Kansas City, Mo. -- AMC Theatres® (AMC), a leading theatrical exhibition and entertainment company, is proud to become the first company in its industry to reach 1 million "likes" on Facebook, officially passing the mark on May 6, 2011. The 1 million fans of AMC have joined the company's Facebook page since the page's inception on Jan. 19, 2010.

"We recognized Facebook was where our guests were discussing not only the movies they loved, but the overall moviegoing experience," said Stephen Colanero, chief marketing officer at AMC. "These online discussions are tremendous opportunities to listen to what our guests are saying about AMC and engage with them about some of the great initiatives we're rolling out."

As recently as the beginning of 2010, AMC's only presence online was its website, which includes a movie news blog, community and user generated reviews. In January 2010, AMC Theatres established a presence on Facebook, surpassing all other movie theatre companies within a matter of months. The company hit the 100,000 fan mark in late June 2010 and was up to 500,000 in February 2011.

The company has also launched two Twitter profiles since May 2010: @amctheatres and @amchelps, for the purposes of marketing, guest questions and issues and proactive outreach. Like Facebook, AMC also boasts the highest number of followers on Twitter among North American theatre companies.

AMC utilizes its Facebook and Twitter outlets to provide its fans with exclusive content, including interviews with Hollywood influencers, contests, promotional deals and new initiatives, such as AMC's new guest loyalty program, AMC StubsTM. The social media channels also are where AMC debuts news about exclusive programs and promotions.

"Our goal is to make it as easy as possible for our guests to share their love of the movies and passion for the AMC brand across all platforms, including Facebook, Twitter, YouTubeTM, and of course amctheatres.com," said Anita Bajaj Newton, vice president, retail and digital marketing. "Moreover, these channels provide an invaluable opportunity to see our business through the eyes of our guests. We use the feedback received through our social media channels to constantly improve the moviegoing experience for our guests."

AMC's fans are responding, with AMC's Facebook wall receiving several hundred posts and comments every day. To become a fan of AMC Theatres on Facebook, visit www.facebook.com/amctheatres. On Twitter, visit www.twitter.com/amctheatres and www.twitter.com/amchelps. AMC's movie blog can be found at www.amctheatres.com/network/scriptscreen and its YouTube channel is located at www.youtube.com/amctheatres.


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5611predictions.pngThor: 3,955 (NEW)
Something Borrowed: 2,904 (NEW)
Jumping the Broom: 2.035 (NEW)
Fast Five: 3,662 (+18)
Rio: 3,258 (-450)
Prom: 2,730 (+0)
Water for Elephants: 2,614 (-206)
Hoodwinked Too! Hood vs. Evil: 2,505 (+0)
Tyler Perry's Madea Goes to Jail: 1,881 (-407)
Soul Surfer: 1,781 (-229)
Scream 4: 1,333 (-888)
African Cats: 1,035 (-189)
Insidious: 1,001 (-583)
Source Code: 930 (-715)

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CYPRESS, Calif. -- Christie® strikes gold again, with Walt Disney Studios selecting the acclaimed Christie SolariaTM Series CP2230 projectors to screen the highly anticipated World Premiere of Walt Disney Pictures/Jerry Bruckheimer Films' "Pirates of the Caribbean: On Stranger Tides," in Disney Digital 3DTM. The studio's first 3D outdoor premiere, takes place at Disneyland® Park in Anaheim, California, May 7, with Disney donating 100 percent of the proceeds from this star-studded event to Boys & Girls Clubs of America, of which they are a long-time supporter.

Heralded by elite filmmakers and supported by major Hollywood studios, the Christie Solaria Series projectors are renowned for their reliability and stake claim to a treasure trove of features - including Brilliant 3D technology and the highest, proven brightness levels to meet the demands of the largest screen, indoors and out. They are trusted by Disney to provide unmatched contrast and stunning colors necessary to deliver a razor-sharp Disney Digital 3DTM viewing experience. For the premiere, powerful Solaria CP2230 projectors will illuminate the 90' by 36' screen from a distance of up to 190 feet.

"Christie has been involved in many of our premiere events," said Lylle Breier, senior vice president, Worldwide Special Events, Walt Disney Studios Motion Pictures. "When we want to wow our World Premiere audiences with a blockbuster feature presentation, we know we can count on Christie to deliver the best and brightest digital cinema viewing experience available today."

"Christie is proud to play an integral role in many exciting Disney premieres. Our successes with Disney include the groundbreaking animated feature, ‘Toy Story,' the first movie created digitally and screened digitally, on a Christie projector," said Craig Sholder, vice president of Christie Entertainment Solutions. "Just as the ‘Pirates of the Caribbean' series has become the standard for action-packed family entertainment, the Christie Solaria Series projectors have raised the bar on image quality and reliability, while delivering the lowest cost of operation. Captain Jack Sparrow has never looked sharper and more colorful than on a Christie digital cinema projector."

All projectors in the Christie Solaria Series exceed Digital Cinema Initiatives (DCI) specifications-the universally recognized standard in the industry that every manufacturer must meet. They feature modular architecture for improved serviceability and ease of maintenance, with up to 25 percent lower cost of operation than competing technologies.

Produced by Jerry Bruckheimer and directed by Rob Marshall, "Pirates of the Caribbean: On Stranger Tides" roars to the screen in brilliant Disney Digital 3DTM. It offers the fun, adventure and humor that are hallmarks of the hit franchise, with Johnny Depp returning as the inimitable Captain Jack Sparrow. All of the film's stars are expected to attend the world premiere, along with many Hollywood celebrities.

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