekend to gross $4.19 million).

Open Road's The Gunman debuted in fourth place with an estimated $5.01 million. The Sean Penn led action thriller opened a bit below its already modest pre-release expectations. Online activity for the film had been especially soft in the weeks leading up to its release and the film arriving so soon after Run All Night certainly didn't help matters either. The Gunman opened a significant 54.5 percent softer than the already soft $11.01 million start of Run All Night last weekend.

The Gunman started out with $1.77 million on Friday, increased 13 percent on Saturday to gross $1.99 million and is estimated to decline 38 percent on Sunday to take in $1.24 million. That gives the film an estimated opening weekend to Friday ratio of 2.83 to 1. The Gunman received a lackluster B- rating on CinemaScore and should fade away from theatres quickly.

Fox's Kingsman: The Secret Service rounded out the weekend's top five with an estimated $4.6 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down just 26 percent from last weekend, as the film continues to hold up very nicely. The 38-day total for Kingsman stands at a stronger than expected $114.57 million.

Do You Believe? arrived in sixth place with an estimated $4.0 million. The faith-based drama from Pure Flix opened a bit below expectations and failed to approach the $9.22 million start of last year's God's Not Dead, though it wasn't widely expected to do so. Do You Believe? opened with $1.2 million on Friday, increased a slim 8 percent on Saturday to gross $1.3 million and is estimated to see a 15 percent jump on Sunday to gross $1.5 million. That places the film's estimated opening weekend to Friday ratio at 3.33 to 1. Do You Believe? will hope to hold up well going forward, thanks in part to the approaching Easter holiday.

On the platform front, It Follows continued its solid platform performance with an estimated $352,248 from 32 locations. That gave the critically acclaimed horror thriller from RADiUS-TWC a per-location average of $11,008 for the frame. It Follows has grossed $572,911 through ten days of platform release. Based on its performance thus far and on the strong critical buzz surrounding the film, It Follows is scheduled to expand into semi-wide release next weekend.

Saturday Update: Lionsgate reports that The Divergent Series: Insurgent posted an opening day of $21.3 million, including $4.1 million from Thursday night's early shows. The opening day figure is down nearly 7 percent from Divergent's first day last year despite gaining the advantage of 3D prices for the sequel this time. However, Insurgent did post a stronger increase from Thursday night than its predecessor. Word of mouth appears somewhat mixed as the sequel sits at 71 percent on Rotten Tomatoes' audience score -- 10 points lower than its predecessor on the day after release -- and a disappointing 33 percent from critics. In the film's favor, the studio reports CinemaScore registered as an "A-". BoxOffice is projecting a $51 million opening weekend.

Moving to second place yesterday was Disney's Cinderella, off 59 percent from opening day last week to $9.53 million as new competition for the female audience hit the marketplace. Word of mouth remains healthy, though, and BoxOffice is projecting a quick recovery as the film aims for a $34.5 million sophomore frame.

The Gunman posted a soft opening in third place yesterday with $1.77 million. The Sean Penn actioner opened 54 percent below Run All Night's first day last week and is currently sitting at weak 39 percent and 13 percent audience and critic scores, respectively. BoxOffice projects a $5.0 million opening weekend.

Run All Night itself claimed fourth with $1.405 million on Friday, down 64 percent from its first day. The film's total stands at an even $16 million through eight days of release. BoxOffice projects a $4.6 million second frame.

Filling out the top five on Friday, Kingsman: The Secret Service slipped only 24 percent from last Friday to add another $1.275 million. The hit graphic novel pic has totaled an impressive $111.25 million domestically thus far. Look for a weekend around $4.6 million.

Meanwhile, low-budget Do You Believe? debuted to $1.25 million yesterday. Unfortunately, the latest faith-based picture from Pure Flix Entertainment wasn't quite as strong as God's Not Dead's $2.8 million first day (off by 55 percent). Critics haven't taken to the film (13 percent), but audience word of mouth is a bit more reasonable (71 percent) for the genre. BoxOffice projects a solid $4.7 million opening weekend.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: Sources tell BoxOffice that Insurgent is headed for a debut frame somewhere between $50 million-$52 million. It's still early yet and word of mouth could push the film closer to $55 million. The first Divergent film opened to $54.6 million last March.

