mm.pngTORRANCE, Calif . . . Thursday, February 19, 2015 Award-winning interactive technology house MediaMation, Inc. (MMI) is "riding high and ‘Taken' it all in" following its highly successful VIP industry screening of the Liam Neeson box-office hit, "Taken3" at its flagship U.S. MX4DTM Motion EFX Theatre in the Plaza Stadium Cinemas 14 in Oxnard, CA.

According to MMI Head of Cinema Sales Heather Blair, domestic and international exhibitor interest in MMI's MX4DTM Motion Effects Theatres "has surged dramatically" in the wake of the event, which was tied to the recent International Cinema Technology Association (ICTA) conference held late last month. "In fact," Blair notes, "the positive response following this event is quite impressive. We are on the verge of announcing several major sales and installs for our MX4DTM theatres in various regions of the globe."

On January 21, invited cinema industry insiders were treated to a gourmet box dinner and champagne aboard a chartered luxury bus that departed from the ICTA conference in Los Angeles. Once arriving at the aforementioned Plaza Stadium Cinemas 14, each VIP was treated to popcorn and a drink courtesy of Santa Rosa Entertainment Group, owners of the cinema house. After brief welcoming remarks from MMI executives -- President/CEO Alison Jamele, VP/CTO Dan Jamele, and Head of Cinema Sales Heather Blair -- the house lights dimmed in MMI's 104-seat MX4DTM "Cinema 9." Shortly thereafter, the crowd of theatre chain exhibitors, vendors, technicians, media reps and other industry lights became immersed in the "pitch, heave and roll" seat motion EFX, as well as the carefully nuanced rumbles, pokes, smoke, water and air blasts that punctuated the car chases, fight sequences and other on-screen action in Fox's "Taken3."

Noted Thomas McCalla of Covergent: "I thought it was enjoyable. I found it really enhanced the experience," he said. "Since this movie [Taken3] had a lot of cars in it, the [motion EFX] ride with the car went with [the car action in the film] very well. "

Added another industry guest: "I really liked it, I had a good time. It's different than seeing the movie -- it's like ‘being in' the movie . . ." he said, "Actually the ticklers were the best thing, so unexpected!"

Reflecting on the success of the "Taken3" event, President/CEO Jamele remarked: "The success of the ‘Taken3' event in our MX4DTMOxnard venue really has exceeded expectations. Our sales team is reporting a lot of solid, positive activity that can be directly attributed to the buzz surrounding the event and the related industry exposure of MMI's unique pneumatically driven MX4DTMtechnology ‘in action' in a real-life theatre setting."

MX4DTM is MediaMation's uniquely branded "4D" pneumatically driven motion EFX system. In general, 4D refers to an emerging "immersive" technology which allows movie-goers to experience big Hollywood "blockbusters" in a new way via the addition of moving seats, air/water blasts, leg ticklers, fog, scents and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. This array of special effects are programmed to both sync with and enhance the action on the screen for a more exciting and realistic movie-going experience.

About MediaMation, Inc. - Founded in 1991, MMI has sold/installed MX4D® Motion EFX seats and turnkey 4D/5D theatres throughout the world. Most recently, installations have included 250+ seats each for Cinemex's X4D® Cinema Theatres installed/installing throughout Mexico in 17 of their cineplexes. Cinemex is the 6th largest Cinema chain in the world and was recognized as the "Best International Cinema" at the ShowEast Conference in 2013. Cine Colombia, the largest chain in Colombia, has added five Motion EFX 4D rooms.

Longstanding MMI clients such as "Ripley's Believe It or Not," Moving 4D Theatres in San Antonio, Texas; and Baltimore, MD and more; as well as Legoland Discovery Centers in Toronto, Chicago and other locations, continue to use MMI to supply them with high-quality 4D immersive theatres. MediaMation's MX4DTM Motion EFX Theatres are installed in more than 34 countries, such as multiple locations in the Museo De Cera's Viaje Fantastico Theatres in Mexico and the Royal Saudi Air Force Museum. For more information, visit , email: , or call 310-320-0696.


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tg.pngSANTA MONICA, CA - Feb. 19, 2015 - IMAX Corporation (NYSE: IMAX) today announced that Paramount Pictures and Skydance Production's release of Terminator Genisys, the reset of the blockbuster franchise, starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke and Jai Courtney, will be digitally re-mastered into the immersive IMAX® 3D format and released into IMAX® theatres by Paramount Pictures worldwide starting July 1.

Terminator Genisys is directed by Alan Taylor (Thor: The Dark World) and is produced by David Ellison and Dana Goldberg of Skydance Productions. The screenplay is by Laeta Kalorgridis (Avatar, Shutter Island) & Patrick Lussier (Drive Angry). The film also stars J. K. Simmons, Dayo Okeniyi, Matthew Smith, Courtney B. Vance and Byung-Hun Lee.

