MX4D® Special EFX For The Avengers: Age of Ultron Plus Hong Kong A-List Actor Eric Tsang Delight Throngs of Thrill-Seeking Movie-Goers!

Torrance, CA . . . July 20, 2015 -- Hong Kong silver screen superstar Eric Tsang, MediaMation VP/CTO Dan Jamele, Disney Studio representatives and theatre chain executives from across the great continent of China joined throngs of avid Chinese movie-goers to witness the highly publicized premiere of the first 96-seat MediaMation MX4D® Motion EFX Theatre in the capital city of Beijing.

The gala event took place May 25, 2015, at the legendary, 80-year old Xidan Capital Cinemas theatre, located in the bustling shopping district of Beijing. It is reported to be the number one-attended theatre in China. The watershed MX4D® Beijing install - the first for major Chinese cinema chain Capital Cinemas - was made possible via the partnership of Torrance, CA, USA-based 4D cinema maker MediaMation, Inc. and Chinese 3D equipment supplier Luxin-Rio. It follows the recent installation by MediaMation and Luxin-Rio of an MX4D® 100 + seat theatre in the city of Nanning for Wanda Cinemas, and the announcement of an upcoming installation in Nanchang for Jinyi Cinemas.

The main event of the Beijing festivities was the MX4D ® debut of Disney's live-action comic book adventure, "The Avengers: Age of Ultron" (known as "Creating Eras" in Chinese.) Movie fans shrieked with excitement when MX4D® pitch, heave and roll motion, air and water blasts, scents, leg ticklers, seat poppers and other special effects punctuated the frenetic on-screen action of "Iron Man," "The Hulk," and various Marvel superheroes. Sharing their infectious excitement with the television cameras, newly-minted fans of the MediaMation MX4D® technology exclaimed their enthusiasm for seeing other MX4D® releases such as "Tomorrowland," "San Andreas ("DoomsDay Collapse") and "Jurassic World" in this immersive new cinematic format.

Observed MMI VP/CTO Dan Jamele: "It was great to personally attend the exciting debut of Capital Cinema's first MX4D® theatre - in Beijing, no less! MediaMation MX4D® technology is particularly compatible to Chinese building codes and aesthetic sensibilities, so we did not have to do any renovation of the theatre building. We are thrilled with the positive media and word-of-mouth generated by the immersive movie-going experience. Combined with ease of installation and lower maintenance costs of our systems, we are encouraged these factors will continue to fuel our MX4D® expansion in the vast Chinese cinema market."

Mr. Pan, General Manager of Luxin-Rio, said: "It is a milestone that the MediaMation MX4D® Motion EFX Theatre is installed in Beijing. This means the new MediaMation Motion EFX Theatre cutting-edge technology is accepted in the Chinese market. In the future, we see this high-end 4D theatre brand capturing the largest market share in China."

MX4D® is MediaMation's uniquely branded "4D" pneumatically driven motion EFX system. In general, 4D refers to an emerging "immersive" cinema technology which allows movie-goers to experience big Hollywood "blockbusters," as well as locally produced major films, in a new way via the addition of moving seats, air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. These multiple special effects are programmed to both sync with and enhance the action on the screen and sounds in the theatre for a more exciting and realistic movie-going experience.


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Jonathan Papish @ChinaBoxOffice


UPDATED 7.20.15 w/ studio actuals


It was a explosive week in China as the box office hit a record $183 million in ticket sales from Friday to Sunday and $282 million for the week. Directed by Shrek’s animation supervisor and Shrek The Third’s co-director Raman Hui, Monster Hunt, a live-action/CGI hybrid family flick, grossed a massive $79.7 million over the weekend to take the #1 spot in the Middle Kingdom and overseas this frame and has earned $107.4 million since opening Thursday. 


In second place both overseas and at the Chinese box office, Da Peng’s superhero spoof Jianbing Man earned $68.7 million this weekend. The film will open on July 24 in select US cities through Magnum Films.