The Gunman is eyeing a debut of around $7 million. Sean Penn's bid at a Liam Neeson-style career reinvention is falling flat.

Do You Believe?, a faith-based drama, is set for $4 million or so.

Check back tomorrow for official studio numbers and update predictions.

Friday Update #1: Sources are reporting that The Divergent Series: Insurgent pulled an estimated $4.1 million from Thursday evening shows. While still generally very healthy, that figure is down over 16 percent from Divergent's $4.9 million Thursday haul entering the same weekend last year -- despite Insurgent boasting the adding benefit of 3D and IMAX prices.

Also opening this weekend are The Gunman and Do You Believe?, however, Thursday grosses were not available for those two films at the time of publishing.

Meanwhile, Cinderella looks to finish in second place this weekend with what is expected to be a solid hold from its bow last week.

More as it comes...

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By Daniel Garris

Cinderella took in $4.47 million on Thursday to easily lead the daily box office for a seventh consecutive day. Disney's well-received fairy tale adaptation was down a slim 2 percent from Wednesday's performance. That represented a very solid daily hold, especially given that the film lost most of its IMAX screens to Lionsgate's Insurgent on Thursday night. Cinderella led the weekly box office with a strong seven-day start of $87.55 million. That was on the very high end of the film's lofty pre-release expectations, and was only 7 percent below the $93.85 million seven-day take of last year's Maleficent (which, unlike Cinderella, had the added advantage of higher priced 3D admissions).

Warner's Run All Night rounded out its first week of release with a second place take of $0.752 million. The Liam Neeson led action thriller was down 9 percent from Wednesday. In addition to the new competition from Insurgent, holdovers aimed at adult moviegoers in general also took a hit from the NCAA Men's Basketball Tournament. Run All Night placed in a distant second for the week with a seven-day start of $14.61 million. That was below expectations and was 12 percent softer than the $16.64 million seven-day take of last year's A Walk Among the Tombstones.

The Second Best Exotic Marigold Hotel was up one spot from Wednesday to move into third on Thursday with $0.644 million. The ensemble comedy sequel from Fox Searchlight was down just 1 percent from Wednesday and down a healthy 24 percent from last Thursday. The Second Best Exotic Marigold Hotel finished in fourth for the week with $8.31 million. That represented a 33 percent decline from the film's opening week performance and brings the film's two-week total to $20.68 million.

Fox's Kingsman: The Secret Service was down one spot from Wednesday to land in fourth place with $0.606 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth fell 7 percent from Wednesday and only 17 percent from last Thursday. Kingsman: The Secret Service placed in third this week with $8.79 million. The film was down 23 percent from the previous frame and has grossed a stronger than expected $109.97 million in five weeks.

Sony's CHAPPiE held steady in fifth place with $0.503 million. The Neill Blomkamp directed sci-fi film was down 12 percent from Wednesday and down 38 percent from last Thursday. CHAPPiE placed in fifth for the week with $8.04 million. That represented a sharp 54 percent decline from the film's opening week performance and brings the film's two-week total to a very underwhelming $25.65 million.

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stonetheatres.pngCharlotte, NC - Stone Theatres and MPV Properties are pleased to announce an agreement for Stone Theatres to build a 14-screen multiplex at RedStone, a 40 acre retail development located at Hwy 521 (Charlotte Hwy) and Hwy 160 in the Indian Land area of Lancaster County. The 53,000 square-foot, state-of-the-art cinema will be the largest in the Lancaster County/Indian Land communities and is expecting to start construction soon, with an anticipated opening in late fall 2016.