"This film marks IMAX's first foray into the Terminator franchise and we're thrilled to be a part of it and team up once again with Alan Taylor and our friends at Paramount Pictures and Skydance Productions," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "We believe it's going to be a gangbusters summer at the movies next year, and Terminator Genisys is sure to be one of the season's most anticipated movies for IMAX fans worldwide."

"We are so proud of the world we have built in Terminator Genisys and are thrilled that audiences will be able to experience the film in IMAX and IMAX 3D," said Ellison. "The IMAX experience is the most immersive film experience in the world, and I am thrilled that fans of the franchise and newcomers alike will be able to experience the film in this premium format."

The IMAX® 3D release of Terminator Genisys will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

To learn more about Terminator Genisys visit the studio's Official website:

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Skydance Productions
Skydance Productions tells big stories and creates immersive worlds, producing narratives that span film, television, games and more. Skydance is currently in post-production on a reset of the TERMINATOR franchise, TERMINATOR GENISYS, to be released on July 1, 2015. The company is also in production on MISSION: IMPOSSIBLE 5, the latest installment in the highly successful franchise starring Tom Cruise with Chris McQuarrie directing. Additionally, Skydance is currently in production on the disaster film GEOSTORM written by Dean Devlin and Paul Guyot with Devlin also directing. Skydance will next begin production on STAR TREK 3, the third installment in the JJ Abrams franchise. Currently in development is AFRICA, a sweeping epic about paleo-anthropologist Richard Leakey's battle with ivory poachers that threaten the existence of the African elephant population and the very soul of Africa. Angelina Jolie is attached to direct the film based on Eric Roth's screenplay. Skydance's recent releases include JACK RYAN: SHADOW RECRUIT, from director Kenneth Branagh and starring Chris Pine; WORLD WAR Z, starring Brad Pitt and directed by Marc Forster; STAR TREK: INTO DARKNESS, directed by J.J. Abrams and starring Chris Pine and Zachary Quinto; and G.I. JOE: RETALIATION, directed by Jon M. Chu and starring Bruce Willis, Channing Tatum and Dwayne Johnson. Skydance's previous projects include Christopher McQuarrie's JACK REACHER, starring Tom Cruise; MISSION: IMPOSSIBLE - GHOST PROTOCOL, starring Tom Cruise and Jeremy Renner; and the award-winning Coen Brothers film TRUE GRIT, starring Jeff Bridges and Matt Damon.

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2014, there were 934 IMAX theaters (809 commercial multiplexes, 19 commercial destinations and 106 institutions) in 62 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at You may also connect with IMAX on Facebook (, Twitter ( and YouTube (


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Fifty Shades of Grey is now a $300 million worldwide hit. The film hit the global box office milestone this week after adding $209 million from overseas sales to its $102.7 million domestic tally. The worldwide total of the erotic thriller stands at $311.7 million going into the weekend.

Universal issued a press release stating the following overseas box office milestones:

Fifty Shades of Grey opened No. 1 in 54 territories.

  • It is the biggest opening weekend for all films (all time) in 13 territories: Croatia, Czech Republic, Hungary, Latvia, Lithuania, Paraguay, Poland, Slovakia, Slovenia, South Africa, Ukraine, Uruguay and Venezuela. 
  • Fifty Shades of Grey is Universal's biggest opening weekend of all time in 35 markets. 
  • It is the biggest opening weekend for an R-rated (or its international equivalent) film in 42 territories. 
  • The film grossed $55M on Saturday (2/14) and set the record as Universal's highest grossing day ever. 
  • This is Universal's second biggest international weekend behind Fast & Furious 6 with $161.3M. 
  • It is the biggest opening weekend for an R-rated film internationally, beating the previous record holder, The Matrix Revolutions ($117M) and other films such as 300: Rise of an Empire ($89M), Hangover 2 ($60.3M) and Sex and the City ($59M).



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By Daniel Garris

Universal's Fifty Shades of Grey took in $5.49 million to claim first place at the daily box office on Tuesday. After leading the daily box office during its first three days, the highly anticipated erotic romantic drama had fallen to second place on Presidents Day. Fifty Shades of Grey was down 30 percent from Monday, which represented one of the day's stronger daily percentage holds among wide releases. The film has grossed an impressive $98.49 million in just five days and is set to surpass the $100 million mark today. Fifty Shades of Grey is currently running 50 percent ahead of the $65.82 million five-day start of 2010's Valentine's Day.

Fox's Kingsman: The Secret Service was up one spot from Monday to place in second on Tuesday with $3.28 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down 41 percent from Monday. Kingsman continues to exceed expectations with a five-day start of $45.04 million. That places the film 97 percent ahead of the $22.88 million five-day take of 2010's Kick-Ass.