Minions continued its strong run abroad this weekend grossing $66.1 million from 56 territories for an overseas total of $410.4 million and $625.7 million worldwide. Overseas markets are accounting for 65% of the worldwide gross, up 3% from Despicable Me 2 and up 11% from Despicable Me, and will definitely widen the gap when Minions opens in China sometime later this summer. The animated spin-off will open next weekend in Peru and Portugal. 

Ant-Man burrowed into 37 overseas markets day-and-date with North America this weekend, representing about half of its final international footprint, and earned $56.4 million, 23% ahead of Thor and 44% ahead of Captain America: The First Avenger. Combined with NA’s #1 opening of $58.04 million, Marvel’s tiniest superhero grossed $114.4 million worldwide in its first frame. 


Top performing territories are the UK/Ireland which came in at #1 with $6.0 million, 28% ahead of the first Captain America, Mexico which took second with $5.6 million on par with Guardians of the Galaxy, Russia with $4.9 million in line with Captain America: The Winter Soldier, France which opened early on Tuesday to take advantage of Bastille Day with $4.0 million, 53% ahead of the first Cap, Australia where Ant-Man took the top spot from Inside Out and grossed $4.0 million, and Brazil with $3.8 million. Other key territories include Taiwan ($3.7 million), Malaysia ($2.8 million), the Philippines ($2.7 million), Thailand ($2.6 million), and Argentina ($1.1 million).


Next weekend will see openings in Germany, Spain, Sweden, Denmark, Norway, Finland, then Netherlands, and Austria. Ant-Man also opens in Italy on August 12, South Korea on September 3, and Japan on September 19.


Chinese animation Monkey King: Hero Is Back continues to surprise and grossed an outstanding $25.7 million this weekend despite heavy competition from Monster Hunt. The locally produced 3D animated action/family adventure film has grossed $75 million to date and is on its way to becoming the highest grossing animated film in Chinese box office history, currently held by Kung Fu Panda 2 with $93.19 million.


Terminator: Genisys opened in 4 Middle East markets this weekend and grossed $21.5 million from 64 international markets, liftings its international cume to $196 million and its global haul to $276.6 million. Paramount’s reboot opened at #1 in the UAE with $1.2 million from 38 locations, 80% ahead of Pacific Rim and 7% above Lucy. Second week holdovers include Japan ($2.8 million/$11.4 million cume), Germany ($1.6 million/$5.9 million), Argentina ($977K/$4.1 million cume), and Spain ($556K/$2.9 million cume). Third week holdovers include South Korea ($2.0 million/$22.7 million cume), UK/Ireland ($1.3 million/$14.4 million cume), Russia ($935K/$21.0 million cume), France ($1.1 million/$8.8 million cume), Brazil ($986K/$10.1 million cume), and Australia ($803K/$9.4 million cume).


Inside Out expanded into Japan, Netherlands, and Spain this weekend and grossed $21.3 million from 48 territories. The Pixar animation has earned $183.8 million overseas and $490.163 million worldwide.


Inside Out opened on top in Spain with $3 million, but at a disappointing #3 in Japan with $3.4 million behind a local animation and a local live-action film. Key territories to date are Mexico ($29.2 million), Australia ($21.1 million), Russia ($18.6 million), France ($18.2 million), South Korea ($14.5 million), Argentina ($14.3 million), Brazil ($11.2 million), Colombia ($6.7 million).


Inside Out will open in the UK/Ireland, Czech Republic, and Hong Kong next weekend.


Jurassic World grossed $12.3 million (-46%) from 63 territories this weekend and continues to topple records, this week passing Marvel’s The Avengers to become the 6th highest-grossing film of all-time at the international box office ($902.3 million) and today passed Furious 7 to become the 4th highest-grossing film of all-time worldwide ($1.513 billion). Japan is the next and final release on August 5.


Ted 2 continues its underwhelming run both at home and abroad, grossing an estimated $7.1 million in 43 territories for an overseas total of $66.2 million and a worldwide cume of $143.5 million. The sequel opens in the Philippines and Thailand next weekend with 18 additional markets opening in the next few months.


