LIMA, Peru & OMAHA, Neb. -- Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today that it will provide NEC Digital Cinema projection systems and Ballantyne's MDI/Strong cinema screens to outfit an additional 14 auditoriums, 12 for Cine Planet, Peru's leading motion picture exhibitor, and 2 for its Chilean subsidiary, Cines Movieland. Ballantyne Strong has previously installed 23 NEC Digital Cinema projection systems for these customers, 19 in Peru and 4 in Chile.

Fernando Soriano, Director General of Cine Planet, stated, "We have worked with Ballantyne Strong since our entry into the cinema business approximately ten years ago and have always relied on both the quality of their products and the excellent customer service they provide. As we enter the exciting new era of digital cinema it is natural that we will continue to rely on Ballantyne to expand our digital and 3D footprint and bring the latest movies and alternative content to our patrons."

John P. Wilmers, Ballantyne's CEO, commented, "Cine Planet and Cines Movieland have both achieved noteworthy growth and success as leading exhibitors in their markets. As with many other parts of the globe, South America is undergoing a rapid transformation from analog to digital cinema. Under Fernando's leadership his Company is on the cutting-edge of technological change and we are delighted to play an integral role in their digital deployment by supplying state-of-the-art NEC projectors and our high quality screens."


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Will Smith is now attached to star as Cain in The Legend of Cain,  a re-telling of the Biblical tale that will have a "vampiric twist." No director is attached at this time.

With the safe and comfortable Men in Black III set to begin filming in August, Smith certainly has room to take a risk on a more unconventional project like Cain.



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inceptionnews2.pngAccording to Warner Bros., Inception was able to rake in $3 million from midnight shows. That puts Inception in the same ballpark as Avatar, which brought in $3.53 million back in December 2009. Avatar debuted to $77 million, but it's looking highly unlikely that Inception will hit that. Then again, predictions range from $40 million to $80 million.

Christopher Nolan's mind-bender has a 79% approval rating from nearly 195,000 users on Flixster. That's a great sign for a film that needs to convince moviegoers to take a chance on it. Debates over Inception are already raging and that will help it build a must-see aura real quick. is reporting that Inception represents 66% of daily sales as of 10 a.m. PT. A survey of more than 1,000 ticket buyers revealed the following:

Q: Which elements of Inception appeal to you?

• 72% noted "the fresh concept."
• 71% picked "the cast."
• 62% selected "the director."
• 55% said "the special effects."
• 51% chose "the action"
• 48% picked "the genre."

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Friday Update: Disney is estimating $3,214,000 for Thursday, for a two-day cume of a little more than $7 million.

Official opening day gross is $3,873,997.

The early estimate from Disney for The Sorcerer's Apprentice's opening day is $3,715,000. That's a disappointing haul for a film with the kind of pedigree that comes with a Jerry Bruckheimer/Nicolas Cage collaboration. An updated number will be released later today.

While it has a shot at rebounding slightly over the weekend, things are not looking good for Sorcerer's Apprentice.

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