The SpongeBob Movie: Sponge Out of Water was down two spots from Monday to land in third with $2.74 million. The successful 3D animated film from Paramount was down 68 percent from Monday and up 20 percent over last Tuesday, thanks in part to some schools being out on break this week. The SpongeBob Movie continues to perform stronger than expected with $105.88 million in twelve days.

Warner's American Sniper took fourth place with $1.28 million. The Clint Eastwood directed blockbuster starring Bradley Cooper was down 46 percent from Monday and down 28 percent from last Tuesday. American Sniper is currently the third highest grossing release of 2014 domestically with $307.76 million after 33 days of wide release.

Fellow Warner Bros. release Jupiter Ascending rounded out Tuesday's top five with $0.807 million. The expensive 3D sci-fi film from The Wachowskis was down 46 percent from Monday and down a sizable 47 percent from last Tuesday. The twelve-day total for Jupiter Ascending stands at a very disappointing, but largely expected, $34.68 million.

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By Daniel Garris

Universal's Fifty Shades of Grey lived up to the hype at the box office this weekend with a four day-day holiday start of $93.01 million. The highly anticipated erotic romantic drama opened in line with its massive (and wide-ranging) pre-release expectations, which had surged in the weeks leading up to the film's release due in part to extremely strong pre-sales. Fifty Shades of Grey seized control of the record for the largest four-day Presidents Day weekend debut of all time; as it outpaced the $63.14 million four-day start of 2010's Valentine's Day by a very impressive 47 percent.

With a three-day start of $85.17 million, Fifty Shades of Grey also claimed the largest opening weekend ever for the month of February (without adjusting for ticket price inflation). The previous record holder was 2004's The Passion of the Christ, which opened with $83.85 million back in 2004. Fifty Shades of Grey also claimed the fourth largest R-rated three-day opening weekend of all-time (behind only 2003's The Matrix Reloaded, last month's debut of American Sniper and 2011's The Hangover Part II).

The four-day to three-day ratio for Fifty Shades of Grey was just 1.09 to 1. It is possible that Fifty Shades of Grey may be quite front-loaded going forward, due in part to the opening weekend rush out of the film's pre-existing fanbase. The film's lackluster C+ CinemaScore rating and poor critical reviews aren't promising early signs either when it comes to long term holding power. The audience breakdown for Fifty Shades of Grey skewed heavily towards female moviegoers (68 percent) and towards moviegoers over the age of 25 (58 percent).

Fox's Kingsman: The Secret Service was off to a nice start of its own this weekend with a second place four-day take of $41.76 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth exceeded expectations and likely received an added boost from serving as counter-programming for audiences not interested in Fifty Shades of Grey this weekend. Without adjusting for ticket price inflation, Kingsman claimed the seventh largest four-day Presidents Day weekend debut ever. Kingsman opened a very impressive 95 percent stronger than the $21.39 million four-day start of 2010's Kick-Ass.

Kingsman: The Secret Service took in $36.21 million over the three-day frame. That gave the film a four-day to three-day ratio of 1.15 to 1. Kingsman received a solid B+ rating on CinemaScore

After last weekend's stronger than expected debut, Paramount's The SpongeBob Movie: Sponge Out of Water fell two spots and 28 percent to claim third place over the four-day frame with $40.01 million. While The SpongeBob Movie experienced a significant second weekend decline for a family film over Presidents Day weekend, the film still continues to exceed expectations in a big way thanks to getting off to such a strong start last weekend. The SpongeBob Movie: Sponge Out of Water surpassed the $100 million mark on Monday and has grossed $103.14 million through eleven days of release. The three-day weekend take for The SpongeBob Movie was $31.46 million.

Warner's American Sniper placed in fourth with a four-day take of $18.78 million. In the process the Clint Eastwood directed blockbuster starring Bradley Cooper surpassed the $300 million mark this weekend; making it just the third release of 2014 to do so. American Sniper was down a healthy 19 percent from last weekend, as the film continues to hold up well. The film has grossed a massive $306.48 million after 32 days of wide release and remains on course to become the highest grossing release of 2014. American Sniper took in $16.41 million over the three-day frame.

Fellow Warner Bros. release Jupiter Ascending rounded out the weekend's top five with $10.76 million over the holiday frame. The expensive 3D sci-fi film from The Wachowskis starring Channing Tatum and Mila Kunis was down a sizable 41.5 percent from last weekend. Jupiter Ascending has grossed $33.88 million in eleven days, which is very disappointing with the film's price tag in mind. The film is currently running 9.5 percent ahead of the $30.95 million eleven-day take of 2008's Speed Racer. Jupiter Ascending grossed $9.25 million over the three-day frame.

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