Paper Towns opened in 4 additional territories ahead of its North American release bringing the early overseas total to $6.74 million. Australia opened at #4 with $1.53 million on 225 screens, New Zealand bowed with $234K on 58 screens, Argentina with $288K on 82 screens, and Colombia with $179K on 80 screens. Brazil grossed another $1.17 million this weekend for a $4.5 million cume. 


Magic Mike XXL danced to $5.4 million over the weekend in 39 territories across ~3,100 screens. The Warner Bros’ sequel has grossed $30.5 million overseas and $89.08 million globally to date. Top territories are UK/Ireland ($8.5 million), Australia ($6.7 million), Holland ($2.0 million), Russia ($1.6 million), Denmark ($1.2 million), Norway ($1.1 million), and France ($1.08 million). Germany opens July 23, Brazil opens July 30, Mexico opens September 18, and Italy opens September 24.


Films with $2 million or less overseas this weekend (Weekend Total/Overseas Total/Global Total)

Unfriended - $2.7 million/$18.33 million/$50.81 million

The Gallows - $2.2 million/$4.3 million/$22.3 million

Spy - $1.9 million/$120.26 million/$226.86 million

Avengers: Age of Ultron - $1.8 million/$937.5 million/$1.3935 billion

Woman in Gold - $979K/$18.96 million/$52.1 million

Far From The Madding Crowd - $614K/$15.56 million/$27.6 million

Demonic (House of Horror) - $82K/$3.52 million/$3.52 million

Pitch Perfect 2 - $49K/$96.95 million/$280.5 million

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By Alex Edghill

Saturday Morning Update: San Diego Comic Con was last weekend and many of the major films that had panels at the event saw huge increases in Twitter Activity as is usually the case. In addition, a lot of footage from the clips which were shown there popped up online which led to further chatter.

Its no surprise that leading the list was Star Wars: The Force Awakens. It has one of the most passionate fan bases of any franchise ever so it makes sense that it led the charge in Tweets. Its 389,641 tweets was the highest week total of any films since The Force Awakens had 399,585 tweets in the last week of April. In fact, Star Wars has had three of the four highest tweet weeks on the year with Avengers: Age Of Ultron being the only one to break its stranglehold. Its comic con panel and behind the scenes footage that was shown was made available immediately online which only helped to fuel the interest.

Batman Vs. Superman: Dawn Of Justice was also a big winner coming out of Comic Con, topping 300,000 tweets and being the second most talked about film tracked. They released an extended clip of the film which showed Gal Godot's Wonder Woman and Jesse Eisenberg's Lex Luther which generated a lot of interest both at the convention and online.

Deadpool continued to roll with the Comic Con leaked footage creating a huge buzz wave. It was quickly removed from many sites but it was up long enough to ensure that this past week was its biggest in terms of Twitter likes since we started tracking it earlier this year. The film has thrived in recent weeks with 'leaked' photos and information about the film being eaten up by fans of the character. In the teaser trailer which was aired at Comic Con many people voiced their approval that the character was being portrayed in a light much more closely resembling his wise-cracking comic book self.

Ant-Man returned its biggest week to date on the eve of its release but it still wasn't enough to topple the three aforementioned films. According to our early numbers its on track for a massive $57.5 million opening weekend as I'm typing this. Yes that would make it be a contender for the lowest opening film ever in the Marvel Cinematic Universe (The Incredible Hulk opened to $55.41 million back in 2008), but considering that Ant-Man is a largely unknown super hero and the actors involved are hardly powerhouse box office draws this is a huge win. Disney's MArvel investment continues to pay off big.

Last up, Suicide Squad rounded out the top five with 182,129 tweets. This was also boosted by the release of a leaked copy of the teaser trailer aired at the Comic Con. The first look at the characters of the film and some of the plot really went over well with audiences. Considering that we only started tracking the film on Tuesday and it got over 180k in less than three days its fair to say that its been a huge hit amongst its fans. I believe that had we had figures for the whole week it would have given The Force Awakens a run for its money and had a crack at a top 2 position. The overall sentiment was very positive for this film on Twitter which I believe will greatly help its marketing campaign in the coming months which will ensure many more top 5 finishes.

