ATLANTA -- Coca-Cola Freestyle®, The Coca-Cola Company's new proprietary fountain dispenser, will enter the Los Angeles market. Long-time Coca-Cola Company customer Rave Motion Pictures, Rave 18 Theater located at the Promenade at Howard Hughes Center will be the first to offer the exciting new fountain technology in the city. Rave plans to feature Coca-Cola Freestyle in other theater locations this summer.
The sleek, stylish new fountains are touch screen operated, enabling consumers to select from 106 regular and low-calorie beverage brands - including many varieties of waters, fruit-flavored beverages and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S. The self-serve fountains - which represent a complete departure from anything The Coca-Cola Company has offered previously - were in development for more than four years prior to launching in 2010.
"We have created a concept that is quickly becoming recognized as the soda fountain of the future - a representation of the way people will experience Coca-Cola beverages years from now," said Gene Farrell, vice president, Coca-Cola Freestyle, Coca-Cola North America.
2009 Beta testing of the fountains included more than 50 restaurants in Georgia and Southern California. Results from these tests indicate a significant increase in total restaurant sales - including fountain servings - as well as a measurable lift in traffic.
The Coca-Cola Freestyle dispenser uses unique, proprietary PurePour TechnologyTM and has the capacity to dispense 106 beverage varieties in the same amount of space as a standard eight-valve machine.
Consumers can find their nearest Coca-Cola Freestyle® location at www.Facebook.com/cocacolaFreestyle.