The RedStone development was unanimously approved by Lancaster County Planning Commission at its February 23rd meeting and site work is slated to start immediately. The retail development is a mix of retail/restaurant and entertainment and is expected to attract national brands as tenants. "Indian Land is experiencing tremendous residential and commercial growth, and RedStone is ideally located to serve the growing retail needs of this market", said Mike Bilodeau of MPV Properties. "We expect to attract a number of national, regional and local retailers to this project." This development will change the shopping patterns for Lancaster County, keeping residents at home and spending in the area as well as attracting residents from southern Mecklenburg and surrounding counties. It is great for Lancaster County tax base, jobs and schools.
The 14-Screen Multiplex will feature:

· Approximately 2,800+ Stadium Seats with comfortable high-back rocker seating and retractable, padded arm rests and cup holders.
· 14 fully expanded wall-to-wall screens
· PDX Premium Deluxe Auditorium (Premium Digital Experience)
o 2D and 3D Digital Projection
o DOLBY ATMOS Premium Sound
o Upgraded Rocker Seating
o Extra Large Wall-to-Wall Screen
· State-of-the-Art Digital sound systems
· Rear Window Captioning (RWC) for deaf and hearing impaired guests
· Descriptive Video Service (DVS) for blind and visually impaired guests
· MovieAwards customer loyalty program
· Superior concessions including pizza by Pizzeria Uno, gourmet pretzels, hot dogs, nachos, Coca-Cola product beverages and other quality items.

"Stone Theatres is extremely excited to bring this much needed state-of-the-art facility to Indian Land and the surrounding communities," says company President and CEO Herman Stone. "Additionally, we are extremely enthusiastic about this wonderful opportunity to be a part of the RedStone development. We expect to build a beautiful show palace for the community, a place where you will be proud to see a movie. The site will be convenient for this growing community and upon completion should employ as many as 50 employees."

About Stone Theatres, headquartered in Charlotte, NC, presently operates 4 locations with 56 screens located in North and South Carolina, including Sun Valley 14 located in Indian Trail, NC. Prior to forming Stone Theatres, Mr. Stone was President and CEO of Consolidated Theatres headquartered in Charlotte, NC. Consolidated Theatres consisted of 34 locations and over 400 screens operating along the Eastern seaboard, including Phillips Place, Park Terrace and Arboretum in Charlotte, Manchester Village in Rock Hill, SC and Union Square in Monroe NC. The company has plans for continued growth throughout the eastern United States. Stone Theatres is committed to continuing its reputation as the premier theater operating company in the United States.

Property Management & Leasing: MPV Properties MPV Properties is one of the Charlotte area's leading office, industrial, retail and land brokerage, development and management firms. MPV Properties has developed a number of Indian Land projects including 521 Corporate Center, Bailes Ridge and the Six Mile Commons project which includes Wal-Mart. For more information, visit


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cinemacon.pngWASHINGTON D.C. (March 20, 2015) -Baltasar Kormákur will be honored with a special "International Filmmaker of the Year" Award, as part of CinemaCon's International Day, it was announced today by Mitch Neuhauser, Managing Director of CinemaCon. CinemaCon, the official convention of The National Association of Theatre Owners (NATO), will be held April 20 - 23, 2015, at Caesars Palace in Las Vegas. Kormákur will receive his special honor during International Day festivities, to take place on Monday, April 20, 2015.

"Since making his directorial debut Baltasar Kormákur has entertained global audiences, with his thrillingly intense movie making abilities," noted Neuhauser. "His action-packed films keep moviegoers at the edge of their seat and ‘Everest' is sure to leave audiences riveted to the screen in anticipation of what will happen next. We couldn't be more excited to honor him as CinemaCon's 2015 International Filmmaker of the Year."

Kormákur is currently in post-production on "Everest," which he direct and produces, starring Josh Brolin, Jason Clarke, John Hawke, Jake Gyllenhaal, Robin Wright and Keira Knightly which will be released in U.S. theatres on September 18, 2015 by Universal Pictures. Inspired by the incredible events surrounding a treacherous attempt to reach the summit of the world's highest mountain, "Everest" documents the awe-inspiring journey of two different expeditions challenged beyond their limits by one of the fiercest snowstorms ever encountered by mankind. Their mettle tested by the harshest of elements found on the planet, the climbers face nearly impossible obstacles as a lifelong obsession becomes a breathtaking struggle for survival.