Twitter Top 5 Movies for the week of July 10th to July 16th

Date Movie Tweets Rank Change
12/18/15 Star Wars: The Force Awakens 389,641 1 (+3) 225.99%
3/25/16 Batman v Superman: Dawn of Justice 309,248  (+11) 898.22%
2/12/16 Deadpool 269,462 3 (+4) 245.27%
7/17/15 Ant-Man 193,742 4 (+2) 121.64%
8/05/16 Suicide Squad 182,129  (+100) #DIV/0!

Subscribe to BoxOffice for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

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Sunday Update: Disney's Ant-Man debuted in first place this weekend with an estimated $58.04 million. The Paul Rudd led comic book film from Marvel opened towards the lower end of pre-release expectations, which had tended to range from $57 million to $65 million heading into the weekend. Ant-Man delivered the second smallest debut ever for a Marvel Cinematic Universe film, which had been largely expected given the lower profile status of Ant-Man in comparison to other superheroes in previous MCU films. Ant-Man did open 5 percent ahead of the $55.41 million debut of 2008's The Incredible Hulk and a reasonable 11 percent behind the $65.06 million start of 2011's Captain America: The First Avenger.

Ant-Man opened with $22.64 million on Friday (which included a sizable $6.4 million from Thursday evening shows), fell 14 percent on Saturday to gross $19.44 million and is estimated to decline 18 percent on Sunday to take in $15.96 million. That gives the film an estimated opening weekend to Friday ratio of 2.56 to 1. The audience breakdown for the film skewed towards male moviegoers (58 percent) and towards moviegoers over the age of 25 (55 percent). Family audiences made up an estimated 28 percent of the film's overall audience (which was a bit higher than the 22 percent families represented for Avengers: Age of Ultron back in May). Ant-Man received a strong A rating on CinemaScore, which is a good early sign going forward. However, the film will also be facing tough direct competition over the next few weeks from the likes of Sony's Pixels, Paramount's Mission: Impossible - Rogue Nation and Fox's Fantastic Four.

3D grosses were responsible for an estimated 42 percent of the overall grosses for Ant-Man this weekend.

Minions was down one spot from last weekend to claim second with an estimated $50.24 million. The blockbuster 3D computer animated spin-off from Universal and Illumination Entertainment didn't hold up as well as had been expected, as it was down a sharp 57 percent in its second weekend. Minions likely took a larger hit among the non-family portion of its audience, which had been fairly large in size last weekend. While Minions is set to be significantly more front-loaded than both of the previous installments of the Despicable Me franchise, the film is still performing extremely well in the bigger picture, especially with its relatively modest cost for a computer animated film in mind.

Minions zoomed past the $200 million domestic mark this weekend and has grossed $216.73 million through ten days of release. That places the film 9.5 percent ahead of the $197.93 million ten-day take of Despicable Me 2, though Minions does have an advantage in the current comparison as a result of Despicable Me 2 being a Wednesday release. Whether or not Minions is able to stabilize next weekend will likely have a lot to do with just how much appeal Pixels ultimately has with family audiences.

Fellow Universal release Trainwreck was off to an impressive start this weekend with an estimated third place take of $30.24 million. The Amy Schumer led comedy from director Judd Apatow opened just ahead of its wide ranging expectations, which were anywhere from $20 million to $30 million. Strong critical reviews, high levels of pre-release hype (surrounding both the film and Schumer) and the built-in fanbases of Schumer and Apatow all helped lead to the film's successful debut. Trainwreck opened 15 percent ahead of the $26.25 million debut of 2011's Bridesmaids and only 1.5 percent below the $30.69 million debut of 2007's Knocked Up.

Trainwreck started out with $10.7 million on Friday, (which included an estimated $1.8 million from Thursday evening shows), increased 3 percent on Saturday to gross $11.0 million and is estimated to decrease 22 percent on Sunday to take in $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.83 to 1, which is an impressive figure for a romantic comedy, especially during the summer months. The audience breakdown for Trainwreck skewed heavily towards both female moviegoers (66 percent) and moviegoers 30 years and older (63 percent). Trainwreck received an A- rating on CinemaScore, which is likely a bit stronger than it sounds given that previous films from Apatow have a tendency of displaying stronger holding power than their ratings on CinemaScore would suggest. Trainwreck is extremely likely to hold up very well throughout the rest of the summer, though whether or not its holding power can reach the same levels of Knocked Up or Bridesmaids remains to be seen.

In other box office news, Inside Out surpassed the $300 million domestic mark after placing in fourth this weekend with an estimated $11.66 million. With the initial rush-out for Minions now out of the way, Inside Out stabilized nicely this weekend by decreasing just 34 percent from last weekend. The blockbuster 3D computer animated film from Disney and Pixar has grossed a very impressive $306.36 million in 31 days and is very likely to continue to hold up well going forward thanks in part to strong word of mouth and the relative lack of other high-profile animated releases throughout the rest of the summer.

Universal's Jurassic World rounded out the weekend's top five with an estimated $11.36 million. In the process, the 3D sci-fi adventure blockbuster sequel became just the fourth film ever to surpass the $600 million domestic mark without adjusting for ticket price inflation. Jurassic World reached the $600 million mark in just 36 days; easily making it the fastest film ever to do so (previous record holder 2009's Avatar reached the mark in 47 days). Jurassic World continues to display strong holding power in its own right, as it was down a very solid 37 percent (especially when considering the new direct competition it faced from Ant-Man). Jurassic World has grossed a massive $611.13 million in 38 days and is now just $12.23 million away from surpassing the $623.36 million final gross of 2012's Marvel's The Avengers to move into third place on the all-time unadjusted domestic list.

Meanwhile, Terminator Genisys and Magic Mike XXL didn't hold up anywhere near as well with respective estimated sixth place and seventh place takes of $5.4 million and $4.5 million. Paramount's Terminator Genisys fell a troubling 61 percent from last weekend while Warner's Magic Mike XXL was down a sharp 53 percent. Terminator Genisys clearly took a direct hit from Ant-Man this weekend, while Magic Mike XXL was slowed further by the arrival of Trainwreck. Both films continue to under-perform with respective 19-day totals of $80.64 million for Terminator Genisys and $58.64 million for Magic Mike XXL.

In limited release, Roadside's Mr. Holmes and Eros' Bajrangi Bhaijaan were off to healthy respective estimated starts of $2.49 million and $2.43 million. Mr. Holmes claimed an encouraging per-location average of $6,857 from 363 locations, while Bajrangi Bhaijaan averaged a strong $9,473 from 256 locations.  Mr. Holmes took tenth place among all films this weekend and Bajrangi Bhaijaan placed in eleventh.

Saturday Update: Disney reports that Ant-Man bowed to $22.64 million on Friday, not terribly far behind the expected range heading into the weekend. Still, that represents the second lowest opening day in Marvel's Cinematic Universe, leading only 2008's The Incredible Hulk ($21.5 million) and falling about 12 percent short of 2011's Captain America: The First Avenger ($25.7 million), which was the last Marvel pic to open in mid-to-late July. Despite tempered enthusiasm heading into release, early word of mouth appears generally positive with a 92 percent Flixster score (although that is comparable to Avengers: Age of Ultron's 90 percent) after an 80 percent Rotten Tomatoes critics' score. In short, it remains to be seen what kind of legs we can expect from Ant-Man at this point. BoxOffice is projecting a $57.5 million opening weekend.

Universal and Illumination's Minions dropped a sharp 68 percent from opening day last week to $14.6 million on Friday. Mixed word of mouth among older crowds is likely to blame, as well as the head-to-head competition for family crowds with opener Ant-Man. Through eight days of play, the prequel/spin-off has tallied $181.1 million domestically, which is a little over 3 percent more than Despicable Me 2 earned through the same point. The studio's weekend projection is $46.6 million, while BoxOffice's official projection is a little more optimistic at $47 million.