In addition to ‘Everest' Kormákur is also currently in development of "Viking," a big budget action adventure inspired by Iceland's epic Sagas, "Cascade," an eco-disaster film, and an untitled production of a crime thriller based on the events that inspired the Filipino Film "On the Job." He is in post-production on an Icelandic serialized crime drama called "Trapped."

Born in Iceland, Kormákur graduated as an actor from Iceland's National Academy of Fine Arts in 1990. He was immediately signed on by the National Theatre of Iceland, where he worked as one of the leading young performing artists until 1997. During the last two years of his assignment he also directed several ambitious works, after having produced and directed highly popular, independent stage productions alongside his projects with the National Theatre. In 2000, he wrote, directed, acted in and produced the feature film "101 Reykjavik," which became an international hit and earned the Discovery Award at the Toronto International Film Festival. After the success of "101 Reykjavik," Kormákur formed Blueeyes Productions (now RVK Studios) and since then has maintained his focus on feature film writing, producing, and directing. Kormákur has directed several feature films in the US including "Contraband," and "2 Guns" which both opened in first place at U.S. Box Offices. His films "The Sea," "A Little Trip To Heaven," "Jar City," and "White Night Wedding" have all been very successful in Iceland, and won numerous international awards.

About CinemaCon

CinemaCon will attract upwards of 5,000 motion picture professionals from all facets of the industry -from exhibition and distribution, to the equipment and concession areas - all on hand to celebrate the movie-going experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office.

CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its tradeshow partners. CinemaCon is also delighted to have as its official presenting sponsor The Coca-Cola Company, one of the industry's greatest, highly regarded and respected partners in the world of the movies.
About NATO

The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and additional cinemas in 81 countries worldwide. NATO's membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too.

Additional information on CinemaCon can be found at

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motiontechnology-25years.pngToday, Motion Technology, Inc., leader in high-performance ventless kitchen solutions, announced spring of 2015 marks the company's 25th year of meeting and exceeding customer requirements in an increasingly diverse and technologically challenging industry.

Twenty-five years ago, the AutoFry model FFG-10 was developed and sold as the first of its kind, fully enclosed, fully automated, ventless deep frying system. The initial AutoFry model was a single basket deep fryer that showed the industry costly kitchen renovations and hood installation were no longer necessary to produce high quality fried foods.

Over the last two decades, multiple upgrades to the AutoFry have resulted in the safest and most reliable piece of ventless fryer equipment available. In 2007 SimplifryTM logic was added to AutoFry, a time and temperature compensation technology, providing a more consistent product output to customers. Additional fryer sizes have also been added to the Motion Technology lineup, giving users frying options to meet any operation and kitchen size.

As further commitment to the ventless kitchen theme, Motion Technology introduced the AirMaster oven in 1998, a high-speed oven built to cut cook time without the use of microwaves. Since then, the oven has gone through a series of upgrades and resizing to become the MultiChef high-speed oven that customers know and love today.

"Motion Technology's 25th anniversary is a huge milestone for the company," said Bill McMahon, president of Motion Technology. "Over the past 25 years, we've introduced the food service world to remarkable innovation with the AutoFry ventless fryer and the MultiChef high-speed oven. We've always looked for better ways to manufacture our product and produce long lasting food service equipment and this has led to major improvements on our equipment along the way.

"I am immensely proud to be leading a team of people who strive for excellence every day and relentlessly work to build and sell the best equipment in the world and deliver incredible service to our customers. We are poised for a strong 2015 with new product innovation and look forward to what the next 25 years will bring to the company."

As part of the 25th anniversary celebration, Motion Technology is launching a 25 day anniversary sale. All filters and cleaners will be sold at 25% off through the AutoFry Webstore, using promo code 25ANV. This discount will provide customers the opportunity to stock up on maintenance items that will help to extend the life of their machines for the next 25 years.

About Motion Technology, Inc.
Motion Technology, Inc., a Northborough, MA based company, manufactures and sells ventless kitchen equipment solutions to the food service industry. Since 1990, Motion Technology has consistently provided the best equipment and dedicated technical service and support to customers from small mom and pop shops to large campuses and theaters alike. For more information on Motion Technology, Inc., please call 800-348-2976 or visit .

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