Debuting in a strong third place yesterday was Trainwreck with $10.7 million. Amy Schumer's leading role and screenwriting debut rode a wave of strong promotion over the past few months, culminating in this week's Emmy nomination for her Comedy Central show and a controversial GQ photo shoot with Star Wars characters. For director Judd Apatow, this marks his best career opening day, topping Knocked Up's $9.805 million back in June 2007. Yesterday's bow also exceeded that of 2011's Bridesmaids ($7.84 million) and 2005's The 40-Year-Old Virgin ($7.06 million). Early word of mouth is strong with an 83 percent Flixster user score and 85 percent from Rotten Tomatoes critics, indicating a fruitful run ahead for the raunchy rom-com. BoxOffice projects a $30 million opening frame.

Moving into fourth place, Pixar's Inside Out added $3.38 million yesterday -- representing a 38 percent decline from last Friday. With $298.08 million in the bank through 29 days of release, the flick is pacing almost 24 percent ahead of Up and on Saturday will become the studio's third title to ever pass $300 million in North America. BoxOffice projects an $11 million weekend.

Filling out the top five, Jurassic World was off 41 percent from last Friday to $3.2 million yesterday. In the process, it became only the fourth movie in history to pass the $600 million domestic benchmark, and did so in record time (36 days) after Titanic (252 days), Avatar (47 days), and Marvel's The Avengers (54 days). World also surpassed Titanic's original $600.8 million domestic run prior to its 2012 release. With $602.97 million in the bank to date, the mega blockbuster is pacing nearly 7 percent ahead of the first Avengers. The studio's official weekend estimate is $10.4 million.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: Sources tell BoxOffice that Ant-Man headed for $65 million during its debut frame, while Trainwreck is on pace for $37 million. Ant-Man should have no problem pushing Minions out of the #1 spot.

Check back tomorrow for updated projections and official studio numbers. 

Friday Update #1: Disney reports this morning that Ant-Man collected $6.4 million from Thursday night shows. That's a positive start to the weekend which tops The Wolverine's $4.0 million Thursday launch as part of its $53.1 million weekend in July 2013. For a comparison closer to home in the MCU, last year's Guardians of the Galaxy pulled $11.2 million on Thursday night, ultimately landing a $94.3 million opening frame. Should Ant-Man hold up similarly to its Marvel counterpart, it would translate to a weekend around $53-54 million. However, Thursday night multipliers are far less consistent than opening day as a whole, so a higher weekend tally is certainly still on the table.

Disney also notes that 48 percent of last night's business came from 3D/IMAX/PLF screens, with IMAX alone accounting for 16 percent.

Also opening this weekend, sources report that Amy Schumer's Trainwreck bowed to a solid $1.8 million from Thursday night shows beginning at 8pm. By comparison, that tops Spy's $1.5 million Thursday debut last month (which went on to a $29.1 million weekend) as well as last summer's Sex Tape ($1.1 million Thursday; $14.6 million weekend).

Meanwhile, Minions is forecast to remain in the top two in this weekend. Depending on how Ant-Man turns out for Disney and Marvel, the Despicable Me prequel could have an outside shot at first place again.

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Universal Studio's 2015 box office records continue to fall as the studio reached $5 billion worldwide faster than any other studio in history. It seems like every other month this year has brought another Universal release that has resonated with global audiences. February had Fifty Shades of Grey (Domestic -$166.2M, Overseas - $404.1M), April saw Furious 7 (Domestic - $351M, Overseas - $1.160B), Pitch Perfect 2 arrived in May (Domestic - $183.2M, Overseas - $96.8M), Jurassic World roared into cinemas in June (Domestic - $599.8M, Overseas - $890.6M), and now Minions is ruling the global box office in July (Domestic - $166.5M, Overseas - $346.4M).

Behind the strength of these five films, Universal is up to $1.709B domestically and $3.292B overseas and crossed $5 billion worldwide according to a report from Hollywood Reporter. We are still awaiting Universal's official press release and will publish it as soon as it comes through.

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